Veiled
Veiled is a U.S.-based direct-to-consumer modest fashion e-commerce brand founded in 2016, selling hijabs, abayas, swimwear, dresses, and accessories to Muslim women and modest-fashion consumers worldwide via Shopify and a Clifton, NJ flagship.
- Company typePrivate
- Founded2016
- HeadquartersElmwood Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Veiled does
Veiled is a direct-to-consumer modest fashion e-commerce brand founded in 2016 and headquartered in the United States (Elmwood Park, NJ), serving Muslim women and the broader modest-fashion consumer segment globally. The company sells hijabs (Modal, Chiffon, Jersey, Bamboo, Swim, Instant variants), abayas, modest dresses (including Nikkah/Engagement and Graduation occasion wear), swimwear (full-body swimsuits, swim hijabs, swim leggings, two-piece skirt sets), resortwear, prayer sets, coordinated matching sets, children's modest clothing, and accessories (undercaps, hijab pins, scrunchies, balaclavas).
The business operates on a Shopify-powered e-commerce platform that ships to 150+ countries with localized currencies, complemented by a single physical flagship retail store at 1132 US-46 W in Clifton, NJ. Product pricing ranges from accessories under $20 to premium apparel and swimwear over $100, with free U.S. shipping on orders over $99 and a 90-day return policy. Marketing channels include an email VIP crew, an affiliate program, content marketing via the Veiled blog, SEO, and an interactive hijab style quiz. A portion of sales is donated to Muslim communities worldwide as part of the brand's mission positioning. Leadership comprises CEO Kareem Elgendy and Founder & Creative Director Nora Chamaa, with the broader team reported at 1–10 employees.
Veiled firmographics
Firmographics- Name
- Veiled
- Legal name
- Veiled
- Website
- https://veiledcollection.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Veiled is a U.S.-based direct-to-consumer modest fashion e-commerce brand founded in 2016, selling hijabs, abayas, swimwear, dresses, and accessories to Muslim women and modest-fashion consumers worldwide via Shopify and a Clifton, NJ flagship.
- Ownership category
- akta.pro rank
Veiled industry classification
Industry- Product category
- Women's Modest Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Modest & Religious Apparel Retail (CRAAABAK)
- akta.pro secondary industry
- Scarves, Wraps & Shawls (CRAAAJAF)
Keywords
Where Veiled is headquartered
LocationHeadquarters
- HQ city
- Elmwood Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veiled business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales: Direct sales of modest clothing including hijabs, abayas, dresses, swimwear, and accessories through e-commerce and retail storefront. Revenue generated through one-time product transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hijabs and accessories |
| Unit Pricing | Pay-as-you-go | Apparel and dresses |
| Unit Pricing | Pay-as-you-go | Swimwear |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Veiled product offering
Product offeringCore offering
Veiled is a direct-to-consumer modest fashion brand that designs, sources, and sells hijabs, abayas, modest dresses, modest swimwear, and related accessories. The company operates primarily through a Shopify-powered e-commerce website and supplements online sales with a flagship brick-and-mortar retail store located in Clifton, New Jersey.
Product overview
Veiled is a modern modest fashion e-commerce brand offering a comprehensive portfolio of hijabs, abayas, dresses, swimwear, resortwear, and accessories. The product line features various hijab styles (Modal, Chiffon, Jersey, Swim Hijabs, Instant Hijabs), modest dresses and abayas in multiple silhouettes, coordinated matching sets, and complementary accessories including undercaps, hijab pins, and scrunchies. The company also offers gift options through e-Gift Cards and Gift Boxes.
Differentiator
Problem solved
Functional benefit
Products and services
- Hijabs
Companies that use Veiled
Customer profileSegments3 records
Ideal customer profiles1 record
Veiled technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Veiled partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Veiled competitors and assessment
Company assessmentDirect peers
- The Hijab Company: US-based modest fashion e-commerce retailer offering hijabs, undercaps, abayas, and modest apparel. Closely comparable assortment and target customer to Veiled.
- SHUKR Islamic Clothing: Long-standing modest/Islamic clothing e-commerce brand offering hijabs, abayas, and modest apparel globally. Comparable product range and target demographic, with broader heritage in the category.
- Haute Hijab: US-based DTC modest fashion and hijab brand with a comparable product assortment (premium hijabs, undercaps, modest apparel) and similar target customer (Muslim women seeking stylish, high-quality modest wear). Closest US-headquartered direct competitor to Veiled.
- Aab: UK-based modest fashion brand offering contemporary modest apparel, hijabs, and accessories with a premium positioning. Comparable aesthetic (elevated, modern, modest) and similar target customer.
- Vela Scarves: US-based hijab-focused brand with a comparable emphasis on premium fabrics, style curation, and direct-to-consumer e-commerce to Muslim women customers.
- Verona Collection: UK-based modest fashion brand specializing in abayas, hijabs, and modest dresses with a focus on contemporary design. Comparable positioning in premium modest occasion wear (e.g., engagement/formal).
- East Essence: US-based modest fashion retailer selling hijabs, abayas, jilbabs, and Islamic clothing online. Comparable DTC model serving Muslim consumers in Western markets.
- Inayah: US-based modest fashion brand offering dresses, abayas, hijabs, and accessories targeted at Muslim women. Comparable assortment focus and DTC distribution model.
- Leem: US-based modest fashion brand offering curated modest dresses, abayas, and hijabs targeted at Muslim women. Comparable contemporary modest aesthetic and DTC-first approach.
- Modanisa: Turkey-headquartered global modest fashion e-commerce marketplace shipping to 150+ countries with hijabs, dresses, abayas, and swimwear. Highly comparable global DTC model and category breadth; key international peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Veiled social profiles
Digital presenceVeiled financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veiled leadership team
Management profileNumber of profiles
Profiles2 records
Veiled funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veiled M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veiled
What does Veiled do?
Veiled is a direct-to-consumer modest fashion brand that designs, sources, and sells hijabs, abayas, modest dresses, modest swimwear, and related accessories. The company operates primarily through a Shopify-powered e-commerce website and supplements online sales with a flagship brick-and-mortar retail store located in Clifton, New Jersey.
Is Veiled a public or private company?
Veiled is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veiled founded?
Veiled was founded in 2016. It employs 1 to 10 people.
Where is Veiled based?
Veiled is headquartered in Elmwood Park, United States, in the North America region.
How does Veiled make money?
One revenue line is on record: product Sales.
Who are Veiled's main competitors?
Direct peers on record are The Hijab Company, SHUKR Islamic Clothing, Haute Hijab, Aab, Vela Scarves, Verona Collection, East Essence, Inayah, Leem and Modanisa.
Does Veiled have an API?
No public API is recorded for Veiled.
What industry is Veiled in?
Veiled's product category is Women's Modest Apparel. Its primary akta.pro industry code is CRAAABAK, Modest & Religious Apparel Retail, with a secondary code of CRAAAJAF, Scarves, Wraps & Shawls. Its NAICS code is 45811 and its SIC code is 5621.