SimplBooks
SimplBooks is an Estonian cloud accounting platform serving small businesses and accounting bureaus in Estonia and Finland. It offers invoicing, payroll, inventory, reporting, and an AI assistant, with native integrations to Estonian banks, the Tax Authority, and e-commerce platforms.
- Company typePrivate
- Founded2011
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What SimplBooks does
SimplBooks is an Estonian cloud-based accounting software provider serving small businesses and accounting bureaus in Estonia and Finland. The web-based platform is accessible from desktop, smartphone, and tablet without software installation and is built around fifteen integrated modules covering core accounting, fixed assets, CRM, sales and purchases, offers and orders, manufacturing/production, e-invoices, reporting, warehouse/inventory, projects, multi-currency, payroll, annual report preparation, integrations, and an AI assistant. The company generates revenue through a tiered monthly subscription model (Start, Bureau, Premium) differentiated by user limits, paired with a 30-day free trial as the primary acquisition mechanism.
The product's strategic value is grounded in its deep integration with the Estonian financial ecosystem: native nightly bank statement imports from Swedbank, SEB, Coop Pank, and LHV; electronic invoice operators including Telema, Envoice, Finbite (Omniva), Costpocket, and Banqup; a machine-to-machine interface with the Estonian Tax Authority (Maksuamet) for KMD/VAT declaration submission; and semi-automatic e-commerce order imports from WooCommerce, PrestaShop, and Shopify. Distribution combines a product-led self-serve model (online sign-up, free trial, public API and developer documentation) with a partner channel of accounting firms and bookkeepers who use SimplBooks internally and recommend it to their SMB clients.
Operationally, SimplBooks operates with a small bootstrapped team (approximately 13–17 employees), reported over 20,000 active users across Estonia and Finland, and has been recognized as a 2022 Deloitte/Äripäev Gasell fast-growing company on the strength of approximately 40% annual growth in customers and revenue. The company is headquartered in Tallinn, was originally launched in 2011 as eAktiva before rebranding to SimplBooks the same year, holds a CreditInfo AA credit rating, and is GDPR/CCPA-compliant. Revenue is not publicly disclosed.
SimplBooks firmographics
Firmographics- Name
- SimplBooks
- Legal name
- SimplBooks OÜ
- Website
- https://simplbooks.ee
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SimplBooks is an Estonian cloud accounting platform serving small businesses and accounting bureaus in Estonia and Finland. It offers invoicing, payroll, inventory, reporting, and an AI assistant, with native integrations to Estonian banks, the Tax Authority, and e-commerce platforms.
- Ownership category
- akta.pro rank
SimplBooks industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Budgeting & Cash-Flow Management (FSAGADAA)
Keywords
Where SimplBooks is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
SimplBooks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Tiered subscription model with Start, Bureau (Büroopakett), and Premium packages. Revenue based on selected package tier with different user limits and features.
- Free Trial Period: 30-day free trial before subscription commitment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start Package |
| Subscription | Monthly | Bureau Package (Büroopakett) |
| Subscription | Monthly | Premium Package |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
SimplBooks product offering
Product offeringCore offering
SimplBooks is a cloud-based accounting software platform delivered via browser and mobile, targeted at small businesses and accountants in Estonia and Finland. The platform bundles invoicing, sales/purchase management, e-invoicing, payroll, inventory, production/recipes, fixed assets, CRM, project accounting, multi-currency, reporting, and an annual report tool, plus an in-product AI assistant. It is sold as monthly tiered subscriptions (Start, Bureau, Premium) with a 30-day free trial, and leverages machine-to-machine integrations with Estonian banks, the Tax Board, and e-invoice/e-commerce providers.
Product overview
SimplBooks is a cloud-based accounting software platform designed for small businesses and accountants in Estonia and Finland. The core platform provides comprehensive business management capabilities with 15 integrated modules: Raamatupidamine (Accounting), Põhivara (Fixed Assets), CRM, Pakkumised ja tellimused (Offers and Orders), Müük ja ost (Sales/Purchase), Tootmine (Production), E-arved (E-invoices), Raportid ja aruandlus (Reports), Ladu (Warehouse), Projektid (Projects), Valuutad (Currencies), Palgaarvestus (Salaries), Aastaaruande tööriist (Annual Report Tool), AI-assistent (AI Assistant), and Liidestused (Integrations). The platform also connects to a partner network of accounting service providers. SimplBooks offers both a web-based interface and mobile-responsive design with tiered pricing plans (Start, Bureau, Premium) with varying user limits.
Differentiator
Problem solved
Functional benefit
Products and services
- SimplBooks Cloud Accounting Platform Web-based cloud accounting software providing invoicing, banking reconciliation, payroll, inventory, production, e-invoicing, CRM, project accounting, multi-currency, fixed assets, reporting, and an annual report tool for small businesses and accountants in Estonia and Finland. Sold on tiered monthly subscriptions with automatic bank imports, e-invoice operator integrations, and machine-to-machine KMD submission to the Estonian Tax Board.
- AI Assistant (AI-assistent) In-product generative AI assistant integrated into SimplBooks that helps entrepreneurs and accountants with accounting tasks, data analysis, and queries about the platform and accounting processes.
Quantifiable outcome
- 99.99% uptime ensures reliable service availability
- +2 more outcomes
Companies that use SimplBooks
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
SimplBooks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature8 records
SimplBooks partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- SwedbankcoreBank integration allowing automatic import of daily transactions from previous day, imported nightly to SimplBooks. Banks may charge additional fees for integration usage.
