Akaruku
- Company typePrivate
- Founded2020
- HeadquartersOsaka, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
Akaruku firmographics
Firmographics- Name
- Akaruku
- Legal name
- 株式会社アカルク
- Website
- https://akaruku.co.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Ownership category
- akta.pro rank
Akaruku industry classification
Industry- Product category
- HR & DEI Consulting Services
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742), Services-Social Services (8300)
- akta.pro primary industry
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
Keywords
Where Akaruku is headquartered
LocationHeadquarters
- HQ city
- Osaka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Akaruku business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- HR Consulting and Advisory Services: Provides HR consulting engagements to enterprises for diversity and inclusion strategy, including policy design and internal guideline creation.
- Training and Seminar Services: Delivers LGBTQ+ training sessions, DEI seminars, and lectures to corporate HR and DEI teams. Revenue generated per training engagement.
- External Consultation Window Services: Provides specialized external consultation hotline for workplace LGBTQ+ and SOGI harassment. Operates in partnership with client HR systems. Set up in as little as 2 weeks.
- e-Learning Platform: Provides DEI-focused LGBTQ+ e-learning content and materials for ongoing employee education.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Akaruku product offering
Product offeringCore offering
Akaruku is an HR consulting firm that provides LGBTQ+ and DEI (Diversity, Equity, Inclusion) workplace support services to enterprise clients. Core offerings include LGBTQ+ training and seminars, a proprietary DEI e-learning platform, a specialized external consultation hotline for workplace LGBTQ+/SOGI harassment, and a DIY guideline kit for gender-conscious workplace policy design. Services are delivered through direct consulting engagements and subscription-based digital products to corporate HR and DEI departments in Japan.
Differentiator
Problem solved
Functional benefit
Products and services
- LGBTQ+ Training & DEI Seminars Training and lecture services on LGBTQ+ and DEI topics including SOGI harassment fundamentals, delivered to corporate HR and DEI teams. Designed for enterprise HR departments seeking to build LGBTQ+ awareness and knowledge among employees and managers.
- LGBTQ+ E-Learning Platform Subscription-based e-learning platform providing LGBTQ+ and DEI foundational knowledge and case studies for continuous employee education. Designed for corporate HR and DEI departments seeking ongoing learning reinforcement beyond one-time training.
- External LGBTQ+ / SOGI Harassment Consultation Window Subscription-based external consultation hotline specializing in workplace LGBTQ+ and SOGI harassment issues, with capability to handle approximately 220,000 employees and integration with client internal HR systems. Designed for enterprise HR departments needing a confidential external reporting and consultation mechanism.
- Gender-Conscious Workplace Guidelines Kit DIY toolkit that enables companies to create original internal guidelines on gender diversity, including basic policies, regulations, systems, operational methods, and application procedures. Designed for HR and labor managers seeking to build structural policies for gender inclusion.
- HR DEI Consulting & Advisory Services HR consulting engagements covering diversity and inclusion strategy, policy design, internal guideline creation, and cultural transformation support for enterprise clients. Designed for enterprise HR and DEI departments seeking bespoke advisory support.
Quantifiable outcome
- External consultation window handles approximately 220,000 employees across client organizations
- +1 more outcomes
Companies that use Akaruku
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
Akaruku technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Akaruku partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Asmarq Co., Ltd. (株式会社アスマーク)coreAkaruku and Asmarq jointly conducted a survey of 10,000 working people on LGBTQ+ issues in the workplace. The survey results were published as a free downloadable report covering LGBTQ+ knowledge, SOGI harassment awareness, and workplace support measures.
- Daiwa House Industry Co., Ltd. (大和ハウス工業株式会社)coreRepresentative Ayumu Horikawa has served as an LGBTQ+ active promotion advisor and D&I advisor to Daiwa House Industry since June 2020. Ongoing advisory relationship for diversity and inclusion strategy.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Akaruku competitors and assessment
Company assessmentBroad incumbents
- Aon: Global professional services firm with HR solutions and DE&I advisory capabilities. Comparable as a broad incumbent competing for enterprise HR and inclusion consulting spend.
