What INFOODSPEC.COM LIMITED does

InFoodSpec.com Limited is a UK-incorporated private company (Companies House reg. 9317070), headquartered in Waltham Abbey, that operates a B2B SaaS platform for centralising and exchanging food product specifications and supply-chain data. Founded in 2014 and operating as a product-led SaaS business, it targets participants across the food value chain — manufacturers, wholesalers, agents, brokers, retailers, food-service operators, distributors and caterers — and presents itself as a global network through which food businesses trade, market and publish structured product information.

The platform is delivered as a web-based cloud service built around configurable product data templates covering an unusually broad food-specific schema: HACCPs and TACCPs, microbiological, chemical, physical and quality standards, allergens and intolerances, nutritional and compositional data, packaging at primary/secondary/tertiary levels, stability and storage conditions, GMO disclosure, document control, ESG/sustainability fields and supplier questionnaires (SAQs). Differentiating functional components include AutoTranslate multilingual sharing, customisable data templates, confidential data sharing between trading partners, a food-safety alert broadcast system, and supplier credentials/certification management. An in-platform marketplace lets suppliers advertise products and connect with buyers, adding a discovery layer on top of the spec-management core.

The commercial model is a three-tier SaaS subscription: a FREE entry tier with unlimited users, a Standard tier adding advanced search, reporting and industry-standard specs, and an Advanced enterprise tier (retail-level specs, supplier collaboration, SAQ integration) sold via contact-led sales. The Standard tier is currently shown as free on the public site, indicating limited monetisation per active user, with the Advanced tier representing the primary paid conversion path. GTM is primarily product-led via self-serve sign-up, supported by social channels, a ticket-based support system and direct sales for enterprise accounts; no funding rounds, M&A, partnerships or senior leadership hires are disclosed in the source material.

Name

INFOODSPEC.COM LIMITED

Legal name

InFoodSpec.com Ltd

Website

https://infoodspec.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

InFoodSpec.com Limited is a UK-based B2B SaaS company that operates a cloud platform for centralising, sharing and trading food product specifications and supply chain data among manufacturers, wholesalers, distributors, retailers and caterers.

Ownership category

akta.pro rank

Product category

Food Product Specification Management

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

akta.pro secondary industry

Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Food product specifications
• Supply chain data management
• B2B food marketplace
• Supplier approval workflows
• Product information management

Headquarters

HQ city

Waltham Abbey

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans (Tiers): Tiered subscription model with FREE tier (basic features), Standard tier (advanced features), and Advanced tier (enterprise-level features requiring contact). Upsell motion from free to paid tiers drives expansion revenue.
2. Marketplace Promotion: Marketplace feature for advertising products and connecting businesses. May include promotional placement or enhanced visibility features within the platform marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

InFoodSpec is a cloud-based SaaS platform that enables food industry businesses to centralise, manage, share, and publish detailed product specifications and supply chain data. It operates a three-tier subscription model (Free, Standard, Advanced) with a built-in B2B marketplace, supplier approval workflows (SAQ), multilingual translation, and food safety alerting for trading partners.

Product overview

InFoodSpec is a unified B2B product data management platform for the food industry, connecting a global network of food businesses for trading, marketing, and publishing product specifications. The platform operates on a three-tier model: Upload Existing Specs (Free) for basic product data sharing and marketplace promotion; Standard Infoodspecs for advanced search, reporting, and industry-standard specs; and Advanced Infoodspecs for retail-level specs, supplier collaboration, and SAQ integration. All tiers provide centralized product data management across supplier management, marketplace, and publishing functions.

Differentiator

Problem solved

Functional benefit

Products and services

• InFoodSpec Platform Cloud-based B2B platform for food industry businesses (manufacturers, wholesalers, distributors, retailers, brokers, agents, caterers, food-service operators) to upload, publish, share, and manage detailed product specifications covering allergens, nutritional, compositional, packaging, microbiological, HACCP/TACCP, ESG/sustainability, and certification data. Available in three subscription tiers: Free (basic product data sharing, marketplace promotion, unlimited users, food safety alerts), Standard (advanced search, reporting, industry-standard specs), and Advanced (retail-level specs, supplier collaboration, SAQ integration). Includes a built-in marketplace for product discovery and trading partner connections, AutoTranslate multilingual capability, and customisable data templates.

Quantifiable outcome

• Eliminates email-based information requests from trading partners

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• ReciPal: ReciPal offers food labeling and specification software for small and mid-sized food manufacturers, partially overlapping with InFoodSpec's standard specs and product data management features.
• Kafoodle: Kafoodle is a UK-based food management platform addressing allergen, nutrition, and recipe/spec data for food businesses — an emerging peer in the food specification management niche.

Direct peers

• Acuro: Acuro provides food specification management and supplier approval software used by UK and European food manufacturers and retailers, directly competing for the same design-partner customers as InFoodSpec.
• Specright: Specright offers a SaaS platform specifically for managing product specifications, packaging, and supply chain data across CPG and food brands — the closest direct competitor to InFoodSpec's specification management proposition.
• FoodLogiQ (now FSQ): FoodLogiQ/FSQ delivers food safety, supplier management, and traceability software used by major food brands and retailers — a direct competitor in the supplier approval and compliance workflow space.
• SafetyChain: SafetyChain provides food safety and quality management software including supplier compliance, specifications, and audit workflows, overlapping with InFoodSpec's SAQ and supplier approval capabilities.

Broad incumbents

• SafetyCulture (iAuditor): SafetyCulture provides a broad workplace inspection and food safety platform used across food manufacturing and hospitality, with overlapping capabilities in supplier audits and compliance checklists.
• Akeneo: Akeneo is a leading Product Information Management (PIM) vendor used by food and CPG brands to centralize product data — adjacent to InFoodSpec's spec management offering with broader horizontal scope.
• TraceLink: TraceLink is a large, established supply chain traceability and serialization platform with significant food and life sciences presence, offering overlapping capabilities around supplier and product data exchange.

Others

• Raptor Cloud (formerly Trace One): Trace One (now part of Raptor Cloud) provides product lifecycle, specification, and supplier management software widely adopted by food retailers and manufacturers in Europe — a broad incumbent competing for the same enterprise customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFOODSPEC.COM LIMITED