LANA GROUP LIMITED
LANA Group International W.L.L. is a Doha, Qatar-based event management and live entertainment production company founded in 2001, serving government, corporate, retail, and cultural clients across Qatar, Oman, and the UAE.
- Company typePrivate
- Founded2001
- HeadquartersDagenham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LANA GROUP LIMITED does
LANA Group International W.L.L. is a Doha, Qatar-based event management and entertainment production company founded in 2001 by Laura A.A Abul and Noora A.A Abul. The company provides full-service event planning and live entertainment production, covering venue setup, event anchoring and hosting, backstage management, and photography/videography support. Its catalog spans 20+ entertainment categories including circus performers, cultural festivals, water shows, ice productions, live concerts, mascots and cartoon characters, and corporate event formats, drawing on a roster of international performers and producers.
The firm serves government entities, state-owned enterprises, multinational corporations, retail and mall operators, automotive brands, banks, and cultural organizations across Qatar, Oman, and the UAE. Named past clients include the Private Engineering Office, Qatar Energy, Qatar Gas, Qatar Airways, HSBC, Commercial Bank Qatar, Sheraton, Mercedes Benz, Aston Martin, Toyota, City Center Doha, Villaggio, Landmark, Muscat Municipality, Muscat Festival, and JGC Corporation. The business model is project-based professional services, with event-driven and sales-led go-to-market execution and quote-based fees.
Beyond event production, the company has pursued adjacent verticals: in 2005 it became the exclusive GCC representative for VITALOGIC's municipal solid waste processing technology, and in 2007 it participated in a technology transfer arrangement (with SITAF Saudia Co. Ltd.) to bring that MSW capability into Saudi Arabia. It also offers international business development consulting services and maintains an international representative network spanning Belarus, France, Kenya, Spain, Brazil, Germany, Malaysia, the UK, Ecuador, Italy, Russia, and Ukraine.
LANA GROUP LIMITED firmographics
Firmographics- Name
- LANA GROUP LIMITED
- Legal name
- LANA Group International W.L.L
- Website
- https://lana-group.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LANA Group International W.L.L. is a Doha, Qatar-based event management and live entertainment production company founded in 2001, serving government, corporate, retail, and cultural clients across Qatar, Oman, and the UAE.
- Ownership category
- akta.pro rank
LANA GROUP LIMITED industry classification
Industry- Product category
- Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Management Consulting Services (54161)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industries
- Internal Meeting & Workshop Management (THAHAIAA), Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ), Meeting & Events Support Services (Room Setup, AV Coordination, Hospitality) (IMAIALAE)
Keywords
Where LANA GROUP LIMITED is headquartered
LocationHeadquarters
- HQ city
- Dagenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
LANA GROUP LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Event Management Services: Full-service event planning and execution including entertainment booking, venue setup, event anchoring, backstage management, and photography/videography support. Revenue generated through project-based fees for event management services.
- International Business Development Consulting: International business development and consulting services including strategic planning and financial sourcing for various projects.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
LANA GROUP LIMITED product offering
Product offeringCore offering
LANA Group International W.L.L. provides full-service event management and live entertainment production, including event planning and execution, entertainment selection, venue setup, event anchoring/hosting, backstage management, and photography/videography support. The company also offers international business development and consulting services including strategic planning and financial sourcing for various projects across Qatar, Oman, and UAE.
Product overview
LANA Group International W.L.L. is an event management and entertainment services company founded in 2001 in Doha, Qatar. The company operates as a unified service offering centered around event planning and live entertainment production. The core portfolio includes event management and planning services, supported by specialized entertainment verticals: circus performers, parades and carnivals, animal shows, cultural festivals, sports entertainment, product launching events, gala dinners, live concerts, corporate events, fashion shows, mall and kids entertainment, productions on ice, water shows, and family festivals. The company also offers international business development and consulting services. All services are customized to client needs and delivered with creative execution across government and private sector events throughout Qatar, Oman, and UAE.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Management & Planning Services Full-service event planning and execution including venue setup, event anchoring/hosting, backstage management, and photography/videography support. Services are tailored to meet customer needs and ensure satisfaction.
- Circus Performers
- Parades & Carnivals
- Animal Shows
- Cultural Festivals
- Sports Entertainment
- Product Launching Events
- Gala Dinners
- Live Concerts
- Corporate Events
- Fashion Shows
- Entertainment for Malls
- Entertainment for Kids
- Production on Ice
- Water Shows
- Family Festivals
- World Class Shows
- WOW Factor Shows
- Fire & Flash Fairy Shows
- International Business Development & Consulting
Quantifiable outcome
- Over 100 major government events successfully executed since 2001
- +1 more outcomes
Companies that use LANA GROUP LIMITED
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
LANA GROUP LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LANA GROUP LIMITED partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VITALOGIC, LLCcoreLANA Group International W.L.L. serves as the exclusive representative in GCC and Arab Countries for VITALOGIC, LLC's MSW (Steam Classification System Furnish) technology. This partnership focuses on waste processing and recycling technology solutions for municipal authorities and private investors. The technology converts approximately 80% of Municipal Solid Waste into reusable by-products including cellulosic biomass, plastics, glass, aluminum, and steel.
