IN OUR NAME LIMITED

What IN OUR NAME LIMITED does

IN OUR NAME LIMITED is a UK-incorporated direct-to-consumer sustainable fashion brand founded in 2022 by Liza Colbeck, a founder who grew up in Nakuru, Kenya and previously worked across global fashion supply chains. The company designs and sells women's clothing and accessories — including dresses, jumpsuits, tops, trousers, skirts, jackets, co-ords, knitwear, bags, jewellery, and footwear — through a Shopify-powered e-commerce storefront that ships globally with free worldwide delivery over £120 and US duties covered by the brand. All manufacturing is performed in Kenya, drawing on a network of artisan partners including the WFTO-member Bombolulu Workshops in Mombasa and a small production partner in Athi River.

The core technology layer consists of digital textile printing, which the company states reduces dye, water, and energy consumption relative to conventional screen-printing, applied to sustainable fabrics such as Lenzing Ecovero viscose (73% of fabric) and traceable cotton (17%), with OEKO-TEX100 compliant dyes. Hand-drawn prints inspired by African landscapes, wildlife, and cultural heritage are central to the product identity, with each print tied to a named African place and documented origin story. The brand is B Corporation certified, has won the Consider+Beyond Conscious Brand Award in both 2023 and 2024, and runs social-impact programs including the Full Circle Initiative, the MWALI period dignity project, the 100% Initiative (directing net artisan-product profits to training and apprenticeships), and a Mt. Kenya reforestation partnership for CO2 offsetting.

The business model is one-time retail sale of finished goods with no subscription or licensing layer, supplemented by digital gift cards at £50, £100, and £200 denominations. Pricing spans roughly $21 for accessories to $234 for dresses. Customers are individual conscious consumers seeking ethical clothing with African-inspired prints, plus a secondary stockist/wholesale channel. The company is privately held, founder-owned, with no disclosed external funding, parent company, or institutional investors.

Name

IN OUR NAME LIMITED

Legal name

IN OUR NAME LIMITED

Website

https://in-our-name.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

IN OUR NAME LIMITED is a UK-founded, founder-owned direct-to-consumer sustainable fashion brand that designs women's clothing and accessories in the UK and manufactures them exclusively in Kenya, selling globally through a Shopify storefront to conscious consumers seeking ethically made, African-inspired apparel.

Ownership category

akta.pro rank

Product category

Sustainable Fashion & Ethical Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Knitwear & Sweaters Manufacturers (CRAAAAAJ), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Sustainable fashion
• Ethical clothing
• Artisan accessories
• Conscious apparel
• Women's knitwear

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of sustainable clothing and accessories including dresses, jumpsuits, tops, trousers, skirts, jackets, co-ords, knitwear, bags, jewellery, and footwear. One-time purchase model with products priced between $21 and $234.
2. Gift Cards: Digital gift cards sold at £50, £100, and £200 denominations for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

IN OUR NAME designs, produces and sells sustainable women's clothing and accessories manufactured exclusively in Kenya by local artisans. The range spans dresses, jumpsuits, tops, trousers, skirts, jackets, co-ords, knitwear, bags, jewellery, and footwear, made from sustainable fabrics such as Lenzing Ecovero viscose and traceable cotton, with hand-drawn African-inspired prints. The brand sells direct-to-consumers globally through its Shopify website with worldwide shipping.

