Included Health (acquired by Grand Rounds Health and Doctor On Demand)

What Included Health (acquired by Grand Rounds Health and Doctor On Demand) does

Included Health is a private, profitable virtual care and healthcare navigation platform headquartered in San Francisco, California. The company was formed through the 2021 merger of Grand Rounds Health and Doctor On Demand, combined with the acquisition of the original Included Health, an LGBTQ+ navigation business, and was rebranded under the Included Health name in 2022. It operates as a unified platform combining virtual primary, urgent, behavioral, and specialty care with healthcare navigation, expert medical opinions, care coordination, and culturally competent community programs. The platform is built around a proprietary provider matching engine (Provider Connect) trained on tens of billions of clinical and cost data points across more than 300 specialty-specific quality measures, an AI-powered member assistant (Dot by Included Health), and member-facing chatbot capabilities built on third-party large language models from OpenAI, Anthropic, and Google under zero-data-retention terms. The product portfolio also includes All-Included Care (the flagship integrated bundle), Included Navigation, Included Care Clinic, Expert Medical Opinion (4,000+ specialists), Communities (LGBTQ+ and Black health), Specialty Care Clinic, Healthy Days, Alternative Plan Design, and the retained Doctor On Demand sub-brand.

The company sells exclusively through a B2B2C distribution model, reaching nearly 100 million covered lives across 300+ employers, health plans, public sector organizations, and labor unions via per-member-per-month subscriptions and negotiated contracts. Named enterprise and payer customers include Walmart, lululemon, State Farm, CalPERS, SCAN Health Plan, Point32Health (Tufts Health Plan and Harvard Pilgrim Health Care), Trustmark Health Benefits, and Blue Cross and Blue Shield of Minnesota. The company is led by CEO and co-founder Owen Tripp, President Robin Glass, and President of Included Health Communities Colin Quinn, with a clinical leadership team that includes Chief Medical Officer Ian Tong, MD, and Chief Health Officer Ami Parekh, MD/JD. Included Health filed for a 2022 IPO that was withdrawn; it subsequently remained private, became profitable, and continued scaling through new product launches, health plan partnerships, and ecosystem integrations with DispatchHealth, Solv, Bicycle Health, and HealthComp.

Name

Included Health (acquired by Grand Rounds Health and Doctor On Demand)

Legal name

Included Health, Inc.

Website

https://includedhealth.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Included Health is a private, profitable virtual care and navigation platform formed from the 2021 merger of Grand Rounds Health and Doctor On Demand. It serves 300+ employers, health plans, and public sector clients covering nearly 100 million lives.

Ownership category

akta.pro rank

Product category

Virtual Healthcare and Care Navigation

NAICS

Ambulatory Health Care Services (621), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

akta.pro secondary industries

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Virtual Specialty Care Programs (Payer-Sponsored) (HLALACAD), Virtual Behavioral Health Integration Platforms (HLALABAE)

Keywords

• Virtual care services
• Healthcare navigation
• Telehealth platform
• Care coordination
• Employer health benefits

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Employer Benefit Contracts: B2B2C subscription-like revenue model where Included Health is offered as a covered benefit through employer-sponsored health plans. Employers pay a per-member-per-month (PMPM) or negotiated fee to provide employees and dependents access to virtual care, navigation, and advocacy services.
2. Health Plan Partnerships: Contracts with health plans (commercial, Medicare Advantage) to provide integrated virtual care and navigation services to plan members. Revenue derived from negotiated arrangements with payer organizations.
3. Virtual Care Visit Fees: For certain clinical services that incur a fee, members pay for virtual visits. When health plan or employer coverage applies, fees are adjusted accordingly. If coverage is denied or member is uninsured, individual is responsible for expenses.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Included Health is an integrated virtual care and healthcare navigation platform that delivers telehealth services (primary, urgent, behavioral, and specialty care), AI-powered provider matching, expert medical opinions, and care coordination to members covered through employer-sponsored and health plan benefits. The platform combines clinical service delivery with administrative and benefits advocacy to help members navigate insurance, find high-quality in-network providers, and access longitudinal care.

