The Reserve Club

What The Reserve Club does

The Reserve Club is a private membership country club and residential community established in 1998 in Indian Wells, California, on a 700-acre site originally developed by Lowe Enterprises. Its flagship asset is a 21-hole championship golf course designed by Tom Weiskopf and Jay Morrish, paired with a Tuscan-style clubhouse, a 7,500-square-foot Fitness & Wellness Center with spa services, clay tennis and pickleball courts, multiple dining venues (Governor's Room, Chuperosa Grille, Hawk's Nest Bar, Lakehouse), a golf shop, and seven walking trails. The company serves affluent homeowners and members seeking an exclusive desert lifestyle, with membership structured across three tiers: Reserve (equity, full golf, property owners only), Hawk (non-resident, non-equity, full privileges), and Social (non-golf, non-equity, Club Village access).

Name

The Reserve Club

Legal name

The Reserve Club, Inc.

Website

https://thereserveclub.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

The Reserve Club is a private 700-acre country club and gated residential community in Indian Wells, California, serving affluent members via a 21-hole Weiskopf/Morrish golf course, three membership tiers, in-house real estate brokerage, and full amenity lifestyle programming.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Country club membership
• Luxury real estate
• Championship golf course
• Club amenities

Headquarters

HQ city

Indian Wells

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Club Membership Dues: Annual/multi-year membership fees from three categories: Reserve Membership (equity membership for homeowners with full golf privileges), Hawk Membership (non-resident, non-equity with full privileges), and Social Membership (non-golf, non-equity with Club Village privileges).
2. Real Estate Sales - Reserve Realty: Sale of luxury homes within the gated community. Properties range from $5.6M to $8.975M. The club operates its own real estate division, Reserve Realty, facilitating transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Reserve Club sells private memberships and deeded residential real estate within a 700-acre gated golf community in Indian Wells, California. Members access a 21-hole Tom Weiskopf-designed championship course, dining venues, a spa and fitness center, sports courts, and hiking trails, while real estate is sold through the club's own Reserve Realty brokerage.

Product overview

The Reserve Club is a premier private country club and residential community in Indian Wells, California, founded in 1998. The core offering is its 21-hole championship golf course designed by Tom Weiskopf and Jay Morrish, complemented by a comprehensive membership program with three tiers (Reserve, Hawk, and Social). The Club provides integrated lifestyle amenities including a 7,500-square-foot Fitness & Wellness Center with spa services, multiple dining venues (Clubhouse, Chuperosa Grille, Hawk's Nest Bar, Lakehouse), a Golf Shop, and extensive social and family events programming. The 700-acre gated community also offers real estate sales through Reserve Realty, with luxury properties ranging from Bungalows to custom Estates. The ecosystem is anchored by the Tuscan-style Clubhouse and supported by amenities including tennis/pickleball courts, swimming pool, dog park, and hiking trails.

Differentiator

Problem solved

Functional benefit

Brands

• Reserve Membership: Equity membership available exclusively to homeowners within The Reserve Community with full club privileges.
• Hawk Membership
• Social Membership

Products and services

• Reserve Membership Premium membership tier for individual members and homeowners at The Reserve Club, providing full access to the 21-hole championship course, clubhouse facilities, dining, spa, and sports amenities.
• Hawk Membership Intermediate membership tier at The Reserve Club providing access to the Hawk course and a defined subset of club amenities for members and their guests.
• Social Membership Social-only membership tier granting access to dining venues, social events, and select non-golf amenities at The Reserve Club.
• Championship Golf (21-hole course) 21-hole championship golf course designed by Tom Weiskopf and Jay Morrish, available to Reserve and Hawk members with dedicated practice areas including a putting course and short-game area.
• Residential Real Estate (Reserve Realty) Sale of deeded residential lots and homes within the 700-acre gated community, brokered by the club's in-house Reserve Realty team.
• Clubhouse Dining On-site dining operations under the clubhouse including three distinct venues (The Peak, Cinder, and Lakeside) serving members and their guests.
• Spa & Fitness Center 14,000 sq ft wellness facility offering spa treatments and fitness services to members of The Reserve Club.
• Sports Courts (Croquet, Pickleball, Tennis, Bocce) Member-accessible sports facilities including dedicated courts for croquet, pickleball, tennis, and bocce.

Quantifiable outcome

• Named one of Top 25 private golf communities in America by Luxury Golf & Travel magazine
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Pebble Beach Company: Iconic luxury golf resort operator on California's Monterey Peninsula, including The Lodge at Pebble Beach, Spyglass Hill, and Spanish Bay. Comparable as a top-tier U.S. private/public golf-lifestyle brand, though operates at national scale and as a resort rather than a residential equity club.

Direct peers

• The Vintage Club: Ultra-private member-owned golf club in Indian Wells, CA with similar two 18-hole courses, custom estate homes priced in the multi-million range, and an equity/full-golf membership model — The Reserve's closest geographic and structural analog.
• Toscana Country Club: Private equity golf community in Indian Wells, CA with two Jack Nicklaus-designed courses, custom homes, and equity/fairway membership tiers — overlapping customer base and product offering with The Reserve.
• The Madison Club: Private equity golf club in La Quinta, CA featuring a Tom Kite-designed course, custom luxury homes, and a small-membership model. Directly comparable to The Reserve in size, exclusivity, and integrated real estate.
• Bighorn Golf Club: Members-only golf and country club in Palm Desert, CA with two championship courses, custom estates, and a high-amenity lifestyle offering — a top-tier Coachella Valley competitor to The Reserve.
• The Club at Morningside: Private equity golf club in Rancho Mirage, CA featuring a Jack Nicklaus-designed course, custom estates, and equity membership — same equity/private-golf model as The Reserve within a 10-mile radius.
• Tradition Golf Club: Private golf community in La Quinta, CA with a Jack Nicklaus-designed course and custom luxury homes — comparable Coachella Valley private golf club with real estate integration.
• Indian Wells Country Club: Private member-owned country club in Indian Wells, CA offering golf, tennis, fitness, and social amenities to a similar HNW retiree and second-home demographic in the same city as The Reserve.
• The Hideaway: Private members-only golf club in La Quinta, CA with two courses (Clive Clark and Pete Dye), custom estate homes, and a low-density membership — directly comparable luxury private club in the same market.
• PGA West: Large private/public golf club community in La Quinta, CA with multiple courses, residential real estate, and club membership tiers — broader-scale but comparable Coachella Valley golf-lifestyle model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-reserve-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reserve Club