Girl Crush inc.

What Girl Crush inc. does

Girl Crush Inc. is a privately held, women-founded Canadian apparel company headquartered in Saint-Léonard, Montréal, Quebec, designing and selling eco-conscious women's loungewear, everyday apparel, and accessories under the Girl Crush brand. It serves a primarily female consumer base aged roughly 18-45 seeking stylish, comfortable casual wear, with secondary appeal to outdoor and travel use cases, and sells to end consumers via DTC e-commerce at girlcrush.ca, a flagship boutique at its Saint-Léonard headquarters, a second store at Place Ste-Foy in Québec City, and seasonal pop-up shops. The company has no disclosed institutional investors or external funding rounds and is led by its founders.

The product line is organized around four signature collections — Souvenir Club (timeless Canadian-themed knitwear), Société des îles (maritime-inspired designs), Société nautique (sailing themes), and Club Plein-Air (outdoor lifestyle apparel) — alongside core categories including camisoles, cardigans, boxer-cut shorts, pants and joggers, vintage-style T-shirts, and accessories such as embroidered socks, scrunchies, tote bags, and gift cards. Pricing is unit-based, ranging from approximately $6 CAD for entry-level accessories to roughly $76-$109 CAD for premium outerwear (e.g., Manteau L'explorateur), with sale items discounted 10-30% and free standard Canadian shipping on orders over $100 CAD. Manufacturing is conducted in BSCI-certified workplaces to meet ethical and social compliance standards. The customer-facing technology stack is entirely conventional e-commerce tooling: Shopify for storefront, AfterShip for returns management, Judge.me for product reviews, Sezzle for buy-now-pay-later payments, and Timesact for accessibility compliance; there is no proprietary AI, ML, or platform technology disclosed.

The revenue model is transactional one-time product sales across DTC e-commerce, retail, and pop-up channels, supplemented by a points-based rewards program and email-capture incentive (10% welcome discount) that drive repeat purchases. Distribution is supported by multi-currency international shipping (CAD, USD, EUR) with shipments to France temporarily suspended, same-day/next-day delivery in the Montreal area, free Canada-wide shipping above $100 CAD, and a TikTok LIVE shopping channel. Customer acquisition leans on organic content across Instagram, TikTok, Facebook, Pinterest, and LinkedIn, supplemented by an owned podcast and the loyalty program. The company ships to Canada, the United States, and selected European markets, and operates without any disclosed wholesale, B2B, or institutional revenue streams.

Name

Girl Crush inc.

Legal name

Girl Crush Inc.

Website

https://girlcrush.ca

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Girl Crush Inc. is a Canadian, women-founded women's apparel brand designing and selling eco-conscious loungewear, everyday wear, and accessories via DTC e-commerce, two Quebec retail boutiques, and seasonal pop-ups, targeting women aged 18-45.

Ownership category

akta.pro rank

Product category

Women's Casual Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Streetwear & Contemporary Apparel Retail (CRAAABAM), Petite & Plus-Size Specialty Department Stores (CRAGAGAF)

Keywords

• Women's casual apparel
• Sustainable knitwear
• Canadian fashion brand
• Direct-to-consumer clothing
• Loungewear and accessories

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Online sales through girlcrush.ca - primary revenue stream with products shipped directly to consumers across Canada and internationally.
2. Retail Store Sales: Sales through physical retail boutiques including flagship store at headquarters and Place Ste-Foy location in Quebec.
3. Pop-up Shop Sales: Temporary retail locations for seasonal sales and brand exposure.
4. Rewards Program: Points-based rewards program encouraging repeat purchases through accumulated discounts and exclusive offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Girl Crush Inc. designs, manufactures, and retails a multi-collection portfolio of women's casual apparel, knitwear (sweaters, cardigans), tops (camisoles, T-shirts, crochet tops), bottoms (pants, joggers, boxer shorts), outerwear (vests, jackets, windbreakers), and accessories (socks, scrunchies, tote bags, keychains, face towels), organized into themed sub-brand collections such as Souvenir Club, Société des îles, Société Nautique, and Club Plein-Air. Products are sold primarily direct-to-consumer through the Shopify-powered girlcrush.ca online store, complemented by physical boutiques in Québec and rotating pop-up shops. The company is also exploring loungewear and adjacent categories.

