What Vienna Vikings does

Vienna Vikings is a professional American football franchise based in Vienna, Austria, operated by the private limited company Football AFC Betriebs GmbH. The team competes in the AFLE (European American Football league), playing home games at Wiener Sport-Club Stadion and training at Vikings Footballzentrum Ravelin on Bleriotgasse. The franchise has posted sustained on-field success, reaching the 2024 Championship Game at Schalke, winning the 2025 East Division title with a 10-1 record, and opening the 2026 season undefeated at 5-0 (224 points for / 70 points against).

The business operates four primary revenue streams: ticket sales distributed through oeticket.com, Eventim, and Ticketcorner for international games; merchandise sold via the viennavikings.shop e-commerce storefront and game-day pop-ups; VIP hospitality packages at the Wiener Sport-Club Stadion; and corporate sponsorships spanning 20+ partners across energy, aviation, retail, media, defense, and technology (including Red Bull Austria, Austrian Airlines, Tissot, SONY Austria, and kronehit). The registered head office is at Kölgengasse 43, 1110 Vienna, with reported headcount of 1-10 employees.

The franchise serves three customer segments: American football fans in Austria and Europe who attend games, buy merchandise, and engage with community content; corporate partners seeking brand visibility and engagement via sports sponsorship; and community organizations such as Lichtblickhof that benefit from charitable programs including the annual Charity Golf Tournament (€15,500 raised in 2026). Go-to-market is event-driven — anchored on live games, fan zone events, watch parties at Courtyard by Marriott, multimedia content (podcast, videos, photos), and community initiatives — with no public-facing app, API, or disclosed AI/ML capabilities.

Name

Vienna Vikings

Legal name

Football AFC Betriebs GmbH

Website

https://viennavikings.football

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Vienna Vikings is a Vienna-based professional American football franchise competing in the AFLE European league, offering live home games, branded merchandise, VIP hospitality, and corporate sponsorship to European fans and brand partners, operated by Football AFC Betriebs GmbH.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• American football franchise
• Professional sports team
• Live sports entertainment
• Sports merchandise shop
• Corporate sports sponsorship

Headquarters

HQ city

Wiener Neustadt

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from game tickets sold through oeticket.com and at the stadium box office for home games and AFLE season matches.
2. Merchandise Sales: Sale of branded merchandise including jerseys, hoodies, t-shirts, accessories, and fan items through the online shop (viennavikings.shop) and pop-up stores at games and events.
3. VIP Hospitality: Premium ticket packages and VIP area access for home games, offering enhanced gameday experience.
4. Sponsorship: Corporate sponsorship arrangements with multiple partners across various industries including sports, media, energy, aviation, and technology.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Vienna Vikings is a professional American football franchise based in Vienna, Austria, competing in the AFLE (Austrian Football League) and operating from the Wiener Sport-Club Stadion. The franchise sells live-game attendance through game and season tickets distributed via oeticket.com/Eventim, branded team merchandise (jerseys, fan apparel) through viennavikings.shop, premium VIP hospitality experiences, fan-zone events, and corporate sponsorship and partnership packages for businesses.

Product overview

Vienna Vikings is a professional American Football franchise based in Vienna, Austria, competing in the AFLE (European American Football league). The organization operates as a sports entertainment company offering game attendance (tickets for home/away games), official branded merchandise through its online shop, VIP hospitality experiences, fan engagement through its Fan Zone platform featuring events and watch parties, multimedia content including podcast and photo/video galleries, and corporate sponsorship opportunities. The team plays home games at Wiener Sport-Club Stadion and maintains a roster of players, coaches, and support staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Vienna Vikings Merchandise Shop Direct-to-consumer e-commerce storefront at viennavikings.shop selling official Vienna Vikings-branded apparel and merchandise (such as jerseys) to fans of the team.
• Game and Season Tickets Sale of single-game and season tickets for Vienna Vikings home games hosted at the Wiener Sport-Club Stadion, distributed through oeticket.com and Eventim.
• Vienna Vikings VIP Area Premium hospitality offering for fans and guests at Vienna Vikings home games, providing elevated game-day experiences at the Wiener Sport-Club Stadion.
• Sponsorship and Partnership Programs B2B sponsorship and partnership packages sold to corporate clients, providing brand-visibility, hospitality, and association rights tied to the Vienna Vikings American-football franchise.

Quantifiable outcome

• 2026 AFLE season: 5-0 undefeated record, 224 points scored vs 70 points allowed, leading the East/South Conference
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and minor.

