What BALANCE ECO LTD does

Balance Eco Ltd is a UK-based B Corp that sells nature-based carbon balancing through 'Balance Units,' a co-crediting construct that bundles biodiversity restoration, socio-economic community benefits, and carbon removal under a six-point legal framework. Founded by Daniel Morrell, the company positions itself as a reform-oriented alternative to the traditional voluntary carbon market, with peer-reviewed methodology published in the International Journal of Sustainable Energy and Balance Units retired on the S&P Global index. The core Balance Unit is backed by 99-year land contracts (vs. the 40-year industry standard), 40% minimum community finance, indigenous species planting, and force majeure replanting obligations, with additionality verified through Woodland Carbon Code, Plan Vivo, and Gold Standard.

The product portfolio spans four go-to-market motions: a self-serve PLG motion via the Balance to Sector calculator (727 UK sectors, validated to 98.7% accuracy against UK Government data) targeting SMEs; an enterprise sales motion via Balance to Assessment (powered by Ecometrica) covering Scope 1, 2, and 3 emissions; an event-driven motion via Balance Live integrating 70p per ticket for festivals and 15p-55p per ticket for venues; and a government motion via the NDC Partnership Program and NDC Working Group engaging Oman, Nigeria, Morocco, and Egypt ahead of COP30. Consumer products (Balance My Life, Balance My Holiday) extend the brand into individual footprint calculation.

The revenue model combines transaction fees on Balance Unit sales (£35/tonne UK carbon), per-ticket event integration revenue, professional services fees for enterprise assessments, and biochar credit conversion income. The company is headquartered in Wells, Somerset, operates across UK community forest locations (Loch Ness, Marston Vale, Blue Slate Wood, Ruallan) plus Honduras (Paskaia Project), and holds registered trademarks on Balance Unit, Balance Methodology, Balance Live, and Extra Tree. Ecosystem elements include the Planting Partner Program, CHANT art collective, and Extra Tree community planting program. No funding rounds, headcount, or revenue are publicly disclosed.

Name

BALANCE ECO LTD

Legal name

BALANCE Eco Ltd

Website

https://balance.eco

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Balance Eco Ltd is a UK B Corp that sells verified nature-based carbon balancing through 'Balance Units,' combining biodiversity restoration, community benefits, and carbon removal under a peer-reviewed six-point legal framework for SMEs, large corporations, individuals, festivals, and national governments.

Ownership category

akta.pro rank

Product category

Carbon Balancing and Environmental Services

NAICS

Environmental Consulting Services (541620), Environmental Consulting Services (54162)

akta.pro primary industry

Project-Originated Carbon Credit Marketing & Offtake (Primary Market) (EUAGAIAC)

akta.pro secondary industries

Carbon Registries & Issuance Platforms (Project/credit lifecycle, serials, issuance, retirement) (EUABAAAA), Carbon Credit Ratings & Due Diligence (Quality Scoring, Integrity Assessments) (EUABADAF), Carbon Offtake Structuring & Contracting (ERPA, Long-term Offtakes, Price Floors) (EUABADAE), Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG), Data Assurance, Audit & Attestation (ISAE 3000/3410, SOC, Chain-of-Custody) (EUABACAJ)

Keywords

• Carbon balancing services
• Carbon credit methodology
• Biodiversity restoration
• Nature-based solutions
• Voluntary carbon market

Headquarters

HQ city

Wells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Balance Unit Sales: Primary revenue stream from selling Balance Units that represent verified carbon removal combined with biodiversity creation and community socio-economic benefits. Each Balance Unit retires one tonne of carbon on S&P Global index while funding biodiversity and community projects. Fully interoperable with Article 6 of Paris Agreement.
2. Balance to Assessment Services: Custom carbon assessment services for corporations with complex supply chains, powered by Ecometrica, providing in-depth Scope 1, 2, and 3 emissions analysis with step-by-step expert analyst assistance and custom quotes.
3. Festival and Event Ticketing Integration: Revenue from integrating Balance cost into event tickets (70p per ticket for festivals, venue-specific pricing from 15p-55p), reconciling post-event based on actual ticket sales and audience numbers.
4. Biochar Credit Conversion: Purchase of biochar carbon credits from planting partners, converting them into Balance Units for sale, providing additional income stream for project developers while scaling biochar production to industrial carbon capture levels.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Balance Eco Ltd sells Balance Units, which are verified carbon balancing credits representing one tonne of carbon removal combined with biodiversity creation and socio-economic community benefits, backed by a six-point legal framework with 100-year permanence. The company also offers online carbon footprint calculators for SMEs, individuals, and travelers, plus enterprise carbon assessment services (powered by Ecometrica) for corporations with complex Scope 3 emissions, a ticketing-integrated Balance Live program for festivals and tours, and government NDC partnership services for integrating Balance Units into nationally determined contributions under Article 6 of the Paris Agreement.

