HELLO DATA LTD
- Company typePrivate
- Founded-
- HeadquartersWitney, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
HELLO DATA LTD firmographics
Firmographics- Name
- HELLO DATA LTD
- Legal name
- Hello Data Ltd
- Website
- https://hello-data.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HELLO DATA LTD industry classification
Industry- Product category
- Education Analytics Software
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG)
Keywords
Where HELLO DATA LTD is headquartered
LocationHeadquarters
- HQ city
- Witney
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
HELLO DATA LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Standard Subscription: Monthly subscription at £55 providing ready-made data entry marksheets in the MIS and analytics package. Annual billing implied.
- Linked Subscription: Monthly subscription at £60 for schools that have data entry resources in the MIS but want the analytics package.
- Bespoke Subscription: Custom pricing for schools/trusts wanting their own data entry resources building plus analytics. Includes free consultancy with assessment specialist.
- Training and professional services: Initial training call included in annual subscription. Additional bespoke training available including staff inset and governor training. Joint training sessions with partner Schools ICT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard - £55/month with ready-made marksheets and analytics |
| Subscription | Monthly | Linked - £60/month for schools with existing data entry resources |
| Subscription | Multi-year contract | Bespoke - Custom pricing for schools/trusts with custom requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
HELLO DATA LTD product offering
Product offeringCore offering
helloData provides Power BI-based assessment analytics and reporting tools integrated with UK school Management Information Systems (MIS), primarily Arbor and SIMS. The platform automatically extracts assessment, attendance, and pupil demographic data directly from the MIS, surfacing it through interactive dashboards with drill-down capability to individual pupil level. It is sold as a subscription to UK primary schools and multi-academy trusts, with optional ready-made or custom data entry marksheets built inside the MIS.
Product overview
helloData is a unified suite of Power BI-based analytics tools for primary school assessment tracking. The platform consists of a core product with multiple integrated dashboard modules: Data Entry Marksheets (for Arbor/SIMS MIS), Power BI Analytics, Analysis of Data, Whole School Analysis, Trust View, Key Groups, Attainment and Progress, Cohort Analysis, Trend Analysis, and Attendance. Schools choose from three pricing tiers (Standard at £55/month, Linked at £60/month, Bespoke custom pricing) depending on whether they need helloData's ready-made data entry marksheets or already have MIS-based data entry resources. The architecture connects directly to Arbor and SIMS MIS systems, automatically extracting data to generate interactive dashboards with drill-down capabilities to individual pupil level. Role-based views are provided for School (with pupil names), Governor (without pupil names), and Trust (multi-school comparison) stakeholders.
Differentiator
Problem solved
Functional benefit
Products and services
- helloData School Assessment Tracking Suite A comprehensive suite of Power BI-based analysis tools for primary school assessment tracking, connecting directly to Arbor and SIMS MIS systems to automatically generate interactive dashboards for attainment, progress, attendance, pupil group analysis, cohort and trend analysis, and multi-school trust comparison. Delivered as a SaaS subscription with tiered options (Standard £55/month, Linked £60/month, Bespoke custom) depending on whether the customer needs helloData's ready-made MIS marksheets.
Quantifiable outcome
- Saves schools hours of time in number crunching
- +2 more outcomes
Companies that use HELLO DATA LTD
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
HELLO DATA LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
HELLO DATA LTD partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Turn It On / Schools ICTcorehelloData partners with Turn It On / Schools ICT to provide full telephone, email and remote support. Schools ICT provides MIS support to more than 300 schools and has many years of hands-on experience working with schools and trusts. The partnership includes joint training sessions and network meeting sessions. Tom Welch, the TIO Managing Director, is also a director of helloData, indicating strong ownership alignment.
- ArborcoreArbor is the primary MIS platform integrated with helloData. helloData is an accredited partner for Arbor and provides ready-made data entry marksheets and analytics direct from the Arbor MIS. Kim Marczak is an accredited external trainer for Arbor.
- SIMScoreSIMS is one of the supported MIS platforms for helloData. helloData holds SIMS Accredited Support status and provides data entry marksheets and analytics integrated with SIMS data.
