Heart Of Giving

What Heart Of Giving does

The Heart of Giving Inc is a 501(c)(3) nonprofit organization founded on October 23, 2011, in Newport News, Virginia, that coordinates community networks to distribute essential goods and support services to underserved populations. Its core product is a Facebook-based giving platform with over 50,000 members that connects individuals, families, agencies, organizations, schools, and churches to collaborate through various drives and initiatives. The platform is supplemented by a member Portal, a Community Resource Fair event series, and state-specific Community Giving Pages (Virginia and Delaware), alongside recurring initiatives such as Christmas Toy Giveaway, Community Feeding Program, Homeless Kits, School Supplies Program, Thanksgiving Baskets, Gowns for School Dances, Hygiene Products Distribution, and Housing and Resources Assistance. Tangible items distributed include furniture, household essentials, kitchenware, clothing for all ages, baby items, and pet supplies.

The organization serves a horizontal segmentation of community members — underserved families, veterans, college students, foster care youth, seniors, and single parents — across the Hampton Roads and Virginia Peninsula regions, with an extension into North Castle County, Delaware, via a dedicated Facebook group. There is no proprietary technology platform; operations are coordinated through Facebook groups, a GoDaddy-hosted website, email newsletters, and community events, with a network of more than 40 partner agencies and government departments (Salvation Army, United Way, Boys and Girls Club of Hampton Roads, City of Newport News Social Services and Housing, Hampton Newport News Community Services Board, among others) acting as distribution channels. Corporate sponsors including Amazon Smiles, Kroger Community Rewards, Starbucks, Olive Garden, Airport Exxon, and Above the Horizon provide supplemental fundraising.

The Heart of Giving operates a donation-based revenue model, accepting monetary contributions (via PayPal) and in-kind goods from individuals and businesses. It is a tax-exempt 501(c)(3) charitable entity with no equity investors, no funding rounds, no parent company, and no disclosed revenue figures. Leadership is founder-led, with Mrs. N. Amy Jones as CEO and Dr. Richard Jones III, Ph.D. as President. The organization relies on volunteer networks and community partnerships rather than paid headcount to deliver services.

Name

Heart Of Giving

Legal name

The Heart of Giving Inc

Website

https://theheartofgiving.org

Company type

Private

Founded year

2011

Operating status

Operating

Short description

The Heart of Giving Inc is a Virginia-based 501(c)(3) nonprofit that operates a Facebook community giving platform with over 50,000 members, coordinating partner agencies and volunteers to distribute tangible goods and support services to underserved families, veterans, seniors, and youth across Hampton Roads and the Virginia Peninsula.

Ownership category

akta.pro rank

Product category

Community Services

NAICS

Emergency and Other Relief Services (624230), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Community giving
• Nonprofit outreach
• Social assistance
• Volunteer coordination
• Resource distribution

Headquarters

HQ city

Newport News

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations: Accepts monetary and in-kind donations from individuals and businesses. Receives in-kind donations including furniture, household essentials, kitchenware, clothing, baby items, pet supplies, and more.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Heart of Giving is a 501(c)(3) nonprofit organization that operates a community giving platform on Facebook connecting over 50,000 members to give and receive tangible items such as furniture, household essentials, clothing, baby items, and pet supplies. The organization runs multiple community programs including feeding initiatives, homeless kits, school supply drives, holiday assistance, and hygiene distribution in the Hampton Roads and Peninsula areas of Virginia.

Product overview

The Heart of Giving Inc is a nonprofit organization operating primarily through a Facebook-based giving platform with over 50,000 members. The core offering is a community giving platform that connects individuals, families, agencies, organizations, schools, and churches to collaborate through various drives and initiatives. The platform is supplemented by a member Portal, Community Resource Fair events, and multiple initiative programs including Christmas Toy Giveaway, Community Feeding, Homeless Kits, School Supplies, Thanksgiving Baskets, Gowns for School Dances, Hygiene Products Distribution, and Housing Assistance. Tangible items provided include furniture, household essentials, kitchenware, clothing for all ages, baby items, and pet supplies—all freely received and freely given.

