Planlogi OÜ

What Planlogi OÜ does

Planlogi OÜ is a Viljandi, Estonia-based private software company offering a cloud-based Transport Management System (TMS) for small-to-mid-sized road hauliers and transport companies. The platform unifies order intake, map-based route planning with drag-and-drop optimization, driver job allocation via a mobile app, digital consignment note (eCMR) generation, real-time shipment tracking, and automated invoicing in a single integrated workflow. The product is built on modern cloud infrastructure with EU-based data centers, encryption in transit and at rest, GDPR compliance, and EU eFTI standard alignment for electronic freight transport documents. Notable technical components include an open API for high-volume order imports, native telematics integration (MetroTech GPS), container-carrier integration (Maersk interface), and three accounting software integrations (Merit Tarkvara, SimplBooks, StandardBooks) that automate end-to-end billing and e-invoice delivery.

The company monetizes through monthly SaaS subscriptions with three tiers (Basic, Standard, Enterprise) priced on a usage-based formula — orders per month, system users, logisticians, and drivers using the app — with no per-truck fees or enterprise minimums. Go-to-market is product-led with a one-month free trial and direct-to-consumer website funnel offering demos, video overviews, and quotes. Target customers are Estonian and regional hauliers (3 to 30+ trucks), with named mid-market case studies including Rain Transport, Waste Recycling Partners, Sivitrans, Ants Viljandi, Unilog, and Tarvi Transport. Implemented customers report dramatic efficiency gains: CMR creation reduced from 9 minutes to 45 seconds, administrative work reduced by 8 hours per dispatcher per week, and 25% more weekly stops handled with the same team.

Planlogi self-describes as the most popular logistics management software in Estonia and operates with a small, privately held team; no funding rounds, no disclosed revenue, and no external investors are reported in available sources. The company is GDPR-compliant, EU eFTI-ready ahead of 2026-2027 enforcement, and remains concentrated in Estonia with cross-border transport corridors primarily into Finland. The product roadmap through 2025-2026 has been active, with iterative releases covering recurring orders, geofencing, CMR form selection, route point time calculation, and extended vehicle/trailer flexibility.

Name

Planlogi OÜ

Legal name

Planlogi OÜ

Website

https://planlogi.com

Company type

Private

Operating status

Operating

Short description

Planlogi OÜ is a Viljandi, Estonia-based software company offering a cloud-based Transport Management System (TMS) with order management, route planning, eCMR, driver app, and billing for small-to-mid-sized road hauliers primarily in Estonia.

Ownership category

akta.pro rank

Product category

Transport Management Software

NAICS

Freight Transportation Arrangement (488510), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA)

akta.pro secondary industries

Dynamic Slotting, Appointment & Delivery Promise (Time-Window) Optimization (TLAEAGAD), Appointment Scheduling & Dock/Carrier Check-in (TMS Adjacent) (TLAEAAAJ)

Keywords

• Transport management software
• Logistics management software
• ECMR digital consignment note
• Driver mobile app
• Freight route planning

Headquarters

HQ city

Viljandi

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Monthly Billing: Monthly subscription-based pricing for cloud TMS platform. Price is determined by four factors: number of orders per month, total system users, number of dispatchers/logisticians, and number of drivers using the mobile app. No per-truck fees or enterprise minimums. Three tiers: Basic, Standard, Enterprise.
2. Usage-Based Pricing: Pricing scales with actual usage - specifically order volume and number of active users/drivers, making it suitable for growing transport companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Planlogi OÜ develops and sells a cloud-based Transport Management System (TMS) called Planlogi that handles the full freight lifecycle for road hauliers and transport companies: order intake, map-based route planning, driver job dispatch via a mobile app, eCMR (electronic consignment note) generation, real-time tracking, and automated invoicing. The platform integrates natively with Estonian accounting software (Merit Aktiva, SimplBooks, StandardBooks), GPS/telematics (MetroTech), and customer systems (Maersk), and is offered on a monthly subscription basis in Basic, Standard, and Enterprise tiers.

Product overview

Planlogi OÜ is a logistics management software company headquartered in Viljandi, Estonia, offering a unified TMS platform called Planlogi TMS. The core product is a single integrated system with five modules: Order Management (Tellimuste haldus), Transport Planning (Veo planeerimine), Real-time Tracking (Jälgimine), Invoicing/Billing (Arveldamine), and the Driver App (Autojuhi Äpp). These modules share a common database and workflow — an order entered flows through planning → driver job allocation → eCMR generation → proof of delivery → invoice in one continuous stream. The platform also offers a standalone E-Veoselehe (eCMR) platform for companies that need EU eFTI-compliant digital consignment notes without adopting the full TMS. Pricing is structured in three tiers: Basic (order management, manifests, app, billing, reporting), Standard (adds pricing lists, POD inbox, zones, API), and Enterprise (adds accounting integration, machine-readable order intake, fuel surcharge). The product integrates natively with Merit Tarkvara (Merit Aktiva), SimplBooks, and StandardBooks for automated invoice workflows, and with MetroTech for GPS vehicle tracking and Maersk for automated order imports.

