What Buildgood does

BuildGood Strategic Inc. is a privately held, sales-led fundraising agency headquartered in Manitoba, Canada, that operates as a fully remote organization serving nonprofit organizations across North America. Founded by Mike Duerksen, the company helps nonprofits build and execute individual giving fundraising programs using a proprietary methodology called the 'Fundraising Flywheel' — a framework centered on listening to donors, engaging true believers, asking for the right gifts, celebrating contributions, and reporting back. Its core service portfolio spans three price-aligned tiers: Grow (starting at $7,500/month for nonprofits with $1m–$5m in individual giving revenue), Scale (starting at $13,000/month for nonprofits with $5m+ in revenue), and the Fundraising Academy ($12,000/year for nonprofits under $3m in donation revenue).

The company's technology footprint is modest and human-services-led. It does not operate a disclosed platform product or API; its proprietary assets are an internalized AI writing system used to tailor donor communications across email, direct mail, ads, and landing pages, plus codified methodology grounded in philanthropic psychology (Self Determination Theory and Narrative Transportation Theory). BuildGood also maintains a substantial content ecosystem — a podcast exceeding 117 episodes, a 2,100+ subscriber weekly newsletter, a blog, a YouTube channel, and a free on-demand training completed by 1,730+ fundraisers — which functions as a content-led top-of-funnel for both agency and Academy sales.

Go-to-market is direct, consultative, and content-driven. The sales motion begins with discovery calls led by Fundraising Strategists, with pipeline historically generated through referrals, the founder's network, and the annual BuildGood Summit conference. Clients pay recurring monthly or annual retainers, producing subscription-style revenue with cohort-based churn dynamics typical of agency engagements. The customer base spans humanitarian aid, healthcare, social services, international development, and other nonprofit verticals, with named clients including International Justice Mission, Mennonite Central Committee Canada, Siloam Mission, Canadian Lutheran World Relief, The Mustard Seed, and CHEO Foundation.

Name

Buildgood

Legal name

Build Good Strategic Inc.

Website

https://buildgood.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BuildGood is a North American fundraising agency that helps nonprofits grow individual giving revenue through its proprietary 'Fundraising Flywheel' methodology, offering done-for-you Grow and Scale retainers plus the Fundraising Academy training membership.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Agency Retainer Services (Grow & Scale): Monthly retainer-based consulting services where BuildGood executes fundraising programs for nonprofit clients. The Grow service handles appeals, newsletters, and email marketing for organizations $1m-$5m in revenue. The Scale service provides comprehensive multi-channel fundraising programs for organizations $5m+ in revenue with dedicated senior strategists and weekly meetings.
2. Fundraising Academy Membership: Annual or monthly subscription to a training and coaching program for nonprofits under $3m in donation revenue. Includes courses, live trainings, templates, weekly coaching calls, community access, and feedback on fundraising work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

BuildGood is a fundraising growth agency that helps nonprofit organizations build and execute multi-channel individual giving programs using its proprietary Fundraising Flywheel methodology. The company offers tiered retainer services (Grow and Scale) that handle appeals, newsletters, email marketing, direct mail, and paid acquisition for nonprofit clients, supplemented by the Fundraising Academy membership program which delivers training, coaching, and community support to smaller nonprofits.

Product overview

BuildGood operates as a fundraising agency with three main service tiers and supplementary educational offerings. The core offerings are Grow (for nonprofits $1m–$5m in revenue at $7,500/month) and Scale (for nonprofits $5m+ in revenue at $13,000/month), which provide done-for-you fundraising communications and strategy. The Fundraising Academy provides training, coaching, and community support at $12,000/year. Supporting these is the BuildGood Fundraising Podcast and the free Fundraising Flywheel training resource. The portfolio is structured around the Fundraising Flywheel methodology—listening to donors, engaging believers, asking for gifts, celebrating donations, and reporting back—which underpins all service levels.

Differentiator

Problem solved

Functional benefit

Brands

• Fundraising Academy: A training and coaching program that helps nonprofits build out an individual giving program, including courses, live trainings, templates, and community support for fundraisers.
• Build Good Fundraising Podcast
• BuildGood Summit

Products and services

• Grow Full-service fundraising agency offering for nonprofits earning $1m–$5m in annual donation revenue. BuildGood handles all fundraising communications including appeals, newsletters, and email marketing, with a dedicated Fundraising Strategist and bi-weekly strategy meetings. Starting at $7,500/month.
• Scale Comprehensive growth program for nonprofits earning at least $5m in annual donation revenue. Includes a Total Fundraising Review with donor data diagnostic, a 3-year growth plan, multi-channel individual giving program execution (digital, direct mail, email, paid ads), and weekly strategy meetings with senior specialists. Starting at $13,000/month.
• Fundraising Academy Training and coaching program (membership) for nonprofits under $3m in annual donation revenue. Includes courses, live trainings, templates, weekly Copy Clinic, weekly Fundraising Jam Session, Monday Momentum Calls, Quarterly Mapping Sessions, Offer Hours, Build-a-Thons, and community access with coaching support. Priced at $12,000/year or $1,200/month, with a 90-day money-back guarantee on the annual plan.
• Fundraising Flywheel Free On-Demand Training Free on-demand training program teaching the Fundraising Flywheel framework for nonprofits to double their revenue by listening to donors, testing and optimizing, and treating donors as an important part of the team. Over 1,730 fundraisers have completed this free training.

Quantifiable outcome

• Siloam Mission: 2X revenue from mid-level donors through personalized appeals with higher offers
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TrueSense Marketing: Direct-response fundraising agency for nonprofits with strength in direct mail, digital, and multi-channel donor programs — directly overlaps BuildGood's Scale-tier multi-channel offering.
• M+R (now part of Foundry): One of the largest US agencies serving nonprofits with fundraising strategy, creative, and multi-channel campaign execution — directly comparable to BuildGood's Grow and Scale retainer services in scope and customer base.
• Russ Reid: Integrated fundraising agency serving faith-based and nonprofit clients with direct response, digital, and creative services — comparable in retainer-style client engagements with mid-to-large nonprofits.
• Blue State: Digital-first fundraising and marketing agency working with nonprofits, advocacy groups, and causes on donor acquisition and retention — overlapping directly with BuildGood's digital acquisition, email, and paid ads execution.
• Chapman Cubine Allen + Hussey (CCAH): Direct response fundraising agency specializing in acquisition and retention for nonprofits, with deep direct mail heritage — competes in the same direct mail and digital fundraising lanes as BuildGood.
• CCS Fundraising: Long-established fundraising consulting and managed services firm for nonprofits, providing campaign strategy and execution — comparable in targeting nonprofit development leaders and offering retainer-style engagements.
• Big Duck: Branding, communications, and fundraising agency exclusively serving nonprofits — comparable in mission focus, mid-market nonprofit client base, and integrated communications offering.
• The Powers Company: Fundraising consulting and campaign services firm working with nonprofits on strategy, donor engagement, and campaign execution — directly comparable in audience and retainer-style delivery.

Emerging players

• Funraise: Modern nonprofit fundraising CRM and platform with donor management, online giving, and analytics — competes indirectly by giving in-house teams tools to reduce dependence on agency services like BuildGood's.
• Classy (GoFundMe Pro): Fundraising platform and software for nonprofits, with adjacent services and educational content — overlaps with BuildGood in serving nonprofit fundraisers and increasingly in donor acquisition tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/in/mikeduerksen
• YouTubeyoutube.com/@buildgood
• LinkedInlinkedin.com/company/buildgood

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buildgood