Crosby Audio Inc.

What Crosby Audio Inc. does

Crosby Audio Inc. is a Toronto-based, founder-owned designer and direct-to-consumer seller of premium musical instrument accessories. Founded in 2017 by musician Ryan Noel, the company operates a horizontal product portfolio centered on three lines: bone and ebony acoustic guitar bridge pins (in slotted and unslotted variants with abalone, white, and black finishes); a Solderless Pedalboard Cable Kit system built around shielded oxygen-free copper cable and gold-tipped magnetic-screw connectors that lets users build custom patch cables without stripping or soldering; and pedalboard mounting/cable-management accessories using industrial nylon hook-and-loop tape. Adjacent SKUs include transparent monster-themed piano learning stickers for 88/76/61/49-key instruments and the TuneMate clip-on chromatic tuner. There is no proprietary software platform or AI component; the technical differentiation lies in material selection (genuine ox bone, African ebony, OFC copper with 96-strand tinned shielding, 61pF/M capacitance) and ergonomic design (magnetic screws, no-strip cable termination).

The business model is pure direct-to-consumer e-commerce. Products are listed on a Shopify storefront at crosbyaudio.com with multi-currency support (USD, CAD, GBP, AUD) and fulfilled end-to-end by Amazon across the USA, UK, Canada, and Australia, with standard delivery windows of 2-6 business days. All SKUs are sold on a one-time unit-purchase basis with prices ranging from $7.29 (cable refill coil) to $35.99 (full 10-foot solderless cable kit); there is no subscription, licensing, or recurring revenue stream. Customer acquisition runs through organic social (Facebook, Instagram, YouTube), an educational Gear Guides blog targeting SEO top-of-funnel traffic, and an email newsletter offering 15% off first orders. Customers are individual musicians and beginners across guitar, bass, piano, and keyboard segments, with no enterprise or institutional accounts. The company is privately held by its founder, with 1-10 employees, no disclosed outside funding, no subsidiaries, and no patents or trademarks on record.

Name

Crosby Audio Inc.

Legal name

Crosby Audio Inc.

Website

https://crosbyaudio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Crosby Audio Inc. is a Toronto-based, founder-owned direct-to-consumer brand that designs and sells premium musical instrument accessories—including bone and ebony guitar bridge pins, a solderless pedalboard cable kit system, pedalboard grip kits, piano learning stickers, and a clip-on tuner—to individual musicians and beginners worldwide via Shopify and Amazon fulfillment.

Ownership category

akta.pro rank

Product category

Musical Instrument Accessories

NAICS

Musical Instrument and Supplies Retailers (459140)

SIC

Musical Instruments (3931)

akta.pro primary industry

Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE)

akta.pro secondary industries

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF), Online-Only Musical Instrument & Sheet Music Retail (CRALAEAI)

Keywords

• Musical instrument accessories
• Guitar bridge pins
• Pedalboard cable kits
• Acoustic guitar accessories
• Piano learning aids

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales: One-time sale of physical music instrument accessories including bridge pins, pedalboard cable kits, grip kits, and piano stickers. No subscription or recurring revenue streams disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Crosby Audio designs, manufactures, and sells premium musical instrument accessories directly to musicians worldwide. Its core offerings include bone and ebony acoustic guitar bridge pins, a solderless pedalboard cable kit with magnetic-screw connectors, a pedalboard grip/mounting kit, piano learning stickers, and a clip-on chromatic tuner. Products are sold one-time at unit prices via the company's own Shopify storefront, with all orders fulfilled through an Amazon partnership.

