What Origin Wellness Inc. does

Origin Wellness Inc. operates as Origin Wellness / Origin Wellness STL, a single-location technology-based wellness center in midtown St. Louis, Missouri (3693 Forest Park Ave., adjacent to Saint Louis University). The legal entity is Spa 21 St. Louis City, LLC, a privately held Missouri LLC formed around 2022. The company delivers more than 20 services grouped into Solo Services (self-directed modalities such as PEMF Cell Recharge, whole-body cryotherapy, far-infrared sauna and mat, Iso Float sensory deprivation, multi-wavelength Light Boost red-light therapy, Sound Refocus ultrasonic brain stimulation, Salt Room halotherapy, MindBody Meditation, Ion Cleanse, Oxygen Boost, and Sensory Refresh), 1:1 Provider Services (BioBalance biofeedback, HIFEM Body Sculpt, EMS Power Fitness, Body Tone Endermologie, Facial Renew, FibroDetox, Neurofeedback, Virtual Reality fitness, and a 60-minute Wellness 360 consultation), and pre-designed Program Bundles (Triunique, Triflex, Tritox, TriBody, Triad, Trilogy) that combine modalities around themes such as anti-aging, detox, immunity, and vitality.

The business model is a hybrid of transactional unit pricing and recurring subscriptions. Solo services are largely priced at $40 per session with extremes at $10 (MindBody Meditation) and $50-$65 (Iso Float); Provider Services range $65-$95 with the comprehensive Wellness 360 at $150. Recurring revenue comes from two membership tiers — Wellness Essentials at $90/month (3 Solo Services plus 30% discounts) and Premium at $250/month (unlimited Solo Services, 30% off Provider Services, one free Wellness 360) — each with a 3-month minimum commitment. Supplemental revenue streams include multi-session packs (5/8/10), gift cards sold via Square, and corporate/private event bookings (retreats, team-building, celebrations). Distribution is omnichannel for booking: website calendar widget, the dedicated Wellness Agora mobile app on iOS and Android, phone ((314) 899-0808), email ([email protected]), and walk-in.

Customer segments span individual wellness consumers seeking stress and sleep relief, athletes and fitness enthusiasts, body-optimization seekers, SLU students (with a 25% student discount), and corporate clients hosting private events. Marketing is concentrated in organic social (Instagram, Facebook, LinkedIn), the website, and an email newsletter, with no disclosed paid advertising. There is no disclosed institutional funding, M&A activity, parent company, or subsidiary structure, and operations remain entirely within the single St. Louis facility.

Name

Origin Wellness Inc.

Legal name

Spa 21 St. Louis City, LLC

Website

https://originwellnessstl.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Origin Wellness Inc. (Spa 21 St. Louis City, LLC) operates a single-location, technology-based wellness center in midtown St. Louis offering 20+ services — including PEMF, cryotherapy, HIFEM, EMS, VR fitness, biofeedback, and neurofeedback — to individual consumers, athletes, body-optimization seekers, SLU students, and corporate event clients.

Ownership category

akta.pro rank

Product category

Wellness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Personal Care Services (8121), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Wellness center services
• Cryotherapy treatments
• Red light therapy
• PEMF therapy sessions
• Holistic wellness spa

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Individual Service Sales: A la carte pricing for over 20 solo and provider services ranging from $10 to $150 per session. Services include infrared sauna, cryotherapy, PEMF, flotation, massage, body sculpting, and more.
2. Membership Subscriptions: Two membership tiers: Essentials at $90/month (3 solo services + 30% off additional services) and Premium at $250/month (unlimited solo services + 30% off provider services + free Wellness 360). Both require 3-month minimum commitment with monthly auto-renewal.
3. Service Packages: Multi-session bundles with discounted pricing: 5-packs, 8-packs, and 10-packs for various services. Also includes pre-designed program bundles like Triunique, Triflex, Tritox, TriBody, Triad, and Trilogy combining multiple services.
4. Gift Certificates: Physical and digital gift cards available starting at $50, sold through Square.
5. Corporate/Private Events: Private event bookings for staff retreats, corporate events, birthday celebrations, and girls' day out. Can include workshops, educational talks, and wellness experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Origin Wellness operates a single-location health and wellness center in St. Louis, Missouri, offering over 20 technology-based treatments including PEMF (Pulsed Electromagnetic Field), whole-body cryotherapy, infrared sauna, red light therapy, sensory isolation flotation, neurofeedback, EMS (Electro-Myo-Stimulation) workouts, HIFEM body sculpting, and gravity bed hydrovitality sessions. The center delivers solo self-directed services, 1:1 provider-assisted services, pre-designed program bundles, two tiers of monthly memberships, and physical/digital gift cards.