- Microsoft Power BIcoreMicrosoft Power BI is the analytics platform used for all helloData dashboards. Reports are interactive and insightful, delivered direct from the MIS.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
HELLO DATA LTD competitors and assessment
Company assessmentBroad incumbents
- Microsoft Education: Provider of the underlying Power BI platform on which helloData is built. Microsoft ships Power BI templates and education-focused analytics features that could either augment helloData's offering or commoditise it for sophisticated school customers.
- SIMS (Capita): UK's most widely used school MIS, with which helloData has accredited support status. SIMS provides built-in reporting and assessment tools that overlap with helloData's value proposition, particularly for schools unwilling to pay for an additional analytics layer.
- RM Education: Large UK education technology provider whose RM Unify SSO is integrated with helloData. RM provides a broader portfolio of school IT and assessment products, including tools that could overlap with helloData's analytics offerings for larger institutions.
Direct peers
- Arbor Education: UK-based MIS provider used by many of the same schools helloData serves. While helloData is an Arbor accredited partner building analytics on top, Arbor could natively compete by deepening its own reporting capabilities, making it both an integration partner and a competitive threat.
- OTrack: UK-based primary assessment tracking platform that integrates with school MIS systems to provide visual reporting. Offers a near-identical value proposition to helloData for the same primary school buyer personas in the UK market.
- ScholarPack: UK primary school MIS that includes assessment tracking and reporting functionality. Competes with helloData by offering analytics natively within its MIS, removing the need for a third-party dashboard layer for schools already on its platform.
- GroupCall: UK education data specialist providing analytics, attendance and assessment reporting tools for schools. Targets similar primary school decision-makers with dashboards that surface pupil-level insights, directly overlapping with helloData's product.
- Pupil Asset: UK-focused primary school MIS with built-in assessment tracking and reporting features. Competes directly with helloData's value proposition by offering similar analytics within the MIS itself, particularly attractive to budget-conscious primary schools.
Emerging players
- B Squared Education: UK provider of assessment and progress tracking tools with strong SEN and primary assessment focus. Targets overlapping buyer personas (SENCOs, assessment leads, headteachers) and could expand its analytics capabilities to compete more directly with helloData.
Others
- 9ine Consulting: UK education technology consultancy serving schools and MATs. Not a direct software competitor but an adjacent ecosystem player that schools and trusts may engage for data strategy work that overlaps with helloData's analytics remit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HELLO DATA LTD social profiles
Digital presenceHELLO DATA LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
HELLO DATA LTD leadership team
Management profileNumber of profiles
Profiles4 records
HELLO DATA LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HELLO DATA LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HELLO DATA LTD
What does HELLO DATA LTD do?
helloData provides Power BI-based assessment analytics and reporting tools integrated with UK school Management Information Systems (MIS), primarily Arbor and SIMS. The platform automatically extracts assessment, attendance, and pupil demographic data directly from the MIS, surfacing it through interactive dashboards with drill-down capability to individual pupil level. It is sold as a subscription to UK primary schools and multi-academy trusts, with optional ready-made or custom data entry marksheets built inside the MIS.
Is HELLO DATA LTD a public or private company?
HELLO DATA LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HELLO DATA LTD founded?
HELLO DATA LTD was founded in -1. It employs 1 to 10 people.
Where is HELLO DATA LTD based?
HELLO DATA LTD is headquartered in Witney, United Kingdom, in the Europe region.
How does HELLO DATA LTD make money?
Four revenue lines are on record. Standard Subscription is the primary driver. The others are linked Subscription, bespoke Subscription and training and professional services.
Who are HELLO DATA LTD's main competitors?
Broad incumbents on record are Microsoft Education, SIMS (Capita) and RM Education. Direct peers are Arbor Education, OTrack, ScholarPack, GroupCall and Pupil Asset. B Squared Education is listed as an emerging player. 9ine Consulting is listed as an others.
Does HELLO DATA LTD have an API?
No public API is recorded for HELLO DATA LTD.
What industry is HELLO DATA LTD in?
HELLO DATA LTD's product category is Education Analytics Software. Its primary akta.pro industry code is EDAFAFAG, Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights). Its NAICS code is 611691 and its SIC code is 7372.