Name

ELUMA LABS LTD

Legal name

Eluma Labs Ltd

Website

https://elumahq.com

Company type

Private

Founded year

2026

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile App Sales (iOS): Revenue from direct app downloads and in-app purchases through the Apple App Store. Products include DevelopedMind (available now) and Astryn (coming soon to App Store).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Eluma Labs Ltd develops and sells two AI-powered iOS mobile applications targeting individual consumers. DevelopedMind© is a smart journaling app offering guided templates, an AI cognitive twin chat, weekly emotional pattern insights, and habit-building streaks. Astryn© is a personal astrology app providing plain-language birth chart portraits, daily and weekly forecasts, guided moon rituals, chart comparison, and live astrologer video readings. Both products are distributed through the Apple App Store with subscription-based monetization.

Product overview

Eluma Labs Ltd is a UK-based technology company offering two AI-powered mobile applications. DevelopedMind© is a smart journaling app with cognitive twin chat, emotional pattern insights, and habit-building streaks. Astryn© is a personal astrology app offering birth chart readings, daily/weekly forecasts, moon rituals, and personal video readings with astrologers. Both products leverage AI for personalization and are available on iOS.

Differentiator

Problem solved

Functional benefit

Brands

• DevelopedMind©: Smart journaling AI application with guided templates, chat with cognitive twin, weekly insights, and habit-building streaks. Available on iOS.
• Astryn©

Products and services

• DevelopedMind© AI-powered smart journaling mobile application for iOS that provides guided templates for daily reflection, emotional processing, and gratitude, an AI cognitive twin chat that retains user context across conversations, weekly AI-generated insights on emotional patterns and personal growth, and habit-building streaks. Designed for individual consumers seeking structured self-reflection and emotional well-being tools.
• Astryn© Personal astrology mobile application that delivers plain-language birth chart portraits, daily and weekly transit-based forecasts, guided moon rituals with fire and release boards, conversational 'Talk to Astryn' chat grounded in the user's chart and journal, relationship bond and group constellation chart comparisons, and live personal astrologer video readings viewable and savable in-app. Targeted at individual consumers interested in personalized astrology and spiritual practices.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• The Pattern: The Pattern is a personal astrology and relationship compatibility app offering AI-driven insights and chart analysis. It competes directly with Astryn's Bonds & Constellations and birth chart features.
• Reflectly: Reflectly is an AI-powered journaling and mood tracking app that uses conversational AI to prompt reflection. It is directly comparable to DevelopedMind's cognitive twin and AI-driven journaling patterns.
• Journey: Journey is a cross-platform journaling app with rich media, AI insights, and subscription monetization. It is a direct competitor to DevelopedMind for the iOS premium journaling segment.
• Day One: Day One is a leading AI-augmented consumer journaling app with guided prompts, rich media entries, and subscription pricing. It directly competes with Eluma's DevelopedMind in the journaling + emotional pattern insight category.
• Co-Star Personalized Astrology: Co-Star is the most prominent AI-driven personal astrology app, offering birth chart analysis, daily readings, and social features. It directly competes with Astryn on personalized chart-based insights and mobile-first subscription delivery.
• Sanctuary Astrology: Sanctuary combines AI astrology with live human astrologer chat and video readings. It is a direct competitor to Astryn, particularly because of Eluma's hybrid AI + live astrologer video reading feature.

Emerging players

• Replika: Replika is a consumer AI companion app that learns user personality and emotional patterns over time. It mirrors Eluma's cognitive twin concept applied to emotional well-being and personal reflection.
• Stellar Astrology: Stellar is an emerging AI-driven astrology app providing personalized readings and chart-based insights. It overlaps with Astryn's AI personalization and birth chart positioning.

Broad incumbents

• Calm: Calm is a broad incumbent wellness and self-improvement app with guided content, AI personalization, and subscription pricing. While it is broader than DevelopedMind, it competes for the same consumer wellness wallet share.
• Headspace: Headspace is a broad mental wellness incumbent with AI-enabled guidance, habit tracking, and personalization. It overlaps with DevelopedMind's self-reflection and emotional well-being use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELUMA LABS LTD