Pure Pods Ltd.

What Pure Pods Ltd. does

Pure Pods Ltd. (trading as PurePods) is a New Zealand-based hospitality company that designs, builds, and operates a network of 16 off-grid glass eco-cabins across the country's North Island, South Island, and Stewart Island. Founded by Southland-born inventor Grant Ryan, with operational leadership under CEO Aaron Myall, the company targets primarily couples seeking private, two-person luxury stays in remote, ecologically significant sites including working farms, QEII covenants, conservation reserves, and eco-sanctuaries. Each cabin is fully glazed with floor-to-ceiling glass walls and a glass roof, enabling total immersion in nature, and operates off-grid using solar power, rainwater harvesting, and a patented biological wastewater filtration system that returns cleaned water to surrounding native vegetation.

The core technology stack pairs the proprietary off-grid cabin and filtration system with the Newbook cloud booking platform, supporting direct real-time reservations, gift voucher sales, and add-on purchases. Revenue is generated predominantly through nightly accommodation bookings priced at NZD 395–550+ per pod, with material ancillary streams from pre-ordered regionally-sourced food hampers, guided farm tours (NZD 99 per couple), e-bike hire (NZD 80–115), and bundled "PurePod Plus" partner experiences with EcoZip, Auckland SkyDive, and Greystone Winery. Distribution is exclusively direct-to-consumer via the purepods.com website (with implicit presence on third-party OTAs), supplemented by content/SEO marketing, an email newsletter, a $100/$100 refer-a-friend program, and earned media coverage. Customer segments span couples on romantic or special-occasion getaways (primary), nature and wildlife enthusiasts (some pods feature Bortle Class 1 dark-sky locations and kiwi-friendly red lighting on Stewart Island), adventure travelers, and both international and domestic New Zealand tourists seeking the "100% Pure New Zealand" experience.

Name

Pure Pods Ltd.

Legal name

PurePods

Website

https://purepods.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Pods Ltd. (PurePods) designs and operates 16 off-grid, all-glass luxury eco-cabins across New Zealand, offering private two-person stays for couples, international tourists, and nature and adventure travelers via direct-to-consumer bookings from NZD 395–550+ per night.

Ownership category

akta.pro rank

Product category

Eco-Tourism Accommodation

NAICS

All Other Traveler Accommodation (721199), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC)

akta.pro secondary industries

Eco-Lodges (Low-Impact, Nature-Integrated Lodging) (THAAAHAA), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Eco-tourism accommodation
• Glamping retreats
• Off-grid lodging
• Luxury nature cabins
• Boutique hospitality

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Accommodation Bookings: Core revenue from nightly stays in glass eco-cabins across 16 locations in New Zealand. Guests book directly via the website, selecting location, dates, and number of guests. Pricing varies by location and season, ranging from approximately $395 to $550+ per night. Booking is facilitated through the Newbook cloud platform.
2. Food Hampers: Pre-orderable dinner and breakfast hampers sourced from local producers in each region. Hampers are delivered to the PurePod prior to guest arrival and can be selected during the online booking process or added later. Dietary requirements can be accommodated.
3. Activity Add-Ons: Additional paid experiences including farm tours ($99), electric mountain bike hire ($80-$115), e-bike hire at various locations, and adventure packages through partners such as EcoZip.
4. Gift Vouchers: Gift vouchers valid for 3 years from purchase, sold as PDF vouchers via the website. Recipients can redeem against any PurePod location and date.
5. PurePod Plus Packages: Bundled packages combining accommodation with partner experiences such as ziplining, skydiving, and winery long lunches, offered through the PurePod Plus program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PurePods designs and operates off-grid glass eco-cabins across 16 locations in New Zealand, offering immersive overnight accommodation in fully-glazed cabins. Each pod provides total privacy, solar power, rainwater collection, and biological wastewater filtration. Guests book nightly stays directly through the website, with optional pre-ordered local food hampers, guided farm tours, e-bike hire, and curated adventure packages.

Product overview

Pure Pods Ltd. offers a collection of 16 off-grid luxury glass eco-cabins distributed across New Zealand's most stunning landscapes, from Stewart Island in the south to the Coromandel in the north. The core PurePods product features fully-glazed cabins with glass walls and ceilings, providing immersive nature experiences with complete privacy. The offering extends through add-on modules including pre-orderable regionally-sourced food hampers, guided farm tours ($99), e-bike hire ($80-$115), and curated experience packages like EcoZip Soar & Stay and Greystone Cellar Door. Gift vouchers provide a flexible gifting option valid for 3 years. All PurePods operate off-grid using solar power, rainwater collection, and biological filtration wastewater systems.

Differentiator

Problem solved

Functional benefit

Products and services

• PurePods Glass Eco-Cabin Stays Luxury off-grid glass eco-cabins with floor-to-ceiling glass walls and ceilings, double-glazed and insulated, offering two-guest immersive nature accommodation in secluded private locations. Includes king bed, gas hob, BBQ, hot shower, flush toilet, heating, USB charging, telescope, and private deck.
• Food Hampers Pre-orderable regionally-themed dinner and breakfast food packages featuring local cheeses, cured meats, fresh bread, seasonal produce, and chef's choice main courses. Dietary requirements can be accommodated.
• Farm Tours Guided one-hour farm tours at Korimako, Atatū, and Kokomea PurePods priced at $99 per couple, providing insights into local farming history and coastal seal colonies.
• E-Bike Hire Electric mountain bike hire for exploring surrounding trails and landscapes. $80 per rider for the 8km private loop at Korimako and Atatū; $115 for Lake Dunstan Trail hire at Tāima and Haurapa.
• Gift Vouchers Digital PDF gift vouchers valid for 3 years from date of purchase, redeemable against any PurePod location and dates chosen by the recipient.
• PurePod Plus Packages Curated experience packages combining PurePod accommodation stays with partner activities including EcoZip Kaikōura ziplining, Auckland SkyDive, and Greystone Winery long lunch.
• Mākoha PurePod (Kerikeri) A glass eco-cabin launched in April 2024 in Kerikeri, Northland, situated within a Queen Elizabeth II covenant featuring glass treehouse design surrounded by towering native trees, vibrant birdlife, and a nearby river.
• EcoZip Soar & Stay Adventure package combining a 3.5-hour EcoZip zipline experience across Kaikōura farm land (with 4x4 drive and dual ziplines above native forest canopies) with stays at Manakau or Kahutara PurePods.

