What GREEN HOME GUIDE LTD does

Green Home Guide Ltd is a privately held UK company, founded in 2025 and headquartered in Woking, that has built a digital property energy-modelling tool targeting UK homeowners in England and Wales. The product generates a digital twin of a dwelling, evaluates more than 1,000 potential upgrade combinations, and recommends a path to improved energy performance, partially aligned with the industry-standard RdSAP methodology. The company is led by two co-founders, Dan from the energy sector and James from the marketing and UX background, reflecting a hybrid of domain expertise and product-led design.

The business operates three revenue streams: one-time consumer report purchases, installer referral commissions derived from matching homeowners with accredited retrofit trades, and a portfolio tier for landlords or multi-property owners requiring aggregated analysis. Geographic coverage is currently limited to England and Wales, with a stated roadmap to expand into Scotland and Northern Ireland. The platform is positioned as independent and unbiased, in contrast to installer-led advisory services that bundle advice with execution.

At this stage, the company is very early: only two co-founders are disclosed, no external funding has been announced, and there is no published revenue or customer count. The product competes with traditional Energy Performance Certificate (EPC) assessors and with incumbent software vendors serving the retrofit advisory market, but differentiates through an interactive, commission-funded digital experience rather than on-site surveying.

Name

GREEN HOME GUIDE LTD

Legal name

Green Home Guide Ltd

Website

https://greenhomeguide.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Green Home Guide Ltd is a UK digital platform that builds property energy models and recommends retrofit upgrades for homeowners in England and Wales, monetising through one-time reports, installer commissions, and portfolio services.

Ownership category

akta.pro rank

Product category

Property Energy Modelling Software

NAICS

Services to Buildings and Dwellings (5617)

akta.pro primary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

akta.pro secondary industry

Permitting, Siting & Environmental Impact (EIA/NEPA) Advisory (EUAMANAB)

Keywords

• Home energy modelling
• Property retrofit reports
• EPC improvement analysis
• Landlord compliance tools
• Digital twin property data

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Digital Report Sales: Customers pay for personalised Green Home Guide reports containing tailored home energy improvement recommendations, financial returns, and carbon impact analysis. The service is positioned as cheaper than traditional EPC and PAS 2035 retrofit assessments.
2. Installer Introduction Commissions: When customers opt in to be matched with installers, Green Home Guide receives a fee or commission for facilitating these introductions. Customers are under no obligation to engage with introduced installers.
3. Portfolio Services: Bespoke services for property portfolio managers including bundled Green Home Guides and portfolio-level insights to help identify economies of scale when working with installers.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Green Home Guide provides a self-serve digital platform that uses a property address to build an online "digital twin" of a UK home, then analyses over 1,000 combinations of energy improvement measures (insulation, glazing, solar) using a proprietary modelling tool aligned with the RdSAP assessment methodology. Customers receive a personalised report containing tailored retrofit recommendations, financial returns, energy bill savings, EPC rating impact, and carbon footprint reduction. The service is sold directly to homeowners and landlords as a paid digital report, with optional installer introductions and bespoke portfolio services for landlords managing multiple properties.

Product overview

GREEN HOME GUIDE LTD offers a single unified digital platform called Green Home Guide that generates personalized home energy improvement reports. The product is a digital tool that analyzes properties using address data, goals, and budget constraints to compare thousands of upgrade combinations and deliver tailored recommendations for energy efficiency improvements, including financial returns, energy savings, and carbon footprint reduction. The primary deliverable is a personalized property upgrade plan/report provided to users after they complete a short form.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Home Guide Personalised Retrofit Report A self-serve digital report built around a property address that uses a proprietary digital-twin energy model (aligned with RdSAP methodology) to evaluate over 1,000 upgrade combinations and deliver personalised retrofit recommendations, financial return analysis, energy bill savings, EPC impact, and carbon reduction estimates. Sold directly to UK homeowners and landlords in England and Wales.
• Landlord Portfolio Energy Service Bespoke service bundling multiple Green Home Guide reports with portfolio-level insights, intended to help landlords and portfolio managers identify economies of scale when commissioning installer work across multiple rental properties ahead of MEES / EPC Band C compliance deadlines.

Quantifiable outcome

• Cost savings compared to traditional inspections - saves hundreds of pounds as a first step before committing to formal assessments
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Third-Party InstallersminorChannel Partner/ Reseller/ DistributorWhere customers opt in, Green Home Guide automatically matches them with suitable third-party installers based on property type, location, budget range, and recommended measures. Installers contact customers for quotes. Green Home Guide receives a fee or commission for these introductions. Installers act as independent data controllers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Whole Home Energy: UK retrofit advisory and multi-trade installation provider focused on whole-home energy upgrades. Overlaps with Green Home Guide on consumer-facing retrofit planning, though also executes the physical installation work.
• GreenMatch: UK advisory and comparison service covering green home improvements, solar, heat pumps and energy switching. Operates in the same digital advisory lane as Green Home Guide, monetising consumer leads into service providers and installers.
• Evergreen Money: UK consumer-finance provider for home energy improvements, advising homeowners on qualifying measures and connecting them with installers. Directly comparable as a green-home upgrade advisory and channel-matching business in the UK.
• Boiler Guide: UK consumer-facing platform for boiler (and related home heating) replacement, capturing demand via content/SEO and monetising through installer introductions. Closely comparable to Green Home Guide's affiliate-led model for home energy upgrades in the same UK homeowner/landlord market.

Broad incumbents

• Carbon Trust: UK-anchored advisory organisation offering energy efficiency consulting, retrofit programmes, and certification. Broad incumbent in energy efficiency advisory; comparable as a trusted advisory voice but for business/government clients rather than direct consumer reports.
• British Gas: Largest UK domestic energy supplier and installer of heating/insulation products via British Gas Services. Broad incumbent across home energy upgrades that competes for the same landlord compliance and homeowner upgrade spend, but as part of a much wider portfolio.
• Energy Saving Trust: UK non-governmental organisation providing independent home energy efficiency advice, retrofit guidance, and consumer-facing tools. Directly comparable as a free, government-aligned impartial advice brand — a potential substitute or future partner for Green Home Guide.
• Octopus Energy: One of the UK's largest energy retailers with a vertically integrated push into home electrification, heat pumps, solar, and EV. Broad incumbent across the green-home improvement category; overlaps with Green Home Guide's homeowner/landlord base and EPC-improvement demand.

Emerging players

• Hometree: UK home energy services company offering boiler care plans, home cover, and connected energy services. Comparable as a UK-focused home energy service brand, though monetising through subscription-style service contracts rather than one-time reports.
• Heat Geek: UK heat pump education and consumer advisory community, focused on low-carbon heating retrofits. Comparable as a content-led advisory entrant in residential energy upgrades with strong credibility among UK heat pump early adopters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Green-Home-Guide/61579222691685
• Instagraminstagram.com/greenhomeguideuk
• TikToktiktok.com/@greenhomeguideuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREEN HOME GUIDE LTD