Sviby

Name

Sviby

Legal name

Sviby OÜ

Website

https://sviby.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Event Ticketing Marketplace

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

akta.pro secondary industry

Ticketing & Event Distribution Networks (Affiliates/Partners) (MPAGAJAE)

Keywords

• Event ticketing platform
• Online ticket marketplace
• Museum membership card
• Festival ticket sales
• Theater ticketing

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees / Ticket Sales Commission: Sviby charges a transaction fee included in the ticket selling price. The platform sells tickets on behalf of event organizers, with ticket prices displayed inclusive of transaction fees and potential venue service fees.
2. Venue Service Fees: Depending on the event venue, additional venue service fees may be included in the ticket price alongside the base transaction fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sviby operates an online event ticketing marketplace that mediates ticket sales between event organizers (theaters, music venues, festivals, sports events, museums, cultural institutions) and individual consumers across Estonia. Tickets are delivered as digital PDFs with QR codes or via the Sviby mobile app. The platform also serves as the exclusive sales channel for the Muuseumikaart (Museum Card), an annual unified pass providing unlimited access to 120+ Estonian museums and 500+ exhibitions, and supports gift card purchases.

Product overview

Sviby is an event ticket sales platform operated by Sviby OÜ, functioning as a marketplace where event organizers list events and sell tickets to customers. The platform consists of the core Sviby ticket sales platform (website and mobile application) for purchasing tickets to various events including concerts, theater, festivals, sports, exhibitions, and cinema. The Sviby for Organisers platform enables event organizers to manage their own ticket sales. Supporting products include the Muuseumikaart (Museum Card), a unified annual pass for unlimited visits to 120+ museums across Estonia, and gift cards. Sviby also maintains a physical sales network for in-person ticket distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Sviby Ticket Sales Platform Event ticket sales platform available at sviby.com in Estonian, English, and Finnish that enables event organizers to list events and sell tickets while enabling individual consumers to browse, discover, and purchase tickets for concerts, theater performances, festivals, sports events, exhibitions, film screenings, and family events. Tickets are delivered instantly as digital PDFs to the buyer's email with QR codes, or presented via the mobile app.
• Sviby Mobile Application Mobile app available on iOS App Store and Google Play for purchasing tickets, managing purchased tickets, presenting tickets at event venues, and synchronizing multiple email addresses to display all purchased tickets in one place.
• Sviby for Organisers White-label organizer-facing platform (getsviby.com) that enables event organizers to manage their ticket sales, access sales analytics, distribute event information, and reach Estonian consumers through Sviby's marketplace.
• Sviby Sales Network (Physical Sales Points) Network of physical sales points (Müügipunktid) across Estonia that enables consumers to purchase tickets in person in addition to online channels.
• Muuseumikaart (Museum Card) Annual museum pass priced at 75.00 € (new purchase) providing the holder with unlimited visits to over 120 Estonian museums and 500 exhibitions over one year. The card is personal and must be registered to the holder's name and personal identification code. Sold exclusively through Sviby's ticketing platform on behalf of Sihtasutus Muuseumikaart.
• Muuseumikaart Extension Renewal/extension service for existing Muuseumikaart holders to extend their annual museum access for another year at a reduced price of 69.00 € (compared to 75.00 € for new purchase).
• Gift Cards (Kinkekaart) Digital gift cards (kinkekaart) that can be purchased and given to others for ticket purchases on the Sviby platform. The Sviby x Piletikeskus gift card allows recipients to choose their own experience, with the card later registrable to the recipient's name.

Quantifiable outcome

• 120+ Estonian museums and 500+ exhibitions accessible via the Muuseumikaart through Sviby

