SirRent autorent

What SirRent autorent does

SirRent autorent (legal name Sir Autorent OÜ) is an Estonian privately-held vehicle rental company founded in 1999 and headquartered at Tatari 56, Tallinn. It provides short-term daily rentals, long-term and full-service rentals, and airport/city transfer services, operating across the three Baltic states with vehicle pickup and return at Tallinn (TLL), Vilnius (VNO), Kaunas (KUN) and Riga airports plus a Klaipeda/Palanga location in Lithuania. The company serves individual travelers, tourists, families and groups, business travelers, and long-stay renters, with reported 25 years of continuous operation and a 4.8/5 rating across 130+ Google Reviews.

The fleet spans nine categories — economy compacts (Skoda Fabia, Kia Rio), mid-size (Kia Ceed, Skoda Octavia), large mid-size (VW Passat, Skoda Superb), premium (Audi A6 Quattro), SUVs (Kia Sportage AWD), minivans (VW Sharan, Lancia Voyager), 9-seat minibuses (Renault Trafic, Opel Vivaro) and motorcycles/trikes (Honda CRF1100, Yamaha Tenere 700, Can-Am Ryker Rally). Bookings are executed through the vikrentcar web-based booking and rental management platform with SSL-secured online payments via Visa and Mastercard; customer interaction is supplemented by phone (565 1353) and email ([email protected]).

SirRent operates a direct-to-consumer, asset-heavy fleet-rental business model. Revenue is generated primarily through per-day unit pricing ranging from approximately €24/day for economy compacts to €150/day for premium adventure motorcycles, supplemented by recurring long-term/full-service rental contracts and transaction-fee-based transfer services. Headcount is reported at 1–10 employees, and there is no disclosed institutional ownership, external funding, or parent company.

Name

SirRent autorent

Legal name

Sir Autorent OÜ

Website

https://sirrent.ee

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

SirRent autorent is a privately held Estonian vehicle rental company founded in 1999, offering short-term, long-term and transfer services across the Baltic states from a Tallinn headquarters and four airport locations (Tallinn, Vilnius, Kaunas, Riga) to individual travelers, families, groups and business customers.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industry

Subscription Fleet Operations & Remarketing Providers (THADACAN)

Keywords

• Car rental services
• Vehicle rental
• Airport transfers
• Long-term leasing
• Motorcycle rental

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Short-term Vehicle Rental: The core revenue stream consists of daily and short-term vehicle rentals across multiple vehicle categories including compact cars, mid-size sedans, full-size sedans, premium vehicles, SUVs, minivans, minibuses, and motorcycles. Customers pay per rental day with mileage allowances. Pricing varies by vehicle category, ranging from approximately €24/day for compact cars to €150/day for premium motorcycles.
2. Long-term / Full-service Rental: The company offers long-term rental solutions and full-service rentals, providing vehicles for extended periods with comprehensive service packages including maintenance, insurance, and 24/7 support.
3. Transfer Services: Airport and city transfer services are offered as an additional revenue stream, providing transportation between airports, hotels, and other locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SirRent autorent (Sir Autorent OÜ) operates a fleet-based vehicle rental business across the Baltic states, providing short-term daily rentals and long-term full-service rentals of cars, vans, minibuses, and motorcycles. The company also offers airport and city transfer services. Customers book through the sirrent.ee website, phone, or email, and collect vehicles at Tallinn, Vilnius, Kaunas, and Riga airports or at its Tallinn headquarters on Tatari 56.

