GLUTEN FREE GLEE LTD

What GLUTEN FREE GLEE LTD does

Gluten Free Glee Ltd (legal entity Tara Ventures Limited, company number 14566850) operates a mobile-first consumer platform serving the gluten-free community in the UK and Ireland. Founded in 2019 by Phili and Ranveer after Phili's coeliac disease diagnosis, the company combines a geo-located map of gluten-free-friendly restaurants, a structured product directory, and lifestyle content into a single freemium mobile application available on iOS and Android. The founders quit their jobs in January 2024 to operate the business full-time after securing Innovate UK grant funding in 2023, and the official mobile app launched in May 2025.

The product portfolio centres on a two-tier mobile app: a free Essentials tier offering a UK/Ireland map, reviews, recipes, and essential guides, and a Pro subscription priced at £39 per year that unlocks a shopping directory of thousands of gluten-free supermarket products, premium travel and shopping guides, saved items, and an upcoming 'Gloria AI' chat assistant. Adjacent products include free multilingual digital translation cards distributed via Apple Wallet and Google Wallet, a UK supermarket price comparison tool covering eight major grocers, a B2B Gluten Free Directory providing brand exposure and analytics for gluten-free businesses, and an events calendar. The stack integrates Stripe for web billing, Apple/Google Play in-app payments, and social sign-in via Google and Facebook.

The business operates a freemium consumer subscription model, augmented by a nascent B2B brand directory offering. The company cites a UK addressable market of approximately 8.5 million gluten-free consumers and executes a content-led and community-driven go-to-market across a blog, Instagram, TikTok, and Facebook (claiming millions of monthly impressions), with earned media coverage in the Daily Express, Mirror, BBC Radio, and regional outlets. The company is privately held, founder-owned, headquartered in Bedford with a registered office in London, and is supported by Innovate UK grant funding with no disclosed external equity investment.

Name

GLUTEN FREE GLEE LTD

Legal name

GLUTEN FREE GLEE LTD

Website

https://gfglee.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Gluten Free Glee Ltd operates a freemium UK mobile app for the gluten-free community, combining a restaurant map, product directory, and travel translation cards. Revenue is generated through a £39/year Pro subscription and a B2B brand directory, targeting the UK's ~8.5 million gluten-free consumers.

Ownership category

akta.pro rank

Product category

Gluten-free lifestyle mobile platform

NAICS

Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gluten-Free & Allergen-Free Certification Services (AFALAMAH)

Keywords

• Gluten free app
• Restaurant discovery platform
• Coeliac lifestyle platform
• Dietary translation cards
• Food allergy directory

Headquarters

HQ city

Bedford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Pro Subscription: Annual subscription at £39/year (£0.75/week) providing access to premium features including the shopping directory with thousands of gluten-free products, Pro travel and shopping guides, product saving functionality, and exclusive offers. Free tier provides map, reviews, essential guides, and recipes at no cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GLUTEN FREE GLEE LTD develops and operates a freemium mobile application (iOS and Android) targeted at gluten-free consumers in the UK and Ireland. The app provides map-based restaurant discovery with community reviews, a directory of gluten-free brands and supermarket products, free digital translation cards for international travel (delivered through Apple Wallet and Google Wallet), and free gluten-free content including guides, recipes, and a UK supermarket price comparison tool. Revenue is generated through a £39/year Pro subscription that unlocks the shopping directory, premium travel guides, product saving, and access to the Gloria AI chat assistant.

Product overview

Gluten Free Glee is a UK-based gluten free lifestyle platform centered on its #1-rated mobile app. The product portfolio consists of a core Essentials tier (free) and a Pro subscription (£39/year), alongside the Gluten Free Directory (an online search engine for GF businesses, brands, and products), free Translation Cards for international travel accessible via Apple Wallet and Google Wallet, a Supermarket Price Comparison tool, and a simple Pacman game. The platform is backed by Innovate UK funding and was founded in 2019, with the founders quitting their jobs in January 2024 to focus full-time on the business.

Differentiator

Problem solved

Functional benefit

Products and services

• Gluten Free Glee Mobile App (Essentials + Pro tiers) Freemium mobile application (iOS and Android) that lets gluten-free users in the UK and Ireland find and review places to eat on an interactive map, browse a directory of gluten-free brands and supermarket products, access guides and hundreds of recipes, save favourite places, products, and recipes, and use digital translation cards while traveling; free Essentials tier includes the GF map, reviews, essential guides, and recipes, while the £39/year Pro subscription unlocks the shopping directory of thousands of gluten-free supermarket products, premium travel and shopping guides, product saving, and access to the Gloria AI chat.
• Gluten Free Directory Online search engine and listing directory that helps consumers find gluten-free businesses, brands, and products, and gives listed businesses profile pages, glutenfree.id links, newsletter shoutouts, and exposure to the Gluten Free Glee community of coeliac and gluten-free consumers in the UK and Ireland.
• Translation Cards Free digital gluten-free and allergy translation cards available in multiple languages that explain the holder's gluten-free dietary requirements (no wheat, rye, barley, or oats; cross-contamination considerations; safe ingredients) and can be downloaded as images or added to Apple Wallet and Google Wallet for quick access while traveling abroad.
• Supermarket Price Comparison Tool Interactive price comparison tool on the Gluten Free Glee website that compares gluten-free versus gluten-containing product prices across major UK supermarkets, presenting 100g basket prices and total basket price rankings so gluten-free consumers can identify the cheapest retailers for a typical shopping basket.

Quantifiable outcome

• Millions of social media impressions monthly across Facebook, Instagram and TikTok
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Free From Food AwardsminorGTM or Marketing PartnerListed as 'Proud Sponsors' indicating promotional partnership and recognition within the free-from food industry community.
• Allergy and Free From ShowminorGTM or Marketing PartnerListed as 'Official Partners' of the Allergy and Free From Show, an annual event for the free-from community.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TripAdvisor: Global travel/restaurant discovery platform with reviews, maps, and travel guides. Comparable discovery-and-review functionality that Glee's translation cards and pro travel guides represent a niche alternative to.
• OpenTable: Dominant restaurant discovery and booking platform with extensive partner relationships and user data. Represents the monetisation ceiling for restaurant-discovery platforms in mature markets.
• Yelp: Large horizontal restaurant review and discovery platform with dietary filters and a community-review moat. Represents the broader incumbent threat Glee competes against for restaurant discovery attention.
• Allrecipes: Major recipe and food content platform with meal planning and grocery tools. Overlaps with Glee's guides and recipes feature set and offers a benchmark for content-led food community monetisation.

Emerging players

• Yuka: Mobile app that helps consumers scan food products to assess health impact, with a strong community-driven approach. Comparable product-discovery vertical for health-conscious consumers with a freemium model.

Others

• Coeliac UK: UK charity and patient association for coeliac disease with membership, dining guides, and a gluten-free certification scheme. Same end-consumer base and potential partnership channel for Gluten Free Glee.

Direct peers

• HappyCow: Long-standing vegan/vegetarian restaurant discovery app with maps, reviews, and community features. Operates a similar niche lifestyle-driven model with a passionate user base and freemium/premium tier structure.
• Find Me Gluten Free: Direct competitor offering a gluten-free restaurant finder app with maps, reviews, and product discovery in the US and UK. Most directly comparable business model and target customer overlap with Gluten Free Glee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/glutenfreeglee
• Instagraminstagram.com/glutenfreeglee
• TikToktiktok.com/@glutenfreeglee
• LinkedInlinkedin.com/company/glutenfreeglee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLUTEN FREE GLEE LTD