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Montonio Finance OÜcoreTechnology or IntegrationMontonio Finance OÜ is the authorized payment processor for Sviby, handling the financial transaction processing for all ticket purchases made through the platform.
• Muuseumikaart (Sihtasutus Muuseumikaart)coreStrategic or Co-development PartnerMuuseumikaart (registry code 90015838) is a foundation that creates and sells the Muuseumikaart (Museum Card) through Sviby's platform, providing unlimited access to 120+ Estonian museums. Sviby acts as the exclusive ticketing channel for this product.
• SwedbankminorGTM or Marketing PartnerSwedbank is listed as a sponsor/partner of Onkofest 2026, a community event sold through Sviby's platform.
• TervisekassaminorGTM or Marketing PartnerTervisekassa (Estonian Health Insurance Fund) is listed as a partner/sponsor of Onkofest 2026.
• RocheminorGTM or Marketing PartnerRoche is listed as a partner/sponsor of Onkofest 2026.
• SKO MotorsminorGTM or Marketing PartnerSKO Motors is listed as a partner/sponsor of Onkofest 2026.
• AstraZenecaminorGTM or Marketing PartnerAstraZeneca is listed as a partner/sponsor of Onkofest 2026, a cancer community event.
• NovartisminorGTM or Marketing PartnerNovartis is listed as a partner/sponsor of Onkofest 2026.
• MSDminorGTM or Marketing PartnerMSD is listed as a partner/sponsor of Onkofest 2026.
• SelverminorGTM or Marketing PartnerSelver supermarket chain is listed as a partner/sponsor of Onkofest 2026.
• PremiaminorGTM or Marketing PartnerPremia is listed as a partner/sponsor of Onkofest 2026.
• Põhja-Eesti RegionaalhaiglaminorGTM or Marketing PartnerPõhja-Eesti Regionaalhaigla (North Estonia Medical Centre) is listed as a partner of Onkofest 2026.
• Eesti Töötukassa (Estonian Unemployment Insurance Fund)minorGTM or Marketing PartnerEesti Töötukassa is listed as a partner/sponsor of Onkofest 2026.
• DelfiminorGTM or Marketing PartnerDelfi (Estonian media company) is listed as a partner of Onkofest 2026.
• Lepanina HotellminorGTM or Marketing PartnerLepanina Hotell in Kabli serves as the venue partner for Onkofest 2026, hosting the 3-day event.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Fienta: Self-service ticketing platform operating across the Baltic states (Estonia, Latvia, Lithuania). Fienta targets a similar SMB/event-organizer segment with a comparable PLG onboarding model and multi-language interface, making it a direct cross-border peer.
• Tickster: Nordic ticketing platform serving event organizers and consumers across Sweden, Norway, and Denmark. Comparable as a regional PLG ticketing marketplace with a focus on live entertainment and consumer-facing discovery, serving as a model for Sviby's potential Nordic expansion.
• Piletilevi: Estonia's other primary event ticketing platform, also serving theaters, concerts, and festivals across Estonia. Piletilevi is the closest direct competitor to Sviby, sharing the same local language, payment-rail integration needs, and institutional-organizer customer base.

Regional players

• Lippupiste: Finland's leading ticketing service (Lippu.fi brand) for concerts, theater, sports, and cultural events. Highly comparable product and business model — multi-category ticketing marketplace with bank-link integrations — but serving the Finnish market that Sviby is just beginning to access.
• Billetto: Nordic-rooted self-service ticketing platform active in Sweden, Denmark, Norway, Finland, and the UK. Comparable horizontal ticketing model targeting SMB organizers and consumers, with similar Scandinavian adjacency to Sviby's geographic reach.

Broad incumbents

• See Tickets: Pan-European ticketing provider for festivals, concerts, theater, and live events. Operates as a broad incumbent in the same horizontal live-events ticketing space, with pan-European payment and language coverage analogous to what Sviby aims to build for the Baltic/Nordic region.
• Ticketmaster: World's largest ticketing marketplace with vertically integrated venue relationships and large enterprise-organizer partnerships. While not deeply localized in Estonia, its scale, brand, and aggregator strategy make it a structural threat to small-market incumbents like Sviby.
• Eventbrite: Global self-service ticketing and event-marketing platform serving organizers in 170+ countries. Operates as a broad incumbent in the same horizontal PLG ticketing category Sviby serves, with significantly larger scale, marketing reach, and organizer base.

Emerging players

• Dice: Mobile-first ticketing and event-discovery platform focused on live music. While geographically focused on the UK/US/EU, its emphasis on discovery, mobile UX, and curated event feeds is directly comparable to Sviby's mobile-app and discovery-led approach.

Others

• Montonio Finance: Authorized payment processor for Sviby, providing bank-link and checkout infrastructure for Estonian and Baltic merchants. While not a competitor, Montonio is a critical enabling partner whose platform capabilities directly shape Sviby's payment-funnel economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sviby
• LinkedInlinkedin.com/company/sviby

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sviby