32Diamonds Inc.

What 32Diamonds Inc. does

32Diamonds Inc. is a privately-held mobile cosmetic dental service provider based in Ajax, Ontario, Canada. Founded and operated by Tasha, a Registered Dental Hygienist with 15 years of clinical experience, the company delivers professional teeth whitening and tooth gem application services directly to customers at their homes, offices, or event venues within the Regional Municipality of Durham, with optional travel to surrounding areas for additional fees. The company is a solo-operator business with no disclosed external funding or headcount beyond its founder.

The service portfolio centers on professional teeth whitening using the Beyond II Ultra LED accelerator (with ultrasound capability and dental-grade hydrogen peroxide and carbamide peroxide gels) and tooth gem applications using genuine Swarovski and Preciosa crystals plus 18K solid gold charms in temporary (2 days to 1 month) and semi-permanent (3-12+ months) options. Pricing spans $60 for a single round crystal tooth gem up to $380 for a Diamond Duo whitening session, with bundled whitening-plus-gem packages ranging $240-$330. Group bookings accommodate 3-8 people, and a separate Tooth Gem Bar service targets weddings, bachelor/bachelorette parties, bridal showers, corporate events, and birthdays.

Revenue is generated on a transactional pay-per-session basis through a direct-to-consumer mobile model, with appointments booked and deposits (20% non-refundable) collected via SquareUp and the website hosted on Wix. Marketing is conducted primarily through organic social media (Facebook, TikTok, Instagram), an educational blog, and a newsletter called The Diamond Loft. Take-home retail products (whitening pens, toothpaste, lip balm) provide ancillary revenue. The business serves individual consumers, event organizers, and corporate clients in a single sub-region of the Greater Toronto Area with no disclosed financials or institutional capital.

Name

32Diamonds Inc.

Legal name

32DIAMONDS INC.

Website

https://32diamonds.ca

Company type

Private

Operating status

Operating

Short description

32Diamonds Inc. is a solo-operator mobile teeth whitening and tooth gem service in Ajax, Ontario, delivering professional cosmetic dental services to homes, offices, and events across the Durham Region using LED technology and genuine Swarovski crystals.

Ownership category

akta.pro rank

Product category

Mobile Cosmetic Teeth Whitening and Tooth Gem Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits) (HLABAAAG)

akta.pro secondary industry

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• Mobile teeth whitening
• Tooth gem application
• Cosmetic dental services
• Professional teeth bleaching
• Mobile beauty services

Headquarters

HQ city

Ajax

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Teeth Whitening Services: One-time professional teeth whitening sessions including Diamond Deluxe Package ($220), Diamond Duo ($380), Diamond Boost, and Bride & Groom Special. Revenue generated per appointment with deposits collected at booking.
2. Tooth Gem Application Services: One-time tooth gem application services ranging from $60 (Single Round Crystal) to $160 (18K Solid Gold Charm), including temporary and semi-permanent options.
3. Bundle Packages: Combined teeth whitening and tooth gem packages offering savings: Diamond Deluxe + 1 Tooth Gem ($240), Diamond Deluxe + 2 Tooth Gems ($265), Diamond Deluxe + 18K Gold Charm ($330).
4. Group Bookings and Tooth Gem Bar Events: Group booking services (min 3/max 8 people) for whitening parties and tooth gem bar events at various occasions including weddings, bachelor/bachelorette parties, bridal showers, corporate events, birthdays, and holiday parties.
5. Take-Home Retail Products: Whitening toothpaste, whitening pens, and lip balm sold as take-home maintenance products to complement in-office treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

32Diamonds delivers fully mobile professional teeth whitening and tooth gem application services directly to customer locations (homes, offices, event venues) across the Regional Municipality of Durham, Ontario. The core service portfolio includes LED-accelerated teeth whitening packages (Diamond Deluxe, Diamond Duo, Diamond Boost, Bride & Groom Special), tooth gem applications using Swarovski, Preciosa, and 18K gold materials, bundled combination packages, group booking events for 3-8 people, and on-site Tooth Gem Bar services for weddings, parties, and corporate events. Bookings are managed through SquareUp with deposits collected at scheduling.

