ITALY VR EXPERIENCE S.R.L. IMPRESA CULTURALE E CREATIVA

What ITALY VR EXPERIENCE S.R.L. IMPRESA CULTURALE E CREATIVA does

Italy VR Experience S.R.L. Impresa Culturale e Creativa is a privately held Italian limited liability company founded in 2024 and headquartered in Torrecuso, Italy, operating a two-sided digital marketplace that combines 360-degree virtual reality destination tours with booking and property management for Italian tourism. The core product is the Italy VR Experience APP, a web platform that lets travelers explore destinations and accommodations through immersive VR tours before booking, while giving hosts a unified workspace covering dashboard, properties, bookings, master and owner calendars, rooms, staff, tour guides, reviews, customers and property leads. The technical stack is documented across an internal-facing developer surface including Doc API, Doc Hub, Doc Deploy, Database Documentation, Technical Documentation and Technical Architecture pages, and exposes a single AI modality (360° VR video) with no disclosed proprietary models or ML capabilities.

The business operates a marketplace commission revenue model on bookings and VR experience sales, with self-serve distribution: travelers access the platform directly, B&B and accommodation owners self-onboard through the 'Hai Un Bn B' flow, experience providers self-onboard through 'Vendi Esperienze', and regional tourism bodies (OTEI - Organismo Territoriale di Esercizio Turistico) are recruited through the 'Diventa Un Otei' channel program as enterprise-tier distribution partners. Customer segments are split between tourists/travelers (B2C) and accommodation plus experience providers (B2B SMB), with OTEI tourism operators as a secondary institutional channel. The platform is single-country in scope (Italy), has 1-10 employees, no disclosed funding rounds, no disclosed revenue, and no disclosed named customers, management team, awards, patents, or institutional investors in the available source material.

Name

ITALY VR EXPERIENCE S.R.L. IMPRESA CULTURALE E CREATIVA

Legal name

ITALY VR EXPERIENCE S.R.L. IMPRESA CULTURALE E CREATIVA

Website

https://italyvrexperience.it

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Italy VR Experience is an Italy-only two-sided marketplace founded in 2024 that pairs 360-degree VR destination tours with booking and property management tools for travelers, B&B hosts, and regional OTEI tourism operators.

Ownership category

akta.pro rank

Product category

Travel & Tourism / Immersive VR Tourism Marketplace

NAICS

Tour Operators (56152), Other Traveler Accommodation (72119)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels & Motels (7011)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• Virtual reality tourism
• Immersive travel platform
• Digital tourism marketplace
• Phygital tourism experiences
• Accommodation booking platform

Headquarters

HQ city

Torrecuso

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Marketplace Booking Commissions: Platform likely charges transaction fees or commissions on bookings made through the marketplace for stays and VR experiences. The two-sided marketplace connects tourists seeking immersive experiences with accommodation providers and experience sellers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Italy VR Experience operates the Italy VR Experience APP, a unified digital marketplace that lets travelers discover Italian destinations through immersive 360° VR tours and book accommodation stays, while enabling property owners (B&Bs, vacation rentals) and OTEI tourism operators to list properties, manage bookings, calendars, reviews, and leads from a single platform. The platform combines VR destination previews with OTA-style booking and property management tooling for both consumers and tourism providers in Italy.

Product overview

Italy VR Experience is a single unified platform for immersive tourism, combining the Italy VR Experience APP as the core product. The platform enables travelers to book immersive accommodations with 360° VR tours to preview destinations, while property owners (B&B, vacation rentals, OTEls) can manage bookings, properties, calendars, reviews, and customer leads through integrated modules including Dashboard, Properties, Bookings, My Bookings, Tour Guides, Staff, Reviews, Customer Management, Master Calendar, and Owner Calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Italy VR Experience APP Unified platform enabling travelers to book immersive accommodation stays in Italy after exploring destinations through 360° VR tours, while allowing property owners and OTEI tourism operators to manage listings, bookings, calendars, reviews, and leads from a single interface.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Klook: Travel experiences and services marketplace covering attractions, tours, and local activities across Europe. Comparable two-sided marketplace with operator onboarding and a commission-based revenue model.
• Musement: Italy-born tours and experiences marketplace (now part of TUI). Most direct geographic and product overlap with Italy VR Experience's experiences marketplace angle.
• Withlocals: Tours and experiences marketplace with strong European (including Italian) supply. Similar operator-onboarding model and emphasis on curated, locally-led experiences.
• TourRadar: Multi-day tour and experiences marketplace with significant European supply. Comparable in bringing tour/experience operators and travelers onto a single booking platform with operator management tools.
• Viator: Tours and experiences marketplace (owned by Tripadvisor) with significant Italian inventory. Operates the same commission-based marketplace model for selling experiences to travelers.
• GetYourGuide: Marketplace for tours, activities, and experiences — closely aligned with the experiences side of Italy VR Experience's marketplace, including Italian supply and a self-serve operator onboarding model.
• Peek: Software-enabled marketplace for tours and activities with operator-side booking tools. Comparable in its blend of marketplace demand and operator-side SaaS (reservations, inventory) — similar to Italy VR Experience's PMS+OTA hybrid.

Broad incumbents

• Airbnb: Global vacation rental and experiences marketplace with a comparable two-sided structure (hosts + guests, plus Airbnb Experiences). It is a scaled incumbent against which Italy VR Experience competes for both supply and demand.
• Vrbo: Vacation rental marketplace focused on whole-home stays, including Italian properties. Competes for the same B&B/vacation rental supply and supports 3D/virtual tours at scale.
• Booking.com: World's largest accommodation OTA and a major channel for Italian properties. Booking.com has added 360°/VR tour features, directly overlapping with Italy VR Experience's core differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/italy-vr-experience

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITALY VR EXPERIENCE S.R.L. IMPRESA CULTURALE E CREATIVA