What DATAPRISM LIMITED does

DataPrism is a real-time data analytics platform operated by UK-registered Tap2Park Limited and focused on the parking, ANPR (Automatic Number Plate Recognition), and location-data market. The platform ingests data from ANPR camera systems regardless of manufacturer, alongside cashless payment services and payment machines, and unifies these into a single reporting layer that eliminates vendor lock-in and maximises coverage. Built-in analytics include customer dwell times, new vs repeat customer splits, EV vs non-EV classification, environmental metrics (CO2 volume, vehicle make/model, fuel type), revenue attribution by payment source, permit vs non-permit segmentation, projected penalty charge notice volumes, and automated vehicle-of-interest alerts delivered via email, SMS, or webhooks. The platform supports white-label branding so customers can deploy the analytics portal under their own identity, and operates a live demo environment at demo.dataprism.io.

The company targets three primary customer segments: parking management operators (its core use case), UK local authorities and government bodies (compliance, PCN management, environmental monitoring), and retail and commercial property operators (footfall and dwell-time analytics). The go-to-market is enterprise and demo-driven — a "Book a demonstration" call-to-action on the website, supplemented by direct phone and email ([email protected], +441273 917 730) — consistent with a subscription-based SaaS model with quote-based pricing rather than transparent self-serve tiers. Headquartered at Regent House, Hove Street, Hove BN3 2DW, the company is currently UK-only but flags a global white-label / OEM channel opportunity. The company provides no public disclosure of revenue, headcount, funding, or ownership beyond the Tap2Park Limited parent entity.

Name

DATAPRISM LIMITED

Legal name

Tap2Park Limited

Website

https://dataprism.io

Company type

Private

Founded year

2025

Operating status

Operating

Short description

DataPrism, operated by Tap2Park Limited, is a UK-based real-time analytics platform that aggregates ANPR, payment, and parking machine data into a white-label dashboard for parking operators, local authorities, and commercial property owners.

Ownership category

akta.pro rank

Product category

Parking Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

akta.pro secondary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• ANPR data analytics
• Parking analytics platform
• Real-time location data
• Vehicle data visualisation
• Parking revenue intelligence

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: DataPrism operates as a SaaS platform providing real-time ANPR data analytics. The platform offers demonstration booking and contact-based sales motion suggesting subscription-based pricing for access to the analytics dashboard, reporting tools, and integration services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

DataPrism is a SaaS analytics platform that ingests ANPR camera data, cashless payment data, and payment machine data and transforms it into real-time dashboards and reports for parking operators, local authorities, and commercial property managers. It offers manufacturer-agnostic ANPR integration, live reporting on dwell times, vehicle mix, revenue attribution, environmental metrics, and automated vehicle-of-interest alerts via email, SMS, or webhooks. The platform also supports white-label deployment for enterprise customers.

Product overview

DataPrism is a unified analytics platform offered by Tap2Park Limited that combines ANPR camera data, cashless payment services, and payment machine data into a single real-time reporting system. The platform serves parking operators and location managers by transforming raw vehicle detection and payment data into visual dashboards and reports covering customer dwell times, revenue attribution, vehicle classification (including electric vs non-electric), environmental metrics (CO2, vehicle make/model, fuel type), permit compliance tracking, and penalty charge notice projections. The system supports alerts via email, SMS, and webhooks for vehicles of interest.

Differentiator

Problem solved

Functional benefit

Products and services

• DataPrism Platform Real-time location data visualisation and analytics platform that processes ANPR, cashless payment, and payment machine data into actionable insights on customer dwell times, vehicle mix, revenue, environmental metrics, and security alerts for parking operators, local authorities, and commercial property managers.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Passport Labs: Passport delivers mobile payment, enforcement, and analytics software for parking operators and municipalities. Its combination of payment data, ANPR integration, and operator dashboards closely mirrors DataPrism's offering for parking operators and local authorities.
• INRIX: INRIX operates a major parking data and analytics platform that aggregates occupancy, demand, and pricing data across cities and operators globally. It is the closest direct competitor to DataPrism's analytics layer given its real-time parking intelligence focus and operator/city buyer base.
• ParkHub: ParkHub provides a parking management and analytics platform used by operators and event venues to process payment and access data into operational insights. It is comparable to DataPrism as a software layer turning parking transaction/ANPR data into dashboards and reporting.

Broad incumbents

• TIBA Parking Systems: TIBA offers parking access, revenue control, and analytics hardware/software for operators worldwide. As a broad parking-tech incumbent, it overlaps with DataPrism on operator-facing reporting and access integration.
• SKIDATA: SKIDATA provides access management and parking solutions for garages, airports, and ski resorts globally, including operator dashboards and revenue analytics. Its integrated access-and-analytics stack competes with DataPrism at the larger operator level.
• Flowbird (formerly Parkeon): Flowbird is a long-established provider of parking meters, payment terminals, and back-office software for cities and operators across Europe. It is a broad incumbent in DataPrism's market that bundles payment infrastructure with analytics, making it a natural alternative vendor to displace or complement.
• DESIGNA: DESIGNA supplies parking management systems, access control, and operator back-office software across Europe. As a broad incumbent, it competes with DataPrism on operator dashboards and integrates similar ANPR and payment data sources.

Regional players

• Park+: Park+ provides digital parking and vehicle-data services in India, including ANPR-based access and operator analytics. It is a regional player addressing the same ANPR-driven analytics problem as DataPrism in a different geography.
• JustPark: JustPark is a UK-focused parking marketplace and management platform for drivers, operators, and landowners. It is a regional peer in the same geography as DataPrism with overlapping operator relationships and analytics needs.

Emerging players

• Get My Parking: Get My Parking is a parking-tech platform that digitizes operations and provides operator dashboards and analytics, particularly across emerging markets. It is an emerging peer focused on the software/analytics layer of parking, comparable to DataPrism's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DATAPRISM LIMITED