Tartu Kontsert
- Company typePrivate
- Founded2014
- HeadquartersTartu, Estonia
- Headcount—
- GTM typeB2C
- OfferingServices
Tartu Kontsert firmographics
Firmographics- Name
- Tartu Kontsert
- Legal name
- MTÜ Online Pilet
- Website
- https://onlinepilet.ee
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Ownership category
- akta.pro rank
Tartu Kontsert industry classification
Industry- Product category
- Live Event Ticketing
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industry
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)
Keywords
Where Tartu Kontsert is headquartered
LocationHeadquarters
- HQ city
- Tartu
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Tartu Kontsert business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales Commission: Online ticket sales for concerts and events across Estonia, including major venues in Tartu, Tallinn, Pärnu, Jõhvi, and other cities. Revenue generated from service fees on ticket transactions.
- Gift Card Sales: Sale of gift cards that can be redeemed for concert tickets on the platform, valid for 1 year from purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tartu Rock Fest 2026 - Single Day Ticket |
| One time/ perpetual license | Pay-as-you-go | Tartu Rock Fest 2026 - Two-Day Pass |
| One time/ perpetual license | Pay-as-you-go | Tartu Rock Fest Family Ticket |
| One time/ perpetual license | Pay-as-you-go | Heldur Jõgioja 90 Concert |
| One time/ perpetual license | Pay-as-you-go | Ansambel Regatt Concert |
| One time/ perpetual license | Pay-as-you-go | Frank Sinatra Gala Evening My Way |
| One time/ perpetual license | Pay-as-you-go | ABBA Hits New Year Concert - Mooste |
| One time/ perpetual license | Pay-as-you-go | ABBA Hits New Year Concert - Pärnu |
| One time/ perpetual license | Pay-as-you-go | ABBA Hits New Year Concert - Alexela |
| One time/ perpetual license | Pay-as-you-go | ABBA Hits New Year Concert - Presale Range |
| One time/ perpetual license | Pay-as-you-go | Anne Veski Year-End Concert |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tartu Kontsert product offering
Product offeringCore offering
Tartu Kontsert operates onlinepilet.ee, a WooCommerce-based online ticket sales platform that sells tickets for live concerts and cultural events at venues across Estonia. The platform offers individual concert tickets, family packages, senior discounts, group invoicing, and digital gift cards. Customers browse events, select dates and ticket types, pay via Estonian bank links or bank transfer, and receive tickets by email.
Product overview
Tartu Kontsert operates an online ticket sales platform (Piletikassa) built on WooCommerce/WordPress, enabling customers to purchase tickets for concerts and events across Estonia. The core product is the online ticket box where users select events, dates, venues, and ticket types before completing purchases via bank transfer or payment gateway. The product portfolio includes various event categories: large-scale festivals (Tartu Rock Fest with single-day, two-day, and family ticket options), tribute concerts (Frank Sinatra gala featuring Estonian performers, ABBA New Year's Eve concerts), solo artist performances (Anne Veski, Heldur Jõgioja), and traditional entertainment (Ansambel Regatt dance evenings). An ancillary product is the Kinkekaart (Gift Card) enabling ticket purchases as gifts. The platform serves venues including Tartu Laululava, Alexela Kontserdimaja, Vanemuise Kontserdimaja, and others across Estonia.
Differentiator
Problem solved
Functional benefit
Products and services
- Piletikassa (Online Ticket Box) Self-serve online ticket sales platform (onlinepilet.ee) built on WooCommerce, enabling customers to browse concerts, select events, dates, venues, and ticket types, then complete purchases via Estonian bank links or bank transfer with digital ticket delivery by email.
- Kinkekaart (Gift Card) Digital gift card product with unique codes valid for 1 year from purchase, redeemable on the onlinepilet.ee platform for concert tickets.
