Ilukliinik Floris

What Ilukliinik Floris does

Ilukliinik Floris is a privately held, single-location non-surgical aesthetic medicine and beauty clinic founded on August 10, 1995, in Rapla, Estonia, and operated by the Estonian private limited company Fleur OÜ (registration number 10807293). The clinic offers a broad service portfolio across five verticals: aesthetic medical procedures (botulinum toxin, hyaluronic acid fillers, PRP/PRF plasma therapy, biorevitalization, mesotherapy, Hyalual Xela Rederm, Nithya collagen biostimulation, Radiesse, HIFU SMAS lifting, IPL photoepilation and photorejuvenation, RF microneedling via RF Secret, carboxytherapy, Dermapen, chemical peels, and intimate-area HIFU and carboxytherapy performed by a gynecologist); cosmetology facials built on premium brand protocols (Guinot, Sothys, Thesera, Forlle'd, V Carbon, Pepplus+); hairdressing (cuts, color, Olaplex, Nioxin, Thera-Cut hot scissors, HG split-end treatment); health services (acupuncture, classical and osteopathic massage, kinesiology, kinesiology taping, stretching); and ancillary offerings (manicure, pedicure, makeup, body piercing using Blomdahl medical method, plus retail sale of professional skincare and haircare products). The underlying technology is medical-aesthetic equipment and professional product systems rather than software or AI; service delivery is on-premise at Tallinna mnt 16, Rapla.

The clinic operates on a direct-to-consumer basis, serving individual men and women from Rapla and the wider Harju County (including clients who travel from Tallinn). The team comprises 9 specialists and 2 administrators: one aesthetic medicine nurse who is also the clinic director (Ave Tislar), cosmeticians, hairdressers, a doctor of acupuncture, a gynecologist, an osteopath, a pedicurist, and front-office staff. The clinic holds Estonian Health Board (Terviseamet) operating license L05409 and carries patient insurance through PZU Kindlustus (€3M per period). Revenue is generated primarily through professional service fees across the five verticals, supplemented by retail product sales, gift cards (from €10, 6-month validity), and a €15.30 loyalty card providing 10% off beauty and massage services and 5% off products. ESTO AS installment financing is offered to customers, with interest from 0% and terms up to 4 years. The customer base exceeds 3,000 repeat clients, and bookings are accepted via online booking, phone, email, Facebook Messenger, and walk-in. The clinic is independently owned with no parent company, no venture capital or private equity investment, and no M&A or geographic expansion activity disclosed.

Name

Ilukliinik Floris

Legal name

Fleur OÜ

Website

https://floris.ee

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Ilukliinik Floris is a single-location Estonian beauty, wellness, and non-surgical aesthetic medicine clinic in Rapla, founded in 1995 and operated by Fleur OÜ. It serves individual consumers with injectables, energy-based treatments, cosmetology, hairdressing, and health services delivered by 9 specialists.

Ownership category

akta.pro rank

Product category

Aesthetic Medicine Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Nail Salons (812113), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF)

akta.pro secondary industries

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Special Occasion Makeup (Non-Bridal) (HSALAHAB), Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Aesthetic medicine services
• Cosmetic treatments
• Dermatology procedures
• Beauty clinic services
• Wellness therapies

Headquarters

HQ city

Rapla

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Aesthetic medical services: Revenue from non-surgical aesthetic medical procedures including botulinum toxin, dermal fillers, PRP/PRF, mesotherapy, HIFU, RF treatments, and injectable treatments. These are professional medical services requiring health authority license.
2. Cosmetic treatments: Revenue from professional cosmetic treatments including facials, skin rejuvenation, Guinot, Sothys, Thesera, Forlle'd treatments, chemical peels, microdermabrasion, and virtual mesotherapy
3. Hair services: Revenue from hair cutting, coloring, keratin treatments, hair loss treatments, and specialized hair care products (Nioxin, Olaplex)
4. Health services: Revenue from acupuncture, massage therapy, manual therapy, kinesiology, kinesiology taping, and osteopathic treatments
5. Beauty products retail: Revenue from sale of professional skincare and haircare products including Sothys, Guinot, Forlle'd, Sesderma, Mediderm, Nioxin, Olaplex, and others. Loyalty card offers 5% discount on products.
6. Gift cards: Revenue from gift cards with customizable value starting from 10 EUR, valid for 6 months
7. Manicure and pedicure services: Revenue from hand and foot care including classic and gel nail services
8. Depilation and body treatments: Revenue from waxing, IPL photoepilation, and intimate health treatments

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ilukliinik Floris is a single-site Estonian beauty and aesthetic medicine clinic that provides non-surgical aesthetic medical procedures (botulinum toxin injections, dermal fillers, PRP/PRF plasma therapy, HIFU SMAS lifting, RF microneedling, carboxytherapy, mesotherapy, chemical peels, dermapen, biorevitalization and redermalization), professional cosmetology facials (Guinot, Sothys, Thesera, Forlle'd), hairdressing (cuts, coloring, Olaplex, Nioxin, hair loss therapy), intimate health treatments, nail care, makeup, body piercing, and health therapies (acupuncture, massage, kinesiology, manual therapy). It also retails professional skincare and haircare products and offers gift cards and a customer loyalty card.

