Live! Inc.

What Live! Inc. does

Live Incorporated is a privately-held entertainment and hospitality company headquartered in Niagara Falls, NY, that curates and integrates live music, artist management, and immersive hospitality experiences across the USA and Canada. Its portfolio spans the HOTEL LIVE! rock-star-themed hotel entertainment concept at JW Marriott Muskoka, ticketed tribute concerts (Danger Birds and Gravity) at the FirstOntario Performing Arts Centre and other partner venues, LIVE! Artist Management representing Canadian musicians including Jarvis Church, Sam Polley, Zach Oliver, and The Strictly Hip, the 1050 LIVE! Muskoka Radio internet station on the Live365 platform, balloon ride attractions, and LIVE AIR and LIVE AT SEA travel entertainment concepts. Charitable arms — Canada LIVE! Action and USA LIVE! Action — extend the brand into community programming across both jurisdictions. The company operates with a lean team of 1–10 employees under founder Michael Dicienzo.

The business model is a blend of transaction-based concert ticket sales distributed through Ticketmaster, Eventbrite, and venue box offices; hotel-integrated entertainment packages at JW Marriott Muskoka; artist management fees; and potential radio advertising on the Live365 platform. Distribution is multi-channel — direct website, email newsletter, owned radio, social media, and venue partners — and pricing is not publicly disclosed, with concert pricing set by third-party ticketing vendors and hotel pricing set by the partner property. The underlying technology stack is conventional: a WordPress-style website with cookie-based tracking and web analytics, an email newsletter signup, and no proprietary platform, mobile app, API, SDK, or AI/ML components disclosed.

The company is founder-owned with no disclosed external capital, no funding rounds, no parent company, no subsidiaries, no patents or trademarks, no regulatory actions, and no certifications. Its geographic concentration in the Niagara Falls / Muskoka corridor and dependence on a small set of named venue partners — primarily JW Marriott Muskoka and FirstOntario Performing Arts Centre — provide focus advantages but also represent concentration risk. The vertically integrated structure, spanning content (artist roster), venue curation, distribution (radio, ticketing platforms), and hospitality programming, generates cross-promotional synergies but has not yet produced disclosed revenue or scale metrics.

Name

Live! Inc.

Legal name

Live Incorporated

Website

https://live-incorporated.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Live Incorporated is a privately-held entertainment and hospitality company that integrates live music, artist management, and immersive hotel experiences (HOTEL LIVE!) for affluent travelers and concertgoers across the Niagara Falls and Muskoka regions of the USA and Canada.

Ownership category

akta.pro rank

Product category

Hospitality & Live Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Live music events
• Hospitality entertainment
• Themed hotel experiences
• Artist management services
• Concert event production

Headquarters

HQ city

Niagara Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Concert and Event Tickets: Revenue generated from ticket sales for live concerts and events at hotels and performing arts venues, including tributes to artists like Neil Young and John Mayer.
2. Artist Management: Management services for recording artists including Jarvis Church, Sam Polley, Zach Oliver, and The Strictly Hip.
3. Radio Broadcasting: 1050 LIVE! Muskoka Radio broadcasts on Live365 platform, generating revenue through potential advertising and listener engagement.
4. Hotel Entertainment Services: Integrated entertainment experiences for hotel guests including live performances, themed floors, celebrity-endorsed restaurants, spa suites, and VIP access to concerts and events.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Live Incorporated curates and operates live entertainment experiences integrated with hotels, restaurants, concert venues, and travel. Core revenue is generated through ticketed concert events, the rock-star-themed Experience HOTEL LIVE! at JW Marriott Muskoka, artist management services, an internet radio station, and travel entertainment concepts (Live Air, Live at Sea). The portfolio combines live performances, curated playlists, and themed accommodations into immersive hospitality-entertainment packages.

Product overview

Live! Inc. is a multi-faceted entertainment company operating a portfolio of branded experiences. The core offerings include Experience HOTEL LIVE! (a rock star-themed hotel entertainment concept at JW Marriott Muskoka featuring VIP concert access, backstage-style suites, recording studios, and celebrity dining), Concert Events Live! (ticketed tribute concerts at partner venues), LIVE! Artist Management (representing musicians including Jarvis Church, Sam Polley, Zach Oliver, and The Strictly Hip), and 1050 LIVE! Muskoka Radio (internet radio via Live365). The company also operates Live Air and Live at Sea travel entertainment concepts, supplemented by charitable initiatives Canada LIVE! Action and USA LIVE! Action. The portfolio integrates live performances, curated playlists, and immersive entertainment across hotels, restaurants, and concert venues.

Differentiator

Problem solved

Functional benefit

Brands

• LIVE! Artist Management: Artist management division representing musicians including Jarvis Church, Sam Polley, Zach Oliver, and The Strictly Hip
• 1050 LIVE! Muskoka Radio
• LIVE AIR
• LIVE AT SEA
• HOTEL LIVE

