What LIGHTBATH LIMITED does

Lightbath Limited (trading as LiBa) is a privately held UK company founded in 2021 and headquartered in Coventry, selling visual brain-entrainment devices that use rhythmic LED light patterns to synchronise brainwave activity for relaxation, focus, sleep, and altered-state exploration. The product lineup comprises three hardware SKUs: the LiBa-magnify (launched August 2022 as the foundational battery-powered device), the LiBa-slim (a UK-manufactured pineal activation lamp with a proprietary frequency algorithm, remote control, and session timer), and the Loom (a 2025 simplified four-frequency flagship priced at £99). All devices are deliberately standalone, with no app, subscription, or cloud integration, and are positioned as a non-substance alternative to psychedelic or pharmaceutical interventions.

The company operates a direct-to-consumer e-commerce model out of lightbath.co.uk, shipping domestically via UPS and supporting international orders through forwarding services, with manufacturing kept small-batch in the UK rather than mass-produced. Revenue is generated from one-time hardware purchases, a small accessories line (replacement remotes, travel bags), and fee-based in-person light experience events and workshops hosted in the UK and selectively abroad (Switzerland, Romania). The customer base is fragmented across individual wellness consumers, holistic practitioners (Reiki masters, breathwork facilitators, somatic therapists), and a small set of SMBs and nonprofits, with no enterprise contracts. Additional brand and community building is delivered through a content stack including a regular blog (43 posts since November 2023), a 2025-launching six-episode mini-docuseries, and an organic social presence on YouTube, Instagram, and Facebook.

Lightbath is founder-owned and bootstrapped, with no disclosed funding rounds, no headcount data, no patents, no certifications, and no third-party distribution. The only named individual is Joel Grichting, identified as the Creator. All commercial distribution is handled internally, and the company's identifiable strategic posture is to grow via content, community-led events, and SKU simplification rather than via capital-intensive scaling or channel expansion.

Name

LIGHTBATH LIMITED

Legal name

Lightbath Limited

Website

https://lightbath.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Lightbath Limited (LiBa) is a UK-based, founder-owned maker of standalone visual brain-entrainment LED devices, selling the Loom, LiBa-magnify, and LiBa-slim direct-to-consumer to individual wellness consumers and holistic practitioners.

Ownership category

akta.pro rank

Product category

Light Therapy Devices

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

Keywords

• Visual brain entrainment
• Light therapy devices
• Brainwave stimulation
• Stroboscopic light devices
• Meditation wellness devices

Headquarters

HQ city

Nuneaton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Hardware Device Sales: One-time purchase revenue from selling proprietary light therapy devices. Products include Loom (£99), LiBa-magnify, and LiBa-slim. Each device is a standalone unit not requiring subscriptions or ongoing payments. All products are manufactured in the UK.
2. Light Experience Events: Fee-based transformative light experience events and workshops where participants use LiBa devices in guided sessions exploring altered states of consciousness. Events are hosted at various UK venues and facilitated by experienced holistic practitioners.
3. Accessories and Replacement Parts: Sale of accessories including replacement remotes for LiBa-slim, travel bags, and other peripheral items available through the online shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lightbath designs, manufactures and sells stroboscopic light therapy devices that use rhythmic LED patterns to drive visual brain entrainment, guiding users into states such as relaxation, deep sleep, focus, and creativity. The product range includes the Loom, LiBa-magnify and LiBa-slim units, all standalone hardware requiring no app or subscription. The company also runs in-person light experience events and a docuseries as supporting offerings.

Product overview

Lightbath offers a portfolio of stroboscopic light therapy devices for visual brainwave entrainment. The current product lineup includes three devices: the Loom (the flagship, launched 2025, priced at £99) offers four fixed frequency programs in a simple, portable design; the LiBa-magnify (launched August 2022) provides five frequency tables with an algorithmic fade system, serving as the foundational model; and the LiBa-slim, a UK-manufactured pineal activation lamp with remote control, brightness adjustment, and session timers. All devices are entirely standalone (no app, subscription, or cloud dependency) and use rhythmic LED light to guide brainwaves into states such as relaxation, focus, deep sleep, or creativity. The company also offers in-person light experience events, one-on-one sessions, and a docuseries.

Differentiator

Problem solved

Functional benefit

Brands

• Loom: A device for audiovisual brain entrainment, priced at £99. Features four unique frequency settings (Alpha, Delta, Gamma, Schumann). Simple and portable design.
• LiBa-magnify
• LiBa-slim

Products and services

• Loom
• LiBa-magnify
• LiBa-slim
• Light Experience Events and Workshops

Quantifiable outcome

• 40Hz Gamma light stimulation has been shown in MIT research to reduce amyloid-beta plaques associated with Alzheimer's disease
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SquiffeyeminorOthersA fellow Lightbath user who creates guided breathwork exercises compatible with Loom devices. Has developed a 10-minute guided breathwork exercise available on Bandcamp designed to complement the Lightbath experience. Relationship is organic community collaboration rather than formal partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Emerging players

• Apollo Neuroscience: Wearable neuromodulation device marketed for stress, sleep, and focus via gentle vibration — competes for discretionary wellness spend from the same calm/focus/freedom-from-substances customer persona as Lightbath.
• Hapbee Technologies: Consumer wellness hardware (smart wearable + subscription) that delivers low-power electromagnetic frequencies for sleep, focus, and relaxation — a near-substitute mechanism (frequency-based neuromodulation without drugs) competing for the same wellness-conscious DTC buyer.
• Muse (Interaxon): Brain-sensing consumer headband for meditation and sleep — adjacent channel (consumer braintech DTC) and similar persona target (health-conscious self-optimisers), though using EEG instead of visual stimulation.

Broad incumbents

• Verilux: Long-established US maker of light therapy products (SAD lamps, full-spectrum bulbs, HappyLight) — overlapping category in consumer light therapy hardware with a broader but shallower product line and a much larger offline distribution footprint.
• Hatch (Hatch Baby): Direct-to-consumer smart sleep/wellness devices (Restore, Rest) using light and sound for bedtime and relaxation — overlapping consumer-light-for-wellness mechanism, sold as standalone hardware at similar price points with much stronger DTC brand scale.
• Philips (Personal Health / Hue): Broad incumbent lighting giant whose Hue and personal-health light products (Philips Somneo, SmartSleep) compete at the wellness/light-for-sleep-or-focus end of the same consumer category with vastly larger R&D and retail distribution.

Direct peers

• Sirius / MindPlace (now part of Mind Alive): Long-running AVE device maker (Sirius, Chroma) serving relaxation, learning, and meditation use cases — a near-identical product category to LiBa-magnify / Loom and historically the most-named brand in stroboscopic brain entrainment for personal use.
• Mind Alive Inc. Canada-based manufacturer of audio-visual brainwave entrainment devices (DAVID, Oasis, Audiobrain) — the closest direct competitor in the stroboscopic/AVE hardware category that Lightbath addresses, sharing the same therapeutic-light channel of sale.
• Transparent Corp (Neuro-Programmer): Developer of brainwave entrainment software (Neuro-Programmer) and hardware such as the Procyon and Upgraded Mind series — directly competes with Lightbath in the consumer/sports-performance AVE category using similar frequency-band methodology.

Regional players

• Northern Light Technologies: Canada-based manufacturer of light therapy boxes (BoxLight, MiniBright) targeted at seasonal affective disorder and circadian wellness — overlapping mechanism and buyer need, but primarily North American clinical/retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@liba_lightbath
• Facebookfacebook.com/LiBa_LightBath-102050981853996
• Instagraminstagram.com/liba_lightbath

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIGHTBATH LIMITED