Product overview

Origin Wellness is a single-location health and wellness center in St. Louis offering over 20 technology-based wellness services. The offering is organized into Solo Services (self-directed treatments including Airwave Massage, Cryotherapy, Far Infrared Mat, Gravity Bed, Infrared Sauna, Ion Cleanse, Iso Float, Light Boost, MindBody Meditation, Oxygen Boost, Salt Room, Sensory Refresh, Sound Refocus, and Cell Recharge PEMF), 1:1 Provider Services (professional-assisted treatments including BioBalance, Body Sculpt, Body Tone, Facial Renew, FibroDetox, Neurofeedback, Power Fitness EMS, Virtual Fitness, and Wellness 360), and Program Bundles (pre-designed combinations like Triunique, Triflex, Tritox, TriBody, Triad, and Trilogy). The center also offers Wellness Essentials ($90/month) and Premium ($250/month) memberships for recurring access.

Differentiator

Problem solved

Functional benefit

Products and services

• Airwave Massage (Compression Therapy) Solo self-directed full-body compression massage that encourages circulation, eliminates toxins and excess water, and supports weight loss and cellulite treatment.
• Cell Recharge (PEMF) Solo self-directed Pulsed Electromagnetic Field therapy emitting low-level electromagnetic pulses at 7-8 Hz frequency to restore blocked ion flow and stimulate regeneration processes, developed from NASA research.
• Cryotherapy (Whole Body) Solo self-directed whole-body cryotherapy using CryoRevive liquid nitrogen vapor at -110 to -170 C for 1-3 minutes to release endorphins, reduce pain and inflammation, and promote natural recovery.
• Far Infrared Mat Solo self-directed far-infrared radiation mat using amethyst crystals generating 4-12 micron wavelengths at 45-70C for muscle relaxation, pain relief, detoxification, and improved circulation.
• Gravity Bed Solo self-directed naturopath-designed Balancelle rocking bed producing slow swinging movement to circulate body fluids, improve hydrovitality, drainage, detoxification, and oxygenation.
• Infrared Sauna Solo self-directed personal infrared dome sauna using tourmaline, germanite, and jade with 360-degree 3-zone coverage at 65C to promote fat loss, detoxification, and improved blood circulation.
• Ion Cleanse Solo self-directed foot spa detox system combining infrared thermal energy, ionic currents, and aromatherapy to draw out toxins including heavy metals.
• Iso Float Solo self-directed sensory isolation flotation using magnesium salt-filled tank with Archimedes' buoyancy principle to induce theta brain wave states.
• Light Boost (Red Light Therapy+) Solo self-directed LED light therapy using 5 wavelengths (630nm, 660nm red; 810nm, 830nm, 850nm near infrared) to activate mitochondrial ATP production and improve cellular energy.
• MindBody Meditation Solo self-directed 45-minute secular mindfulness meditations developed by Anthropedia Foundation including Silence of the Mind, Union with Nature, Cardiac Coherence, and Reaxising.
• Oxygen Boost Solo self-directed vaporized pine essence (Orésine essential oil with alpha and beta pinenes) therapy that makes oxygen more bioavailable to counteract environmental pollution effects.
• Salt Room Solo self-directed halotherapy room using pure microionized salt and negative ion generators to relieve skin and respiratory conditions with full-spectrum light treatment.
• Sensory Refresh Solo self-directed immersive multi-sensory experience combining thermal therapy, aromatherapy, music therapy, and color therapy across four programs for relaxation, concentration, sleep, and clarity.
• Sound Refocus Solo self-directed ultrasonic frequency technology transmitting gentle ultrasound directly to the brain via the inner ear saccule using Fibonacci-based frequencies for focus or deep relaxation.
• BioBalance 1:1 provider-assisted light-based biofeedback technology that evaluates cellular stress and performs phase inversion of pathological signals to restore the body's energy potential and equilibrium.
• Body Sculpt 1:1 provider-assisted HIFEM (High-Intensity Focused Electromagnetic Fields) technology at 7 Teslas that creates 30,000-50,000 supra-maximal muscle contractions per 30-minute session for muscle toning and fat reduction.
• Body Tone 1:1 provider-assisted French Endermologie-based body contouring using mechanical rollers, infrared, and suction to stimulate lymphatic circulation, reduce fat, tighten skin, and reduce cellulite.
• Facial Renew 1:1 provider-assisted facial using radio frequency, infrared light, suction, and massage to stimulate collagen and elastin production and smooth wrinkles.
• FibroDetox 1:1 provider-assisted deep detoxification using EMS suit stimulating 11-13 independent muscle groups to eliminate toxins from skin, fascia, and muscular system.
• Neurofeedback 1:1 provider-assisted non-invasive brain training using scalp sensors connected to a computer to measure brain waves and set targets to encourage or inhibit specific brain wave patterns.
• Power Fitness (EMS) 1:1 provider-assisted Xbody EMS electro-myo-stimulation suit that recruits 100% of muscle fibers and delivers the equivalent of a 90-minute workout in 20 minutes with a 48-72 hour afterburn effect.
• Virtual Fitness 1:1 provider-assisted virtual reality fitness using an articulated frame exoskeleton with a 3D VR headset for mind-body training that burns 30% more calories than weight lifting for upper body muscles.
• Wellness 360 60-minute one-on-one session with a wellness expert or nurse practitioner to set personal wellness goals and develop a customized action plan; included free with Premium Membership.
• Triunique Program Bundle Pre-designed program combining Neurofeedback, Power Fitness, and Meditation to build resilience and efficiency.
• Triflex Program Bundle Pre-designed anti-aging program combining O2 Boost, Sound Refocus, Infrared Sauna, and Salt Room.
• Tritox Program Bundle Pre-designed enhanced detoxification program combining Cryotherapy, FibroDetox, and Ion Cleanse.
• TriBody Program Bundle Pre-designed immune boost and detoxification program combining Body Tone, Ion Cleanse, and Sound Refocus.
• Triad Program Bundle Pre-designed respiratory detox and allergy relief program combining BioBalance, Oxygen Boost, and Gravity Bed.
• Trilogy Program Bundle Pre-designed vitality and mood boost program combining Cryotherapy, Far Infrared Mat, and Salt Room.
• Wellness Essentials Membership Monthly membership at $90/month with 3-month minimum commitment that includes 3 Solo Services per month plus 30% off additional Solo Services and 30% off Provider Services.
• Premium Membership Monthly membership at $250/month with 3-month minimum commitment that includes unlimited Solo Services, 30% off 1:1 Provider Services, and one free Wellness 360 per year.
• Wellness Gift Cards Physical and digital gift certificates starting at $50, sold through the Square marketplace, redeemable for Origin Wellness services and memberships.
• Private and Corporate Events Private bookings for staff retreats, corporate events, birthday celebrations, and group wellness experiences including workshops, educational talks, and team-building sessions at the facility.

