Event Factory

What Event Factory does

Event Factory OÜ is a privately held Estonian event management and marketing agency that delivers end-to-end planning and execution of corporate events, conferences, seminars, promotional activations, public ceremonies, summer outings, Christmas parties, and incentive trips. The company was founded in 2009 by Emilia Abel and Inara Laan and operates with a core team of approximately three members, supported by an established network of partners including Event Center for technical production and Kolm Õuna for creative direction.

The firm's product offering is service-based rather than technology-based: full event organization from concept through execution, event marketing, and seasonal service lines such as corporate summer days and Christmas parties. There are no proprietary software platforms, AI capabilities, patents, or technology certifications; the underlying technology is essentially project management, vendor coordination, and on-site production. The company markets through a bilingual (Estonian/English) website portfolio of past events and direct client engagement, with no intermediaries or third-party distribution.

Revenue is generated through project-based professional services fees, with pricing custom-quoted per engagement and not publicly disclosed. The customer base is concentrated in Estonia with active engagements across Latvia and Lithuania, serving enterprise clients in construction, real estate, automotive, technology, retail, energy, and government sectors. The company has no external funding, no parent organization, and no subsidiaries; it operates as an independent, founder/partner-owned boutique agency in a small but relationship-driven Baltic market.

Name

Event Factory

Legal name

Event Factory OÜ

Website

https://eventfactory.ee

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Event Factory is an Estonian event management and marketing agency that plans and executes corporate events, conferences, seminars, promotional activations, and public ceremonies for enterprise clients across the Baltic States, operating with a core three-person team using a project-based service model.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Corporate Event Program Management (Annual Planning, Calendaring & Budgeting) (THAHAIAJ), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• Corporate event management
• Event marketing services
• Conference organization
• Incentive travel planning
• Promotional event coordination

Headquarters

HQ city

Tänassilma

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Organization Services: Professional event planning and execution services for corporate clients including summer outings, Christmas parties, galas, conferences, customer events, and incentive trips. Revenue generated through project-based service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Event Factory provides full-service event planning and management for corporate clients, covering the entire event lifecycle from creative concept development through final execution. Core offerings span customer events, internal communications events, conferences and seminars, promotional activations, and public events, with additional seasonal offerings such as corporate summer outings and Christmas parties. Services include venue selection, catering, entertainment, technical production, and guest management coordination.

Product overview

Event Factory is an event marketing agency offering comprehensive event organization services for 15 years. The company specializes in corporate events including customer events, public events, promotions, internal communications, and seminars & conferences. Their service portfolio includes event planning and marketing, summer parties, and Christmas events. The company operates as a service-based agency rather than a software product platform, providing end-to-end event coordination for Estonian and Baltic market clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Organization Services Full-service event planning and management for corporate clients, encompassing end-to-end coordination from creative concept development to execution. Covers corporate events, conferences, seminars, incentive trips, and public events.
• Event Marketing Strategic event marketing services to promote events and create memorable brand experiences for corporate clients.
• Corporate Summer Outings (Suvepäevad) Corporate summer outing organization including team building activities, outdoor activities, and seasonal celebrations for enterprise clients.
• Corporate Christmas Events (Jõulupeod) Corporate Christmas party planning and execution including holiday galas and festive celebrations for enterprise clients.
• Conference and Seminar Organization Organization of business conferences, seminars, training sessions, and product launches for corporate clients, including technical production, venue management, speaker coordination, and attendee experience management.

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Event CentercoreImplementation/ SI/ Consulting PartnerTechnical partner for event production and technical execution. Event Center provides technical infrastructure and production capabilities for Event Factory's client events. Mentioned as technical partner for Technopolis Get Together, Toyota Baltic VIP Program, and Lõõtsa 11 Parking House opening.
• Kolm ÕunacoreStrategic or Co-development PartnerCreative agency collaboration for event concepts and production. Worked together on Siseministeerium thank you event at Estonian National Museum, Häirekeskus Winter Gala, and Mainor 25 anniversary event. Provides creative direction and additional production capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pico Group: Asia-based global event marketing and brand experience agency. Comparable as a full-service corporate event organizer with similar enterprise client base and conference production capabilities.
• Jack Morton Worldwide: Global brand experience agency producing events, activations, and conferences for major brands. Comparable as a corporate event/experiential marketing agency serving enterprise clients with similar full-service delivery.
• MCI Group: Global meetings, events, and association management company headquartered in Switzerland. Comparable as a full-service corporate event organizer serving enterprise clients across multiple geographies with similar end-to-end service model.
• George P. Johnson Experience Marketing: Large experiential marketing agency specializing in conferences, product launches, and corporate events for global technology and B2B brands. Comparable for corporate event production and conference organization services.
• Wasserman: Global sports, music, and entertainment marketing agency with significant event and hospitality capabilities. Comparable for motorsport/rally VIP program execution and large-scale corporate event delivery.
• GL Events: French-listed global event services provider operating across exhibitions, corporate events, and venue management. Comparable for end-to-end event organization and conference services across industries.
• Uniplan: German-headquartered brand experience and event agency with global offices. Comparable for full-service event planning, conference production, and brand experience delivery for enterprise clients.

Direct peers

• 2C Communication: Estonian communications and event agency serving corporate clients in the Baltic region. Direct regional peer competing for similar enterprise event organization contracts in Estonia.
• Sparks: Experiential marketing agency producing corporate events, conferences, and brand activations. Direct peer in the corporate event/experiential marketing space with similar B2B client focus.
• Eventhouse: Estonian event management company offering corporate events, conferences, and brand activations. Direct peer in the same geographic market with overlapping service offerings and enterprise client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/event-factory-estonia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Factory