- Tartu Rock Fest 2026
Companies that use Tartu Kontsert
Customer profileSegments4 records
Ideal customer profiles4 records
Tartu Kontsert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Tartu Kontsert partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Vanemuise KontserdimajacoreMajor concert venue in Tartu hosting Frank Sinatra gala evenings and ABBA tribute concerts on the platform
- Alexela KontserdimajacoreConcert venue in Tallinn hosting Frank Sinatra gala evenings and New Year ABBA concerts
- Tartu LaululavacoreOpen-air stage venue in Tartu hosting major festivals including Tartu Rock Fest and summer concerts
- Pärnu KontserdimajacoreRegional concert venue in Pärnu hosting ABBA tribute concerts on the platform
- Jõhvi KontserdimajacoreRegional concert venue in Ida-Viru County hosting ABBA tribute concerts
- Mooste FabrikminorFolk venue in Mooste hosting ABBA tribute concerts as part of the New Year's tour
- Laitse GraniitvillaminorEvent venue hosting Anne Veski's year-end concert
- Tallinn Politseiorkester BigbändminorPolice Orchestra Big Band led by Siim Aimla performing with Koit Toome, Marko Matvere and Kalle Sepp at Frank Sinatra gala evenings
- Björn This Way!minorABBA tribute band performing at New Year concerts across Estonian venues
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Tartu Kontsert competitors and assessment
Company assessmentDirect peers
- Piletimaailm: Estonian online ticket marketplace selling concert, theater, and event tickets. Operates as a competitor in the same Estonian primary ticketing segment as Tartu Kontsert.
- Piletilevi: Estonia's leading primary ticketing platform, operating Piletilevi.ee across the Baltics. Directly competes with Tartu Kontsert for the same Estonian concert venues, promoters, and consumer ticket buyers.
- Fienta: Self-service event ticketing platform active in Estonia and Latvia. Competes with Tartu Kontsert for small-to-mid-sized event organizers and offers similar online ticket sales with attendee management features.
Broad incumbents
- Eventim: Major European ticketing and live entertainment group with strong presence in Northern and Central Europe. Indirect competitor through international artist tours routing into Estonian venues.
- Live Nation: World's largest live entertainment company, vertically integrated with Ticketmaster. Indirectly shapes Estonian concert ticketing through international tour routing and promoter partnerships.
- Eventbrite: Global self-service event ticketing platform used by organizers across Estonia. Competes for small-to-mid-sized event listings though lacks deep integration with Estonian bank payment rails.
- Ticketmaster: Global primary ticketing incumbent with operations across Europe. Competes indirectly in Estonia through international tours and promoter partnerships, offering far broader inventory and scale than Tartu Kontsert.
Regional players
- Tiketa: Lithuania's primary ticketing platform for concerts, theater, and cultural events. Regional peer with comparable product offering to Tartu Kontsert but focused on the Lithuanian market.
- Biļešu Paradīze: Leading ticketing platform in Latvia. Comparable primary ticketing model for concerts and live events across the Baltic region, though focused primarily on Latvia rather than Estonia.
Emerging players
- Passbox: Estonian-founded digital ticketing and access-control platform. Competes in the same Estonian market with a more tech-forward mobile-ticket and venue-access offering than Tartu Kontsert's WordPress stack.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tartu Kontsert compliance and trust
Trust signalCompliance1 record
Tartu Kontsert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tartu Kontsert leadership team
Management profileNumber of profiles
Tartu Kontsert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tartu Kontsert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tartu Kontsert
What does Tartu Kontsert do?
Tartu Kontsert operates onlinepilet.ee, a WooCommerce-based online ticket sales platform that sells tickets for live concerts and cultural events at venues across Estonia. The platform offers individual concert tickets, family packages, senior discounts, group invoicing, and digital gift cards. Customers browse events, select dates and ticket types, pay via Estonian bank links or bank transfer, and receive tickets by email.
Is Tartu Kontsert a public or private company?
Tartu Kontsert is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tartu Kontsert founded?
Tartu Kontsert was founded in 2014.
Where is Tartu Kontsert based?
Tartu Kontsert is headquartered in Tartu, Estonia, in the Europe region.
How does Tartu Kontsert make money?
Two revenue lines are on record. Ticket Sales Commission is the primary driver. The others are gift Card Sales.
Who are Tartu Kontsert's main competitors?
Direct peers on record are Piletimaailm, Piletilevi and Fienta. Broad incumbents are Eventim, Live Nation, Eventbrite and Ticketmaster. Regional players are Tiketa and Biļešu Paradīze. Passbox is listed as an emerging player.
Does Tartu Kontsert have an API?
No public API is recorded for Tartu Kontsert.
What industry is Tartu Kontsert in?
Tartu Kontsert's product category is Live Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy). Its NAICS code is 45999 and its SIC code is 7900.