- Willis Towers Watson (WTW): Global professional services firm with significant HR consulting practice and dedicated DE&I advisory offerings. Comparable as a broad incumbent that competes for the same enterprise HR/DE&I budgets but with a much wider service portfolio.
- Deloitte Human Capital: Big Four professional services firm operating a Human Capital practice with DE&I and inclusion consulting offerings. Comparable through overlap in HR transformation and DE&I advisory mandates, though delivered as part of an enterprise-wide consulting portfolio.
- Mercer: Global HR consulting and advisory firm (Marsh McLennan) offering DE&I strategy and inclusion advisory as part of a much broader HR, benefits, and talent portfolio. Comparable as an incumbent HR consulting counterpart with overlapping DE&I capabilities.
Others
- Out & Equal Workplace Advocates: Global LGBTQ+ workplace equity nonprofit offering resources, training, and programs for employers. Thematically comparable as an organization advancing LGBTQ+ workplace inclusion, though operating as a nonprofit in a different geography.
- work with Pride: Japanese NPO that administers the PRIDE Index awards (which Akaruku has won four consecutive years). Ecosystem player and standards-setter rather than direct competitor, but influential in shaping the Japanese LGBTQ+ workplace inclusion market.
Regional players
- Stonewall: U.K.-based LGBTQ+ rights organization operating workplace inclusion programs (e.g., Diversity Champions) for employers. Comparable focus on advancing LGBTQ+ workplace inclusion in a different (more mature) geographic market.
Direct peers
- Nijiiro Diversity: Japanese LGBTQ+ diversity and inclusion consulting firm offering workplace training, consulting, and policy support. Closest direct head-to-head competitor in Japan's LGBTQ+ workplace consulting niche with overlapping service offerings.
- Pasona Inc. Major Japanese HR services company offering diversity and inclusion consulting, training, and workforce solutions to Japanese enterprises. Closest Japanese incumbent peer with overlapping D&I service lines and shared enterprise customer base.
Emerging players
- Included: U.S.-based LGBTQ+ workplace inclusion platform providing training, metrics, and consulting to enterprises. Comparable business model (DE&I training and consulting as a specialty) in a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Akaruku social profiles
Digital presenceAkaruku financial estimates
Financial estimateRevenue estimate
Valuation estimate
Akaruku leadership team
Management profileNumber of profiles
Profiles1 record
Akaruku funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Akaruku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Akaruku
What does Akaruku do?
Akaruku is an HR consulting firm that provides LGBTQ+ and DEI (Diversity, Equity, Inclusion) workplace support services to enterprise clients. Core offerings include LGBTQ+ training and seminars, a proprietary DEI e-learning platform, a specialized external consultation hotline for workplace LGBTQ+/SOGI harassment, and a DIY guideline kit for gender-conscious workplace policy design. Services are delivered through direct consulting engagements and subscription-based digital products to corporate HR and DEI departments in Japan.
Is Akaruku a public or private company?
Akaruku is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Akaruku founded?
Akaruku was founded in 2020.
Where is Akaruku based?
Akaruku is headquartered in Osaka, Japan, in the Asia region.
How does Akaruku make money?
Four revenue lines are on record. HR Consulting and Advisory Services are the primary driver. The others are training and Seminar Services, external Consultation Window Services and e-Learning Platform.
Who are Akaruku's main competitors?
Broad incumbents on record are Aon, Willis Towers Watson (WTW), Deloitte Human Capital and Mercer. Others are Out & Equal Workplace Advocates and work with Pride. Stonewall is listed as a regional player. Direct peers are Nijiiro Diversity and Pasona Inc.. Included is listed as an emerging player.
Does Akaruku have an API?
No public API is recorded for Akaruku.
What industry is Akaruku in?
Akaruku's product category is HR & DEI Consulting Services. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations. Its NAICS code is 541612 and its SIC code is 8742.