PETZEN LTD
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
PETZEN LTD firmographics
Firmographics- Name
- PETZEN LTD
- Legal name
- Petzen
- Website
- https://petzen.care
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Ownership category
- akta.pro rank
PETZEN LTD industry classification
Industry- Product category
- Pet Care Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Overnight In-Home Pet Sitting (Client’s Home) (HSANAEAB)
- akta.pro secondary industries
- Drop-In Visits (Feeding, Water, Litter, Potty Breaks) (HSANAEAA), Puppy Care In-Home Sitting (Potty Training Support) (HSANAEAK), House Sitting + Pet Care Bundles (Mail, Plants, Security Checks) (HSANAEAI), Live-In In-Home Pet Sitting (24/7 Presence) (HSANAEAC)
Keywords
Where PETZEN LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PETZEN LTD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Pet Care Services: Petzen generates revenue through one-time service fees for pet sitting, dog walking, home visits, puppy visits, overnight stays, and 24-hour house sitting. The company charges per visit or per day rates, with package discounts available for bulk walk purchases (10-walk bundles). Long-stay discounts apply for extended bookings of 7+ days or 30+ days. Additional fees apply for extra pets, key collection/return, same-day bookings, and bank/holiday periods at 2x standard rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dog Walking - Solo walks with optional grouping |
| Unit Pricing | Pay-as-you-go | Puppy Visits - Specialized care for puppies |
| Unit Pricing | Pay-as-you-go | Home Visits for Cats & Small Pets |
| Unit Pricing | Pay-as-you-go | Overnight & House Sitting |
| Unit Pricing | Pay-as-you-go | Additional Fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
PETZEN LTD product offering
Product offeringCore offering
Petzen provides in-home pet care services including dog walking, pet sitting, home visits for cats and small pets, puppy visits, and overnight/24-hour house sitting across North West London (Finchley, Hampstead, Golders Green, Hendon). Services are booked through a self-serve online form and delivered by local DBS-checked, fully insured pet sitters who visit the customer's home, with free meet-and-greets and photo updates included as standard.
Product overview
Petzen is a pet care service platform offering a unified service portfolio centered around in-home pet care for families in North West London. The core offering consists of four integrated service lines: Dog Walking (solo walks with optional grouping), Home Visits for cats and small pets, Puppy Visits, and Overnight/House Sitting services. Additional fee-based add-ons include extra pet charges, key collection/return, same-day booking surcharges, and holiday rate multipliers. Services are booked through a three-step online booking flow with email-based account access via secure magic links, and include free meet-and-greets, photo updates, and full insurance coverage (PBI) as standard inclusions.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Walking Solo dog walking service for pet owners in North West London, available in 30-minute (£17) and 60-minute (£24) sessions, with optional grouping for clients in the same area. Includes 10-walk bulk packages at a discount.
- Home Visits (Cats and Small Pets) In-home visits for cats and small pets including feeding, litter/clean-up, playtime, and companionship, with photo updates after each visit. Available in 30-minute (£17) and 60-minute (£24) sessions.
- Puppy Visits Dedicated visits for puppies providing care and socialization for young dogs. Available in 30-minute (£18) and 60-minute (£26) sessions.
- Overnight and House Sitting Premium in-home overnight care at £70/night and 24-hour house sitting at £100/day, with discounted long-stay rates of £90/day for 7+ days and £75/day for 30+ days.
Companies that use PETZEN LTD
Customer profileSegments1 record
Ideal customer profiles1 record
PETZEN LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PETZEN LTD partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
PETZEN LTD competitors and assessment
Company assessmentDirect peers
- DogBuddy: European dog walking and pet care platform with UK users. Direct competitor in dog walking and home-visit services, now part of the broader Rover group.
- Rover: Global pet sitting and dog walking marketplace with a large UK active-sitter network. Competes directly with Petzen for dog walking and house sitting bookings in London.
- Tailster: UK-based dog walking, pet sitting and home-visit marketplace operating across London. Closest direct competitor to Petzen's in-home pet care service model in the same city.
- PetPals Pet Care Services: UK franchise offering dog walking, pet sitting and small-animal home visits nationally with local franchisees. Direct competitor to Petzen's in-home service portfolio in London.
- TrustedHousesitters: UK-founded house sitting and pet care platform matching homeowners with sitters for overnight stays. Directly competes with Petzen's overnight and 24-hour house sitting services.
- Cat in a Flat: UK-focused cat sitting platform offering home visits and overnight care. Direct competitor to the cat and small-pet home-visit portion of Petzen's book of services.
- BorrowMyDoggy: UK-based dog walking and pet care community platform. Direct competitor to Petzen for dog walking and pet companionship bookings in the same catchment.
- Gudog: European dog walking and pet sitting platform with active UK operations. Competes directly with Petzen in dog walking services across London.
Broad incumbents
- Pets at Home: UK's largest pet retailer, operating grooming salons and ancillary pet services nationally. Broader incumbent with overlapping customer base but focused on retail rather than in-home pet care.
- Bark.com: Large UK services marketplace listing pet care alongside many other categories. Adjacent competitor connecting pet owners with local providers across London.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
PETZEN LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
PETZEN LTD leadership team
Management profileNumber of profiles
PETZEN LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PETZEN LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PETZEN LTD
What does PETZEN LTD do?
Petzen provides in-home pet care services including dog walking, pet sitting, home visits for cats and small pets, puppy visits, and overnight/24-hour house sitting across North West London (Finchley, Hampstead, Golders Green, Hendon). Services are booked through a self-serve online form and delivered by local DBS-checked, fully insured pet sitters who visit the customer's home, with free meet-and-greets and photo updates included as standard.
Is PETZEN LTD a public or private company?
PETZEN LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PETZEN LTD founded?
PETZEN LTD was founded in 2022.
Where is PETZEN LTD based?
PETZEN LTD is headquartered in London, United Kingdom, in the Europe region.
How does PETZEN LTD make money?
One revenue line is on record: pet Care Services.
Who are PETZEN LTD's main competitors?
Direct peers on record are DogBuddy, Rover, Tailster, PetPals Pet Care Services, TrustedHousesitters, Cat in a Flat, BorrowMyDoggy and Gudog. Broad incumbents are Pets at Home and Bark.com.
Does PETZEN LTD have an API?
No public API is recorded for PETZEN LTD.
What industry is PETZEN LTD in?
PETZEN LTD's product category is Pet Care Services. Its primary akta.pro industry code is HSANAEAB, Overnight In-Home Pet Sitting (Client’s Home), with a secondary code of HSANAEAA, Drop-In Visits (Feeding, Water, Litter, Potty Breaks). Its NAICS code is 81291.