Product overview

Girl Crush Inc. is a Canadian clothing brand operating a multi-collection e-commerce platform built on Shopify. The company offers a diverse portfolio of apparel and accessories organized into four signature sub-brand collections: Souvenir Club (timeless Canadian-themed sweaters and vintage-style T-shirts), Société des îles (maritime/nautical designs), Société Nautique (sailing-inspired pieces), and Club Plein-Air (outdoor lifestyle apparel). Core products span knitwear (sweaters, cardigans, pullovers), tops (camisoles, T-shirts, crochet tops), bottoms (pants, joggers, boxer shorts), accessories (embroidered socks, tote bags, scrunchies), and gift cards. The company supplements its product sales with a rewards program for customer loyalty and offers premium delivery services including same-day and next-day options in the Montreal area. All clothing is manufactured ethically in BSCI-certified workplaces, with a focus on sustainable fashion practices.

Differentiator

Problem solved

Functional benefit

Brands

• Souvenir Club: A collection inspired by memories that shape us and the landscapes that host them. Designed for those who collect moments over objects and choose timeless clothing capable of telling stories.
• Société des îles
• Société Nautique
• Club Plein Air
• Après-Ski

Products and services

• Souvenir Club Collection A signature collection of timeless apparel and accessories inspired by Canadian landscapes and personal memories, including sweaters and T-shirts referencing locations such as Montréal and Québec. Targeted at women who collect moments over objects and want keepsake-style clothing.
• Société des îles Collection
• Société Nautique Collection Sailing and nautical-inspired apparel collection including oversized sweaters with shark society motifs, fluid straight-leg pants with pockets, and vintage-style sardine T-shirts.
• Club Plein-Air Collection Outdoor lifestyle collection for women who enjoy outdoor activities but want fashion-forward apparel, including hiking club embroidered sweaters, windbreaker jackets, hiking pants, boxer shorts, and embroidered socks.
• Souvenir Sweaters (Pulls Souvenir) Core knit sweater line featuring designs inspired by Canadian locations and landscapes, with variants such as Belle métropole (Montréal), Belle province (Québec), Granola Chic, and regional landmarks. Targeted at women seeking comfortable, location-themed knitwear.
• Vintage-Style T-Shirts Retro-inspired T-shirts featuring whimsical designs including Vagabon (teddy bear), Divines sardines, Une image vaut mille souvenirs (surf), Carnet de route (mountains), and Roue libre.
• Camisoles Sleeveless top line including open-back marini\u00e8re styles, contrast-stitched summit morning camisoles, and La Favorite camisole in various colors.
• Cardigans and Sweaters Knit cardigans with relaxed fit, round neck with front buttons, slightly puffy sleeves, and striped effect; made from a 73% cotton / 27% acrylic blend. Includes the Slow Morning cardigan in blue and orange colorways.
• Boxer-Cut Shorts Casual boxer-style shorts including Everyday boxer shorts in various colors and Slow Morning effect-stripe shorts, part of the outdoor-focused Club Plein-Air collection.
• Pants and Joggers Fluid straight-leg pants with pockets (Marini\u00e8re style), hiking pants (L'explorateur model), and jogger-style bottoms in various colors.
• Accessories Accessory line including embroidered Girl Crush Brod\u00e9es socks, G.Socks Cherry pattern, Les petits bonheurs tote bags, keychains and car air fresheners, waffle knit face towels, scrunchies, and headbands.
• Gift Cards (Cartes-cadeaux) Digital gift cards available in various denominations, usable across the Girl Crush online store and physical boutiques.
• L'explorateur Windbreaker Jacket Windbreaker jacket from the Club Plein-Air collection designed for outdoor activities, available in anthracite color.
• Hiking Pants (Pantalon L'explorateur) Technical hiking pants from the Club Plein-Air outdoor collection, available in anthracite and brown colors.
• Knit Tops (Hauts en crochet) Crochet-style tops with flared sleeves from the Écume (foam) collection, featuring coastal-inspired aesthetics.