Product overview

32Diamonds Inc. is a mobile professional teeth whitening and tooth gems service operating as a single-service provider rather than a platform architecture. The core offerings consist of professional teeth whitening services (Diamond Deluxe, Diamond Duo, Diamond Boost, and Bride & Groom Special) utilizing LED light technology with dental-grade gels, and tooth gem applications using genuine Swarovski and Preciosa crystals plus 18K solid gold charms available in temporary or semi-permanent options. These services are offered a la carte or bundled together, with additional group/event offerings (Tooth Gem Bar, Group Bookings) and take-home retail products (whitening pens, toothpaste, lip balm) to extend the in-clinic experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Diamond Deluxe Whitening Package A comprehensive mobile teeth whitening session including 3 LED light applications, pre-whiten exfoliant, post-soothe serum, and a complimentary extra strength whitening pen for home maintenance. Targeted at individual consumers seeking a full whitening session in the comfort of their home or office.
• Diamond Duo Whitening A two-person mobile teeth whitening session at $380 that delivers the full Diamond Deluxe experience for both participants, designed for friends or couples (including brides and grooms) booking together.
• Diamond Boost Whitening A targeted mobile teeth whitening touch-up session using 2 LED light applications and pre-whiten exfoliant for clients with stubborn stains or seeking subtle enhancement between full whitening sessions.
• Bride & Groom Whitening Special A specialized mobile whitening package tailored to wedding parties, targeting the smile preparation needs of brides and grooms prior to their wedding day.
• Single Round Crystal Tooth Gem A $60 tooth gem application using a single genuine Swarovski or Preciosa round crystal in various colors and sizes, available in temporary (2 days to 1 month) or semi-permanent (3-12+ months) options for individual customers seeking sparkle on a single tooth.
• Single Shape Crystal Tooth Gem A $70 tooth gem application using a single Swarovski or Preciosa shape crystal in heart, oval, or square form, offered as both temporary and semi-permanent wear.
• Multi-Crystal Tooth Gems A multi-gem tooth gem application starting from $100, allowing customers to express personal style through multiple Swarovski or Preciosa crystals placed in a single session with progressive savings.
• Chandelier Style Tooth Crystal A $130 chandelier-style tooth crystal application using Faerie Crystals for a shimmering, multi-point statement look on a single tooth.
• Butterfly Style Tooth Crystal A $150 bold butterfly-design tooth crystal application using genuine Swarovski or Preciosa crystals, positioned as a statement piece for customers wanting standout sparkle.
• 18K Solid Gold Charm A $160 premium tooth charm application using 18K solid gold in yellow or white gold finishes, with designs including Nike logo, diamond, eight-point star, lightning bolt, and heart. Limited styles and quantities available.
• Bling Buddies Tooth Gems A $90 two-person tooth gem package that saves $15 per client on a single round crystal when two people book together, designed for friends or couples wanting matching or paired gem applications.
• Diamond Deluxe Whitening + One Tooth Gem Bundle A $240 bundle service that combines the full Diamond Deluxe teeth whitening treatment with one round crystal tooth gem application, saving customers money versus buying each service separately.
• Diamond Deluxe Whitening + Two Crystals Bundle A $265 bundle service combining the full Diamond Deluxe whitening treatment with two crystal tooth gems in one appointment, designed for customers wanting whitening plus a multi-gem sparkle in a single visit.
• Diamond Deluxe Whitening + One 18K Gold Charm Bundle A $330 premium bundle service combining the full Diamond Deluxe teeth whitening treatment with one 18K solid gold tooth charm application for customers seeking whitening plus a luxury gold statement accessory.
• Whitening Party Group Booking A mobile group teeth whitening service for 3-8 participants at the organizer's chosen location, providing per-person discounts on the Diamond Deluxe whitening experience for friend groups, pre-wedding parties, and celebrations.
• Tooth Gem Party Group Booking A mobile group tooth gem application service for 3-8 participants at the organizer's chosen location, providing per-person discounts on Round Crystal tooth gems for friend groups and event celebrations.
• Tooth Gem Bar Event Service A mobile on-site tooth gem bar for weddings, bachelor/bachelorette parties, bridal showers, corporate events, birthdays, and holiday parties, where guests can choose up to two gems from a large selection of genuine round crystals applied at the host's venue.
• Take-Home Oral Care Products (Whitening Pen, Toothpaste, Lip Balm) Retail take-home oral care and maintenance products - whitening pens, whitening toothpaste, and lip balm - sold to customers at appointments to extend and maintain in-office teeth whitening results between professional treatments.

Quantifiable outcome

• Teeth whitening completed in under an hour with minimal to no sensitivity
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SquareUpcoreTechnology or IntegrationSquareUp provides the booking and point-of-sale system for appointment scheduling and in-person transaction processing. All appointments are booked through SquareUp's appointment system, and transactions are processed through their POS system.
• WixcoreTechnology or IntegrationWix provides website hosting services for 32Diamonds.ca. The company website and all online presence is built and hosted on the Wix platform.
• SwarovskiminorOthersSwarovski supplies genuine crystals used for tooth gem applications. 32Diamonds uses authentic Swarovski round crystals, oval crystals, heart-shaped crystals, and specialty crystals in their tooth gem services.
• PreciosaminorOthersPreciosa supplies genuine crystals for tooth gem applications, including round and oval crystal options in various colors and finishes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tooth Kandy: Specialist tooth gem and tooth jewelry brand offering crystals, charms, and 18K gold applications with mobile and in-studio options across North America. Directly comparable in tooth gem product mix, Swarovski/gold materials, and event/group bookings.
• Beaming White: Supplier and brand behind mobile/house-call teeth whitening operators using LED light and peroxide gels. Comparable technology, gels, and business model for solo mobile whitening entrepreneurs.
• The Whitening Bar: Boutique teeth whitening studio chain offering professional LED whitening sessions and add-on aesthetic services. Comparable service menu, technology, and event/group booking orientation.
• Smile Bar: Premium teeth whitening studio chain offering in-person LED whitening sessions in a fixed or pop-up setting. Comparable in whitening technology, dental-grade gel usage, and cosmetic positioning.
• GLO Science: Professional and consumer teeth whitening brand built around GLO Vials and LED accelerator devices. Comparable in LED + gel whitening technology stack, and sells both professional in-office and at-home solutions.

Broad incumbents

• HiSmile: Consumer oral-care brand offering whitening gels, LED kits, and PAP+ products. Comparable customer demographic (cosmetic-focused whitening) and brand-driven marketing model.
• Snow Teeth Whitening: Consumer-direct teeth whitening brand (kits, pens, toothpaste) with LED technology. Comparable product category and customer base, though D2C product rather than in-person service.
• BriteSmile: Long-running branded professional teeth whitening service (in-office clinics) using light-activated gel technology. Comparable in core whitening modality and premium clinical positioning, though historically fixed-location rather than mobile.

Regional players

• Aura White: Mobile and in-studio teeth whitening service operating across Canada. Comparable mobile whitening model and Canadian market footprint, with overlap on customer demographic.

Emerging players

• Icy Bear Dental: Mobile and event-based tooth gem and whitening service in the UK/EU market. Comparable focus on tooth jewelry, event bookings, and social-media-led marketing in the same niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/32diamonds.inc
• TikToktiktok.com/@32diamonds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 32Diamonds Inc.