Product overview

Included Health is a unified virtual care and healthcare navigation platform formed through the merger of Grand Rounds Health and Doctor On Demand (2021), followed by the acquisition of Included Health Communities. The platform operates on a multi-module architecture combining All-Included Care™ (the core integrated solution) with specialized products: Included Navigation (care navigation), Included Care Clinic (virtual primary, specialty, and mental health care), Provider Connect (AI-powered provider matching), Expert Medical Opinion (specialist second opinions), and Communities (LGBTQ+ and Black health support). Additional offerings include Alternative Plan Design (AI-powered copay-only plans), Healthy Days (CDC measure tracking), and Dot by Included Health (AI personal health assistant). The company serves employers, health plans, public sector organizations, and labor unions through a network of virtual and in-person care providers. Doctor On Demand remains a sub-brand for direct-to-consumer telehealth services.

Differentiator

Problem solved

Functional benefit

Brands

• All-Included Care™: Integrated care solution offering access, answers, and advocacy for members
• Included Navigation
• Included Care Clinic
• Provider Connect
• Communities
• Dot by Included Health
• Healthy Days

Products and services

• All-Included Care Flagship integrated care solution that combines virtual care delivery, healthcare navigation, and advocacy services. Provides members with access, answers, and advocacy across primary care, behavioral health, specialty care, and administrative support for employers and health plans.
• Included Navigation Healthcare navigation service connecting members to the best benefits and care. Helps members understand their insurance, find in-network providers, and coordinate their healthcare journey.
• Included Care Clinic Virtual-first primary, specialty, and mental health care delivery providing longitudinal clinical care services, integrated behavioral health, and specialty care for members.
• Provider Connect AI-powered provider matching tool that helps members find in-network healthcare providers using a proprietary match engine with quality score explanations. Built on tens of billions of clinical and cost data points and incorporates more than 300 specialty-specific quality measures.
• Alternative Plan Design Copay-only health plan designs powered by AI and quality networks, enabling employers to offer more affordable plan options while directing members to high-quality, cost-effective care.
• Expert Medical Opinion Second opinions from leading specialists providing members access to 4,000 of the nation's leading specialists to review diagnoses and treatment plans without exams, appointments, or additional bills.
• Primary Care Virtual primary care services providing ongoing, longitudinal care with board-certified clinicians, including preventive care, chronic disease management, and routine health maintenance.
• Behavioral Health Integrated mental health and behavioral health services including therapy, psychiatry, and substance use support, with access to therapists for individuals and families nationwide.
• Urgent Care Virtual urgent care for acute, non-emergency medical issues available 24/7, treating conditions like cold and flu, sinus infections, urinary tract infections, and other immediate health concerns.
• Communities Dedicated care concierge and healthcare navigation platform for underserved populations, including LGBTQ+ and Black communities, providing culturally competent care, peer groups, community resources, and advocacy services.
• Healthy Days Health outcomes measurement solution embedding the CDC's Healthy Days measure into navigation, tracking member wellbeing through days without activity limitations or poor mental/physical health days.
• Dot by Included Health AI-powered personal health assistant designed to support preventive care and population health, providing a member-facing AI tool for health guidance and navigation.
• Specialty Care Clinic Virtual clinic for specialty care delivery, expanding beyond primary care to include specialty consultations and coordinated specialty care through virtual visits.
• Grand Rounds eConsults Electronic consultation service enabling primary care providers to get specialist input on complex cases, improving care coordination and reducing unnecessary referrals.