Product overview

Ilukliinik Floris is a beauty and health clinic established in 1995, operated by Fleur OÜ (reg. nr 10807293) in Rapla, Estonia. The clinic offers a comprehensive range of non-surgical aesthetic medical services, hairdressing, cosmetology, health services, and retail products. Core aesthetic medical services include injectable treatments (botulinum toxin, fillers, PRP/PRF plasma therapy, biorevitalization, mesotherapy, Nithya collagen biostimulation, Radiesse), energy-based treatments (HIFU SMAS lifting, IPL photorejuvenation and hair removal, RF microneedling, RF lifting, carboxytherapy), and skin renewal procedures (chemical peels, Dermapen microneedling). The clinic also provides specialized gynecological aesthetic services for intimate health. Hairdressing services include cuts, coloring, and specialized treatments (HG cut, Thera-Cut hot scissors, Olaplex, Nioxin). Cosmetology offerings feature multiple branded skincare lines (Guinot, Sothys, Thesera, Forlle'd) and various facial treatments. Health services include acupuncture, massage, kinesiology, and manual therapy. The clinic operates on a multi-brand product strategy using professional cosmetic brands including Sesderma, Guinot, Mediderm, Fillmed, Hyalual, Sothys, Goldwell, Schwarzkopf, Olaplex, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-Surgical Aesthetic Medical Procedures

Quantifiable outcome

• HIFU results last 12-18 months with maximum effect in 2-6 months
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered standard and core.

• SesdermastandardOthersProfessional skincare brand partnership. Sesderma products are used and available at the clinic.
• GUINOTcoreOthersCore partner - French professional skincare brand. Guinot facials are a key service offering at the clinic with multiple treatment types available.
• MEDIDERMAstandardOthersProfessional skincare brand partnership. Mediderma products used at the clinic.
• T.LabcoreOthersCore partner - T-Lab PRP and PRF systems are used for plasma therapy treatments. Critical technology partnership for aesthetic medical services.
• FillmedcoreOthersFrench aesthetic medicine brand partnership. Fillmed preparations including NCTF are used for mesotherapy treatments.
• Forlle'dcoreOthersJapanese nanotech skincare brand partnership. Forlle'd treatments including CO2 mask and platinum treatment are offered at the clinic.
• HyalualcoreOthersHyalual Xela Rederm products used for redermalization treatments. Core partnership for injectable skin rejuvenation.
• JuvedermcoreOthersJuvederm dermal filler products used for wrinkle reduction and facial contouring treatments.
• SothyscoreOthersFrench luxury skincare brand partnership. Sothys treatments including Secrets, Hydra Hyaluronic Acid 4HA, and seasonal treatments are offered.
• GoldwellstandardOthersHaircare brand partnership. Goldwell hair color and products used for hair coloring services.
• SchwarzkopfstandardOthersHaircare brand partnership. Schwarzkopf products used for hair coloring and treatment services.
• OlaplexstandardOthersProfessional hair treatment brand partnership. Olaplex treatments offered to protect and restore hair during chemical procedures.
• TheseracoreOthersKorean advanced skincare brand with nanotech, peptides, and lifting treatments. Thesera L, G, H treatments and 42 Red Collagen available.
• NithyacoreOthersType I collagen biostimulation brand. Nithya collagen treatments offered for skin strengthening and natural rejuvenation.
• FusionstandardOthersMeso products partnership. Fusion Meso used for mesotherapy treatments.
• ekseptionstandardOthersChemical peeling brand partnership. Ekseption peels used for skin renewal treatments.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Galderma: Global dermatology and aesthetic pharmaceutical company producing fillers, biostimulators, and skincare products; relevant as a supplier (Restylane, Sculptra-class products) and as an industry-standard comparable in aesthetic medicine.
• Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juvederm, and CoolSculpting; directly relevant as a key supplier of the injectable products (Botox, Juvederm) that Floris uses, and as the broader aesthetic medicine industry benchmark.

Direct peers

• Ideal Image: Largest US aesthetic clinic chain offering Botox, fillers, laser hair removal, and skin rejuvenation services; directly comparable service menu (non-surgical aesthetic medicine, IPL, injectables) to Floris's core medical offering.
• LaserAway: US aesthetic clinic chain focusing on laser hair removal, skin rejuvenation, and injectables; directly comparable in the energy-based device (IPL/laser) and aesthetic injectables service category.
• Massage Heights: Multi-service wellness franchise providing massage, facials, and skincare services with a recurring-member model; comparable as a direct-to-consumer beauty and wellness service provider with loyalty-driven retention.
• SkinSpirit: US medical aesthetics clinic chain specializing in Botox, fillers, laser treatments, and facials; comparable as a multi-service aesthetic clinic combining medical-grade procedures with cosmetology services.
• Hand & Stone Massage and Facial Spa: North American multi-service spa chain offering massage, facial, and hair removal services in a single storefront; closely comparable to Ilukliinik Floris's combined facial, hair, and wellness offering model.
• Massage Envy: US subscription-based massage and skincare franchise; comparable as a multi-service wellness clinic with recurring-revenue membership model and integrated wellness/skincare offering.

Broad incumbents

• Sephora: Global multi-brand beauty retailer stocking many of the same product brands (Sothys-adjacent premium skincare, Olaplex, etc.) carried by Floris; relevant as a broader channel/competitive context for the retail side of Floris's product business.

Emerging players

• European Wax Center: US waxing and skincare service chain with comparable depilation product offering; partial overlap with Floris's waxing, IPL photoepilation, and body care services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ilukliinik Floris