ReciPal
ReciPal is a cloud-based SaaS platform that helps small and mid-sized food businesses in the US and Canada generate FDA- and CFIA-compliant nutrition and supplement labels, manage recipes, cost products, and track inventory and production.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ReciPal does
ReciPal is a privately held, US-based SaaS company that operates a cloud-based nutrition labeling, recipe management, and food production platform primarily for small and mid-sized food businesses in the United States and Canada. Its core product centers on generating FDA- and CFIA-compliant nutrition and supplement fact labels from an integrated ingredient database that combines the full USDA reference set with over a decade of specialty ingredients contributed by ReciPal and its users. The platform bundles nutrition analysis, recipe and subrecipe management, costing, inventory with lot tracing and FIFO controls, production planning, and barcode generation, with an AI-assisted recipe parsing layer (AI Jumpstart) and an AI ingredient upload feature for ingesting spec sheets. ReciPal distributes through a self-serve, product-led web application, a documented REST API for developer integration, and a channel partnership with Avery for physical label printing.
ReciPal's commercial model is multi-tier: a free tier with limited features and watermarked downloads, a $59/month Business plan (one user, up to 50 recipes/month), a $129/month Business Plus plan (up to five users, unlimited recipes), a $29 one-time per-recipe SKU, and a Professional Services line (Expert Label Consulting). No long-term contracts or implementation fees are required, and Production Plans were made free for all users in June 2026. Customer segments are primarily consumer packaged goods brands and food startups, bakeries and specialty food manufacturers, restaurants and commercial kitchens, co-packers, nutritionists and dietitians, and schools and food incubators; named end customers and brand logos include Magnolia Bakery, Harney Tea, Yellowbird, Lesser Evil, SlantShack Jerky, Frost Bites, and YumTum, alongside an Avery-distributed resale channel.
The company was founded in 2011 by Lev Berlin, a Princeton engineering graduate and former founder of SlantShack Jerky, after his own difficulty obtaining affordable nutrition labeling software. It is organized as ReciPal, LLC, appears bootstrapped or self-funded with no disclosed institutional venture capital, and currently employs a small team including a Director of Marketing hired from edtech. Operating status is active, with two notable product launches in 2026 (Supplement Fact Labels in March and free Production Plans in June), an October 2024 AI feature release, and a 2023 channel partnership with Avery.
ReciPal firmographics
Firmographics- Name
- ReciPal
- Legal name
- ReciPal, LLC
- Website
- https://recipal.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ReciPal is a cloud-based SaaS platform that helps small and mid-sized food businesses in the US and Canada generate FDA- and CFIA-compliant nutrition and supplement labels, manage recipes, cost products, and track inventory and production.
- Ownership category
- akta.pro rank
Where ReciPal is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ReciPal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Subscription Plans: Monthly recurring revenue from two subscription tiers: Business ($59/month for 1 user, up to 50 recipes) and Business Plus ($129/month for up to 5 users, unlimited recipes). Both tiers provide full access to all features.
- Individual Recipe Purchases: One-time purchase option for small businesses needing only a few labels, priced at $29 per recipe. Provides an entry point for businesses not ready for subscriptions.
- Freemium Access: Free nutrition label templates allow users to create and download compliant labels at no cost. Users who know their product's nutrition can create labels without calculation features. Optional watermark removal for $29.
- Expert Label Consulting: Additional service providing expert review and guidance on labeling compliance for customers needing additional support beyond self-service software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access with limited features |
| Subscription | Monthly | Business plan for growing food businesses |
| Subscription | Monthly | Business Plus for larger operations |
| One time/ perpetual license | Pay-as-you-go | Individual recipe purchase |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels8 records
ReciPal product offering
Product offeringCore offering
ReciPal is a cloud-based SaaS platform that enables food businesses to create FDA and CFIA-compliant nutrition fact labels and supplement facts panels using an integrated ingredient database and automated nutrition analysis. Beyond labeling, the platform combines recipe management, recipe costing (food, packaging, labor, overhead), inventory management with lot tracing and FIFO controls, and production planning. Offerings are delivered via a self-serve web app and a REST API, with optional expert labeling consulting available as an add-on service.
Product overview
ReciPal is a unified cloud-based platform built for food businesses to manage recipes, create compliant nutrition labels, track inventory, and analyze costs. The core product is the Nutrition & Supplement Label Software which provides FDA and CFIA-compliant nutrition and supplement facts label generation with an integrated ingredient database, nutrition analysis, and recipe management. Add-on modules include Inventory Management & Lot Tracing for production tracking and traceability, and Expert Label Consulting for regulatory guidance. A free Production Plans feature (now available to all users) enables forecasting ingredient needs and production costs. The platform also offers barcode generation supporting UPC-A, EAN-13, and Code128 formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Nutrition & Supplement Label Software Cloud-based platform for food businesses to create FDA and CFIA-compliant nutrition fact labels and supplement facts panels, with automated nutrition analysis, an extensive ingredient database, multiple label format options, allergen detection, ingredient statements, and barcode generation.
