AS Piletilevi Group
AS Piletilevi Group, founded in 1997, is an Estonian online and physical ticketing platform selling tickets for concerts, theater, sports, festivals, and cultural events. Following 2023 acquisitions of GoOut.net and Bilete.ro, it operates across Estonia and Central/Eastern European markets.
- Company typePrivate
- Founded1997
- HeadquartersTallinn, Estonia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What AS Piletilevi Group does
AS Piletilevi Group is an Estonian online ticketing platform founded in 1997 and headquartered in Tallinn, with a workforce of 101–250 employees. The company sells tickets for concerts, theater, sports, festivals, museums, family entertainment, and cultural events across Estonia through both an internet sales portal and a network of physical point-of-sale locations. It serves a two-sided market: individual consumers purchasing tickets directly, and event organizers (venues, theaters, sports clubs, cultural institutions) using a dedicated B2B portal (korraldajale.piletilevi.ee) to manage ticket sales, event administration, and ticket control.
The core product is the Piletilevi platform, an e-commerce ticketing portal with category-based event browsing, online ticket purchasing, and ancillary services including a newsletter with exclusive presales and an optional ticket insurance product distributed through IF. An add-on product, the Piletilevi Kinkepilet (Gift Ticket), is a prepaid gift card available in fixed denominations of 10, 15, 20, 30, 50, and 100 EUR, valid for one year and redeemable across the Piletilevi sales network. A sub-brand called Balticket provides ticket-sales reporting. The company has no mobile app, no public API or SDK, no disclosed AI/ML capabilities, and no patents or trademark registrations referenced in the input.
Piletilevi earns revenue primarily through transaction-based fees on ticket sales, with separate service fees for online and point-of-sale purchases. Following its July 2023 acquisitions of GoOut.net (Czech Republic, 80% stake) and Bilete.ro (Romania), the group operates across Estonia, Czech Republic, Poland, Slovakia, Germany, and Romania, with a stated objective of consolidating its position as a leading ticketing platform in the Baltic and Central European regions. No institutional investors, funding rounds, or revenue figures are disclosed in the source data.
AS Piletilevi Group firmographics
Firmographics- Name
- AS Piletilevi Group
- Legal name
- AS Piletilevi PLG
- Website
- https://piletilevi.ee
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AS Piletilevi Group, founded in 1997, is an Estonian online and physical ticketing platform selling tickets for concerts, theater, sports, festivals, and cultural events. Following 2023 acquisitions of GoOut.net and Bilete.ro, it operates across Estonia and Central/Eastern European markets.
- Ownership category
- akta.pro rank
AS Piletilevi Group industry classification
Industry- Product category
- Online Event Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing & Event Distribution Networks (Affiliates/Partners) (MPAGAJAE)
Keywords
Where AS Piletilevi Group is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
AS Piletilevi Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales Transaction Fees: Commission and service fees earned on ticket sales transactions through the online platform and physical sales points
- Gift Tickets (Kinkepilet): Sale of gift tickets in denominations of 10, 15, 20, 30, 50, and 100 EUR, valid for 1 year from purchase date
- Service Fees: Service fees charged on ticket purchases, with separate fees for internet sales and physical point-of-sale transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift tickets (Kinkepilet) in fixed denominations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
AS Piletilevi Group product offering
Product offeringCore offering
AS Piletilevi Group operates an online ticket selling network providing ticket sales for concerts, theater, sports, festivals, museums, and family entertainment events in Estonia and Central/Eastern Europe. The company distributes tickets through an internet portal and a network of physical point-of-sale terminals, while offering a dedicated B2B platform for event organizers to administer ticket sales and event operations.
Product overview
AS Piletilevi Group operates a ticket distribution ecosystem comprising its core Piletilevi ticketing platform and the acquired GoOut.net ticketing platform. The main Piletilevi platform serves the Estonian market with online ticket sales across multiple event categories including music, theater, sports, festivals, family events, museums, and summer performances. The subsidiary GoOut.net extends coverage to Czech Republic and Central European markets. An ancillary product, the Piletilevi Kinkepilet (Gift Ticket), functions as a prepaid gift card available in fixed denominations and redeemable across the entire Piletilevi sales network.