Quantifiable outcome

• PurePods are 100% off-grid using solar energy, rainwater harvesting, and biological wastewater treatment
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Cacophony ProjectcoreStrategic or Co-development PartnerHalf of PurePods' founding shareholding profits are funnelled into The Cacophony Project, a nonprofit initiative using high-tech tools (thermal cameras, AI-powered traps, bird monitoring devices) to create a predator-free New Zealand by 2040. The Cacophony Project is open-source, allowing anyone with software development, mechanical engineering, or project management skills to contribute.
• Greystone Vineyard / Greystone WinescoreStrategic or Co-development PartnerGreystone PurePod is perched above the award-winning Greystone Vineyard in the Waipara Valley, North Canterbury. Greystone is an organic winery renowned for its world-class Pinot Noir. Guests can enjoy wine tasting and a long lunch at Greystone's Cellar Door, and the PurePod features views over the vines. PurePod Plus packages include the 'Sip, Taste & Stay at Greystone Winery' experience.
• Barnett Family (Kaihope Farm)coreStrategic or Co-development PartnerThe Barnett family (Richard, Clare, and extended family) host Pōhue PurePod on their 1800-hectare beef and sheep farm on Banks Peninsula. The family manages 8500 stock units. PurePods handles consenting, construction, bookings, and marketing. The family manages the walking track and cleaning. First guests arrived December 2017. The farm received the Ballance Farm Environment Award.
• EcoZip AdventuresminorGTM or Marketing PartnerEcoZip offers a 3.5-hour zipline adventure across Kaikōura farm land with 4x4 drive and dual ziplines above native forest canopies. This is bundled as 'Soar & Stay with EcoZip in Kaikoura,' a PurePod Plus package combining the adventure experience with stays at Manakau or Kahutara PurePods.
• Auckland SkyDiveminorGTM or Marketing PartnerAuckland SkyDive is featured in the PurePod Plus program as a bundled 'Stay & Play' package, offering skydiving over the Kaipara Harbour and Muriwai coast for guests staying at a nearby PurePod.
• Newbook CloudcoreTechnology or IntegrationNewbook is the booking platform powering the PurePods website. It handles real-time availability, reservations, gift voucher sales, and check-out add-ons (farm tours, e-bike hire). The platform supports multiple languages and provides the booking infrastructure for all 16 locations.
• Farmers and Landowners across New ZealandcoreStrategic or Co-development PartnerPurePods partners with multiple landowners committed to sustainability, including farmers, conservation reserve managers, and eco-sanctuary operators. Partnerships enable landowners to generate a second income stream and expand conservation activities through nature covenants and reduction of stock grazing in sensitive areas. Locations include private farms, QEII covenants, conservation reserves, and Mamaku Point Conservation Reserve (Stewart Island).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Huttopia: European network of nature resorts and cabin/camping accommodations across France, Netherlands, Canada, and China. A broader incumbent operating at greater scale with similar nature-integrated cabin lodging in scenic landscapes.
• Collective Retreats: US-based luxury outdoor hospitality operator with curated retreats in iconic destinations. Broader incumbent with a similar premium positioning and DTC booking approach, although at larger scale and with different lodging formats.
• Baillie Lodges: Australian owner of luxury nature lodges (Southern Ocean Lodge, Capella Lodge, Longitude 131°). Comparable as an established high-end nature lodging operator in the trans-Tasman region, though at higher price points and traditional lodge formats.
• Under Canvas: US luxury outdoor glamping operator with safari-inspired tented accommodations near national parks. Comparable as a premium outdoor-stay operator, though focused on tented rather than glass-cabin product.
• AutoCamp: US outdoor hospitality brand offering luxury Airstreams, cabins, and tents in curated nature locations. Comparable as a premium, design-forward nature-stay network with a similar target customer profile.

Direct peers

• Unyoked: Australian operator of off-grid cabins in secluded nature locations, targeting couples seeking digital detox — same two-guest-per-unit concept and off-grid luxury positioning, making it PurePods' closest trans-Tasman direct peer.
• Whitepod: Swiss luxury eco-pod resort offering off-grid geodesic dome accommodations with comparable premium positioning, off-grid energy systems, and immersive nature experiences — the most directly analogous peer to PurePods' glass cabin concept.
• Tiny Away: Australian-headquartered network of tiny cabins in nature locations across multiple countries, offering DTC short-stay nature accommodation. Operates a similar distributed cabin-network model with strong regional curation.
• Canopy & Stars: UK booking platform and curator of unique nature-based accommodations including cabins, treehouses, and glamping sites. Comparable as a curated nature-lodging DTC platform rather than a single-property operator.
• Getaway: US-based network of off-grid tiny cabins designed for couples seeking disconnection and nature immersion, with curated locations near major metro areas. Closest North American comparable on product and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purepods

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Pods Ltd.