Differentiator

Problem solved

Functional benefit

Products and services

• Facebook Giving Platform A community giving platform hosted on Facebook connecting over 50,000 members to give and receive tangible items including furniture, household essentials, clothing, baby items, and pet supplies.
• Community Feeding Program Daily food support services for seniors and families experiencing food insecurity in the Hampton Roads area.
• Christmas Toy Giveaway Annual holiday initiative providing toys to families and children in need during the Christmas season.
• Thanksgiving Baskets Holiday food assistance providing complete Thanksgiving meal baskets to families.
• Homeless Kits Provision of essential supplies and kits for individuals experiencing homelessness.
• School Supplies Program Distribution of school supplies to students in need.
• Hygiene Products Distribution Distribution of hygiene products to underserved individuals and families.
• Community Resource Fair An event-based initiative providing community resources, support services, and tangible assistance to those in need across the Hampton Roads area.
• Member Portal Member access portal for account management, profile access, history viewing, and access to private pages.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• 3e RestorationcoreStrategic or Co-development PartnerPartner nonprofit that works in conjunction with The Heart of Giving to touch hearts and change lives.
• AvaloncoreStrategic or Co-development PartnerPartner agency collaborating with The Heart of Giving.
• Boys and Girls Club of Hampton RoadscoreStrategic or Co-development PartnerPartner nonprofit serving youth in Hampton Roads area.
• City of HamptoncoreStrategic or Co-development PartnerLocal government partner providing human services to the community.
• City of Newport News- Social Services and HousingcoreStrategic or Co-development PartnerLocal government partner providing social services and housing assistance.
• Five Loaves Food PantrycoreStrategic or Co-development PartnerFood pantry partner providing emergency food assistance.
• Hampton Newport News Community Services BoardcoreStrategic or Co-development PartnerCommunity services board partner for behavioral health and developmental services.
• Hampton Roads Community Action Program, Inc.coreStrategic or Co-development PartnerCommunity action agency partner addressing poverty in Hampton Roads.
• LINK of Hampton RoadscoreStrategic or Co-development PartnerPartner organization providing services to the community.
• Salvation Army—PeninsulacoreStrategic or Co-development PartnerMajor nonprofit partner providing social services and emergency assistance.
• Salvation Army—WilliamsburgcoreStrategic or Co-development PartnerMajor nonprofit partner providing social services and emergency assistance in Williamsburg.
• United Way of Greater WilliamsburgcoreStrategic or Co-development PartnerNonprofit partner providing community resources and support.
• United Way of the Virginia PeninsulacoreStrategic or Co-development PartnerNonprofit partner providing community resources and support on the Virginia Peninsula.
• Virginia Employment CommissioncoreStrategic or Co-development PartnerGovernment partner providing employment services and resources.
• Virginia Veteran & Family SupportcoreStrategic or Co-development PartnerState program partner supporting veterans and their families.
• Above the HorizonminorGTM or Marketing PartnerBusiness sponsor providing community support.
• Airport ExxonminorGTM or Marketing PartnerLocal business sponsor providing community support.
• Amazon SmilesminorGTM or Marketing PartnerCorporate sponsor supporting charitable giving through Amazon Smiles program.
• KrogersminorGTM or Marketing PartnerCorporate sponsor through Kroger Community Rewards program.
• StarbucksminorGTM or Marketing PartnerCorporate sponsor providing community support.
• Olive GardenminorGTM or Marketing PartnerCorporate sponsor providing community support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Red Cross: National emergency relief and humanitarian aid organization. Comparable mission in providing emergency supplies and relief services to individuals in crisis situations.
• Habitat for Humanity International: Nonprofit addressing housing and community development needs through volunteer-driven, donation-supported programs. Heart of Giving's Housing Resources Assistance program serves a similar mission area.
• Feeding America: National hunger-relief organization operating food banks and feeding programs. Heart of Giving's daily food support and Thanksgiving Baskets programs overlap with Feeding America's mission and delivery model.
• United Way Worldwide: Federated giving organization coordinating community fundraising and grant distribution. The Heart of Giving operates in overlapping territory as a community giving intermediary, partnering with local United Way affiliates.
• Catholic Charities USA: National network of faith-based social service agencies providing food, housing, and emergency assistance. Operates comparable relief and direct-service programs for underserved populations.
• Salvation Army: National nonprofit providing emergency relief, food, clothing, and social services. Heart of Giving partners with Salvation Army Peninsula/Williamsburg and operates comparable tangible-item distribution programs.
• Goodwill Industries International: Large nonprofit providing donated goods, employment services, and community programs. Comparable model of connecting donated tangible items with underserved populations through local affiliate networks.

Emerging players

• Dress for Success Worldwide: Nonprofit providing clothing and professional attire to underserved individuals. Comparable in distributing tangible donated goods to specific beneficiary populations, similar to Heart of Giving's Gowns for School Dances and clothing programs.

Direct peers

• Boys & Girls Clubs of America: National youth development nonprofit with local affiliates. Heart of Giving directly partners with Boys and Girls Club of Hampton Roads and runs overlapping youth-focused programs (school supplies, gowns for school dances).

Regional players

• Foodbank of Southeastern Virginia: Regional food bank serving the same Hampton Roads/Southeast Virginia geography. Direct peer in food distribution model and overlapping service area with Heart of Giving's community feeding program.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theheartofgivinginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Of Giving