Mobility ADS Inc.

What Mobility ADS Inc. does

Mobility-Ads GmbH operates MoAds, a verticalized B2B affiliate marketing network serving exclusively the German-speaking automotive sector. The platform connects two distinct user groups: car dealerships and automotive retailers (advertisers) seeking to generate qualified online leads and monetize vehicle inventory, and digital publishers — including websites, mobile apps, and major German media outlets — looking to monetize automotive-relevant traffic through exclusive partner programs. Headquartered at Stresemannstraße 23, 10963 Berlin, and registered as HRB 213659 B at Amtsgericht Berlin-Charlottenburg, the company is led by founder and Managing Director Fatih Özcan alongside a small executive team (COO Oguz Özcan, CTO Christopher Wagner, CPO Alexander Piwonka) and operates across DACH with publisher registration available in additional countries.

The MoAds platform supports four compensation models — CPC (Cost per Click), CPA (Cost per Action), CPL (Cost per Lead), and CPO (Cost per Order) — and incorporates a proprietary dynamic advertiser ad container that assembles personalized offer combinations on publisher pages based on user input criteria such as vehicle type, price range, fuel type, and contract terms. Publisher onboarding and campaign management occur through a self-service portal at partner.mobility-ads.de with mandatory phone verification, while advertiser administration is handled via a backend portal at backend.mobility-ads.de. Real-time performance dashboards provide transparent tracking of clicks, leads, and conversions to both sides. Underlying affiliate operations and partner contracts are managed through the Coyote software platform supplied by partner nitramIT GmbH, with all data hosted on IONOS infrastructure in Germany; CRM is handled via HubSpot.

Mobility Ads monetizes through network commissions on validated conversion events between advertisers and publishers. Pricing is performance-based and individually negotiated — advertisers pay only for qualified leads or positive campaign responses, with no public pricing tiers — and billing is monthly. The go-to-market motion is hybrid: publishers self-register through the online portal, while advertiser acquisition relies on direct sales outreach with a 24-hour response commitment. The company maintains a curated portfolio of core advertiser partners (Autohaus König, Emil Frey, Rosier, Hackerott, Jacobs Gruppe, Feser Graf, Giga) and core publisher partners (Business Insider, GoLeasy, Burda, Ströer, Focus, t-online). Compliance positioning is anchored in DSGVO/GDPR conformance, ISO-certified German servers, IAB Europe vendor registration, and BVDW membership.

Name

Mobility ADS Inc.

Legal name

Mobility-Ads Gesellschaft mit beschränkter Haftung (GmbH)

Website

https://mobility-ads.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobility Ads is a Berlin-based affiliate marketing network that exclusively connects German automotive retailers with digital publishers, enabling car dealerships to generate qualified online leads and publishers to monetize automotive traffic through performance-based commissions on CPC, CPA, CPL, and CPO models.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Affiliate Network Commission: Mobility Ads acts as an affiliate network mediating between Advertisers (car dealerships) and Publishers. The platform supports multiple compensation models: CPC (Cost per Click), CPA (Cost per Action), CPL (Cost per Lead), and CPO (Cost per Order). Mobility Ads earns a network commission from Advertisers on each qualifying conversion event. Publishers receive a share of this commission based on validated conversion events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mobility Ads operates MoAds, a B2B affiliate marketing network focused exclusively on the German-speaking automotive sector, connecting car dealerships (advertisers) with publishers (website and app operators) for online advertising and qualified lead generation. The platform supports CPC, CPA, CPL, and CPO compensation models and provides real-time performance dashboards, dynamic ad containers with user-filterable offer attributes, and self-service portals for both publisher onboarding and advertiser campaign management.

