Horizon E-Commerce inc.

What Horizon E-Commerce inc. does

Horizon Commerce is a commerce and digital experience agency operating as a wholly-owned subsidiary of Horizon Media Holdings — the largest privately held agency in the world. Founded in 2020 (originally as Night Market) and headquartered at 75 Varick Street in New York with a secondary office in Los Angeles, the firm serves enterprise and mid-market consumer brands across CPG, beauty, retail, apparel, food, and home goods. Named clients include Revlon (and its Mitchum brand), Brooks Brothers, SharkNinja, JCPenney, Eddie Bauer, Aeropostale, Impossible Foods, Lucky Brand, Nautica, Boar's Head, A1Garage, and Boiron USA. The company rebranded from Night Market to Horizon Commerce in 2025 to align identity with its AI-powered, outcome-based retail marketing positioning.

The company's core technology product is NEON, a proprietary AI-powered SaaS platform launched in June 2024. NEON uses ensemble learning methods, integrates 200+ data connectors across 200+ retail media networks, and applies standardized cross-retailer performance metrics to deliver incrementality forecasting and optimization with management-claimed 97.5% predictive accuracy. NEON is positioned both as the technology foundation underlying all five service lines and as a standalone SaaS product offered independently. The five service offerings are Digital Transformation (martech and data consulting), Digital Experience (owned experience optimization), Commerce Media (strategy, planning, and buying across RMNs), Channel Management (catalog, PDP, and marketplace operations on Amazon, Walmart, and other retailers), and Performance Creative (AI-driven creative studio). The tech stack also incorporates generative AI tools (Adobe Firefly, Midjourney, ChatGPT) for creative production, Klaviyo AI for email optimization, Rebuy for personalization, and Salesforce Agentforce for autonomous brand agents.

Horizon Commerce generates revenue through two streams: professional services and managed service contracts for the five agency offerings, and subscription/recurring revenue from the standalone NEON SaaS platform. Distribution is anchored in direct enterprise field sales, supplemented by co-sell and referral channels through Amazon Ads Advanced Partner and Walmart Connect Premium+ Partner designations. The firm earned Walmart Connect's highest partner tier in 2025 and maintains 11+ mar-tech alliance partnerships (Adobe, AWS, Google Cloud, Snowflake, Fivetran, Shopify, Instacart, Kroger, Criteo, CitrusAd, Optimizely). No public revenue or funding disclosures are available; the company has not raised outside capital as it is funded within Horizon Media Holdings.

Name

Horizon E-Commerce inc.

Legal name

Horizon Commerce, LLC

Website

https://horizoncommerce.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Horizon Commerce is a commerce and digital experience agency serving enterprise consumer brands with five service lines — digital transformation, digital experience, commerce media, channel management, and performance creative — all powered by its proprietary AI SaaS platform, NEON.

Ownership category

akta.pro rank

Product category

Commerce & Digital Experience Marketing

akta.pro primary industry

Cross-Border & International Commerce Platforms (BPAMAGAI)

Keywords

• Commerce media services
• Retail media analytics
• Digital experience agency
• E-commerce marketing
• Retail media optimization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commerce & Digital Experience Agency Services: Full-service agency offering including Digital Transformation, Digital Experience, Commerce Media, Channel Management, and Performance Creative services to enterprise and mid-market brands. Revenue is generated through professional services engagements, consulting fees, and managed service contracts.
2. NEON SaaS Platform (Standalone): NEON is described as a standalone SaaS platform offering independent, unified measurement standards enabling cross-retailer visibility and real-time optimization. Brands pay for access to the platform's predictive planning, budgeting, and performance optimization capabilities. Clients have generated 18% more in incremental revenues from more than $250 million in retail media investment facilitated through the platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Horizon Commerce is a commerce and digital experience agency that delivers strategy, planning, media buying, channel operations, and creative services for enterprise consumer brands. Its offerings are powered by NEON, a proprietary AI-driven SaaS analytics platform that unifies fragmented media and retail data across 200+ retail media networks to enable standardized cross-retailer measurement, incrementality forecasting, and predictive optimization.

Product overview

Horizon Commerce is a commerce and digital experience agency within Horizon Media Holdings, operating as a services firm anchored in connecting marketing to commerce outcomes. The core technology product is NEON, a proprietary AI-powered SaaS platform that unifies fragmented media data and transforms it into actionable, predictive intelligence with 97.5% predictive accuracy and 200+ data connectors. NEON powers five distinct service offerings: Digital Transformation (martech and data maturity consulting), Digital Experience (owned digital experience optimization), Commerce Media (media strategy, planning, and buying), Channel Management (retail and marketplace operations on Amazon, Walmart, and other platforms), and Performance Creative (AI-driven creative studio for product and commerce campaigns). The company also offers commerce consulting, customer data strategy, owned media optimization, and full-funnel commerce media planning—all unified by the NEON platform with a focus on turning consumer intent into transaction.

Differentiator

Problem solved

Functional benefit

Brands

• NEON: AI-powered proprietary platform for standardized commerce analytics, performance optimization, and cross-retailer measurement. NEON uses advanced models and AI to maximize true incrementality across commerce and sales channels, featuring over 200 data connectors and delivering 97.5% predictive accuracy with 18% incremental revenue lift.