Product overview

Balance Eco Ltd offers a suite of interconnected carbon management and nature restoration products built around its core Balance Unit concept. The portfolio includes Balance to Sector (turnover-based business calculator), Balance to Assessment (enterprise carbon auditing), Balance my Life (personal footprint tool), Balance my Holiday (travel offset calculator), and Balance Live (festival/tour emissions calculator). The company also operates the NDC Partnership Program for governments and the Planting Partner Program for landowners. All products are underpinned by the peer-reviewed Balance Methodology, which transforms carbon credits into Balance Units backed by a six-point legal framework ensuring 100-year permanence, biodiversity creation, and 40% minimum community revenue share. The ecosystem includes the CHANT art collective and Extra Tree community planting program as supplementary initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Balance to Sector: Instant carbon footprint calculator for SMEs using sector carbon totals and business turnover to estimate emissions impact
• Balance to Assessment
• Balance my Life
• Balance Live
• Balance Forests
• Balance Units
• CHANT
• Extra Tree Program

Products and services

• Balance to Sector Instant online carbon footprint calculator for UK SMEs that uses sector carbon totals and business turnover to estimate carbon impact and enables instant purchase of Balance Units. Covers 727 UK sectors and is peer-reviewed to be 98.7% accurate against UK Government data for Scope 1 and Scope 2 emissions.
• Balance to Assessment In-depth carbon assessment service for large corporations that know their emissions and need to address complex supply chain Scope 1, 2, and 3 emissions. Powered by Ecometrica, providing thorough analysis with step-by-step assistance from expert analysts and custom quotes, with supply chain Scope 3 management through a supplier referral system.
• Balance My Life Personal carbon footprint calculator for individuals and households that estimates environmental impact based on income bracket, energy use, vehicle type, and flights, then translates the impact into Balance Units for funding forest restoration projects.
• Balance My Holiday Carbon footprint calculator specifically designed for holiday travel that estimates emissions based on flights, accommodation type, and duration, allowing users to purchase Balance Units to balance their vacation impact.
• Balance Live (Balance for Festivals & Tours) Carbon balancing solution for the live music industry including festivals and tours. Uses average emissions factors per audience member to quickly calculate event footprint, includes 70p per ticket integration for festivals (15p-55p for venues), post-event reconciliation, branded forest extensions for events, and dedicated planting days.
• Balance Unit The fundamental unit of measurement sold by Balance Eco Ltd, representing an investment that creates biodiversity, generates sustainable income for local communities, and removes one tonne of carbon from the atmosphere. Built on a six-point legal framework transforming traditional carbon credits into verified Balance Units, retired on the S&P Global index. UK-based Balance Units priced at £35 per tonne with the Extra Tree planted.
• NDC Partnership Program Government-focused service helping countries integrate Balance Units into their Nationally Determined Contributions (NDCs) under Article 6 of the Paris Agreement. Enables conversion of existing carbon credit projects to Balance Units and development of new NDC-aligned reforestation and biodiversity projects, with direct engagement through the NDC Working Group (Oman, Nigeria, Morocco, Egypt).
• Planting Partner Program Program for landowners and forestry projects to become Balance Planting Partners. Partners commit to six obligations ensuring biodiversity restoration and local community benefits, including 100-year permanence contracts, indigenous species planting, and 40% minimum revenue share to local communities.