Quantifiable outcome

• Cryotherapy can achieve 30,000-50,000 supra-maximal muscle contractions in 30 minutes (equivalent to 6 months of traditional exercise)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Now Massage: Modern, membership-enabled day-spa concept offering massage, bodywork, and skincare across multiple U.S. markets. Comparable in operating model (memberships, single treatments, retail storefront), though Origin's tech-based modalities are a differentiator.
• Local Cryo: Multi-location franchise specializing in cryotherapy, infrared sauna, compression, and body contouring services. Comparable to Origin's cryotherapy, infrared, and HIFEM-based body sculpt offerings, though typically narrower in modality mix.
• Remedy Place: Membership-based 'wellness social club' offering cryotherapy, infrared sauna, sound bath, IV therapy, and recovery technologies. Closely matches Origin's combination of touch-free tech-based wellness treatments, membership pricing, and premium positioning.
• Restore Hyper Wellness: National franchise operating tech-based wellness centers offering cryotherapy, infrared sauna, red light therapy, IV drip, compression, and similar modality stacks. Closest direct comparable by service mix, although at much greater scale (200+ locations) and with private-equity backing.

Emerging players

• StretchLab: Assisted-stretching franchise under the Xponential Fitness umbrella. Adjacent to Origin's recovery-and-wellness category, overlapping on the bodywork/recovery use case though with a narrower (stretching-only) modality focus.
• Pure Sweat + Float Studio: Boutique wellness operator offering infrared sauna, float therapy, cryotherapy, and IV therapy in regional U.S. markets. Closely matches Origin's solo-service modality mix (infrared, flotation, cryotherapy) and price-point positioning.
• Cryotherapy USA: Cryotherapy equipment manufacturer and operator of cryotherapy-focused wellness locations. Adjacent competitor in the cold-therapy segment of Origin's menu, useful for benchmarking equipment costs and consumer demand for cryotherapy specifically.

Broad incumbents

• Massage Heights: Membership-driven day-spa franchise with massage, facial, and skincare services across 100+ U.S. locations. Overlaps with Origin on membership-tiered pricing and retail storefront GTM, though Massage Heights focuses on traditional rather than technology-based services.
• Woodhouse Spas: National full-service day-spa brand with memberships and corporate event offerings. Comparable breadth of services and B2B private events channel, though positioned more as luxury spa than tech-based wellness operator.
• Hand & Stone Massage and Facial Spa: Largest U.S. membership-based day-spa franchise (500+ locations) offering massage, facial, and skincare. Comparable recurring-revenue membership model and storefront concept, but lacks Origin's technology-based modalities (cryotherapy, PEMF, HIFEM, neurofeedback).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/originwellnessstl
• Facebookfacebook.com/originwellnessSTL
• LinkedInlinkedin.com/company/theoriginway
• Instagraminstagram.com/originwellnessstl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Origin Wellness Inc.