OTRACK LTD
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
OTRACK LTD firmographics
Firmographics- Name
- OTRACK LTD
- Legal name
- Otrack Inc
- Website
- https://otrack.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
OTRACK LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Counter Plan: Entry-level subscription at $49.99/month providing invoice creation with suggested retail & barcodes, scan product functionality, barcode invoicing, EDI & PDF export, quick invoice forecasting, and 24-month reporting history.
- SaaS Subscription - Warehouse Plan: Premium subscription at $89.99/month including all Counter features plus AS2 messaging, user permissions, order sheets, and 5-year reporting history. Targets multi-user teams with EDI requirements.
- Custom Feature Build: Additional $20/month add-on for one custom feature built specifically for the customer's workflow. Subject to approval.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for individual users creating orders and invoices at point of sale |
| Subscription | Monthly | Multi-user plan for teams requiring EDI connectivity and advanced permissions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
OTRACK LTD product offering
Product offeringCore offering
Otrack provides a cloud-based B2B order and invoice automation SaaS platform that helps wholesale distributors process orders and invoices by automating creation through AI-powered historical knowledge. The platform generates EDI and PDF invoices compatible with trading partners' back-office software, supports barcode scanning and barcode printing on invoices, and includes sales forecasting and collections tracking. It is delivered via a self-serve web admin portal, mobile applications for iOS and Android, and a sales-assisted channel for partnerships.
Product overview
Otrack is a B2B order and invoice automation platform consisting of the core Otrack Platform software, two pricing tiers (Counter and Warehouse), a Custom Build add-on option, and mobile apps for iOS and Android. The platform automates order and invoice creation using historical data and AI, supporting EDI and PDF outputs, barcode scanning, and sales forecasting across wholesale distribution workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Otrack Platform A B2B order and invoice automation SaaS platform that automates order and invoice creation through AI-powered historical knowledge, featuring EDI and PDF invoice generation, barcode scanning, suggested retail pricing, sales forecasting, and collections tracking for wholesale distributors.
- Otrack Mobile App Native mobile application for iOS and Android that allows users to create orders and invoices, scan product barcodes, and track collections from a phone. Available on the App Store and Google Play.
Quantifiable outcome
- Reduce invoice creation time through barcode scanning and historical order suggestions
- +1 more outcomes
Companies that use OTRACK LTD
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
OTRACK LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
OTRACK LTD partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
OTRACK LTD competitors and assessment
Company assessmentDirect peers
- Brightpearl: Brightpearl is a retail and wholesale operations platform offering order management, invoicing, EDI, and inventory automation targeted at SMB and mid-market merchants and distributors. It competes directly with Otrack on automated order/invoice workflows and EDI-backed accounting integration for wholesale operations.
- Ordoro: Ordoro provides order, shipping, and inventory management software for SMB retailers and wholesalers. Its order creation and invoicing workflow for merchants handling EDI and multi-channel distribution places it as a direct competitor to Otrack's automation focus for small distributors.
- Cin7: Cin7 (formerly DEAR Systems) is a cloud-based inventory and order management platform built for SMB product sellers, wholesalers, and distributors. It directly overlaps Otrack on order creation, invoice generation, EDI integration, and multi-channel sales workflows, with tiered subscription pricing aimed at the same SMB wholesale customer base.
- Fishbowl Inventory: Fishbowl is a manufacturing and wholesale inventory/order management solution that integrates with QuickBooks and other accounting platforms. It directly serves the SMB distributor use case — purchase orders, sales orders, invoicing, and barcode workflows — overlapping Otrack's core feature set.
- Orderhive (by Bronto): Orderhive is an order and inventory management platform targeted at small and mid-sized wholesalers and retailers. It offers order automation, invoicing, and multi-channel integration that compete head-to-head with Otrack's order/invoice automation stack.
- Unleashed Software: Unleashed is an inventory and order management SaaS aimed at small-to-mid product businesses, wholesalers, and distributors. It provides purchase order creation, invoicing, and integrations to accounting/ERP back-office systems — directly paralleling Otrack's core order-and-invoice automation thesis.
- inFlow Inventory: inFlow is a cloud inventory, order, and invoicing platform aimed at small businesses and wholesalers. Its order management, barcode scanning, and invoice generation features place it as a direct SMB-focused competitor to Otrack.
Broad incumbents
- SAP Business One: SAP Business One is an established ERP for small and mid-sized businesses, including wholesale distribution, offering sales orders, invoicing, and EDI. It operates as a broad incumbent against which niche players like Otrack compete on simplicity and price.
- NetSuite (Oracle): NetSuite is a broad cloud ERP/financials platform widely used by SMB and mid-market distributors for order-to-cash workflows, invoicing, and EDI integration. It is the larger incumbent alternative to Otrack's targeted invoice/order automation offering.
- Acumatica: Acumatica is a cloud ERP suite that includes distribution management, order entry, invoicing, and EDI modules for mid-market and larger distributors. It represents the broader incumbent alternative that Otrack's SMB-targeted EDI-enabled ordering may displace or sit alongside.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
OTRACK LTD social profiles
Digital presenceOTRACK LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
OTRACK LTD leadership team
Management profileNumber of profiles
OTRACK LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OTRACK LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OTRACK LTD
What does OTRACK LTD do?
Otrack provides a cloud-based B2B order and invoice automation SaaS platform that helps wholesale distributors process orders and invoices by automating creation through AI-powered historical knowledge. The platform generates EDI and PDF invoices compatible with trading partners' back-office software, supports barcode scanning and barcode printing on invoices, and includes sales forecasting and collections tracking. It is delivered via a self-serve web admin portal, mobile applications for iOS and Android, and a sales-assisted channel for partnerships.
Is OTRACK LTD a public or private company?
OTRACK LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OTRACK LTD founded?
OTRACK LTD was founded in 2018. It employs 1 to 10 people.
How does OTRACK LTD make money?
Three revenue lines are on record. SaaS Subscription - Counter Plan is the primary driver. The others are saaS Subscription - Warehouse Plan and custom Feature Build.
Who are OTRACK LTD's main competitors?
Direct peers on record are Brightpearl, Ordoro, Cin7, Fishbowl Inventory, Orderhive (by Bronto), Unleashed Software and inFlow Inventory. Broad incumbents are SAP Business One, NetSuite (Oracle) and Acumatica.
Does OTRACK LTD have an API?
No public API is recorded for OTRACK LTD.