What Generation Rising does

Generation Rising is a Canadian registered charity (Charity Registration #: 832411094 RR 0001) headquartered in Winnipeg, Manitoba, that funds and supports Christ-centred education for children in Nicaragua, Honduras, and Paraguay. Founded in 2008 and operating with a small staff (1–10 employees), the organization partners with existing local churches in each country — rather than building standalone infrastructure — to deliver schooling, teacher training, scholarships, school construction, and social programs to children born into generational poverty. The charity reports 2,173 students enrolled across its partner schools and 8 new classrooms constructed in Paraguay in the most recent disclosed year of activity.

Its giving portfolio spans six distinct donor programs: one-time donations ("Give Today"), recurring monthly giving ("Waymaker"), individual child sponsorship with bi-annual progress reports, planned/legacy giving through wills in partnership with Abundance Canada, church-to-church partnerships (which include organized mission trips), and non-financial "prayer partnerships." Pricing is structured around named impact tiers (CAD $1,200 for two children's annual education, up to $120,000 to build a new Christian school), with at least 80% of donations directed to program activities and the remainder covering admin and fundraising.

The 100% donor-funded model mixes individual donations (~84% of 2020 revenue of CAD 1.97M) with foundation, church, and charity grants (~16%). Distribution and fundraising occur through a website donation portal, email/newsletter outreach, a national concert and events series across Canadian provinces, and church-based community fundraising supplemented by Bloomerang CRM, FundraiseUp, and Stripe. There is no proprietary technology product; the underlying stack is standard nonprofit SaaS tooling.

Name

Generation Rising

Legal name

Generation Rising

Website

https://genrising.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Generation Rising is a Winnipeg-based Canadian registered charity that funds Christ-centred K–12 education, teacher training, scholarships, and school construction in Nicaragua, Honduras, and Paraguay through local church partnerships, supported by individual donors, monthly givers, child sponsors, and church partners across Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters in Canada. The organization is 100% donor funded with 84% of revenue coming from donations.
2. Monthly Giving (Waymaker Program): Recurring monthly donations from Waymaker supporters providing stability and consistency for children in poverty.
3. Child Sponsorship: Recurring sponsorship providing full scholarships to individual children, including Christian education, teacher support, and after-school programs.
4. Legacy Giving: Planned gifts and bequests allowing donors to leave gifts in their wills to support future generations.
5. Grant Revenue: Foundations, churches and other charities provide grants (16% of revenue).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Generation Rising is a Canadian registered charity that delivers Christ-centred education programs to children in Nicaragua, Honduras, and Paraguay through individual child sponsorships, monthly donor giving, school construction and renovation, teacher training, and scholarships. The organization is 100% donor funded, with at least 80% of donations directly supporting education programs delivered via partner churches in Latin America.

Product overview

Generation Rising operates as a faith-based nonprofit organization offering a portfolio of interconnected giving programs centered on providing Christ-centered education to children in Latin America. The core product suite consists of child sponsorship (Sponsor a Child) as the primary offering, complemented by recurring giving (Waymaker monthly program), planned giving (Gift in Your Will), prayer partnerships, and church partnership opportunities for mission trips. All programs collectively support education in partner schools across Honduras, Nicaragua, and Paraguay, with at least 80% of donations directly funding educational programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsor a Child Child sponsorship program that provides full scholarships to children in Latin America, including Christian education, dedicated teachers, after-school help, tutoring, sports, art, music, and field trips. Sponsors receive photos, bi-annual reports, and letter-writing opportunities with their sponsored child.
• Become a Waymaker (Monthly Giving) Monthly giving program where donors contribute a chosen amount every month to provide stability and consistency to children born into poverty, supporting Christ-centred education and building lasting relationships with sponsored children.
• Become a Church Partner Church partnership program that builds relationships between Canadian churches and churches in Nicaragua or Honduras. Partner churches commit to taking on education projects, with Generation Rising organizing one-week mission trips for fundraising and team building.
• Gift in Your Will (Legacy Giving) Legacy giving program allowing donors to leave a gift in their will to support future generations of children in Latin America. Includes convenient will wording resources and contact information for gift planning consultants through partner Abundance Canada.
• Through Prayer (Prayer Partnership) Prayer partnership program where donors commit to praying for children, teachers, and communities served. Prayer partners receive updates and align their hearts with the mission of breaking cycles of generational poverty through education.
• Give Today (One-Time Donation) One-time donation option allowing donors to make immediate contributions. Accepts e-transfers to [email protected] and phone inquiries for larger gifts, with tiered giving levels from $1,200 to $120,000 for specific program impacts.
• Events and Concerts Concerts and events hosted across Canada throughout the year featuring performers such as Miriam and Alex Duketow (Rhythm and Grace) for community engagement and fundraising support.

Quantifiable outcome

• 2,173 students enrolled in partner schools
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• Abundance CanadasupportingImplementation/ SI/ Consulting PartnerGift planning consultant partner that helps donors find solutions for leaving legacy gifts in their wills. Abundance Canada assists Generation Rising supporters with estate planning to create lasting impact.
• Local Churches in Latin AmericacoreStrategic or Co-development PartnerPartner churches in Paraguay, Nicaragua, and Honduras that host schools and provide Christian education to children in their neighborhoods. These churches co-invest with Generation Rising to build schools, train teachers, and serve their communities.
• Build GoodsupportingOthersOwned by Mike Duerksen (former Executive Director and current Board Chair), provides building and development expertise for school construction projects.
• Partner Churches in CanadacoreChannel Partner/ Reseller/ DistributorCanadian churches that partner with Generation Rising by taking on projects, organizing mission trips to Latin America, and fundraising for school construction and scholarships.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChildFund International: International child sponsorship organization with active programs in Latin America providing education and youth development. Highly comparable sponsorship-based revenue model and child-focused Christian-aligned mission.
• OneChild (formerly ChildCare International): Faith-based child sponsorship nonprofit focused on educational support in underserved communities including Latin America. Directly comparable sponsorship model, Christian mission, and school construction programs.
• Latin America Child Care: Christian child sponsorship and education organization serving children in Latin America. Comparable in mission (Christ-centered education), target geography, and donor engagement model.
• Compassion International: One of the largest child sponsorship and Christian child development organizations globally, operating in many of the same Latin American countries. Direct comparability in mission (Christ-centered child education and sponsorship), donor model, and target beneficiary population.
• Kids Alive International: Faith-based nonprofit providing education, care, and family support to children in Latin America. Directly comparable model: Christian education, school construction, and church-based partnerships in similar geographies.
• Food for the Hungry: Christian relief and development organization running child sponsorship and education programs in Latin America. Comparable in donor model, faith-based mission, and integrated community development approach.

Broad incumbents

• World Vision Canada: Large Christian humanitarian organization with active child sponsorship and education programs across Latin America. Competes for the same Canadian Christian donor base but at much larger scale and broader scope.
• Samaritan's Purse Canada: Large faith-based NGO operating global relief and education programs including in Latin America. Comparable evangelical donor base and Canadian registered charity status; far broader portfolio than Generation Rising.

Regional players

• Latin America Mission: Faith-based organization focused on church partnership and ministry across Latin America. Comparable in regional focus, church-to-church partnership model, and donor constituency of Canadian/American Christians.

Emerging players

• Mission of Hope International: Faith-based nonprofit delivering education and child development programs in Latin America. Comparable in faith-based education mission, school construction, and donor-funded model with smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/genrising

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Rising