• ZGONCcoreGTM or Marketing PartnerMain sponsor of the 2nd Vienna Vikings Charity Golf Tournament 2026. ZGONC is an Austrian sports retailer supporting the team's charitable initiatives.
• LichtblickhofcoreOthersCharity beneficiary of Vienna Vikings' community engagement programs. The 2nd Charity Golf Tournament raised €15,500 for Lichtblickhof, an organization supporting children and families.
• Courtyard by Marriott Vienna Messe/PratermajorGTM or Marketing PartnerOfficial watch party venue for Vienna Vikings games. Hosts away game viewings with AFLE+ broadcast, English commentary, and special catering.
• Red Bull AustriamajorGTM or Marketing PartnerFeatured sponsor with logo placement on the website. Major Austrian energy drink brand supporting the team.
• Austrian AirlinesmajorGTM or Marketing PartnerOfficial airline partner supporting team travel for away games across Europe.
• Tissot Swiss WatchesmajorGTM or Marketing PartnerSwiss luxury watch brand sponsoring the team with logo visibility.
• kronehitmajorChannel Partner/ Reseller/ DistributorAustrian radio station and media partner. Co-presenter of events like kronehit META BOWL 2026 Super Bowl party.
• Laola1majorGTM or Marketing PartnerAustrian sports media outlet covering Vienna Vikings news and content.
• Bundesheer (Austrian Armed Forces)coreGTM or Marketing PartnerOfficial partner for Salute to Service gameday events honoring military personnel. Powering community engagement initiatives.
• VerbundminorGTM or Marketing PartnerAustrian energy company and sponsor.
• SONY AustriamajorGTM or Marketing PartnerPresented Sunset Practice Vibes content. Technology sponsor supporting team practice and content creation.
• ReBoots RecoveryminorGTM or Marketing PartnerRecovery equipment sponsor presenting the 2024 SwaggerMonday photo series. Supports player recovery and wellness.
• FAME BOXING ViennaminorStrategic or Co-development PartnerHosted cross-training event 'Football Meets FAME-Boxing' bringing together football and boxing athletes for joint training.
• Top Golf WienminorGTM or Marketing PartnerEvent venue partner for fan activities. Hosted birthday celebration event attended by Vienna Vikings.
• Indianapolis Colts CheerleadersminorStrategic or Co-development PartnerVisited Vienna for a special event with the Vikings, featuring Indianapolis Colts cheerleaders and Milleniumdancers.
• enovis (DONJOY)minorGTM or Marketing PartnerMedical device company providing orthopedic support products, featured in sponsor lineup.
• SportordinationminorGTM or Marketing PartnerSports medicine clinic partner.
• mhc mobilityminorGTM or Marketing PartnerMobility partner with Vikings Zugang (Vikings Access) program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cologne Centurions: German-American football franchise in the AFL Europe / ELF ecosystem. Highly comparable team-product, fan-base, and monetization model to Vienna Vikings.
• Berlin Thunder: Berlin-based AFLE franchise competing in the same East/South Conference as Vienna Vikings. Direct competitive peer: same league, similar European American football product, comparable sponsorship and ticketing model.
• Rhein Fire: Düsseldorf-based AFLE franchise playing the same European American football product, sharing fixture schedule and media deals. Highly comparable as a same-league rival.
• Firenze Red Lions: Florence-based AFLE franchise also competing in the East/South Conference. Directly comparable as a same-league team with similar gameday, sponsorship, and merchandise strategy.
• Paris Lights: Paris-based AFLE franchise appearing on Vienna Vikings' 2026 schedule. Same league, same product offering, directly comparable sponsorship and ticketing approach.
• Panthers Wroclaw: Polish AFLE franchise currently 4-1 in 2026 and the closest competitor to Vienna Vikings in the standings. Directly comparable on product, league positioning, and ticketing/sponsorship model.

Regional players

• Raiffeisen Vikings Vienna (legacy): Vienna-based American football club under the historical Vikings identity, operating in the same city and AFL Austria ecosystem. Closest geographic peer for audience overlap and sponsorship dynamics.

Broad incumbents

• European League of Football (ELF) / AFLE League Office: The pan-European league in which Vienna Vikings competes. Comparable as the central organizer setting schedule, broadcast, and sponsorship economics that the team depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ViennaVikings
• Facebookfacebook.com/viennavikings.football
• LinkedInlinkedin.com/company/vienna-vikings-e-l-f

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vienna Vikings