DENORD OÜ

What DENORD OÜ does

DENORD OÜ, operating under the trade name Eesti Puksiir, is an Estonian private limited company providing vehicle towing, roadside assistance, and transport services from two operational bases in Rapla (Raplamaa headquarters) and Tallinn. Its service portfolio spans towing assistance via a hydraulic platform rated for vehicles up to 4 tonnes and capable of moving two vehicles simultaneously, 12V and 24V jump start assistance, vehicle winching from ditches, junk vehicle removal and disposal, and the purchase of scrap agricultural equipment. Coverage spans six Estonian counties — Raplamaa, Läänemaa, Pärnumaa, Viljandimaa, Järvamaa, and Harjumaa — with nationwide service available by arrangement.

The business model is transactional and distance-based. Towing is priced at EUR 1.1-1.3 per kilometer with minimum fees of EUR 70-90 depending on vehicle class (passenger cars, vans/SUVs, heavy equipment over 3 tonnes); jump start assistance is priced at EUR 40 (12V) or EUR 80 (24V) minimums plus per-kilometer charges of EUR 0.7 and EUR 1.1 respectively. A 20% after-hours surcharge and EUR 30 per additional 30 minutes provide incremental revenue. Customer acquisition is conducted through a website (eestipuksiir.ee) with an English version, a Facebook page (facebook.com/eestipuksiir), phone dispatch at +372 581 112 26, and email. The customer base is fragmented across individual motorists, commercial fleet operators, and end-of-life vehicle sellers.

The vehicle disposal line is supported by partnerships with licensed disposal partners, positioning DENORD as a regulated collection node in Estonia's vehicle recycling chain. The scrap agricultural equipment purchase adds a secondary revenue stream from rural farms and agribusiness operators. Overall, DENORD is a regional Estonian SME whose competitive position rests on physical fleet positioning and operational response time rather than technology or scale economies.

Name

DENORD OÜ

Legal name

DENORD OÜ

Website

https://eestipuksiir.ee

Company type

Private

Operating status

Operating

Short description

DENORD OÜ, operating as Eesti Puksiir, is an Estonian vehicle towing and roadside assistance SME with bases in Rapla and Tallinn, serving individual motorists, commercial operators, and end-of-life vehicle sellers across six Estonian counties with towing, jump start, winching, and scrap removal services.

Ownership category

akta.pro rank

Product category

Vehicle Towing & Roadside Assistance

NAICS

Motor Vehicle Towing (48841), Motor Vehicle Towing (488410)

SIC

Trucking & Courier Services (No Air) (4210), Refuse Systems (4953)

akta.pro primary industry

Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM)

akta.pro secondary industries

Inoperable / Non-Running Vehicle Transport (HSAKAFAI), Vehicle Transportation & Logistics for Remarketing (Pickup/Delivery, Marshaling) (TLABAKAG)

Keywords

• Vehicle towing services
• Roadside assistance
• Jump start service
• Vehicle recovery
• Scrap vehicle removal

Headquarters

HQ city

Pae

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Towing Services: Per-kilometer pricing for vehicle towing services. Distance is calculated round-trip from the truck's base location (Rapla or Tallinn) to the customer and then to the destination and back. Minimum fees apply for short distances. Additional charges for after-hours, night time (20:00-08:00), Sundays, and public holidays (+20% tariff).
2. Jump Start Services: Starting assistance for vehicles including 12V and 24V jump starts, fuel delivery. Charged per kilometer with minimum fees.
3. Vehicle Winching: Recovery of vehicles from ditches and difficult terrain. Price varies based on complexity of the job.
4. Scrap Vehicle Removal: Removal and disposal of end-of-life vehicles through licensed partners. May be free within 100-150km of Rapla for complete vehicles; fees may apply for distant locations or incomplete vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

DENORD OÜ, operating under the trade name Eesti Puksiir, provides vehicle towing, jump start, vehicle winching, and scrap vehicle removal/transport services across Estonia. Using a hydraulic platform towing truck capable of transporting vehicles up to 4 tonnes (including simultaneously carrying two vehicles), the company dispatches from bases in Rapla and Tallinn to serve primarily Raplamaa, Harjumaa, Läänemaa, Pärnumaa, Viljandimaa, and Järvamaa, with availability across Estonia by agreement.