Products and services

• NEON Platform Proprietary AI-powered commerce analytics SaaS platform that unifies fragmented media data across 200+ retail media networks via 200+ data connectors, delivers standardized cross-retailer performance metrics, incrementality forecasting, and predictive ROI insights with 97.5% predictive accuracy and 18% incremental revenue lift.
• Digital Transformation Consultative agency service encompassing commerce consulting, customer data strategy, marketing & commerce technology assessment, data governance, and client-side business intelligence, aimed at improving marketing ROI and total business outcomes.
• Digital Experience Agency service partnering with clients on improvements to owned digital experiences, covering customer experience strategy, experience optimization, performance & product creative, agile development, and experience & customer analytics.
• Commerce Media Full-service agency offering including strategic planning, channel management integration, retail search, display & video, and measurement & analytics, powered by the NEON platform integrating identity, retail, and media data with AI-driven optimization.
• Channel Management Managed services for retail and marketplace operations on platforms like Amazon and Walmart, including catalog management, PDP & storefront optimization, sales & supply chain enablement, chargeback management, and compliance & policy governance.
• Performance Creative AI- and data-driven creative studio service for product and commerce campaigns, covering creative strategy & consulting, creative development across formats, asset management, testing & analytics, and AI engineering.

Quantifiable outcome

• 18% incremental revenue lift for brands using NEON platform from existing retail media investments
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Walmart ConnectcoreGTM or Marketing Partner · 1 January 2025Horizon Commerce has been recognized by Walmart Connect in their Partner Program as a Premium+ Partner, the highest tier. This partnership recognizes deep data-driven expertise and proven track record of maximizing results across multiple advertisers, excelling in advanced planning and optimization, full-funnel strategy and activation, and advertiser growth.
• Amazon AdscoreTechnology or Integration · 1 January 2025Horizon Commerce is a certified Amazon Ads Advanced Partner (previously listed as Night Market partner page). The company specializes in helping brands unlock growth, differentiate in competitive markets, and maximize ROI in Amazon's dynamic ecosystem, from audience targeting to sponsored ad strategies and data-driven insights.
• OptimizelyminorStrategic or Co-development PartnerHorizon Commerce actively participates in Optimizely's ecosystem, including speaking at Opticon25, the company's annual AI and digital experience optimization event. Horizon team attended and contributed sessions on experimentation culture and AI-driven customer experiences.
• SKAIminorStrategic or Co-development PartnerDr. Ram Singh participated as a panelist at SKAI's ShopAble NYC event discussing how GenAI is transforming commerce media. Horizon Commerce is engaged in thought leadership collaborations with SKAI.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Pacvue: Pacvue is a leading retail media management platform specializing in Amazon, Walmart, and other RMN advertising, optimization, and measurement. It directly competes with NEON in cross-retailer commerce analytics and media activation for enterprise brands.
• Skai: Skai (formerly Kenshoo) is a retail media and marketing activation platform with strong presence in Amazon, Walmart, and other RMNs. It competes directly with Horizon Commerce on cross-retailer measurement, activation, and unified commerce media workflows.
• Wpromote: Wpromote is a digital marketing agency with strong commerce and retail media practices serving mid-market and enterprise brands. It competes with Horizon Commerce's agency services across channel management, paid media, and commerce strategy.
• Criteo: Criteo is a global commerce media platform providing retail media activation, measurement, and audience solutions. It partners with retailers and brands in overlapping territory with NEON's measurement and optimization capabilities, and is an active Horizon Commerce technology alliance partner.
• Tinuiti: Tinuiti is a leading independent commerce media agency offering Amazon, Walmart, and DTC media management with proprietary technology. It directly competes with Horizon Commerce for enterprise brand budgets and has been a notable category consolidator.

Emerging players

• Helium 10: Helium 10 is a SaaS platform focused on Amazon seller tools and commerce analytics. While more SMB/SMB-leaning than Horizon Commerce, it overlaps in cross-retailer commerce intelligence and competitive intelligence for brand clients.

Broad incumbents

• Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis, offering commerce consulting and technology implementation comparable to Horizon Commerce's Digital Transformation service line for enterprise clients.
• Publicis Commerce: Publicis Commerce is the commerce practice within Publicis Groupe, offering end-to-end commerce strategy, media, and technology services. It mirrors Horizon Commerce's positioning as the dedicated commerce/digital experience arm of a major holding company.
• GroupM Nexus: GroupM Nexus is the commerce media arm of WPP's GroupM, providing enterprise-scale commerce planning, activation, and measurement across global markets. As a holding-company-led commerce media operation, it is structurally comparable to Horizon Commerce within Horizon Media Holdings.
• Flywheel by Omnicom: Flywheel is Omnicom's commerce media operating company, providing managed services across Amazon, Walmart, and other retail media networks. It is a holding-company-affiliated peer with similar enterprise focus on cross-retailer commerce media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/horizoncommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horizon E-Commerce inc.