- Inventory Management & Lot Tracing Add-on module providing real-time inventory levels, lot tracing for recalls, FIFO controls, production run tracking, automatic inventory updates, purchase order generation from production plans, and detailed production reporting.
- Expert Label Consulting Professional consulting service providing access to labeling experts for compliance questions, label formatting, recipe setup, and regulatory guidance on FDA and CFIA requirements.
- Production Plans Free production planning tool that forecasts ingredient needs, estimates production costs, and plans labor requirements by automatically calculating required ingredients with optional safety margins based on user-selected recipes and target quantities.
- Supplement Fact Label Software FDA-compliant supplement facts panel generator supporting adults, children, infants, and pregnant & lactating categories, with multicolumn and proprietary blend support, plus one-click recipe import from existing ReciPal recipes.
Quantifiable outcome
- Create nutrition labels in minutes, not hours or days
- +2 more outcomes
Companies that use ReciPal
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
ReciPal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
ReciPal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AveryminorIn October 2023, Avery partnered with ReciPal to help food entrepreneurs generate and print nutrition fact labels. Avery, a US-based manufacturer of pressure-sensitive adhesive materials, integrated ReciPal's label generation capabilities to provide a complete labeling solution for food entrepreneurs needing both label software and physical label printing materials.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ReciPal competitors and assessment
Company assessmentDirect peers
- MenuCalc: MenuCalc provides nutrition analysis and menu labeling for restaurants and food service operators — overlapping with ReciPal's restaurant/commercial-kitchen customer segment.
- LabelCalc: LabelCalc offers an online nutrition label generator and recipe analysis tool targeted at small food businesses, mirroring ReciPal's SMB-focused labeling use case.
- Nutritionist Pro: Nutritionist Pro is a professional nutrition analysis and food-labeling software used by dietitians and food manufacturers — competing for the same recipe-to-label workflow as ReciPal.
- Nutritionix: Nutritionix provides nutrition data, restaurant menu APIs, and food-labeling data services to CPG brands, restaurants, and app developers — directly overlapping with ReciPal's nutrition analysis and label-generation capabilities.
- ESHA Research (Genesis R&D): ESHA's Genesis R&D suite is a long-established nutrition analysis and FDA-compliant labeling platform used by food manufacturers and brands — a direct competitor in the regulated nutrition-labeling niche that ReciPal targets.
- NutriBase: NutriBase offers nutrition analysis and food-labeling software for professionals and food businesses — directly comparable to ReciPal's recipe-analysis and label-generation functionality.
Broad incumbents
- Toast: Toast is a restaurant POS and operations platform used by many of ReciPal's restaurant and commercial-kitchen customers — a broader incumbent operating adjacent to ReciPal's foodservice segment.
- Square for Restaurants: Square for Restaurants is a POS and business management platform for small food businesses — overlapping with ReciPal's restaurant and small-food-business customer base as a broader incumbent.
- Shopify: Shopify is a leading e-commerce platform used by many of the same CPG and food-startup customers that ReciPal serves — a broad incumbent with overlapping customer base but no native nutrition-labeling product.
Others
- Avery: Avery is ReciPal's distribution partner and a major US label-materials manufacturer; it serves the same SMB food entrepreneur audience through physical label products rather than software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ReciPal social profiles
Digital presenceReciPal financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReciPal leadership team
Management profileNumber of profiles
Profiles2 records
ReciPal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReciPal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReciPal
What does ReciPal do?
ReciPal is a cloud-based SaaS platform that enables food businesses to create FDA and CFIA-compliant nutrition fact labels and supplement facts panels using an integrated ingredient database and automated nutrition analysis. Beyond labeling, the platform combines recipe management, recipe costing (food, packaging, labor, overhead), inventory management with lot tracing and FIFO controls, and production planning. Offerings are delivered via a self-serve web app and a REST API, with optional expert labeling consulting available as an add-on service.
Is ReciPal a public or private company?
ReciPal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReciPal founded?
ReciPal was founded in 2011. It employs 1 to 10 people.
Where is ReciPal based?
ReciPal is headquartered in New York, United States, in the North America region.
How does ReciPal make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are individual Recipe Purchases, freemium Access and expert Label Consulting.
Who are ReciPal's main competitors?
Direct peers on record are MenuCalc, LabelCalc, Nutritionist Pro, Nutritionix, ESHA Research (Genesis R&D) and NutriBase. Broad incumbents are Toast, Square for Restaurants and Shopify. Avery is listed as an others.
Does ReciPal have an API?
Yes. ReciPal offers a REST API that enables developers to programmatically manage ingredients, recipes, costs, labels, and inventory. The API uses HTTP authentication with token-based authorization. Rate limits are 175k requests per week (approximately 1k/hr), with a requests-per-minute limit of 1000. Label rendering endpoints (PDF/PNG downloads) are limited to 5 parallel requests. The API supports ingredients management (CRUD operations), recipe management including subrecipes and scaling, ingredient cost tracking over time, label retrieval and rendering, and inventory/finished goods management. Developer documentation is at www.recipal.com/api-docs.