Aquator

What Aquator does

Aquator (legal entity AQUA OÜ, Reg. nr. 11473807) is an Estonian private manufacturer of acrylic bathtubs, hydromassage tubs, and professional balneotherapy systems, founded in 1999 and headquartered at Saha tee 18/1, Loo alevik, Harjumaa, Estonia. The company produces 35+ bathtub models across multiple series (Mars, Tizian, Neptune, Pluto, Claude, Vincent, Leonardo, Vermeer, Pablo, Marc, Amadeo, and others) in four configuration tiers: standard (Plain), AERO (air bubble), HYDRO (water jet), and COMBI (combined air and water massage), with prices ranging from €600 to €4,147. Its core technical stack consists of PERSPEX cast acrylic shells (UK), KOLLER massage systems (Austria), NORSK HYDRO ASA aluminum frames (Norway), and an in-house developed Aquator Touch Screen (ATS) control system, with all products manufactured in Harjumaa, Estonia and certified by Intertek ETL Semko.

Aquator serves a hybrid customer base: individual homeowners seeking residential spa-quality hydrotherapy, hotels and spas (Toila SPA Hotell, Meresuu Spa, Fra Mare Thalasso Spa), healthcare facilities (Ida-Tallinna Keskhaigla maternity wards, 150+ sanatoriums across 10+ countries), and construction companies (OÜ Astlanda Ehitus). The go-to-market is sales-led with a direct-to-consumer ordering process (website, phone, email) supplemented by retail partnerships (Järve keskus) and consultative B2B selling to enterprise accounts. The firm has produced over 28,000 bathtubs cumulatively, holds the DME Award 2007 for design excellence, and operates a separate medical product line at aquator-medical.com. Revenue is not publicly disclosed; the company is independently owned with no external investors or funding rounds identified.

Name

Aquator

Legal name

AQUA OÜ

Website

https://aquator.ee

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Aquator is an Estonian private manufacturer of acrylic bathtubs, hydromassage tubs, and medical balneotherapy systems serving residential homeowners, hotels/spas, and 150+ healthcare facilities across 10+ countries.

Ownership category

akta.pro rank

Product category

Acrylic Bathtubs and Hydrotherapy Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC)

Keywords

• Acrylic bathtubs
• Hydromassage tubs
• Medical balneotherapy
• Hydrotherapy equipment
• Spa bath systems

Headquarters

HQ city

Loo alevik

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Bathtub and Massage Bathtub Sales: One-time sale of manufactured bathtubs in various configurations (standard, AERO bubble bath, HYDRO massage, HYDRO POWER, COMBI, COMBI POWER). Products sold directly to consumers, hotels, spas, healthcare facilities, and construction companies. Prices range from €600 to €4,147 depending on model and configuration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aquator manufactures acrylic bathtubs and hydromassage tubs for residential and professional use in Estonia. The company produces 35+ bathtub models in standard, AERO (air bubble), HYDRO (water jet), and COMBI (combined) configurations, complemented by Aquator Touch Screen (ATS) control systems, chromotherapy lighting, ozonators, heaters, and medical balneotherapy systems for healthcare facilities. Products are sold directly to consumers, hotels, spas, healthcare facilities, and construction companies at prices ranging from €600 to €4,147.

