The Perennial Farm

What The Perennial Farm does

The Perennial Farm is a privately held wholesale nursery founded in 1980 in Glen Arm, Maryland, that grows and distributes perennials, ornamental grasses, hardy ferns, ground cover, and flowering shrubs and vines to garden centers and landscape professionals across the Eastern United States. The company operates from a 60+ acre campus with 70+ greenhouses (more than half heated for year-round production) and 52 outdoor growing areas, producing over 1,200 tested plant varieties. Its production model is built around on-demand growing—fulfilling customer orders on the required schedule rather than purely seasonal cycles—and plants are shipped landscape-ready via a company-owned fleet with one-way racks or via common carriers, covering territories from North Carolina to Maine.

The business generates revenue through three primary streams: wholesale plant sales to approved trade customers (which requires trade references and operates on account-based pricing with no public rate card), a Custom Grow contract-growing service managed by a dedicated specialist, and a smaller direct-to-consumer layer consisting of Saturday on-farm retail shopping (April–October) and the separate Perennial Farm Marketplace e-commerce site. Field sales is organized by territory with at least eight dedicated outside reps plus an inside sales and customer support team; pricing includes tiered loading fees ($100–$500 depending on piece count), a $25 fuel surcharge, and a 25% restocking fee. The company has been in continuous operation for over 45 years, owns no disclosed patents, holds no external funding, and is consistent in structure with a founder- or family-owned horticulture business.

Name

The Perennial Farm

Legal name

The Perennial Farm

Website

https://perennialfarm.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

The Perennial Farm is a privately held Maryland wholesale nursery, founded in 1980, that grows and distributes over 1,200 varieties of perennials, grasses, ferns, shrubs, and vines to garden centers and landscapers across the Eastern United States, with supplementary contract growing and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Wholesale Nursery and Horticultural Plant Production

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYAFAGAHAM

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYAFAGAHAF

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYCRAIAIAB

Plants, Seeds & Nursery Retail (Garden Centers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYAFAGAIAO

Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts)

Agriculture & Food Production/Crop Farming/Seed Production & Plant Breeding (Seed Multiplication, Hybrid Seed, Certified Seed)

Keywords

• Wholesale nursery
• Perennial plants
• Ornamental grasses
• Landscape-ready plants
• Custom grow services

Headquarters

HQ city

Glen Arm

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Wholesale Plant Sales: Primary revenue stream from selling perennials, ornamental grasses, hardy ferns, ground cover, flowering shrubs and vines to approved wholesale customers including garden centers and landscapers. Requires trade references for account approval.
2. Custom Grow/Contract Growing: Specialized contract growing services for specific plant varieties and quantities requested by wholesale customers.
3. Retail Saturday Shopping: Direct retail sales to consumers visiting the farm on Saturdays from April through October, providing unique farm-direct shopping experience.
4. E-commerce/Consumer Shipping: Direct-to-consumer sales shipped through Perennial Farm Marketplace website.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

The Perennial Farm grows and wholesales perennials, ornamental grasses, hardy ferns, ground cover, and flowering shrubs & vines from a 60+ acre farm with 70+ greenhouses and 52 outdoor growing areas, delivering landscape-ready and retail-polished plant material to garden centers, landscapers, and retail consumers across the Eastern US. The company also offers a Custom Grow contract service for specific varieties and quantities, and operates the Perennial Farm Marketplace e-commerce site for direct-to-consumer shipping.

Product overview

The Perennial Farm is a wholesale horticulture grower offering a diverse portfolio of over 1,200 plant varieties across six core product categories: Perennials, Ornamental Grasses, Hardy Ferns, Ground Cover, and Flowering Shrubs & Vines. The company operates as a unified growing operation spanning 60+ acres with 70+ greenhouses and 52 outdoor growing areas. Core wholesale products are sold landscape-ready to garden centers and landscapers, with delivery handled via the company's own fleet or common carriers. An optional Custom Grow service enables contract growing of specific varieties. A separate sub-brand, Perennial Farm Marketplace, serves retail homeowners through direct online sales.