Quantifiable outcome

• Reduces healthcare cost trend by 6-10 percentage points for employers
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Point32Health (Tufts Health Plan, Harvard Pilgrim Health Care)coreStrategic or Co-development Partner · 18 January 2023Point32Health companies collaborated with Included Health to provide LGBTQ+ Health services to commercial members of Tufts Health Plan and Harvard Pilgrim Health Care. Services include LGBTQ+ Health guide and advocacy, personalized health benefit support, connection to high-quality in-network affirming care, and social support groups. Effective January 1, 2023 for Tufts Health Plan members.
• SCAN Health PlanflagshipStrategic or Co-development Partner · 13 October 2022SCAN Health Plan partnered with Included Health to launch SCAN Affirm - the first Medicare Advantage plan exclusively for LGBTQ+ older adults. Available in California counties, the plan includes Included Health Communities care navigation, lower co-pays for specialty drugs including HIV treatments and gender-affirming hormone treatment, virtual behavioral healthcare, companion care services, and legal services reimbursement.
• Black Community Innovation Coalition (Accenture, Best Buy, Genentech, Medtronic, State Farm, Target, Walmart)flagshipStrategic or Co-development Partner · 21 September 2021Innovation coalition of Fortune 500 companies formed to develop the first dedicated care concierge and healthcare navigation platform focused on improving healthcare experience and advancing health equity for Black Americans. Coalition members include Accenture, Best Buy, Genentech, Medtronic, State Farm, Target, and Walmart. The coalition informed product development through market research, focus groups, and population health analyses.
• Trustmark Health BenefitscoreStrategic or Co-development Partner · 17 August 2021Trustmark Health Benefits partnered with Grand Rounds (now Included Health) to offer comprehensive clinical navigation capabilities to self-funded clients and members. The partnership provides treatment decision support, personalized provider matching, expert opinions, cost transparency, and intelligent routing through Trustmark Navigation and Advocacy service powered by Grand Rounds. Trustmark experienced 75% of expert medical opinion cases resulting in diagnosis or treatment change.
• CalPERScoreStrategic or Co-development PartnerCalifornia Public Employees' Retirement System (CalPERS) partnered with Included Health to bring All-in-One Healthcare Service to members in California and beyond.
• Bicycle HealthminorStrategic or Co-development PartnerPartnership for opioid use disorder treatment, providing members access to Bicycle Health's virtual medication-assisted treatment program.
• HealthCompminorChannel Partner/ Reseller/ DistributorHealthComp partnered with Grand Rounds to expand employer access to healthcare navigation offering, distributing Included Health's services to HealthComp's client base.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Teladoc Health: Teladoc Health is the largest publicly-traded virtual care platform offering virtual primary care, mental health, and chronic condition management to employers, health plans, and providers. It competes head-to-head with Included Health in employer-sponsored virtual care and serves as the primary scale benchmark for the category.
• Amwell: Amwell (American Well) provides a telehealth platform serving health systems, health plans, and employers with virtual visit and care delivery capabilities. It overlaps directly with Included Health's virtual primary, urgent, and behavioral health offerings and is a frequent competitor in enterprise RFPs.
• Accolade: Accolade is a personalized healthcare navigation and advocacy platform that helps employees and health plan members find the right care. It is the most direct competitor to Included Health's navigation and expert opinion capabilities and targets the same employer and payer buyers.
• Castlight Health: Castlight Health provides a healthcare navigation and benefits engagement platform for employers and health plans, with a strong focus on transparency and provider quality data. It is a historical competitor in the navigation space and overlaps with Included Health's Included Navigation product.

Broad incumbents

• One Medical (now Amazon One Medical): One Medical, acquired by Amazon, is a membership-based primary care platform combining virtual and in-person care, sold to employers and consumers. It competes with Included Health's virtual primary care offering but adds a national physical clinic footprint Included Health does not operate.
• Ro: Ro is a direct-to-consumer virtual care platform spanning primary care, mental health, fertility, and weight management. While primarily DTC, its employer and payer channels increasingly overlap with Included Health in virtual primary and behavioral health.

Emerging players

• Lyra Health: Lyra Health is a leading employer-sponsored mental health platform offering therapy, coaching, and psychiatry. It competes with Included Health's behavioral health product line and is frequently a point-solution alternative in employer mental health RFPs.
• Hinge Health: Hinge Health is a virtual musculoskeletal care platform offering digital exercise therapy and remote PT for employers and health plans. It represents an adjacent category of employer-sponsored virtual specialty care that competes for Included Health's specialty care budget dollars.
• Virta Health: Virta Health is a virtual specialty clinic for type 2 diabetes and metabolic disease reversal, sold to employers and health plans. It competes with Included Health for chronic-condition virtual care budget and represents a high-validity outcome-driven alternative in employer RFPs.
• HealthJoy: HealthJoy is a benefits navigation and virtual care platform serving mid-market and enterprise employers. It bundles telehealth, mental health, and care navigation similar to Included Health's 'All-Included Care' and frequently appears in mid-market employer benefits RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/includedhealth
• Facebookfacebook.com/IncludedHealth
• LinkedInlinkedin.com/company/included-health
• Instagraminstagram.com/Includedhealth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Included Health (acquired by Grand Rounds Health and Doctor On Demand)