Product overview

Aquator (AQUA OÜ) is an Estonian manufacturer of acrylic bathtubs and hydrotherapy products. The company produces 35+ bathtub models across multiple series (Mars, Tizian, Neptune, Pluto, Io, Jupiter, Claude, Vincent, Leonardo, Vermeer, Pablo, Marc, Amadeo, St. Raphael, Cannes, Monte Carlo, St. Tropez, Antibes, Nizza, Konrad, Salvadore) available in four configuration tiers: standard (Lihtvann), AERO (air bubble massage), HYDRO (water jet massage), and COMBI (combined air and water massage). Each bathtub model offers various sizes (150-190 cm) and configurations. The product portfolio also includes complementary add-on modules including control systems (Touch Screen, Electronic, Pneumatic), chromotherapy lighting, ozonators, water and air heaters, faucets, headrests, wooden seats, and bath walls from Brasta Glass. All products are manufactured in Loo, Harjumaa, Estonia, with a focus on hydrotherapy and wellness applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquator Mars Bathtub Corner acrylic bathtub suitable for two people, available in AERO (air bubble), HYDRO POWER (water jets), and COMBI POWER (combined air and water massage) configurations. Sold to homeowners and commercial spa buyers.
• Aquator Mars Lounge Bathtub Corner acrylic bathtub for two people, available in AERO, HYDRO POWER, and COMBI POWER massage configurations.
• Aquator Tizian Freestanding Bathtub Freestanding acrylic bathtub available in standard, AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Tizian Block Bathtub Rectangular-shaped acrylic bathtub available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Tizian 160 Bathtub Compact rectangular acrylic bathtub, 162 × 97 × 63 cm, available in AERO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Tizian 170 Bathtub Rectangular acrylic bathtub, 168 × 104 × 72 cm, 250L capacity, available in AERO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Neptune Bathtub Acrylic bathtub, 170 × 70 × 65 cm, available in AERO, HYDRO, and COMBI configurations.
• Aquator Pluto 150/160/170 Bathtubs Rectangular acrylic bathtubs in 150, 160, and 170 cm lengths, with 220L capacity for the 170 version, available in AERO, HYDRO, and COMBI configurations.
• Aquator Jupiter Bathtub Corner acrylic bathtub, 147 × 147 × 65 cm, available in AERO, HYDRO, and COMBI configurations with 13 hydro jets.
• Aquator Nizza Bathtub Corner acrylic bathtub, 159 × 159 × 70 cm, available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Antibes Bathtub Rectangular corner acrylic bathtub, 155.5 × 155.5 × 70 cm, available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator St. Raphael Bathtub Large rectangular acrylic bathtub, 191.5 × 119.5 × 70 cm, available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Cannes Bathtub Special-shaped acrylic bathtub, 188 × 117 × 70 cm, available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Monte Carlo Bathtub Rectangular acrylic bathtub, 188 × 108.5 × 70 cm, available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator St. Tropez Bathtub Corner acrylic bathtub, 156 × 156 × 70 cm, available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Claude 150/160/170 Bathtubs Acrylic bathtubs in 150, 160, and 170 cm lengths, with capacities of 205L, 240L, and 265L respectively, available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Vincent 160/170 Bathtubs Corner acrylic bathtubs in 160 and 170 cm lengths, with capacities of 305L and 350L respectively, available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Leonardo Bathtub Round freestanding acrylic bathtub, Ø179 × 74.5 cm, 490L capacity, suitable for two people, available in AERO, HYDRO POWER, and COMBI POWER configurations.
• Aquator Vermeer Bathtub Freestanding acrylic bathtub, 169 × 96 × 70 cm, 280L capacity, available in AERO, HYDRO, and COMBI configurations.
• Aquator Pablo 150/160/170 Bathtubs Rectangular acrylic bathtubs in 150, 160, and 170 cm lengths, with capacities of 215L, 225L, and 230L respectively, available in AERO, HYDRO, and COMBI configurations.
• Aquator Marc 180/190 Bathtubs Rectangular acrylic bathtubs in 180 and 190 cm lengths, with capacities of 290L and 330L respectively, available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Amadeo Bathtub Corner acrylic bathtub, 146 × 146 × 71 cm, 370L capacity, suitable for two people, available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Aquator Konrad 170 Bathtub Acrylic bathtub, 169 × 79.5 × 65 cm, 270L capacity, available in AERO, HYDRO, and COMBI configurations.
• Aquator Salvadore 170/180 Bathtubs Acrylic bathtubs in 170 and 180 cm lengths, with capacities of 300L and 340L respectively, available in AERO, HYDRO, HYDRO POWER, COMBI, and COMBI POWER configurations.
• Bath Walls (Vanniseinad) Bath walls sourced from Brasta Glass, made from safe 6/8 mm tempered glass, available in standard and non-standard widths and heights, with various mounting options and RAL color choices. Complementary products offered alongside Aquator bathtubs.