Product overview

Crosby Audio Inc. is a music instrument accessories company that manufactures premium guitar and piano accessories. The product portfolio centers on three core product lines: (1) Bone and Ebony Bridge Pins in various configurations (slotted/unslotted, with abalone dot or solid top finishes) that enhance acoustic guitar resonance and sustain; (2) The Solderless Pedalboard Cable Kit system including main kit, cable coils, and connector packs for customizable guitar pedalboard wiring without soldering; and (3) The Pedalboard Grip Kit for pedal mounting and cable management. Additional products include Monster Piano Stickers for learning piano/keyboard and the TuneMate clip-on chromatic tuner. All products feature eco-friendly, mostly plastic-free packaging, with the company committed to sustainability alongside quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Slotted Pure Bone Bridge Pins with Abalone Dot for 6 & 12 String Acoustic Guitar Premium acoustic guitar bridge pins made from genuine ox bone with abalone inlay, designed to enhance clarity, tone, sustain, and volume on 6- and 12-string acoustic guitars. Slotted design fits unslotted bridges with a pronounced collar for easy removal.
• Unslotted Pure Bone Bridge Pins with Abalone Dot for 6 & 12 String Acoustic Guitar Premium acoustic guitar bridge pins made from genuine ox bone with abalone inlay. Unslotted design is intended for use with slotted bridges to improve guitar tone on 6- and 12-string acoustic guitars.
• Slotted Pure Bone Bridge Pins with White Top for 6 & 12 String Acoustic Guitar Premium acoustic guitar bridge pins made from genuine ox bone with a white top finish. Slotted design adds clarity, tone, sustain and volume to 6- and 12-string acoustic guitars.
• Slotted Pure Ebony Bridge Pins with Abalone Dot for 6 & 12 String Acoustic Guitar Premium acoustic guitar bridge pins made from genuine African ebony with abalone inlay. Slotted design helps tame treble-heavy guitars for a more even tone on 6- and 12-string acoustic guitars.
• Slotted Pure Ebony Bridge Pins with Black Top for 6 & 12 String Acoustic Guitar Premium acoustic guitar bridge pins made from genuine African ebony with a black top finish. Slotted design upgrades both the appearance and tone of 6- and 12-string acoustic guitars.
• The Solderless Pedalboard Cable Kit - 10 ft with 10 Connectors DIY solderless patch cable kit for guitar pedalboards. Includes 10 feet (3 m) of shielded oxygen-free copper cable, 10 gold-tipped right-angle connectors with magnetic screws, and 1 magnetic screwdriver. No cable stripping required; allows users to build 5 custom patch cables without soldering.
• The Pedalboard Grip Kit Pedal mounting and cable management kit for guitar pedalboards. Includes 10 feet (3 m) of industrial-strength 100% nylon hook-and-loop tape and 6 reusable cable ties for securing pedals and organizing cables on guitar or bass pedalboards.
• Monster Piano Stickers for Learning Piano or Keyboard Learning aid for piano and keyboard players featuring vibrant monster-themed transparent vinyl stickers. Fits 88, 76, 61, and 49-key keyboards; players can remove monster letters as they progress, leaving behind just notes. Designed for kids and beginners.
• Crosby TuneMate Clip-on Chromatic Tuner Clip-on chromatic tuner with highly sensitive piezo sensor that detects vibrations for accurate tuning. Features an adjustable color display and dedicated modes for guitar, bass, violin, and ukulele.

Quantifiable outcome

• Products shipped to over eight countries

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon handles all order fulfillment and shipping for Crosby Audio. Every order is carefully picked and packed by Amazon and sent to customers within delivery windows specific to each country (USA/UK: 3-5 business days, Canada: 3-6 business days, Australia: 2-6 business days). This partnership keeps shipping times and costs down for the company.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fender: Iconic guitar maker with a large branded accessories catalog (strings, cables, straps, picks, tuners). Broad incumbent in the same guitarist customer base Crosby targets, with much larger retail and marketing reach.
• Pedaltrain: Leading manufacturer of guitar pedalboards and accessories (rails, cases). Adjacent competitor as pedalboard builders often buy Pedaltrain boards plus Crosby-style cable/grip kits.
• Boss (Roland): Dominant guitar effects pedal brand with growing accessories portfolio (cables, patch systems). Competes in the pedalboard ecosystem that Crosby's cable kit serves and could expand into adjacent accessories.

Direct peers

• Ernie Ball: Iconic maker of guitar strings and a wide range of accessories including cables, straps, and pedalboard supplies. Competes with Crosby across the same accessory categories and shares the D2C-plus-retail distribution model.
• Mogami Cable: Premium Japanese-made audio and instrument cable manufacturer widely used in pro audio and pedalboard builds. Competes with Crosby at the higher-quality end of the cable kit market.
• Hosa Technology: Specialist in audio and musical instrument cables, adapters, and interconnect accessories. Competes with Crosby on cable quality and price in the same DIY pedalboard segment.
• Planet Waves: D'Addario-owned accessories brand specializing in cables, straps, tuners, and pedalboard hardware. Direct overlap with Crosby's pedalboard cable kit, grip kit, and tuner offerings, and a key reference point for the 'big name products' Crosby customers compare against.
• D'Addario: Largest manufacturer of musical instrument strings and accessories, owner of Planet Waves (cables, hardware) and Evans. Directly competes with Crosby in bridge pins, cables, and pedalboard accessories, and dwarfs Crosby in scale, retail distribution, and marketing budget.
• Evidence Audio: Boutique cable and accessory maker focused on tone and build quality for guitarists. Closely comparable as a smaller, premium-positioned cable brand competing for the same pedalboard-builder customer.

Emerging players

• Fishman: Acoustic instrument electronics, pickups, and accessories including soundhole tuners. Overlaps with Crosby in the acoustic guitar accessories space (pins, tuners) and shares a premium, musician-focused brand posture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCb0E0zBdsW9-tTjZQyVSNLA/featured?disable_polymer=1
• Facebookfacebook.com/CrosbyAudio
• Instagraminstagram.com/crosbyaudio
• LinkedInlinkedin.com/company/crosby-audio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosby Audio Inc.