HARROWDEN LTD

What HARROWDEN LTD does

Harrowden Ltd (legal entity: Harrowden Turf Limited) is the UK's largest grower and distributor of turf, operating as a national horticultural grower and one-stop-shop distributor from seven UK locations — Edinburgh, Feltwell, Runcorn, Kettering, Southport, Clifton Reynes, and St Albans — with combined headcount of 130+ employees and combined turnover approaching £20 million following the June 2026 acquisition of George Davies Turf & Stone. The business traces more than sixty years of specialist growing heritage and operates as part of the Harrowden Turf (Holdings) Limited group. Customers are spread across seven B2B verticals — Garden Designers, Green Roofing Contractors, House Builders, Landscape Contractors, Public Sector, Resellers, and Specifiers — with the General Public as a secondary segment.

The company's underlying operations are anchored in a vertically integrated arable farming model that uses crop rotation between turf and other crops (wheat, sugar beet, potatoes, herbs) for soil health, fertility, and pest control. In 2024, Harrowden adopted night harvesting technology for approximately ten weeks during summer to mitigate sod-heating and deliver turf within six hours of harvest. The company maintains complete in-house wildflower seed production — growing, cleaning, and bringing seeds to market — which is described as unique among UK turf growers and underpins the Meadowmat wildflower turf line. Core products span cultivated turf, Meadowmat wildflower turf, Enviromat sedum matting for green roofing, green roof kits and substrates, soils/substrates/bark, seeds and plants, lawn care consumables, and tools. A portfolio of nine registered brand identities (Harrowden Turf, Turfonline, Spearhead Turf, Turfland, Q Lawns, Stewarts Turf, Enviromat, Meadowmat, Soil Online) supports category positioning and channel segmentation.

Revenue mechanics combine direct-to-consumer e-commerce (turfonline.co.uk, harrowden.co.uk), telephone sales, depot collection, and trade account relationships with 2,500+ trade customers. Pricing is unit-based, with delivery built into palletised perishable product prices and additional fees for premium delivery zones and time slots. The combined entity added approximately 1.4 million rolls of annual turf production, 30 employees, and two depots via the George Davies acquisition, extending geographical reach and broadening the product mix into landscaping stone. Compliance credentials include ISO 9001, ISO 14001, ISO 45001, Red Tractor, BALI Accredited Supplier, GRO, TGA, European Turfgrass Producers, RHS Plants for Pollinators, and FORS Silver fleet accreditation, which collectively support procurement qualification in public sector tenders and large commercial projects.

Name

HARROWDEN LTD

Legal name

Harrowden Turf Limited

Website

https://harrowden.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Harrowden is the UK's largest grower and distributor of turf, supplying cultivated turf, Meadowmat wildflower turf, Enviromat sedum green roof products, soils, seeds, and horticultural supplies from seven UK depots. It serves landscape contractors, house builders, green roof installers, garden designers, public sector clients, resellers, and consumers.

Ownership category

akta.pro rank

Product category

Horticultural Turf and Landscaping Products

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Horticultural turf grower
• Wildflower turf products
• Green roof systems
• Landscaping supplies
• Soil and substrates

Headquarters

HQ city

Kettering

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Horticultural Product Sales: Sale of turf, wildflower turf, sedum, topsoil, plants, seeds, tools, bulbs and horticultural supplies. Products are sold directly to consumers and trade customers via e-commerce and telephone. Both perishable (turf, meadowmat, enviromat, plants) and non-perishable products are offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Harrowden is the UK's largest grower and distributor of turf, cultivating and selling cultivated grass turf, Meadowmat wildflower turf, and Enviromat sedum matting for green roofing. The company also distributes a comprehensive range of horticultural supplies including soils, substrates, bark, seeds, plants, lawn care products, and tools, serving both trade professionals and consumers through e-commerce, telephone sales, and a network of depots across the UK.

Product overview

Harrowden is a national horticultural grower and distributor offering a unified product portfolio centred on cultivated turf, wildflower turf, and sedum products. The core offerings include Meadowmat Wildflower Turf (with full seed traceability from own production), Enviromat Sedum Matting for green roofing, and cultivated turf grown using crop rotation with other arable crops (wheat, sugar beet, potatoes). Supporting product lines include soils/substrates/bark, seeds/plants, lawn care products, and tools. The company operates multiple sub-brands including Turfonline (e-commerce), Spearhead Turf, Turfland, Q Lawns, Soil Online, and Stewarts Turf. The 2024 acquisition of George Davies Turf & Stone expanded the portfolio to include landscaping stone materials. The company serves both consumer and trade customers through five UK depot locations and an online shop.