Products and services

• Experience HOTEL LIVE! A rock star-themed hotel entertainment experience at JW Marriott Muskoka offering VIP access to concerts and live events, backstage-style spa suites, personalized recording studios, celebrity-endorsed dining, and the LIVE! Event Center, targeted at affluent travelers seeking immersive luxury entertainment experiences.
• Concert Events Live! Ticketed live concert events featuring tribute performances such as Danger Birds (Neil Young tribute) and Gravity (John Mayer tribute), hosted at partner venues including FirstOntario Performing Arts Centre and JW Marriott Muskoka. Sold to regional concert attendees through Ticketmaster, Eventbrite, and venue box offices.
• LIVE! Artist Management Artist management and representation services for musicians, managing the careers of recording artists including Jarvis Church, Sam Polley, Zach Oliver, and The Strictly Hip. Service includes booking, career management, and connections to hotel entertainment and live performance venues.
• 1050 LIVE! Muskoka Radio Internet radio station streaming curated 60s and 70s music, operated through the Live365 platform, bringing Muskoka lakeside ambiance and curated playlists to global listeners with potential advertising and engagement revenue.
• Live Air Air travel entertainment experience offering curated music and entertainment for air travelers.
• Live at Sea Marine entertainment experience offering curated music and entertainment for sea travelers.
• USA LIVE! Action Charitable initiative supporting causes in the USA through live entertainment events and fundraising activities.
• Canada LIVE! Action Charitable initiative supporting Canadian causes through live entertainment events and fundraising activities.

Quantifiable outcome

• Events scheduled at multiple venues including FirstOntario PAC and JW Marriott Muskoka through 2026

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• FirstOntario Performing Arts CentrecoreStrategic or Co-development PartnerLive Incorporated partners with FirstOntario Performing Arts Centre in St. Catharines, Ontario to host concert events including tribute shows. The PAC serves as venue for Danger Birds (Neil Young tribute) and Gravity (John Mayer tribute) performances, providing professional performing arts facilities for LIVE! branded entertainment.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as primary ticketing platform for LIVE! concerts at JW Marriott Muskoka, enabling secure online ticket sales and event management for live entertainment events.
• EventbritecoreChannel Partner/ Reseller/ DistributorEventbrite provides ticketing services for LIVE! events at FirstOntario Performing Arts Centre, offering event registration and ticket distribution for tribute concerts.
• JW Marriott MuskokacoreStrategic or Co-development PartnerLive Incorporated integrates entertainment services into JW Marriott Muskoka resort, creating the HOTEL LIVE! experience. The partnership includes hosting concert events at the venue and providing rock-star-themed guest experiences including VIP suites, themed floors, and celebrity-endorsed dining.
• Live365coreTechnology or IntegrationLive Incorporated broadcasts 1050 LIVE! Muskoka Radio via Live365 internet radio platform, leveraging Live365's streaming infrastructure and audience discovery features to reach listeners with curated 60s/70s music content.
• Jarvis Church (Gerald Eaton)minorStrategic or Co-development PartnerCanadian recording artist represented by LIVE! Artist Management. Gerald Eaton (Jarvis Church) is a singer-songwriter managed by Live Incorporated, with performances featured on the LIVE! radio station.
• Sam PolleyminorStrategic or Co-development PartnerCanadian musician represented by LIVE! Artist Management. Sam Polley is featured in the artist roster with a website presence through LIVE! management.
• Zach OliverminorStrategic or Co-development PartnerCanadian artist represented by LIVE! Artist Management. Zach Oliver has a dedicated artist page on the LIVE! website.
• The Strictly HipminorStrategic or Co-development PartnerTribute band (The Hip) represented by LIVE! Artist Management, specializing in performances of Canadian band The Tragically Hip's music.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company promoting concerts, festivals, and ticketed events through Ticketmaster. It is the dominant direct competitor to LIVE!'s Concert Events Live! promotion and ticketing business.
• Creative Artists Agency (CAA): CAA is a leading global talent and artist management agency. It is directly comparable to LIVE!'s LIVE! Artist Management division, which represents recording artists for booking, career management, and performance opportunities.
• WME (William Morris Endeavor): WME is one of the largest talent management agencies globally. Its artist representation and live performance booking services mirror LIVE! Artist Management's core functions.
• Nederlander Organization: Nederlander operates a portfolio of theaters and live entertainment venues and produces concerts and theatrical productions. It overlaps with LIVE!'s venue-partner concert production model at FirstOntario Performing Arts Centre.
• Hard Rock International: Hard Rock operates hotels, casinos, live music venues, memorabilia, and branded entertainment experiences globally. Its hotel + live music + memorabilia integrated concept is the closest large-scale analogue to LIVE!'s HOTEL LIVE! rock-star-themed hospitality model.
• AEG Presents: AEG Presents is a major concert promoter and venue operator (The O2, Coachella, Staples Center). It overlaps with LIVE! on concert promotion and venue-management activities, though at significantly larger scale.
• House of Blues Entertainment: House of Blues combines live music venues with food & beverage and hospitality programming. It is directly comparable to LIVE! on the live-music-plus-hospitality axis and on operating concert events inside partner hotel/venue settings.

Broad incumbents

• SiriusXM: SiriusXM is a major satellite and streaming radio operator. It is comparable to LIVE!'s 1050 LIVE! Muskoka Radio internet radio operation as a music broadcasting and audience-development platform.
• MGM Resorts International: MGM Resorts operates integrated entertainment resort properties with hotels, live shows, concerts, dining, and celebrity chef restaurants. It is a broad incumbent analogue to LIVE!'s hospitality + live entertainment integration thesis at much larger scale.
• Caesars Entertainment: Caesars Entertainment operates hotels, casinos, and live entertainment venues with integrated concert and hospitality programming. It is a broad incumbent analogue to LIVE!'s combined hotel-entertainment-revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/live-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live! Inc.