MEDIA SALES 360 LTD

What MEDIA SALES 360 LTD does

360 Media Sales Limited is a London-based media sales representation agency, founded in 2020, that aggregates advertising inventory for British South Asian audiences across five media types. Its portfolio comprises 6-12 UK linear TV channels (both barbed and non-barbed), more than 250 digital publishers spanning Display, Connected TV, VOD, YouTube and mobile, what it describes as London's most listened-to South Asian radio station, a network of FAST satellite channels distributed via a MuxIP/Eutelsat partnership that reaches 160 million+ homes across Europe, the Middle East and North Africa, and South Asian / Bollywood cinema advertising through its GPM360 sub-brand (digital out-of-home is also offered via the same related entity). The company sells this bundled inventory on a transactional, campaign-by-campaign basis to UK media buying agencies (Mindshare, Spark Foundry, John Aylings) and directly to brand advertisers including McDonald's, British Airways, KFC, Skoda, Morrisons, Currys, Samsung, Barclays, Unilever, Pepsi and Sainsbury's, with a 15-person team based near Tower Bridge.

The business operates with no disclosed external funding and no proprietary technology platform; its core asset is the assembled rights portfolio plus the trusted agency relationships that translate that inventory into media plans. Revenue is generated through media sales commissions and mark-ups on spot advertising and sponsorships, with rates varying by channel, format and campaign scope. Distribution is a direct sales motion led by channel-specific sales directors (AV, Digital) and account directors, supported by an organic social presence on LinkedIn, Instagram, TikTok, X, Facebook and YouTube, a website/blog, and bottom-of-funnel referrals evidenced by named testimonials.

Name

MEDIA SALES 360 LTD

Legal name

360 Media Sales Limited

Website

https://360mediasales.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

360 Media Sales is a London-based media representation agency, founded in 2020, that sells TV, digital, radio, cinema and international satellite advertising inventory on behalf of South Asian-focused channels and publishers to UK media agencies and brand advertisers.

Ownership category

akta.pro rank

Product category

Media Sales Representation

NAICS

Media Representatives (541840), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Broadcast Media Buying (TV & Radio) (BPAFABAA)

akta.pro secondary industries

Paid Social Media Buying (BPAFABAD), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Media sales representation
• Multicultural advertising sales
• TV advertising sales
• Digital advertising sales
• Radio advertising sales

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Media Advertising Sales: The company generates revenue through selling advertising opportunities across its portfolio of TV channels, digital publishers, radio stations, international satellite channels, and cinema. Revenue is derived from spot advertising, sponsorships, and campaign-based placements for brands seeking to reach British South Asian audiences.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

360 Media Sales is a UK media representation agency that sells advertising inventory on behalf of South Asian-focused media owners across television, digital, radio, international satellite, and cinema channels. The company acts as an intermediary selling spot and sponsorship advertising opportunities to media agencies and direct brand advertisers seeking to reach British South Asian audiences. Its portfolio includes 6-12 diverse linear TV channels, over 250 digital publishers, a leading South Asian radio station in London, FAST satellite channels across Europe/Middle East/North Africa, and South Asian cinema advertising.

Product overview

360 Media Sales operates as a specialized media sales company offering an integrated multi-platform advertising portfolio. The core offering spans five main channels: Television (12 diverse linear TV channels), Digital (250+ publisher network across display, CTV, VOD, YouTube, mobile), Radio (London's leading South Asian radio station), International (FAST satellite channels across Europe, Middle East, North Africa via MuxIP partnership with 160M+ home reach), and Cinema (South Asian/Bollywood cinema advertising). Additionally, the related GPM360 platform provides out-of-home advertising opportunities nationwide. All services focus on reaching culturally diverse audiences, particularly British South Asian communities.

Differentiator

Problem solved

Functional benefit

Brands

• GPM360: Out-of-home (OOH) advertising platform offering dynamic advertising opportunities nationwide.

Products and services

• Television Advertising Diverse linear TV channels in the UK offering spot and sponsorship advertising opportunities, allowing brands to connect with British South Asian audiences through targeted placements.
• Digital Advertising Portfolio of over 250 publishers across Display, Connected TV, VOD services, YouTube and mobile devices, enabling brands to reach British South Asian audiences where they spend time online.
• Radio Advertising London's most listened to South Asian radio station, delivering culturally relevant content to the Punjabi community in London, providing brands a direct channel to engage with this demographic.
• International Satellite Channels Network of free to air satellite channels (FAST channels) across Europe, the Middle East and North Africa via partnership with MuxIP on Eutelsats Hotbird 13E satellite, with potential reach of over 160 million homes.
• Cinema Advertising Premium on-screen advertising opportunities in South Asian and Bollywood cinema, enabling brands to reach engaged audiences in a distraction-free premium environment with maximum brand impact.
• GPM360 Out-of-Home Advertising Dynamic out-of-home (OOH) advertising opportunities nationwide, operating as a related entity providing digital OOH inventory across the UK.

Quantifiable outcome

• Dhurandhar: The Revenge achieved £4.4M UK box office and £135.5M global gross, becoming the biggest Hindi-film opening weekend ever in the UK and the 2nd largest Indian film of all-time in UK box office
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MuxIPcoreTechnology or IntegrationPartnership with MuxIP, a global technology leader in the TV industry, to launch FAST (Free Ad-Supported Streaming TV) channels onto Eutelsat's Hotbird 13E satellite. First 8 channels include Sports First, Outdoor Channel, Americas Funniest Videos, Bare Knuckle Fighting Championship, World Poker Tour, Triton Poker, One America Network and Cricket Gold. Potential reach of over 160 million homes.
• Watch ShufflecoreStrategic or Co-development Partner360 Media Sales guided Watch Shuffle's pre-launch strategy, providing advertising opportunities in territories they otherwise wouldn't be able to access. The tailor-made solution helped build scale for Watch Shuffle's launch, with tangible results including web traffic growth from Middle East and North Africa.
• GPM360minorOthersGPM360 is a related entity (referenced in privacy policy contact details as [email protected]) focused on Out-of-Home (OOH) advertising opportunities nationwide. 360 Media Sales directs interested parties to GPM360 for OOH advertising needs.
• AyozatTVminorStrategic or Co-development PartnerAyozatTV founder cited as a partner, with 360 Media Sales described as a proactive company that strives to succeed and works hard on partnerships.
• GTC PunjabicoreChannel Partner/ Reseller/ DistributorPartnership with GTC Punjabi (referenced in Legends League Cricket 2026 coverage) as the exclusive Punjabi broadcaster. 360 Media Sales facilitated content partnerships for cricket coverage with full Punjabi commentary.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Thinkbox: UK marketing body for commercial TV, jointly funded by broadcasters and sales houses. Comparable as an industry-level participant in TV advertising sales, providing market research and trade marketing that supports the broader UK TV advertising ecosystem in which 360 operates.
• GroupM UK: WPP's media investment arm housing agencies including Mindshare, one of 360 Media Sales' named agency customers. Comparable as a counterpart in the media buying ecosystem — GroupM buys on the advertiser side while 360 sells on the publisher side, making them a critical channel partner rather than a competitor.

Broad incumbents

• ITV Commercial: Sales arm of ITV, the UK's largest commercial free-to-air broadcaster. Comparable as a multi-channel UK TV media sales house selling to agencies and brand advertisers, though operating across mainstream mass-market audiences rather than ethnic niches.
• Channel 4 Sales: Commercial sales function of Channel 4, the UK public service broadcaster. Comparable B2B media sales operation targeting agencies and advertisers across linear and digital channels, but with a mass-market remit rather than a South Asian specialisation.

Direct peers

• Global Media & Entertainment: The UK's largest commercial radio group and digital audio sales house (owner of Heart, Capital, LBC, Classic FM, Smooth, and DAX digital audio). Directly comparable as a multi-platform radio-plus-digital media sales business selling to agencies and brands, though at much larger scale and with mainstream rather than South Asian audiences.
• Sky Media: The in-house commercial sales arm of Sky, the UK's largest pay-TV broadcaster. Directly comparable as a UK TV advertising sales house with multi-channel inventory, but at vastly greater scale and broader audience remit than 360's South Asian-focused portfolio.
• B4U Network: A South Asian-focused broadcaster operating TV channels globally including in the UK. Directly comparable as a content owner in the same niche that 360 Media Sales serves, and a potential competitor for South Asian ad budgets as well as a possible inventory supplier.
• Zee Entertainment (Zee UK): Subsidiary of Zee Entertainment Enterprises, one of the largest South Asian media conglomerates, with UK-licensed TV channels. Comparable as a South Asian broadcaster competing for the same UK advertiser spend and a possible inventory partner for 360.

Emerging players

• Channel Factory: A multicultural and CTV-focused advertising technology and media buying platform. Comparable as a specialist player focused on multicultural audiences across digital and connected-TV channels, intersecting with 360's South Asian digital proposition.
• Multiplier: An independent media agency specialising in multicultural and diverse audience advertising in the UK and US. Comparable as a specialist intermediary between multicultural advertisers and media owners, operating in adjacent multicultural segments to 360's South Asian focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/360mediasales
• YouTubeyoutube.com/@360MediaSales
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/360mediasales
• Instagraminstagram.com/360mediasales
• TikToktiktok.com/@360mediasales

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIA SALES 360 LTD