Quantifiable outcome

• 28,000+ bathtubs produced
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KOLLERcoreTechnology or IntegrationAustria-based company, one of the oldest and most respected manufacturers in the massage system industry. Their products are among the world's top class. KOLLER systems are used in Aquator massage bathtubs. Aquator uses only quality primary raw materials (not secondary/recycled) for manufacturing.
• PERSPEXcoreTechnology or IntegrationUK-based manufacturer of sanitary cast acrylic used in Aquator bath shells. PERSPEX is top class in physical-mechanical strength, chemical resistance, and UV resistance. Material has surface hardness of 102 on Rockwell scale, ensuring scratch resistance.
• NORSK HYDRO ASAcoreTechnology or IntegrationNorwegian company providing quality aluminum profiles used in Aquator bath frames. Aluminum frames consist of upper and lower contours with support posts, base beams, and adjustable feet that are professionally welded together.
• Brasta GlassminorChannel Partner/ Reseller/ DistributorEstonian company providing bath walls for Aquator products. Offers wide selection of 6/8mm tempered safety glass bath walls in standard and non-standard sizes with Quick Drops coating. Aquator offers these as complementary products.
• Intertek ETL SemkocoreTechnology or IntegrationCertification partner for Aquator products. All bathtubs undergo comprehensive testing according to certified procedures. Also works with notified body L034 for product certification and safety compliance.
• ESTO ASminorChannel Partner/ Reseller/ DistributorEstonian payment solutions provider offering installment payment options for Aquator products. Includes ESTO 3 (3 equal payments without additional fees) and traditional installment plans for individuals aged 18-70 and legal entities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bette: German manufacturer of premium bathtubs and shower trays, including steel/acrylic whirlpool models. Comparable on premium bathroom fixtures manufacturing and EU hotel/residential customer base; both emphasize material quality and craftsmanship.
• Novellini: Italian specialist in whirlpool bathtubs, hydromassage systems, and shower enclosures. Closest direct peer — comparable size, comparable product (acrylic whirlpool tubs with hydromassage/air systems), and similar mid-sized European specialty manufacturer profile.
• Teuco: Italian manufacturer of hydromassage and wellness bathtubs. Closely comparable on hydrotherapy/whirlpool product category and European mid-market premium positioning; both target residential wellness and hotel/spa buyers.
• Glass 1989: Italian whirlpool bathtub specialist focused on hydromassage and air-massage acrylic tubs. Closely comparable product category and mid-sized European manufacturer profile to Aquator's massage bathtub lines.

Broad incumbents

• Duravit: German premium bathroom manufacturer with acrylic bathtub and whirlpool lines. Overlaps with Aquator on acrylic shell construction and premium positioning, but Duravit operates at a much larger scale and serves global hotel/residential developers.
• Hansgrohe: German premium bathroom brand with broad bath/shower portfolio including wellness products. While more faucet/shower-focused, Hansgrohe overlaps in premium European bathroom fixtures and wellness positioning relevant to hotel/spa buyers.
• Roca: Global Spanish-headquartered bathroom fixtures group producing acrylic bathtubs, hydro-massage baths, and spa products. Comparable product overlap in whirlpool and massage bathtubs, with much larger scale, brand recognition, and multi-region distribution.
• Jacuzzi: Iconic US/Italian hydromassage and spa bathtub brand. Directly comparable to Aquator's HYDRO and COMBI massage configurations; Jacuzzi has far stronger consumer brand equity globally but Aquator competes on customization and Baltic/medical niches.
• Villeroy & Boch: Large European sanitary ware manufacturer offering acrylic and steel bathtubs, whirlpool systems, and wellness tubs. Comparable on core product category (bathtubs and whirlpool baths) but vastly broader portfolio and global distribution versus Aquator's Baltic-focused specialty manufacturing.
• Kohler: US-based global bathroom and kitchen giant with extensive whirlpool and air-bath product lines. Comparable at the product level (acrylic, hydromassage bathtubs) but operates at vastly larger scale with global brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Aquator.Eesti
• LinkedInlinkedin.com/company/aquator

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquator