ECOGLITTER LTD
EcoGlitter Limited (Eco Glitter Fun) is a UK-based, bootstrapped e-commerce and services company founded in 2016 that sells certified biodegradable cosmetic glitter under license and provides professional glitter artist hire for events across the UK & Ireland with international DTC shipping.
- Company typePrivate
- Founded2016
- HeadquartersReading, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ECOGLITTER LTD does
EcoGlitter Limited, trading as Eco Glitter Fun, is a UK-based, bootstrapped consumer products and services company founded in 2016 and headquartered in Reading. The company is the official licensed reseller of Bioglitter® PURE and SPARKLE — certified biodegradable cosmetic glitters made from modified regenerated cellulose, with TÜV Austria 'OK Biodegradable WATER' certification, Microplastic Free verification, and European Toy Standards compliance — sold in plastic-free packaging. Underlying technology is licensed from Ronald Britton Ltd rather than developed in-house, which is a critical dependency to flag in any diligence.
The business operates a hybrid commercial model: direct-to-consumer e-commerce via its Wix storefront, an Etsy marketplace listing, a £10/month subscription (£17+ of product value), and digital gift vouchers; B2B wholesale via the Faire marketplace with white-labelling options, plus an in-store presence at Selfridges; and on-demand services including glitter artist hire for corporate events, weddings, and festivals across the UK & Ireland, plus a training academy producing certified eco glitter artists. Pricing across channels is small-ticket: free UK standard delivery over £15, with paid 1st Class/Signed/Tracked upgrades, and event pricing negotiated per engagement.
Customer segments span individual consumers (festival, craft, personal use), retailers/wholesalers, makeup artists, and event organisers/brand-activation clients. Notable brand exposures include Selfridges, Glastonbury Festival (short-listed for most sustainable trader 2019), BST Hyde Park, Drag World UK, and Pat McGrath Labs, alongside a charitable giving programme (10% of profits to Ocean Generation; £1 per Pride Kit to the Albert Kennedy Trust). The company is privately held, sub-10 employees, with no external funding rounds disclosed, and its revenue is not publicly disclosed.
ECOGLITTER LTD firmographics
Firmographics- Name
- ECOGLITTER LTD
- Legal name
- EcoGlitter Limited
- Website
- https://ecoglitterfun.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EcoGlitter Limited (Eco Glitter Fun) is a UK-based, bootstrapped e-commerce and services company founded in 2016 that sells certified biodegradable cosmetic glitter under license and provides professional glitter artist hire for events across the UK & Ireland with international DTC shipping.
- Ownership category
- akta.pro rank
ECOGLITTER LTD industry classification
Industry- Product category
- Eco-Friendly Biodegradable Cosmetic Glitter
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
Keywords
Where ECOGLITTER LTD is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ECOGLITTER LTD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Product Sales (E-commerce): Direct-to-consumer sales of biodegradable glitter products including glitter pots, glitter sets, mini boxes, and glitter blends through their online store. Also available via Etsy marketplace and limited retail locations.
- Subscription Service: Monthly subscription at £10/month delivering at least £17 worth of eco glitter products. Subscribers can choose product types: BioGlitter SPARKLE (vegan), BioGlitter PURE, mixed products, or BioGlitter & Goodies. Subscription lengths of 3, 6, or 9 months, or continuous until cancelled.
- Glitter Artist Event Hire: Hiring out professional glitter makeup artists for corporate events, Christmas parties, weddings, hen parties, and festivals across UK & Ireland. Services include glitter stations, glitter bars, roaming artists.
- Training Courses: Eco Glitter Artist training courses and workshops teaching glitter makeup application techniques. Also offers online courses to become a certified glitter artist.
- Wholesale/B2B: Wholesale sales to retailers, makeup artists, bulk buyers, and organizations. Products available in Eco Glitter Fun branding or white-labelled. Trade accounts managed through FAIRE marketplace and direct wholesale partnerships.
- eVouchers/Gift Cards: Digital gift vouchers valid for one year from purchase, redeemable across all products on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription at £10/month including VAT |
| Other | Pay-as-you-go | Free standard delivery on orders over £15 |
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for trade accounts |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels11 records
ECOGLITTER LTD product offering
Product offeringCore offering
Eco Glitter Fun sells certified biodegradable cosmetic glitter products (Bioglitter PURE and SPARKLE) in plastic-free packaging through its own e-commerce store, Etsy, Faire wholesale marketplace, and Selfridges retail. In parallel, the company hires out professional, insured eco glitter artists for corporate events, brand activations, weddings, hen parties, and festivals across the UK & Ireland, and runs certified eco glitter artist training courses. It also operates a £10/month subscription box delivering biodegradable glitter products.
Product overview
Eco Glitter Fun operates as a multi-product eco-friendly cosmetics company specializing in biodegradable glitter products and glitter artist services. The core product lines include Bioglitter PURE (100% plastic-free, TÜV certified) and Bioglitter SPARKLE (92% plastic-free), both made from modified regenerated cellulose that biodegrades in natural environments. The company offers direct-to-consumer sales through WIX and Etsy platforms, wholesale distribution to retailers, subscription services (£10/month with product deliveries), corporate event hire services, and professional training courses for aspiring glitter artists. Notable offerings include seasonal Pride kits, award-winning glitter blends (Lollipop and Unicorn), and subscription options. All products are sold in plastic-free packaging with charitable donations supporting Ocean Generation and Albert Kennedy Trust charities.
Differentiator
Problem solved
Functional benefit
Products and services
- Bioglitter PURE Collection The company's flagship 100% plastic-free biodegradable cosmetic glitter, certified OK Biodegradable WATER by TÜV Austria, made from modified regenerated cellulose that biodegrades like a leaf in natural freshwater environments. Suitable for vegetarians (contains Shellac), aluminium-free, soft to touch, sold in plastic-free packaging. Includes sub-ranges such as PURE Opal (iridescent shimmer). Targeted at consumers, makeup artists, and retailers wanting certified plastic-free cosmetic glitter.
- Bioglitter SPARKLE 92% plastic-free biodegradable cosmetic glitter independently tested to ISO14851 (87% biodegradation in 28 days). Vegan-friendly, cruelty-free, made from modified regenerated cellulose, sold in plastic-free packaging. Targeted at consumers, makeup artists, and retailers seeking vegan biodegradable glitter.
- Monthly Eco Glitter Subscription Recurring monthly subscription box delivering biodegradable glitter products (Bioglitter PURE, Bioglitter SPARKLE, mixed products, or BioGlitter & Goodies) at £10/month (incl. VAT) with a guaranteed value of at least £17. Subscribers can choose 3, 6 or 9 month terms or continuous subscription; longer commitments include a free starter kit and bonus items. Targeted at individual consumers who want regular eco glitter deliveries.
- PRIDE Boxed Kits PRIDE-themed glitter kits launched in 2019 and sold year-round; £1 from every Pride Kit sale is donated to the Albert Kennedy Trust, the LGBTQ+ youth homelessness charity. Targeted at consumers seeking themed biodegradable glitter kits.
- Corporate Christmas Party & Event Glitter Artist Hire Hire service supplying professional, fully insured, professionally trained glitter artists for corporate Christmas parties, brand activations, weddings, hen parties and festivals across the UK & Ireland. Service formats include Glitter Stations, Glitter Bars and Roaming Glitter Artists. Targeted at corporate event organisers, brand marketing teams, festival producers, and private party planners.
- Glitter Station Kits Pre-packaged kits of biodegradable glitter consumables (glitter pots, gels, applicators) enabling individuals or event hosts to set up their own glitter station. As of April 2023 sold primarily through the wholesale channel with limited availability on Etsy. Targeted at individuals setting up DIY glitter stations and at retail/wholesale buyers.
- Wholesale Eco Glitter Supply Bulk biodegradable glitter products sold to approved retailers, makeup artists, artists and bulk buyers either under the Eco Glitter Fun brand or white-labelled. Trade accounts are managed directly and via the Faire wholesale marketplace. Targeted at B2B trade buyers seeking certified, plastic-free glitter for resale or professional use.
- Eco Glitter Artist Training Course Professional training courses and workshops (in-person and online) teaching biodegradable glitter application techniques and business guidance for becoming a certified eco glitter makeup artist. Targeted at aspiring and professional makeup artists who want to use certified eco glitter in their services.
- Eco Glitter Blends (Lollipop, Unicorn, Studio 54, Solidarity, PURE Opal) Distinct named biodegradable glitter blends within the PURE/SPARKLE range — including the Green Parent Gold 2021 Lollipop (green/blue/purple/pink) and Unicorn (pink/silver) blends, Studio 54 disco-inspired blend, PURE Opal iridescent range, and Solidarity Blend supporting a food bank charity. Each is sold as a separate SKU in plastic-free packaging. Targeted at consumers and retailers wanting specific colour blends.
- eVouchers (Digital Gift Vouchers) Digital gift vouchers delivered by email as PDFs, valid for one year from purchase and redeemable across all products on the Eco Glitter Fun website (excluding other promotions). Targeted at consumers buying gifts.
Quantifiable outcome
- Products passed Fresh Water ISO14851 testing at 92% in 28 days (Bioglitter PURE)
- +2 more outcomes
Companies that use ECOGLITTER LTD
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
ECOGLITTER LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
ECOGLITTER LTD partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Ronald Britton Ltd (Bioglitter®)coreOfficial licensed resellers of Bioglitter® PURE and SPARKLE products. Bioglitter® is certified 'OK Biodegradable WATER' by TÜV Austria, demonstrating quick biodegradation in natural freshwater environments. Ronald Britton Ltd is the manufacturer of the world's first 100% plastic-free certified cosmetic glitter.
- SelfridgescoreExclusive Eco Glitter Fun kits sold in-store at Selfridges department store, providing premium retail presence in UK luxury retail market.
- FairecoreWholesale trade marketplace partnership enabling easy account management and wholesale purchasing for retailers and trade buyers of Eco Glitter Fun products globally.
- Ocean Generationcore10% of Eco Glitter Fun profits donated to Ocean Generation, an inclusive global movement to restore a sustainable relationship between humanity and the Ocean. Donations made through Work for Good platform.
- Albert Kennedy Trustminor£1 from every 'Pride Kit' sale donated to the Albert Kennedy Trust, the LGBTQ+ youth homelessness charity. PRIDE boxed kits available year-round.
- Work for GoodminorPlatform used for processing charitable donations to Ocean Generation, enabling transparent donation tracking.
- Laura (Global Brand Ambassador)minorGlobal Brand Ambassador for Eco Glitter Fun, promoting eco glitter products and speaking about glitter and future plans for the brand.
- Wearth LondonminorAlternative retailer offering limited selection of Eco Glitter Fun biodegradable glitter products for purchase during holiday periods when main website has limited availability.
- AFEM (Association for Electronic Music)minorListed as supported organization, indicating partnerships within music/festival industry for spreading eco glitter message.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ECOGLITTER LTD competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ECOGLITTER LTD social profiles
Digital presenceECOGLITTER LTD compliance and trust
Trust signalCompliance7 records
ECOGLITTER LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ECOGLITTER LTD leadership team
Management profileNumber of profiles
Profiles2 records
ECOGLITTER LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ECOGLITTER LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ECOGLITTER LTD
What does ECOGLITTER LTD do?
Eco Glitter Fun sells certified biodegradable cosmetic glitter products (Bioglitter PURE and SPARKLE) in plastic-free packaging through its own e-commerce store, Etsy, Faire wholesale marketplace, and Selfridges retail. In parallel, the company hires out professional, insured eco glitter artists for corporate events, brand activations, weddings, hen parties, and festivals across the UK & Ireland, and runs certified eco glitter artist training courses. It also operates a £10/month subscription box delivering biodegradable glitter products.
Is ECOGLITTER LTD a public or private company?
ECOGLITTER LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ECOGLITTER LTD founded?
ECOGLITTER LTD was founded in 2016. It employs 1 to 10 people.
Where is ECOGLITTER LTD based?
ECOGLITTER LTD is headquartered in Reading, United Kingdom, in the Europe region.
How does ECOGLITTER LTD make money?
Six revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are subscription Service, glitter Artist Event Hire, training Courses, wholesale/B2B and eVouchers/Gift Cards.
Does ECOGLITTER LTD have an API?
No public API is recorded for ECOGLITTER LTD.
What industry is ECOGLITTER LTD in?
ECOGLITTER LTD's product category is Eco-Friendly Biodegradable Cosmetic Glitter. Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics). Its NAICS code is 456120 and its SIC code is 2844.