Product overview

SirRent autorent is a car rental company operating in Estonia with 25 years of experience, offering short-term and long-term vehicle rentals from locations in Tallinn, Riga, and Vilnius. The company operates a fleet-based model with a unified rental platform. Short-term rental (Lühirent) encompasses the core vehicle fleet across nine product categories: economy compact cars (Skoda Fabia, Kia Rio, Opel Corsa), mid-size cars (Kia Ceed, Skoda Octavia), large mid-size cars (Volkswagen Passat, Skoda Superb), premium luxury cars (Audi A6 Quattro), SUVs (Kia Sportage), minivans (Lancia Voyager, Volkswagen Sharan), minibuses (Renault Trafic, Opel Vivaro), and motorcycles (Honda CRF1100 Africa Twin, Yamaha Tenere 700, Can-Am Ryker Rally). The portfolio also includes transfer services and full-service rental options with insurance. Vehicle rental terms include 400 km/day or 4000 km/month limits, 24-hour rental periods, and optional 24/7 service availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-term Vehicle Rental (Lühirent) Daily (24-hour) vehicle rental across nine categories — economy (Skoda Fabia, Kia Rio), compact (Kia Ceed, Skoda Octavia), large mid-size (VW Passat, Skoda Superb), premium (Audi A6 Quattro), SUV (Kia Sportage 4X4), minivan (VW Sharan, Lancia Voyager), minibus (Renault Trafic, Opel Vivaro), and motorcycle (Honda CRF1100 Africa Twin, Yamaha Tenere 700, Can-Am Ryker Rally). Includes 400 km/day mileage allowance, manual and automatic transmission options, and vehicles returned with a full tank. Targeted at tourists, families, business travelers, and small groups visiting the Baltic region.
• Long-term / Full-service Rental (Täisteenusrent) Extended-duration vehicle rental (30+ days) bundled as a comprehensive service package including the vehicle, maintenance, insurance, and 24/7 support, billed on a recurring basis. Targeted at expatriates, long-stay visitors, and individuals needing a temporary replacement vehicle.
• Airport and City Transfer Service (Transfeer) Driver-based airport and city transfer service for rental customers, providing transportation between airports, hotels, and other Baltic locations as an additional paid service on top of the vehicle rental offering.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Europcar Mobility Group: European-focused car rental brand operating across multiple countries including Baltic states. Directly comparable to SirRent on airport rental, leisure/business segments, and short/long-term rental offerings.
• Enterprise Rent-A-Car: Global car rental company with presence in European markets. Comparable to SirRent on rental product, customer segments, and branch-based distribution; differentiated by significantly larger scale.
• Budget Rent a Car: Global value-positioned car rental brand operating airport locations across Europe. Directly comparable to SirRent on economy-segment short-term rental product and tourist/leisure traveler segments.
• Avis Budget Group: Global car rental company operating airport locations worldwide, including European and Baltic markets. Directly comparable on short-term rental product offering, fleet categories, and airport pickup/return distribution.
• Hertz Global Holdings: Global car rental company with airport locations across Europe including Tallinn and other Baltic cities. Directly comparable to SirRent on vehicle rental product, fleet breadth, and tourist/business traveler customer base.
• Sixt SE: Major European and global car rental company operating airport and city rental locations across Europe including the Baltics. Directly comparable to SirRent on short-term car rental product, customer segments (leisure/business travelers), and airport-based distribution model.

Regional players

• Autohansa: Estonian-headquartered car rental and leasing company operating across the Baltics with corporate and consumer rental services. Directly comparable to SirRent on Baltic geographic focus, fleet rental product, and airport/city pickup distribution.

Emerging players

• Bolt Drive: Estonian-founded car-sharing and short-term rental platform operating in Baltic cities. Comparable to SirRent on Tallinn market presence and short-duration urban mobility use cases, though differentiated by app-based car-sharing rather than traditional daily rental.
• CityBee: Lithuanian car-sharing operator with Baltic regional presence, including Tallinn. Comparable to SirRent on Baltic geographic coverage and short-duration urban mobility demand, though positioned as minute/hourly car-sharing versus daily rentals.
• Localrent.com: Regional car rental marketplace focused on Eastern European and Baltic destinations, aggregating local independent rental companies. Comparable to SirRent on Baltic geographic focus and tourist customer base, though positioned as a platform aggregator rather than fleet operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SirRent autorent