Differentiator

Problem solved

Functional benefit

Brands

• Turfonline: Online turf sales platform operated by Harrowden
• Spearhead Turf
• Turfland
• Enviromat
• Meadowmat
• Q Lawns
• Soil Online
• Stewarts Turf

Products and services

• Turf Cultivated grass turf sourced from seed varieties selected for colour, disease resistance, and durability. The flagship product grown across Harrowden's farms using crop rotation practices.
• Meadowmat Wildflower Turf Pre-grown wildflower turf containing a colourful mix of flowering plants and grasses, providing a wildlife-friendly solution for gardens and landscapes. Harrowden maintains full seed traceability by growing their own plants, cleaning their own seeds, and bringing their own seeds to market.
• Enviromat Sedum Matting Pre-cultivated sedum mat for green roofing applications, providing living roof solutions that support wildlife, improve insulation, and add colour. Available for both pitched and flat roofs.
• Green Roof Products Complete range of green roofing products including sedum kits, wildflower turf (Meadowmat), feed, and substrate products for living roof solutions.
• Soil, Substrates & Bark Garden substrates, soil and bark products providing foundations for landscaping projects including lawn relay and biodiverse green roof installations.
• Seeds & Plants Wildflower seeds, plugs and plants for customising wildflower meadows or enhancing garden planting schemes.
• LawnCare Lawn care equipment and consumables for maintaining established lawns including products for feeding, spraying and spreading.
• Tools Professional landscaping and gardening tools for planting, pruning and general horticultural use.
• George Davies Turf & Stone Acquired turf and landscaping materials supplier serving trade customers with turf and stone products, operating from Clifton Reynes and St Albans depots. Founded by George Davies in 2001, it supplies approximately 1.4 million rolls of turf annually to more than 2,500 trade customers.

Quantifiable outcome

• Turf delivered within 6 hours of harvest during night harvesting period
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• George Davies Turf & StonecoreStrategic or Co-development Partner · 30 June 2026Acquisition of George Davies Turf & Stone, a supplier of turf and landscaping materials founded in 2001. The business serves 2,500+ trade customers and supplies approximately 1.4 million rolls of turf annually. 30 employees joined from Clifton Reynes and St Albans depots. George Davies remains as senior leadership to ensure continuity. Combined entity approaches £20 million turnover with 130+ employees across seven locations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• idverde: idverde is one of Europe's largest commercial landscaping and grounds-maintenance service providers with significant UK operations. Comparable as a scaled UK landscaping player that procures similar horticultural inputs and serves overlapping public-sector and corporate clients.
• Barenbrug UK: Barenbrug is a global grass and forage seed breeder with a strong UK operation supplying amenity and sports-turf seed mixtures. Comparable as a UK-focused grass/turf seed supplier upstream of turf growers like Harrowden, with overlapping customer base in landscaping and sports turf.
• Marshalls plc: Marsha lls is a UK-listed manufacturer and distributor of hard landscaping products (paving, aggregates, walling) for the domestic and commercial landscaping market. Comparable as a national landscaping product supplier serving the same house-builder and landscape-contractor segments as Harrowden.
• DLF Seeds: DLF is one of the world's largest grass seed companies, providing forage, amenity, and lawn seed varieties across European markets including the UK. Comparable as a supplier of grass seed genetics used in turf production, serving overlapping landscaping and sports-turf customers.

Direct peers

• Green-tech: Green-tech is a UK supplier of landscaping and grounds-maintenance products including soils, mulches, bark, and erosion-control materials. Comparable as a UK distributor of landscaping consumables competing directly with Harrowden's soils, substrates, and bark product lines for trade customers.
• Rolawn: Rolawn is one of the UK's leading turf growers and branded topsoil suppliers, selling cultivated turf, topsoil, and bark products to both trade and consumer customers. Directly competes with Harrowden's core turf and soil product lines in the UK market.
• Bransford Webbs Plant Company: Bransford Webbs is a UK wholesale nursery producing a wide range of ornamental plants for garden centres and landscape professionals. Comparable as a UK-based horticultural grower-distributor supplying the same landscaping trade channel as Harrowden.
• Johnsons of Whixley: Johnsons of Whixley is a major UK wholesale nursery growing container-grown and field-grown trees, shrubs, and hedging plants for the landscaping trade. Comparable to Harrowden as a UK horticultural grower supplying professional landscape contractors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/harrowdenturf
• YouTubeyoutube.com/@Harrowden
• Facebookfacebook.com/harrowdenturf
• LinkedInlinkedin.com/company/harrowdenturf
• Instagraminstagram.com/harrowden_turf/?hl=en

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HARROWDEN LTD