Differentiator

Problem solved

Functional benefit

Brands

• Perennial Farm Marketplace: Separate online platform for shipping directly to retail customers.

Products and services

• Perennials Wholesale perennial plants grown at the farm in Glen Arm, MD and shipped directly to wholesale customers (garden centers and landscapers) in peak, landscape-ready, retail-polished condition. The perennial category is part of the company's core production portfolio spanning 60+ acres and 70+ greenhouses.
• Ornamental Grasses Ornamental grasses cultivated at the farm for wholesale distribution to garden centers and landscapers, part of the company's core production across 60+ acres and 70+ greenhouses.
• Hardy Ferns Hardy fern varieties grown at the farm for wholesale distribution to garden centers and landscapers as part of the company's core plant portfolio.
• Ground Cover Ground cover plants grown at the farm for retail and wholesale distribution, delivered in retail-polished, landscape-ready condition.
• Flowering Shrubs & Vines Flowering shrubs and vines grown at the farm for wholesale customers, including tried-and-true varieties and unusual, hard-to-find specimens.
• Custom Grow Service Contract growing service allowing wholesale customers to request specific plant varieties or quantities grown to order, managed by Custom Grow Contract Specialist Dawn Quintavalle. The service is part of the company's on-demand production capability that differentiates it from traditional seasonal growers.
• Perennial Farm Marketplace (Direct-to-Consumer Retail) Separate e-commerce sub-brand (perennialfarmmarketplace.com) for direct-to-consumer shipping of plants to retail homeowners, complementing the company's primary wholesale business with a consumer-direct channel.

Quantifiable outcome

• Plants guaranteed true to name per Perennial Plant Association standards
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Walters Gardens: One of the largest wholesale perennial growers in North America, headquartered in Michigan. Sells perennials, ornamental grasses, and similar product lines to garden centers and landscapers, making it a direct comparable to The Perennial Farm's core wholesale business.
• Prides Corner Farms:
• Emerald Coast Growers: Wholesale grower specializing in ornamental grasses, perennials, and native plants, selling to landscape professionals and garden centers across the Eastern US. Closely comparable in product mix (grasses, perennials) and trade-customer focus.
• Hoffman Nursery: Wholesale nursery in North Carolina specializing in ornamental grasses, sedges, and grass-like plants for landscape and restoration use. Highly comparable as a focused wholesale grower serving landscapers and garden centers on the East Coast.
• Overdevest Nurseries: New Jersey-based wholesale nursery specializing in shrubs, perennials, and vines sold to independent garden centers in the Mid-Atlantic and Northeast. Comparable size and product mix in overlapping territory.
• Spring Meadow Nursery: Michigan-based wholesale nursery and marketer of the Proven Winners ColorChoice flowering shrubs line, serving independent garden centers and landscape professionals. Comparable wholesale nursery business model with strong branded plant portfolio similar to The Perennial Farm's curated variety approach.
• Cavano's Perennials: Maryland-based wholesale perennial grower serving the Mid-Atlantic region with similar product mix to The Perennial Farm. Closely comparable regional peer, including geographic overlap in the Mid-Atlantic wholesale market.

Broad incumbents

• Monrovia Nursery Company: One of the largest wholesale nursery growers in the US, with a broad portfolio of shrubs, perennials, trees, and houseplants sold through garden centers and landscape professionals nationwide. Larger, broader incumbent operating in the same wholesale nursery category.
• Greenleaf Nursery Company: Wholesale nursery headquartered in Oklahoma with multiple growing facilities producing a broad range of ornamentals, perennials, and shrubs for national distribution. Larger incumbent serving overlapping trade customers.
• Bailey Nurseries: Large Minnesota-based wholesale nursery producing shrubs, perennials, roses, and trees under brands including Endless Summer and First Editions. Operates at significantly larger scale than The Perennial Farm across similar product categories and trade customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-perennial-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Perennial Farm