• Same-Day / Next-Day Delivery (Montréal Area) Express delivery service for online orders shipped in the Montréal area, available same-day or next-day depending on order time and value thresholds, with tiered pricing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• BSCI (Business Social Compliance Initiative)coreStrategic or Co-development PartnerBSCI is a leading supply chain management system for retailers and brands. Girl Crush's products are manufactured in BSCI-certified workplaces, ensuring ethical production standards and social compliance throughout their supply chain. This partnership demonstrates the company's commitment to sustainable and ethically-made fashion.
• ShopifycoreTechnology or IntegrationE-commerce platform powering girlcrush.ca online store. Provides the technical infrastructure for product listings, shopping cart, checkout, payment processing, and order management.
• AfterShipsupportingTechnology or IntegrationReturns management platform used for Girl Crush's return and exchange request process (girlcrushgang.aftership.com). Automates the return/exchange workflow for customers.
• Judge.mesupportingTechnology or IntegrationProduct review platform integrated into the Shopify store, displaying verified customer reviews and ratings on product pages to build trust and social proof.
• SezzlesupportingTechnology or IntegrationBuy-now-pay-later payment option available at checkout, allowing customers to split purchases into 4 interest-free payments.
• TimesactsupportingTechnology or IntegrationAccessibility overlay provider for the website, offering skip navigation and accessibility features for users with disabilities.
• Canada PostcoreChannel Partner/ Reseller/ DistributorPrimary shipping carrier for domestic Canadian deliveries. Girl Crush offers free standard shipping via Canada Post on orders over $100 before taxes within Canada.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reformation: Sustainable women's fashion brand selling dresses, sweaters, and everyday apparel with a sustainability narrative. Highly comparable to Girl Crush on eco-conscious positioning, women's casualwear focus, and DTC-led distribution.
• Frank And Oak: Montreal-based DTC apparel brand offering sustainable, casual, and outdoor-inspired women's and men's clothing. Strong geographic and strategic overlap with Girl Crush as a fellow Quebec-rooted contemporary label.
• Knix: Canadian DTC brand selling women's intimates, loungewear, and apparel with an inclusive-size and women-founded identity. Comparable to Girl Crush on Canadian origin, women's apparel focus, and inclusive sizing (XXS–3XL).
• Aritzia: Canadian-headquartered contemporary women's apparel retailer with multiple sub-brands and a strong DTC-plus-boutique omnichannel model. Direct competitor to Girl Crush in the Canadian women's contemporary segment, with overlap in target customer (18–45), price band, and aesthetic.
• Kotn: Canadian ethical essentials brand focused on high-quality, sustainably sourced basics. Comparable to Girl Crush on Canadian origin, ethical supply chain, and DTC apparel for women.
• Oak + Fort: Canadian contemporary apparel and lifestyle brand with a minimalist aesthetic sold DTC and through boutiques. Comparable on women's contemporary casualwear, inclusive sizing, and Canadian-origin storytelling.
• Everlane: US-based ethical apparel brand marketing transparency and sustainable manufacturing. Mirrors Girl Crush's BSCI/sustainability positioning and DTC apparel model targeting style-conscious women.

Emerging players

• Encircled: Canadian sustainable women's apparel brand focused on versatile, ethically made everyday wear. Comparable to Girl Crush on Canadian origin, sustainability narrative, and women's casualwear focus, but smaller scale.
• Smythe: Canadian contemporary womenswear brand known for tailored blazers and elevated everyday pieces. Comparable on Canadian origin, contemporary women's apparel positioning, and a similar accessible-luxury price band.

Broad incumbents

• Lululemon: Canadian-headquartered global apparel incumbent with a strong women's casual, loungewear, and outdoor-apparel portfolio. Adjacent to Girl Crush through Club Plein-Air–style outdoor crossover and Canadian heritage, but vastly larger scale and broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100064359270498
• LinkedInlinkedin.com/company/girl-crush-inc
• Instagraminstagram.com/girlcrush
• Pinterestpinterest.ca/girlcrushgang
• TikToktiktok.com/@girlcrush

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Crush inc.