Differentiator
Problem solved
Functional benefit
Brands
- Balticket: Reporting platform for ticket sales
Products and services
- Piletilevi Online Ticketing Platform
- Piletilevi Kinkepilet (Gift Ticket)
Companies that use AS Piletilevi Group
Customer profileSegments2 records
Ideal customer profiles2 records
AS Piletilevi Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AS Piletilevi Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GoOut.netcorePiletilevi Group acquired 80% stake in GoOut.net, Czech Republic's leading ticketing platform, as part of its Central European expansion strategy. The acquisition expands presence into Poland, Slovakia, and Germany, building on recent acquisitions in Romania.
- GoOut.netcoreAcquisition of 80% stake in GoOut.net to strengthen Piletilevi's presence in Central Europe and increase ticket sales volume and turnover.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AS Piletilevi Group competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Global self-service event ticketing SaaS for organizers. Less directly competing in primary concert ticketing, but a comparable platform business in adjacent event categories, especially music and festivals where Piletilevi operates.
- Ticketmaster (Live Nation Entertainment): Global primary ticketing incumbent that increasingly pushes into European and CEE markets. Comparable by core activity (ticket distribution, service fees) but with vastly deeper artist relationships and global inventory that Piletilevi will encounter as it scales CEE.
- CTS Eventim: Europe's largest ticketing operator and Piletilevi's most relevant incumbent competitor, with presence in many of the same CEE markets (Czech, Poland, Germany) Piletilevi is targeting via GoOut.net. Closest analog by business model - primary ticketing + organizer SaaS - but at vastly greater scale.
Emerging players
- Tixel: Fan-to-fan secure ticket resale and event-discovery platform active in Europe and Australia. Not a direct primary-ticketing competitor but a relevant adjacent/marketplace peer touching the same Piletilevi customer base and event inventory.
Direct peers
- See Tickets: UK-based independent primary ticketing platform serving concerts, theater, festivals, and sports - structurally and operationally similar to Piletilevi at a smaller national scale, with white-label services for organizers and consumer-direct primary sales.
- Skiddle: UK primary ticketing and event-discovery platform focusing on concerts, festivals, and club events - the most direct functional peer to Piletilevi in the indie primary-ticketing category, with similar B2C portal + B2B organizer tools model.
- Fienta: Estonian-founded ticketing platform operating across Estonia, Latvia, and other Baltic markets. Directly comparable in geography and category - same consumer + organizer model - making it Piletilevi's most relevant domestic/Baltic competitor.
- Billetnet (Billetten A/S): Danish primary ticketing platform covering concerts, theater, sports, and family events with online and physical point-of-sale distribution - one of the closest structural analogues to Piletilevi in a comparable-size Northern European country.
Regional players
- Tiketti: Finland's leading primary ticketing platform covering concerts, theater, sports, and festivals via online and physical channels. Highly comparable in product and go-to-market but operating in a different national market with no overlap to Piletilevi's footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
AS Piletilevi Group social profiles
Digital presenceAS Piletilevi Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AS Piletilevi Group leadership team
Management profileNumber of profiles
Profiles2 records
AS Piletilevi Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
AS Piletilevi Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AS Piletilevi Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AS Piletilevi Group
What does AS Piletilevi Group do?
AS Piletilevi Group operates an online ticket selling network providing ticket sales for concerts, theater, sports, festivals, museums, and family entertainment events in Estonia and Central/Eastern Europe. The company distributes tickets through an internet portal and a network of physical point-of-sale terminals, while offering a dedicated B2B platform for event organizers to administer ticket sales and event operations.
Is AS Piletilevi Group a public or private company?
AS Piletilevi Group is a private company. It is classified as corporate owned and is currently operating.
When was AS Piletilevi Group founded?
AS Piletilevi Group was founded in 1997. It employs 101 to 250 people.
Where is AS Piletilevi Group based?
AS Piletilevi Group is headquartered in Tallinn, Estonia, in the Europe region.
How does AS Piletilevi Group make money?
Three revenue lines are on record. Ticket Sales Transaction Fees are the primary driver. The others are gift Tickets (Kinkepilet) and service Fees.
Who are AS Piletilevi Group's main competitors?
Broad incumbents on record are Eventbrite, Ticketmaster (Live Nation Entertainment) and CTS Eventim. Tixel is listed as an emerging player. Direct peers are See Tickets, Skiddle, Fienta and Billetnet (Billetten A/S). Tiketti is listed as a regional player.
Does AS Piletilevi Group have an API?
No public API is recorded for AS Piletilevi Group.
What industry is AS Piletilevi Group in?
AS Piletilevi Group's product category is Online Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its NAICS code is 711320 and its SIC code is 7900.