- SEB (Skandinaviska Enskilda Banken)coreBank integration for automatic transaction imports. SEB Baltic Gateway interface supported.
- Coop PankcoreBank integration for automatic transaction imports via Coop Pank Gateway.
- LHV PankcoreBank integration via LHV Connect for automatic transaction imports. Key decision factor for many customers.
- TelemacoreEDI interface for electronic document exchange in machine-readable format, supporting orders, dispatch notes, and acknowledgment receipts.
- EnvoicecoreOCR integration converting PDF and image invoices/receipts to e-invoices with optional cost coding templates.
- Finbite (formerly Omniva E-Arvekeskus)coreE-invoice delivery platform for sending and receiving electronic invoices through Omniva infrastructure.
- BanqupcoreE-invoice sending/receiving, invoice management, and automatic accounting data transfer. Integration initiated from Banqup environment.
- Maksuamet (Estonian Tax and Customs Board)coreMachine-to-machine interface for KMD (VAT declaration) submission directly from SimplBooks to tax authority without manual file downloads.
- WooCommercecoreSemi-automatic integration for importing e-commerce orders as sales invoices into SimplBooks.
- PrestaShopcoreSemi-automatic integration for importing e-commerce orders as sales invoices into SimplBooks.
- ShopifycoreSemi-automatic integration for importing e-commerce orders as sales invoices into SimplBooks.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SimplBooks competitors and assessment
Company assessmentBroad incumbents
- e-conomic (Visma): Danish-headquartered SMB accounting SaaS, now part of Visma, serving SMBs and accountants across the Nordics. Overlaps with SimplBooks in customer segment, cloud delivery, and partner-accountant ecosystem.
- QuickBooks (Intuit): Dominant global SMB accounting SaaS from Intuit with invoicing, payroll, and bank integrations. Competes for the same SMB and small-accountant customer base across geographies including the Nordics.
- Zoho Books: SMB-focused accounting module within the Zoho suite, offering invoicing, bank feeds, and automation. Competes for the same multi-feature, multi-module SMB SaaS positioning as SimplBooks at typically lower price points.
Regional players
- Procountor: Finnish-origin cloud accounting and financial management SaaS for SMBs and accountants. Closely comparable in its home market (Finland) where SimplBooks is also expanding.
Direct peers
- FreshBooks: Cloud accounting platform for SMBs, freelancers, and service businesses, with strong invoicing and bank reconciliation features. Comparable SMB-focused, accountant-friendly cloud accounting SaaS.
- Xero: Global cloud accounting SaaS for SMBs and accountants with bank feeds, payroll, and ecosystem integrations. Direct competitor in the SMB accountant-led accounting category that SimplBooks serves.
- Billy: Danish cloud accounting SaaS targeting SMBs and small accounting firms with invoicing and bank integrations. Comparable horizontal SMB accounting SaaS in another small Nordic market, similar GTM.
- Directo: Estonian accounting and e-invoicing platform for SMBs with banking and tax authority integrations. Closely comparable in scope and target market to SimplBooks within Estonia.
- Fortnox: Leading Swedish cloud accounting and business management platform for SMBs and accounting bureaus. Closely comparable Nordic SMB accounting SaaS with a partner-accountant distribution model similar to SimplBooks.
- Merit Aktiva: Estonian SMB accounting software from Merit Tarkvara with bank integrations and tax authority connectivity. Direct domestic competitor in SimplBooks' home market with deep Estonian localization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SimplBooks social profiles
Digital presenceSimplBooks compliance and trust
Trust signalCompliance3 records
SimplBooks financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimplBooks leadership team
Management profileNumber of profiles
Profiles5 records
SimplBooks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimplBooks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimplBooks
What does SimplBooks do?
SimplBooks is a cloud-based accounting software platform delivered via browser and mobile, targeted at small businesses and accountants in Estonia and Finland. The platform bundles invoicing, sales/purchase management, e-invoicing, payroll, inventory, production/recipes, fixed assets, CRM, project accounting, multi-currency, reporting, and an annual report tool, plus an in-product AI assistant. It is sold as monthly tiered subscriptions (Start, Bureau, Premium) with a 30-day free trial, and leverages machine-to-machine integrations with Estonian banks, the Tax Board, and e-invoice/e-commerce providers.
Is SimplBooks a public or private company?
SimplBooks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimplBooks founded?
SimplBooks was founded in 2011. It employs 1 to 10 people.
Where is SimplBooks based?
SimplBooks is headquartered in Tallinn, Estonia, in the Europe region.
How does SimplBooks make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are free Trial Period.
Who are SimplBooks's main competitors?
Broad incumbents on record are e-conomic (Visma), QuickBooks (Intuit) and Zoho Books. Procountor is listed as a regional player. Direct peers are FreshBooks, Xero, Billy, Directo, Fortnox and Merit Aktiva.
Does SimplBooks have an API?
Yes. SimplBooks offers an API for developers to build integrations and automations. The API documentation is publicly accessible. Users can create invoices, manage accounting data, and connect third-party applications through the API. Developer documentation is at app.simplbooks.com/api-documentation.
What industry is SimplBooks in?
SimplBooks's product category is Cloud Accounting Software. Its primary akta.pro industry code is FSAGADAA, Budgeting & Cash-Flow Management. Its NAICS code is 5132 and its SIC code is 7372.