- Clean Earth Solutions, Inc.coreClean Earth Solutions, Inc. is the exclusive licensee of CES's Waste Processing Technology. Partnered with VITALOGIC L.L.C. and LANA Group to transfer MSW technology to KSA. Prince Dr. Saad bin Abdullah bin Abdulaziz bin Musaed Al-Saud, Chairman of SITAF SAUDIA CO. LTD., signed the partnership agreement for technology transfer to Saudi Arabia.
- SITAF SAUDIA CO. LTD.coreSITAF SAUDIA CO. LTD., chaired by Prince Dr. Saad bin Abdullah bin Abdulaziz bin Musaed Al-Saud, partnered with VITALOGIC, LLC and LANA Group to bring MSW waste processing technology to Saudi Arabia. This represents a significant environmental technology transfer initiative for the region.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
LANA GROUP LIMITED competitors and assessment
Company assessmentDirect peers
- GL Events: Publicly listed French live events and exhibition services group operating globally, including in the GCC. Comparable to LANA in delivering end-to-end live event production and venue-based entertainment services for governments and corporations.
- IMG Artists: Global classical music and performing arts talent agency representing world-class artists and productions. Comparable to LANA's 'World Class Shows' and 'Production on Ice' lines that rely on direct relationships with international performers and large-scale entertainment IP.
- MCI Group: Global meetings, events, and association management firm with strong presence in the Middle East. Comparable to LANA Group in providing full-service corporate event and association meeting solutions across multiple geographies.
- BCD Meetings & Events: Global corporate meetings and events management firm serving multinational clients with regional event delivery. Comparable to LANA in the corporate events vertical and in handling multi-country MICE mandates.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency within the IPG network, producing large-scale corporate events and brand activations. Comparable to LANA in targeting multinational corporate clients but with significantly deeper bench and cross-border delivery capability.
- Freeman: Largest US-based live event and brand experience company with growing international footprint. Comparable to LANA in live event production and brand activations but at meaningfully greater scale and geographic reach.
- Sparks: Global brand experience and event marketing agency. Comparable to LANA in delivering corporate events, product launches, and consumer-facing brand experiences for Fortune 500 clients.
Regional players
- The Media Lab: GCC-based experiential marketing and event management firm operating across UAE, Saudi Arabia, and Qatar. Comparable to LANA in delivering corporate events, product launches, and brand activations for enterprise clients in the region.
- Socialize Events: UAE-based event management and experiential marketing agency serving regional brands and government entities. Comparable to LANA as a regional full-service event management competitor in the same Gulf corridor.
- Sundance Events: UAE-headquartered event management and experiential agency. Comparable to LANA in corporate event production, mall activations, and government-related events across the GCC.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LANA GROUP LIMITED social profiles
Digital presenceLANA GROUP LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
LANA GROUP LIMITED leadership team
Management profileNumber of profiles
Profiles3 records
LANA GROUP LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LANA GROUP LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LANA GROUP LIMITED
What does LANA GROUP LIMITED do?
LANA Group International W.L.L. provides full-service event management and live entertainment production, including event planning and execution, entertainment selection, venue setup, event anchoring/hosting, backstage management, and photography/videography support. The company also offers international business development and consulting services including strategic planning and financial sourcing for various projects across Qatar, Oman, and UAE.
Is LANA GROUP LIMITED a public or private company?
LANA GROUP LIMITED is a private company. It is classified as family owned and is currently operating.
When was LANA GROUP LIMITED founded?
LANA GROUP LIMITED was founded in 2001. It employs 1 to 10 people.
Where is LANA GROUP LIMITED based?
LANA GROUP LIMITED is headquartered in Dagenham, United Kingdom, in the Europe region.
How does LANA GROUP LIMITED make money?
Two revenue lines are on record. Event Management Services are the primary driver. The others are international Business Development Consulting.
Who are LANA GROUP LIMITED's main competitors?
Direct peers on record are GL Events, IMG Artists, MCI Group and BCD Meetings & Events. Broad incumbents are Jack Morton Worldwide, Freeman and Sparks. Regional players are The Media Lab, Socialize Events and Sundance Events.
Does LANA GROUP LIMITED have an API?
No public API is recorded for LANA GROUP LIMITED.
What industry is LANA GROUP LIMITED in?
LANA GROUP LIMITED's product category is Event Management Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of THAHAIAA, Internal Meeting & Workshop Management. Its NAICS code is 71131 and its SIC code is 8700.