What LAB23 GROUP S.R.L. does

LAB23 GROUP S.R.L. is an Italian private limited company (SRL) incorporated in 2025 and headquartered in Milano, Italy, with VAT registration P.IVA 14426220969. The company is positioned as a wholesale distributor of perfumes, cosmetics, and Ayurvedic hair and scalp care products, operating under the JAMALOIL® brand. Its only operationalized product is ZĀWIYA, a luxury fragrance marketed as "The Origin of Pure Essence" and sold exclusively through an invitation-only pre-order model on jamaloil.com. The company holds a registered JAMALOIL® trademark covering its brand identity.

The company's go-to-market combines a gated direct-to-consumer channel — where prospective buyers must register an email address to request an invitation code before purchase — with a parallel B2B pathway that funnels distributor and perfumery inquiries to a dedicated email address. Revenue is generated through one-time product sales at undisclosed price points, consistent with a luxury positioning. Marketing is minimal, relying on the pre-order landing page and direct email outreach; there are no disclosed social media, advertising, or partnership activities. No management team, employees, funding rounds, certifications, regulatory actions, or operating geographies are disclosed.

Given the 2025 founding date and the absence of any operational track record, the company should be treated as an early-stage, pre-commercialization entity. There is no evidence of AI/ML, proprietary technology, patents beyond the trademark, named customers, geographic distribution, or financial scale. The strategic posture is one of controlled scarcity — limiting access to build exclusivity — rather than volume-driven market capture.

Name

LAB23 GROUP S.R.L.

Legal name

LAB23 GROUP S.R.L.

Website

https://jamaloil.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

LAB23 GROUP S.R.L. is an Italy-based private company, founded in 2025, that distributes perfumes, cosmetics, and Ayurvedic hair and scalp care products under the JAMALOIL® brand. Its flagship ZĀWIYA luxury fragrance is sold exclusively through an invitation-only DTC pre-order and a B2B perfumery channel.

Ownership category

akta.pro rank

Product category

Luxury Fragrance Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Luxury fragrance distribution
• Perfume wholesale
• Cosmetics distribution
• Ayurvedic hair care
• Niche perfumery

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Luxury Fragrance Sales: LAB23 GROUP S.R.L. generates revenue through the sale of premium fragrance products, specifically the ZĀWIYA perfume. The exclusive invitation-only pre-order model suggests limited edition or luxury positioning with potentially higher price points. Revenue appears to come from both direct-to-consumer (individual customers) and B2B channels (distributors and perfumeries).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

LAB23 GROUP S.R.L. is an Italian wholesale distributor of perfumes, cosmetics, and Ayurvedic hair and scalp care products. Its flagship product is ZĀWIYA, a luxury fragrance under the JAMALOIL® brand positioned as "The Origin of Pure Essence." ZĀWIYA is sold exclusively through an invitation-only pre-order on the brand website to high-end consumers, and through B2B distribution partnerships with perfumeries and resellers.

Product overview

LAB23 GROUP S.R.L. operates primarily under the JAMALOIL® brand, offering luxury fragrance products. The company portfolio centers on ZĀWIYA, a premium fragrance positioned as 'The Origin of Pure Essence.' Products are distributed through a selective invitation-based pre-order model targeting distributors and perfumeries, with individual consumers accessing via reserved invitations.

Differentiator

Problem solved

Functional benefit

Brands

• ZĀWIYA: Premium fragrance/product line offered as pre-order, accessible only by invitation

Products and services

• ZĀWIYA ZĀWIYA is a luxury fragrance sold by LAB23 GROUP S.R.L. under its JAMALOIL® brand. It is positioned as 'The Origin of Pure Essence' and is available exclusively through an invitation-only pre-order on the company's website, targeting high-end perfume consumers and B2B distributors and perfumeries.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Diptyque: French luxury fragrance and lifestyle brand with selective distribution and strong storytelling. Comparable as a premium fragrance brand with controlled, curated distribution channels.
• Amouage: Luxury fragrance house offering exclusive, high-end perfumes through selective perfumeries in global markets. Comparable on premium positioning and selective perfumery distribution strategy.
• Xerjoff: Italian luxury niche fragrance house based in Turin offering exclusive, high-end perfumes distributed through selective perfumeries globally. Direct comparable to LAB23/JAMALOIL® given Italian origin, luxury positioning, and selective distribution model.
• Byredo: Modern niche fragrance and lifestyle brand built around brand storytelling and selective distribution. Comparable to JAMALOIL® as a contemporary niche house competing for the same high-net-worth fragrance consumer.
• Maison Francis Kurkdjian: Paris-based luxury niche fragrance house offering exclusive, high-end perfumes distributed through selective channels. Comparable as a luxury niche house with a similar premium-and-exclusive go-to-market playbook.
• Acqua di Parma: Italian luxury fragrance and grooming house with premium positioning and selective global distribution. Directly comparable as another Italy-rooted luxury fragrance brand targeting high-end consumers and perfumery channels.
• Initio Parfums Privés: Niche Parisian fragrance house positioned at the ultra-premium end with selective distribution. Comparable to JAMALOIL® as a niche luxury fragrance house targeting high-end perfumeries and exclusive clientele.
• Penhaligon's: Heritage British fragrance house with selective perfumery distribution and premium positioning. Comparable on the model of selling exclusive fragrances through high-end perfumery networks.
• Creed: Established luxury fragrance house known for premium pricing, heritage storytelling, and selective distribution through high-end perfumeries. Comparable on luxury positioning, exclusivity narrative, and premium price architecture.
• Le Labo: Niche fragrance house known for artisanal positioning, selective retail, and cult brand status. Directly comparable to JAMALOIL® on the niche-luxury, selective-distribution positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAB23 GROUP S.R.L.