DNA MEDIA WORLDWIDE LTD

What DNA MEDIA WORLDWIDE LTD does

DNA Media Worldwide Ltd is a London-based boutique agency that brokers advertising and sponsorship opportunities at live entertainment and sports events, paired with an in-house multimedia production capability. The firm operates two service lines: EXPLORE, which secures brand placements at music, sports, and cultural events with a stated minimum guarantee of 1 million fans per event, and PRODUCTION, which delivers full 1080p HD video, photography, post-production, graphics, music composition, and voiceover services. The company's go-to-market is direct sales to brands, agencies, and event rights holders from its Hammersmith headquarters, supported by a client login portal for existing accounts.

The business model is service-based and project-driven, with revenue generated through advertising placement fees and production services. A publicly documented case study is the firm's appointment by Lagardère Sports as specialists for the UEFA Euros 2016 Paris Fanzone, where DNA Media allocated advertising time across seven screens (including a 450 Sqm main screen at the foot of the Eiffel Tower) and connected clients with over 1.5 million fans. The company claims a global and European service footprint, though the operational base remains a single London office.

Structurally, DNA Media is a privately held UK limited company (DNA Media Worldwide Ltd) with 1-10 employees and no disclosed funding, subsidiaries, board, or M&A activity. The data indicates it is a small, specialist operator relying on event rights holder relationships and creative execution rather than proprietary technology at scale.

Name

DNA MEDIA WORLDWIDE LTD

Legal name

DNA MEDIA WORLDWIDE LTD

Website

https://dnamedia.london

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

DNA Media Worldwide Ltd is a London-based boutique agency that brokers advertising and sponsorship placements at major live entertainment and sports events, while also providing in-house video, photography, and multimedia production services to brands and event rights holders.

Ownership category

akta.pro rank

Product category

Event Advertising & Sponsorship Services

NAICS

Media Buying Agencies (541830), Media Representatives (541840), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sponsorship Activation & Experiential Marketing (THAHAGAC)

akta.pro secondary industries

Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Corporate Venues & Location Rentals (Hotels, Ballrooms, Unique Venues) (MPAGAHAO)

Keywords

• Live event advertising
• Sports sponsorship services
• Event media planning
• Multimedia event production
• Digital out-of-home advertising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Advertising & Sponsorship: DNA Media generates revenue by providing privileged access to advertising and sponsorship opportunities at world-class live entertainment events. They allocate available advertising inventory across multiple screens and brand placements to select clients, connecting brands with millions of passionate event fans.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

DNA Media Worldwide Ltd is a London-based boutique agency that connects brands with audiences at world-class live entertainment, sports, and cultural events through two core service lines: EXPLORE (event partnership and advertising/sponsorship placement guaranteeing access to a minimum of 1 million fans per event) and PRODUCTION (multimedia, multi-platform content creation including full HD video production, videography, photography, graphics, post-production, and event coverage). The company acts as a specialist intermediary between event rights holders and brands, monetizing event audiences through premium advertising inventory across screens, venues, and brand placements.

Product overview

DNA Media is a live entertainment advertising and sponsorship agency offering two interconnected service lines: EXPLORE (event partnership and advertising placement) and PRODUCTION (multimedia content creation). The company connects brands with audiences at major live events including music concerts, sports events, and cultural gatherings, while simultaneously providing the production capabilities to create compelling advertising content across video, print, and digital formats.

Differentiator

Problem solved

Functional benefit

Products and services

• EXPLORE

Quantifiable outcome

• Connected clients with over 1.5 million fans during UEFA Euros 2016 Paris Fanzone
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Lagardère SportscoreStrategic or Co-development Partner · 1 January 2016Lagardère Sports, market leaders in sports sponsorship and brand partnerships, appointed DNA Media as specialists in digital OOH event advertising for the UEFA Euros 2016 Paris Fanzone. DNA Media was tasked with introducing brands to the specially constructed Paris fanzone at Champ De Mars, featuring the largest screen built in Europe (450 Sqm) at the foot of the Eiffel Tower.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• WPP / GroupM: World's largest media investment group; competes for the same event-driven advertising budgets DNA sells, but operates across all channels with vastly greater scale and data capabilities.
• IMG (Endeavor): Global sports and entertainment company that owns rights, runs events, and sells sponsorship packages. Competes for premium sports/event advertising spend DNA also targets for brands.
• JCDecaux: Global leader in out-of-home advertising including digital OOH at major venues and events. Overlaps with DNA Media's DOOH event advertising value proposition at much larger scale.

Emerging players

• Two Circles: Sports marketing agency focused on data-driven sponsorship and fan engagement. Comparable as a specialist targeting brands and rights holders around live sports audiences.
• Exposure: UK-based experiential and event marketing agency delivering brand activations at music, sport, and cultural events — directly comparable geographic and service overlap with DNA Media.

Direct peers

• Lagardère Sports: Global sports sponsorship and brand partnerships firm that appointed DNA Media for UEFA Euros 2016. Operates in the same sports sponsorship sales and activation space, serving rights holders and brands seeking premium event audiences.
• CSM Sport & Entertainment (Chime): Sport and entertainment marketing agency delivering sponsorship strategy, activation, and event-driven brand experiences. Closely mirrors DNA Media's blend of media access and event activation for major rights holders.
• MKTG (Dentsu): Experiential and live event marketing agency within Dentsu, providing brand activation, sponsorship leverage, and event production — a comparable integrated live-experience offering for global brands.
• Octagon: Sports marketing agency providing sponsorship consulting, experiential activation, and event-based brand engagement — directly comparable to DNA Media's live entertainment and sports sponsorship activation offering.

Others

• Lagardère Partner (now Unify / global sports rights holders ecosystem): Broader Lagardère media ecosystem including rights distribution; relevant as an enabling/counterparty in the event advertising supply chain DNA Media operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dna-media-worldwide

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNA MEDIA WORLDWIDE LTD