Differentiator

Problem solved

Functional benefit

Products and services

• Planlogi TMS (Transport Management System) All-in-one cloud-based logistics management platform covering the complete freight lifecycle from order entry, map-based route planning, driver job allocation, eCMR generation, real-time tracking, and automated invoicing. Targeted at small-to-mid-sized road hauliers and transport companies operating domestically and internationally, including cross-border EU routes.
• Planlogi Driver App (Autojuhi Äpp) Mobile application for truck drivers that delivers assigned routes, job updates, navigation, proof-of-delivery capture with signatures and photos, and digital transport document handling. Used by drivers of Planlogi customer transport companies.
• Planlogi E-Veoselehe Platvorm (Standalone eCMR Platform) Standalone EU eFTI-compliant digital consignment note platform that integrates with third-party TMS systems, providing legally valid electronic transport documents for cross-border EU road freight without requiring the full Planlogi TMS suite.

Quantifiable outcome

• 15x faster order intake
• +8 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Merit TarkvaracoreTechnology or IntegrationIntegration with Merit Aktiva accounting software enabling automated sales invoice flow from Planlogi to Merit. Invoices are automatically synchronized with matching invoice numbers. Supports e-invoice delivery and credit note management. Over 83,000 companies do accounting with Merit Aktiva monthly in Estonia and Poland.
• SimplBookscoreTechnology or IntegrationIntegration with SimplBooks online accounting software providing automated billing workflow. Sales invoices move automatically from Planlogi to SimplBooks after creation. SimplBooks is a 100% Estonian startup with over 20,000 users, focused on small businesses and accountants.
• Standard BookssecondaryTechnology or IntegrationIntegration with Standard Books accounting software mentioned as part of the 'We work well with others too' ecosystem, enabling smooth data exchange between systems.
• PowerbosecondaryTechnology or IntegrationIntegration partner shown in the 'We integrate well with others' section of the website.
• ItellasecondaryTechnology or IntegrationIntegration partner shown in the 'We integrate well with others' section of the website.
• Noom MajandustarkvarasecondaryTechnology or IntegrationIntegration partner shown in the 'We integrate well with others' section of the website.
• MaerskcoreTechnology or IntegrationMaersk interface for automatic order import - orders from Maersk system automatically appear in Planlogi database. Particularly useful for container transport operators and users with major customer interfaces.
• MetroTechsecondaryTechnology or IntegrationMetroTech GPS integration enabling Planlogi to quickly interface with MetroTech system and display vehicle locations on Planlogi's map.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• OptimoRoute: Cloud-based route optimization and planning platform serving SMB and mid-market delivery/field service operations. Comparable to Planlogi's route planning and dispatcher productivity features for smaller fleets.
• ShippyPro: European shipping management platform for SMB e-commerce and shippers with multi-carrier label generation and tracking. Comparable to Planlogi's multi-carrier shipping and order management capabilities for small carriers.

Others

• Geopost (DPDgroup): European parcel delivery network that consumes TMS and tracking data from operators like Planlogi. Included as an ecosystem participant that could either partner with or vertically integrate competing dispatch technology for its carrier base.

Direct peers

• Track24: European real-time shipment tracking and visibility provider with carrier integrations. Closely comparable to Planlogi's real-time tracking module and customer notification features for European mid-market carriers.
• Alpega TMS: European TMS platform (formerly Transwide) serving shippers and carriers with transport execution, freight procurement, and visibility — competing for the same EU mid-market carrier and shipper base that Planlogi targets.
• MercuryGate: Mid-market TMS provider for shippers, carriers, and 3PLs with strong route optimization, freight rating, and carrier-facing execution — closely comparable to Planlogi's carrier-focused TMS offering for SMB and mid-market hauliers.
• nShift: European delivery management and multi-carrier shipping platform (formerly Unifaun/Consignor) serving SMB and mid-market shippers across Nordics and broader Europe. Closest geographic and product overlap with Planlogi given Nordic/European focus and SMB carrier target market.

Broad incumbents

• Descartes Systems Group: Global logistics technology provider offering TMS, route planning, and eCMR/digital documentation solutions across many geographies. Larger incumbent pursuing the same EU eFTI compliance opportunity with broader enterprise focus.
• Oracle Transportation Management: Enterprise-grade TMS from Oracle serving large shippers and 3PLs globally. While focused upmarket, it represents the broad incumbent threat as Oracle adds eFTI features and competes for mid-market accounts.

Regional players

• Consignor (now part of nShift): Nordic-origin multi-carrier shipping and label management platform, now part of nShift. Strong Nordic regional overlap with Planlogi's Estonia/Finland operations and SMB carrier focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planlogi OÜ