Quantifiable outcome

• 40-60% operational cost savings through intelligent building refurbishment methodology
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• EcometricacoreImplementation/ SI/ Consulting PartnerEnvironmental monitoring and reporting technology partner powering Balance to Assessment services for corporations with complex supply chains requiring detailed Scope 1, 2, and 3 emissions analysis with step-by-step expert analyst assistance.
• EcoOnlinecoreTechnology or IntegrationCarbon footprint calculation partner performing venue emissions analysis for Balance Live event methodology. Used fire safety regulations to establish maximum venue attendance for accurate per-attendee CO2 calculations across different venue types.
• Woodland Carbon Code (WCC)coreStrategic or Co-development PartnerUK government-approved carbon code used for verifying additionality of UK-based Balance projects. Projects conform to WCC protocols ensuring Woodland Carbon Code approved carbon sequestration.
• Plan VivocoreStrategic or Co-development PartnerInternational carbon standard for verifying additionality of Balance projects, particularly used for Honduras Paskaia Project. Plan Vivo protocols ensure community-focused forest projects deliver verified carbon and co-benefits.
• Gold StandardcoreStrategic or Co-development PartnerInternational carbon credit standard used for verifying additionality of Balance projects alongside Plan Vivo and Woodland Carbon Code, ensuring highest standards of biodiversity and community benefits.
• University of North Carolina - Global Research InstituteminorStrategic or Co-development PartnerAcademic partner with Senior Fellow Felix Dodts providing endorsement of Balance methodology connecting UNFCCC and CBD agendas, supporting transparency and continuous improvement.
• Academic Partners (Essex, Gloucestershire, Imperial, Sapienza, Chicago, North Carolina)minorStrategic or Co-development PartnerAcademic research partners conducting expanded research based on original Balance methodology up to PhD level, validating and extending scientific foundations.
• NDC Working Group Countries (Oman, Nigeria, Morocco, Egypt)coreStrategic or Co-development PartnerGovernment climate teams engaged through sustained work including 2 COPs and 3 Bonn SB Climate Conferences, creating trusted long-term partnerships for integrating Balance Units into national climate commitments ahead of COP30 in Brazil.
• River Ribble TrustminorStrategic or Co-development PartnerConservation partner for Blue Slate Wood project in Lancashire, collaborating on diverse native woodland creation that champions biodiversity, addresses climate change, and creates local community jobs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pachama: Marketplace and technology platform connecting corporate buyers with nature-based carbon projects, combining project sourcing with digital purchasing — competing for the same enterprise and SME carbon balancing budgets.
• Terrapass: Long-established carbon offset retailer serving both consumers and small businesses with calculators and subscription balancing — analogous offering to Balance to Sector and Balance My Life.
• South Pole Group: Global carbon project developer and advisory that originates nature-based projects and sells credits and advisory services to corporates — closely mirroring Balance's project-origination + enterprise-assessment model.
• Cloverly: API-first carbon offset platform for businesses and developers, serving SMEs and enterprises with plug-in purchasing flows — directly comparable to Balance to Sector's instant-quote PLG approach.
• Patch: Carbon credit API and marketplace for businesses, emphasizing high-integrity supply and automated purchasing for product-level offsetting — comparable go-to-market for B2B Balance Unit sales.
• CUR8: High-integrity carbon project developer and marketplace with curated removal credits for enterprises — directly comparable positioning around premium, vetted carbon supply for sophisticated corporate buyers.

Emerging players

• Sylvera: Independent carbon credit ratings and analytics provider that scores project quality — adjacent rather than directly competitive, since Balance relies on similar integrity signals rather than selling credits itself.
• Watershed: Enterprise carbon accounting and reduction platform that connects measurement with high-quality offset purchasing — competes with Balance to Assessment for enterprise Scope 1/2/3 programs.

Broad incumbents

• Verra: The dominant global carbon registry and standards body (VCS); ecosystem infrastructure rather than direct competitor, but its rules and reputational events materially affect all voluntary carbon suppliers, including Balance.
• Gold Standard: International standards body that verifies additionality on Balance's projects and competes indirectly by hosting many rival project developers; Balance Units are verified under Gold Standard protocols.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/balancedoteco

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BALANCE ECO LTD