Product overview

IN OUR NAME LIMITED is a sustainable, ethical fashion brand offering a comprehensive e-commerce platform for women's clothing and accessories. The portfolio includes core product categories: Dresses, Jumpsuits & Playsuits, Tops & Shirts, Skirts & Trousers, Jackets, Co-ords, and Knitwear. Accessories include Bags, Jewellery, and Footwear, all ethically made in Kenya. The Artisan Range features handcrafted baskets and jewellery supporting local artisans. The brand also offers Gift Cards. Products are characterized by bold, hand-drawn African-inspired prints, sustainable materials (Lenzing Ecovero viscose, traceable cotton), and ethical manufacturing in Kenya using renewable energy. The company operates exclusively through its Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses Sustainable women's dresses designed with shapes and flattering silhouettes that capture the rich essence of Africa, available in flowing midi or playful mini styles. Made in Kenya by local artisans from sustainable fabrics.
• Jumpsuits & Playsuits Vibrant, sustainable jumpsuits and playsuits designed with relaxed silhouettes, flattering fit, elasticated waist, and practical pockets for effortless style.
• Tops & Shirts African-inspired shirts and tops crafted from sustainable luxurious fabrics with easy-to-wear shapes and lively prints.
• Skirts & Trousers Flattering shapes that embrace natural movement, including playful mini and versatile midi skirts and trousers responsibly crafted with vibrant African-inspired designs.
• Jackets Ethically crafted jackets in Kenya featuring bold patterns, thoughtful details, and effortless silhouettes including bomber jackets, cropped styles, and collared jackets.
• Co-ords Matching coordinate sets made in Kenya in small batches, designed to be worn together or separately depending on mood.
• Knitwear Organic cotton and wool blend knitwear combining comfort with style for evening wear or crisp morning air.
• Bags

Quantifiable outcome

• 73% of fabric is Ecovero viscose from certified renewable forests
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Bombolulu WorkshopscoreStrategic or Co-development Partner · 1 January 1969Bombolulu Workshops in Mombasa, Kenya has been a creative hub since 1969. As a proud member of the World Fair Trade Organization (WFTO) and a non-profit social enterprise, Bombolulu is a key manufacturing partner for IN OUR NAME's production of handcrafted accessories and artisan goods.
• Mt. Kenya TrustminorStrategic or Co-development PartnerPartnership supporting local reforestation efforts in Mt. Kenya to offset CO2 emissions from freight, courier services, and travel. Brand actively tracks carbon emissions to minimize environmental impact through tree planting initiatives.
• GYB CharityminorOthersDonations of samples to GYB charity organization, part of their commitment to reducing waste and giving materials a second life.
• World Fair Trade Organization (WFTO)coreOthersBombolulu Workshops, IN OUR NAME's key artisan partner, is a member of the World Fair Trade Organization, ensuring adherence to fair trade principles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Everlane: Larger US-based DTC apparel brand built around radical transparency in factories and pricing. Operates in the same 'ethical/transparent' category but at materially greater scale and assortment breadth.
• Eileen Fisher: US-based women's apparel brand known for timeless silhouettes and a prominent Renew take-back/resale program. Overlaps on values, customer persona, and DTC-plus-wholesale channel mix at a larger scale.
• Patagonia: Established outdoor and lifestyle apparel company with deep sustainability credentials and a global DTC + wholesale footprint. Competes for the same conscious-consumer wallet but across a much broader product catalogue.
• Stella McCartney: Global luxury fashion house with sustainability and ethical sourcing as a core brand pillar. Competes in the higher-end ethical women's apparel segment and serves as a benchmark for premium positioning.

Direct peers

• People Tree: UK-based pioneer of fair trade and sustainable fashion with a similar ethical, artisan-made women's apparel assortment. Operates in the same DTC + stockist model with a comparable values-driven positioning.
• Lemlem: Ethical fashion brand founded by Liya Kebede featuring handwoven women's apparel and accessories made by African artisans. The closest peer in terms of African heritage, artisan production, and DTC-plus-stockist model.
• Thought Clothing: UK-based sustainable clothing brand selling dresses, tops, trousers, knitwear, and accessories with an emphasis on natural and recycled fabrics. Closely overlaps on product mix and price band.
• Reformation: US-based sustainable women's fashion DTC brand offering dresses, tops, and accessories made with eco-friendly materials and transparent supply chains. Closest direct peer in positioning and channel mix.
• Sézane: French DTC fashion brand offering women's apparel and accessories with a strong storytelling-driven DTC model. Comparable on channel, price points, and emphasis on craft/heritage narratives.

Emerging players

• Asha Eleven: Smaller UK-based DTC sustainable fashion brand sourcing from Kenya and East Africa with a similar African-inspired, ethically made women's apparel positioning. Closest emerging-stage peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/in-our-name-social-impact-sustainability

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IN OUR NAME LIMITED