Piletikeskus

What Piletikeskus does

Piletikeskus is the consumer-facing ticketing brand of Sviby OÜ, an Estonian private limited company headquartered in Tartu. It operates a web-based marketplace that mediates ticket purchase agreements between event organizers and end-buyers for cultural, entertainment, and sports events across Estonia, with a tri-lingual interface in Estonian, English, and Finnish. The platform aggregates the catalogs of major Estonian performing-arts institutions — Endla Teater, Rahvusteater Vanemuine, Teater TEMUFI, Vaba Lava, Teater R.A.A.A.M., ERSO, EMTA, and Jazzkaar — alongside festivals, sports, cinema, and family events, and supports both a self-serve website and a physical sales-points network.

The product surface consists of the core Piletikeskus web platform, the Sviby mobile app for iOS and Android (supporting multiple email-linked accounts in a single wallet), the Sviby Creator organizer dashboard (creator.sviby.com), curated event collections, and digital gift cards. Technical implementation is a PHP-based web stack with PHPSESSID session cookies, Google Analytics and Facebook Pixel tracking, and a multi-bank payment routing layer processed through Montonio Finance OÜ covering SEB, Swedbank, LHV, Luminor, and Coop. Tickets are delivered electronically as PDF documents via email immediately after purchase.

Monetization is built on per-transaction fees on ticket sales (the selling price bundles ticket cost, transaction fee, and venue service fee), supplemented by gift-card sales. The platform serves two primary segments: individual event attendees purchasing tickets for cultural and entertainment events, and event organizers (theatres, concert venues, festivals, sports organizations, cultural institutions) that use the platform as their primary ticketing infrastructure. The company is privately held, has approximately 5 employees, and has not disclosed any external funding or M&A activity.

Name

Piletikeskus

Legal name

Sviby OÜ

Website

https://piletikeskus.ee

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Piletikeskus (Sviby OÜ) is an Estonian event-ticketing marketplace connecting theatres, concert venues, festivals, and sports organizers with consumers via a tri-lingual web platform, mobile app, and physical sales-points network, monetizing through per-transaction fees and gift cards.

Ownership category

akta.pro rank

Product category

Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

akta.pro secondary industries

Ticketing & Event Distribution Networks (Affiliates/Partners) (MPAGAJAE), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Online ticket sales
• Event ticketing platform
• Cultural events marketplace
• Digital ticket distribution
• Event management platform

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales Commission: Piletikeskus earns transaction fees on ticket sales. The selling price includes the ticket cost, transaction fee, and may include venue service fees depending on the event location.
2. Gift Cards: Sale of gift cards (Sviby Gift Card, organizer-specific gift cards) that can be redeemed for event tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Piletikeskus is an online event ticketing marketplace that mediates ticket purchase agreements between Estonian event organizers and consumers. The platform enables browsing and purchasing of tickets for theater, music, festivals, comedy, exhibitions, sports, cinema, and family events, with digital PDF ticket delivery sent to the buyer's email and a complementary mobile app (Sviby) for ticket management. It operates as the consumer-facing storefront of Sviby OÜ alongside an organizer-facing dashboard (Sviby Creator) and a physical sales point network.

Product overview

Piletikeskus is a ticket sales middleware platform operated by Sviby OÜ that connects event organizers with customers for ticket purchases. The platform comprises the core Piletikeskus web platform for ticket sales, the Sviby mobile app for ticket holders, and the Sviby Creator platform for organizers. Additional offerings include gift cards for specific events and curated collections of events from partnered theaters and cultural institutions. The platform supports multi-language interfaces in Estonian, English, and Finnish, and integrates with multiple Estonian banks for payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Piletikeskus Online Ticket Marketplace A web-based ticket sales marketplace that mediates ticket purchase agreements between Estonian event organizers and consumers across categories including theater, music, festivals, comedy, exhibitions, sport, cinema, and family events. Supports discount codes, bank-link payments, and multi-language UI (Estonian, English, Finnish).
• Sviby Mobile App

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Endla TeatercoreChannel Partner/ Reseller/ DistributorEndla Teater is a theater in Pärnu, Estonia (Registry code: 90010769) that uses Piletikeskus as their primary ticketing platform. They sell tickets for their productions including 'M & M ehk Kosjakased', 'Heinapalavik', and various other plays.
• Rahvusteater VanemuinecoreChannel Partner/ Reseller/ DistributorVanemuine is a theater in Tartu, Estonia (Registry code: 90011065) that sells tickets for their performances including ballets, dramas, and concerts through Piletikeskus.
• Teater TEMUFIcoreChannel Partner/ Reseller/ DistributorTEMUFI is a theater company based in Viljandi, Estonia (Registry code: 80400943) that sells tickets for their productions including 'Mr Greeni Külaline' through Piletikeskus.
• JazzkaarminorChannel Partner/ Reseller/ DistributorJazzkaar is an Estonian jazz music organization that sells gift cards and event tickets through the Piletikeskus platform.
• Montonio Finance OÜcoreTechnology or IntegrationMontonio Finance OÜ is the authorized payment processor used by Piletikeskus for processing customer payments.
• SEB, Swedbank, LHV, Luminor, Coop BankscoreChannel Partner/ Reseller/ DistributorEstonian banks providing payment links for ticket purchases. Customers can pay using their bank's online banking interface.

Scale indicators1 record

Recent moves6 records

Expansion highlights8 records

Emerging players

• Dice: Mobile-first ticketing platform focused on live music and events. Comparable on transaction-fee model and consumer-facing app experience; overlaps with Piletikeskus primarily in the music and festival verticals.
• Humanitix: Ticketing platform with a social mission angle (donating booking fees to charity). Comparable self-serve marketplace model and organizer dashboard, and competes for the same category of cultural and community event organizers.
• TodayTix: Mobile-first ticketing app for theater and cultural events. Comparable on theater-vertical focus and mobile-app-led consumer experience, though operating at larger scale and primarily in English-speaking markets.
• Fever: Experiences and events marketplace offering ticketing for cultural and entertainment experiences. Comparable marketplace model and event-discovery UX, though Fever typically curates experiences rather than aggregating existing organizer inventory.

Regional players

• Biletyna.pl: Polish online ticketing platform for cultural and entertainment events. Comparable business model and category mix, but operates in a different geography (Poland) — a useful analog for Piletikeskus's potential Baltic-region expansion trajectory.

Broad incumbents

• Eventbrite: Global self-serve ticketing and event marketplace. Directly comparable to Piletikeskus on marketplace model and target customer (organizers selling tickets to consumers), but operates at much larger scale and across many geographies, including Europe.
• Ticketmaster: Dominant global ticketing platform for concerts, theater and sports. Highly comparable business model (transaction fees, organizer partnerships, digital ticket delivery) and serves as the largest incumbent Piletikeskus could face if it expands beyond Estonia.

Direct peers

• Fienta: Baltic-focused online ticketing platform operating in Estonia, Latvia and Lithuania. Closest direct peer: same region, same marketplace model, same target customers (Estonian organizers and attendees), and an active competitor for the same core partnerships.
• See Tickets: European ticketing platform serving festivals, concerts and cultural events. Comparable on self-serve marketplace model, organizer tooling, and event-categories mix (music, theater, festivals).
• Piletilevi (Lippu): Estonian and Baltic ticketing platform that has historically been a leading incumbent in the region. Direct competitor for the same organizer relationships and consumer audience as Piletikeskus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/piletikeskus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piletikeskus