Product overview

Mobility-Ads operates MoAds (Mobility-Ads Online-Plattform), a B2B affiliate marketing network focused on the automotive sector in Germany. The platform connects two primary user groups: advertisers (car dealers and automotive businesses who want to generate qualified leads and sell vehicles online) and publishers (websites, apps, and media operators who want to monetize their automotive traffic). At its core, MoAds serves as an intermediary that enables advertisers to promote their products via advertising materials placed on publisher pages, with commissions tracked through four models: CPC, CPA, CPL, and CPO. Key product components include the Publisher-Partnerportal (partner.mobility-ads.de) for publisher onboarding, campaign management, and live performance tracking; the Advertiser-Space / MerchantAccess Backend for advertiser campaign administration; the Dynamischer Advertiser-Werbemittel-Container feature for dynamic, user-filterable automotive offer presentations on publisher pages; and dedicated lead-generation and traffic-monetization services for car dealers and publishers respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• MoAds (Mobility-Ads Online-Plattform) The core affiliate marketing network platform operated by Mobility-Ads GmbH, connecting automotive advertisers (car dealers) with publishers (website/app operators) for the placement of advertising space and lead generation, supporting CPC, CPA, CPL, and CPO compensation models. Target users: car dealerships and automotive retailers (as advertisers) and website/app publishers (as traffic monetizers).
• Publisher-Partnerportal The publisher-facing web portal at partner.mobility-ads.de where publishers register, access partner programs, configure advertising placements, embed dynamic advertising containers, and track campaign performance and commissions via a live dashboard. Target users: website, app, and digital service publishers seeking to monetize automotive traffic.
• Advertiser-Space / MerchantAccess Backend The advertiser-facing administrative backend at backend.mobility-ads.de where car dealers manage their affiliate campaigns, set compensation models, provide advertising materials, and validate commission-triggering conditions. Target users: car dealerships and automotive retailers running lead-generation campaigns.
• Leads-Generierung für Autohändler (Lead Generation Service for Car Dealers) Qualified lead generation services for car dealers, enabling them to reach customers online and monetize their vehicle inventory through targeted digital advertising campaigns across the Mobility-Ads publisher network. Target users: small and mid-sized car dealerships and automotive retailer groups.
• Traffic-Monetarisierung für Publisher (Traffic Monetization Service for Publishers) Publisher-facing services enabling website and app operators to monetize their automotive-related traffic through exclusive partner programs, editorially curated automotive content, and dynamic ad placements, earning commissions on a CPC, CPA, CPL, or CPO basis. Target users: digital publishers, media operators, and app developers with automotive-relevant traffic in the DACH region.

Quantifiable outcome

• Increased attractive leasing offers on publisher portals
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Autohaus KönigcoreChannel Partner/ Reseller/ DistributorMajor car dealership group using Mobility Ads affiliate programs to generate qualified leads through online advertising placements in publisher networks.
• Emil FreycoreChannel Partner/ Reseller/ DistributorLarge automotive dealership group partnering with Mobility Ads for digital lead generation through affiliate marketing programs.
• RosiercoreChannel Partner/ Reseller/ DistributorAutomotive dealership group using Mobility Ads platform for online advertising and lead generation.
• HackerottcoreChannel Partner/ Reseller/ DistributorCar dealership group leveraging Mobility Ads digital advertising solutions for automotive lead generation.
• Jacobs GruppecoreChannel Partner/ Reseller/ DistributorAutomotive retail group using Mobility Ads affiliate programs for online vehicle marketing.
• Feser GrafcoreChannel Partner/ Reseller/ DistributorCar dealership group using Mobility Ads for digital advertising and lead generation.
• GigacoreChannel Partner/ Reseller/ DistributorAutomotive retailer using Mobility Ads affiliate network for online advertising campaigns.
• Business InsidercoreChannel Partner/ Reseller/ DistributorLeading business and lifestyle media publisher monetizing automotive traffic through Mobility Ads affiliate programs.
• GoLeasycoreChannel Partner/ Reseller/ DistributorMobility platform using Mobility Ads to monetize automotive-related traffic.
• BurdacoreChannel Partner/ Reseller/ DistributorMajor German media publishing group monetizing automotive audience through Mobility Ads affiliate offers.
• StröercoreChannel Partner/ Reseller/ DistributorLarge German out-of-home and digital media company using Mobility Ads for automotive affiliate monetization.
• FocuscoreChannel Partner/ Reseller/ DistributorGerman news magazine and media group using Mobility Ads to monetize automotive content traffic.
• t-onlinecoreChannel Partner/ Reseller/ DistributorLeading German online portal monetizing automotive audiences through Mobility Ads affiliate programs.
• WS Datenschutz GmbHminorImplementation/ SI/ Consulting PartnerProvides external data protection officer (DPO) services. Kemal Webersohn from WS Datenschutz GmbH serves as Mobility Ads' officially appointed DPO.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/mobility-ads

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility ADS Inc.