Product overview

DENORD OÜ operates as a comprehensive vehicle assistance company offering a unified suite of roadside and transport services. The core offering centers on towing assistance (Puksiirabi) using a hydraulic platform-equipped truck capable of transporting vehicles up to 4 tonnes, simultaneously carrying two vehicles. Complementing this are jump start assistance services (Käivitusabi) in 12V and 24V configurations, vehicle winching from ditches, and junk vehicle removal with licensed disposal partners including registry deregistration. Additional services include scrap metal collection and purchase/restor ation of agricultural equipment. The company primarily serves Raplamaa, Harjumaa, Läänemaa, Pärnumaa, Viljandimaa, and Järvamaa regions with availability across Estonia by agreement.

Differentiator

Problem solved

Functional benefit

Products and services

• Towing Assistance (Puksiirabi) Primary towing service using a hydraulic platform-equipped truck capable of transporting vehicles weighing up to 4 tonnes, including cars, vans, minibuses, motorcycles, and heavy equipment/tractors. Capable of simultaneously transporting two vehicles. Pricing from 1.1 EUR/km with minimum 70 EUR. Available for individual vehicle owners and business customers across Raplamaa, Harjumaa, Läänemaa, Pärnumaa, Viljandimaa, Järvamaa, and all of Estonia by agreement.
• Jump Start Assistance (Käivitusabi) Vehicle jump start service available in 12V and 24V configurations, including fuel delivery and basic auto assistance for stranded vehicles. Minimum fee of 40 EUR for 12V and 80 EUR for 24V in Rapla and surrounding areas, with additional distance charged at 0.7-1.1 EUR/km depending on configuration.
• Vehicle Winching (Kraavist väljatõmbamine) Recovery of vehicles stuck in ditches or difficult terrain, pulling them back onto the road. Pricing depends on the complexity of the work required. Available across the company's primary service counties.
• Junk Vehicle Removal & Disposal (Romude äravedu ja utiliseerimine) Removal and disposal of junk/stationary/end-of-life vehicles through licensed partners, including official deregistration from the vehicle registry. May be free within 100-150 km of Rapla for complete vehicles; fees apply for distant locations or incomplete vehicles.
• Scrap Agricultural Equipment Purchase (Põllutehnika ost) Purchase of stationary agricultural equipment and tractors, with subsequent repair and restoration before resale. Targets owners of unused or abandoned farm machinery.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Licensed Disposal PartnersminorOthersThe company works with licensed partners for vehicle disposal, recycling, and official registration removal services. These partners handle the actual utilization process while DENORD OÜ provides collection and transport.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Europ Assistance: Global travel insurance and roadside assistance provider with operations across Europe. Comparable as a likely upstream counterparty for DENORD — Europ Assistance regularly subcontracts to local towing SMEs like DENORD in markets it does not directly serve.
• ADAC: Germany's largest automobile club providing roadside assistance, towing, and recovery services to millions of members. Comparable as a benchmark for the kind of large-scale roadside assistance operation that ultimately contracts regional towing providers like DENORD as service partners.
• SOS International: Nordic roadside assistance and travel insurance claims handler operating across Scandinavia and the Baltics. Comparable to DENORD because it dispatches towing, jump-start, and vehicle recovery services through a partner network — a model DENORD could either compete against or join.
• Falck: Danish-headquartered global provider of roadside assistance, towing, and emergency services. Comparable because it operates large-scale towing and recovery fleets serving both individual motorists and B2B fleet/insurer contracts — the same core service DENORD performs, but at far greater scale.
• RAC: UK-based roadside assistance provider operating a national patrol and towing network. Comparable to DENORD in core service mix (towing, jump starts, vehicle recovery) but with substantially more digitized dispatch and a far larger fleet.
• GreenFlag: UK roadside assistance provider (part of Direct Line Group) offering towing, recovery, and jump-start services. Comparable in service mix and in operating a partner network of regional tow operators — a structural parallel to DENORD's role as a regional Estonian tow provider.
• ARC (American Automobile Association): US-based automobile club providing roadside assistance, towing, and recovery through a network of contracted local tow operators. Comparable as the canonical example of how a club model routes breakdown volume to local SMEs like DENORD.

Regional players

• Restart: Finnish roadside assistance and towing operator serving private motorists and fleet customers across Finland. Directly comparable service offering (towing, jump starts, recovery) and a similar regional SME profile that suggests how DENORD could scale within the Baltics.
• Viking Redningstjeneste: Norwegian roadside assistance and vehicle recovery provider. Comparable in core services (towing, jump starts, accident recovery) and in operating as a regional player that competes with national auto clubs — useful benchmark for DENORD's Nordic-Baltic competitive landscape.

Others

• If P&C Insurance: Nordic-Baltic insurer (parent of Seesam in the Baltics) that frequently requires contracted towing and roadside assistance for its motor policy claims. Comparable as a likely B2B customer/channel partner for DENORD rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eestipuksiir

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DENORD OÜ