Make Up Atelier

Name

Make Up Atelier

Legal name

Atelier OÜ

Website

https://makeupatelier.ee

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Professional Makeup Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115)

akta.pro industry

PRIMARYEDAOALAF

Makeup Artistry

Education/Vocational, Technical & Trade Education/Beauty, Cosmetology & Personal Care Training

SECONDARYHSALANAE

Makeup Artistry Training Programs

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

Keywords

• Professional makeup training
• Beauty school courses
• Makeup artistry education
• Cosmetology training
• Bridal makeup workshops

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Makeup Courses: Comprehensive makeup artist training programs including Beauty Module (1440€) and Art Module (1790€), with payment plan options available. Courses cover day makeup, evening makeup, bridal makeup, fashion makeup, airbrush techniques, and more.
2. Group Events and Workshops: Beauty evenings for groups of 5-10 people at 89€ per person. Group training sessions for custom groups up to 8 participants.
3. Gift Cards: Digital and physical gift cards available for studio services and training. Valid for 6 months from purchase date.
4. Individual Training Sessions: Personalized one-on-one makeup instruction at 40€ per hour, covering topics like day makeup, evening makeup, smoky eyes, and highlight/contour techniques.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Make Up Atelier (ATELIER Meigikool) is a professional makeup artistry school that delivers structured, vocational-standard makeup training through in-person studio courses. Its core offerings are the BEAUTY MODUL base course (Level 1) for beginners and the ART MODUL advanced course (Level 2) for working artists, complemented by a catalogue of masterclasses in bridal, photo, airbrush, fashion, nude, smokey eye and curly hair techniques, plus individual and group sessions. Courses are priced per course, per hour, or per person, with multi-installment payment plans available for the longer professional programmes.

Product overview

Make Up Atelier (ATELIER Meigikool) is a professional makeup artistry school based in Pärnu, Estonia, offering a structured curriculum of makeup and beauty courses. The core offering consists of the BEAUTY MODUL base course (Level 1) for beginners and the ART MODUL advanced course (Level 2) for experienced artists, both leading to professional qualifications. The school provides supplementary masterclass courses covering bridal makeup, photo makeup, airbrush techniques, nude makeup, fashion makeup, and smokey eye techniques. Additional services include individual one-on-one training sessions, group beauty evenings, curly hair technique courses, and digital gift cards. Training is conducted at the ATELIER studio in Pärnu with partner locations in Tallinn and Tartu.

Differentiator

Problem solved

Functional benefit

Products and services

• BEAUTY MODUL (Profimeigi Baaskursus) Professional makeup base course (Level 1) for beginners providing comprehensive training in day, evening, anti-age, photo, stage, fantasy, and bridal makeup, plus business and marketing fundamentals; priced at €1,440 with payment plans, includes 70-page textbook, 7 video lessons, materials, and optional starter kit.
• ART MODUL (Art Module Level 2) Advanced professional makeup course (Level 2) for experienced artists focusing on artistic skills, color theory, drawing techniques, airbrush makeup, fantasy makeup, character creation, and portfolio development, taught by instructors including Sirle Teeäär and Olga Bondarchuk; priced at €1,790 with payment plan, includes 139-page textbook and materials.
• Individual Makeup Training (Individuaalne Meigikoolitus) Personalized one-on-one makeup training at the participant's chosen time and topic — day, evening, smokey eyes, or highlight & contour — priced at €40/hour including materials and cosmetics, taught by ATELIER studio makeup artists working in the beauty industry.
• Beauty Evening (Iluõhtu) Group beauty evening events at ATELIER studio where 5–10 participants learn hands-on makeup techniques including day, evening, highlight & contour, and smokey eyes; priced at €89/person for a 3-hour session with materials included.
• Bridal Make-up Course (Pruudijumestus) Professional bridal makeup training for makeup artists covering consultation, trial makeup, long-lasting foundation, eye makeup, color theory, lip makeup, and false eyelash application across 9 academic hours of theory and practical work on models.
• Photo Make-up Course (Fotojumestus) Photography makeup training covering face preparation, product selection for photo work, base modeling, colored smokey eyes, false eyelashes, color theory, and professional photography techniques across 8 academic hours.
• Airbrush Makeup Course (Airbrush Jumestus) Advanced airbrush makeup technique training using compressors and airbrush pistols, covering equipment handling, product selection, modeling, and 3D lip techniques; priced at €325 for 9 academic hours, including airbrush equipment, with a maximum of 3 participants per session.
• Nude Makeup Course (Nude Jumestus) Natural makeup technique training focusing on minimal application that enhances natural beauty through color type theory, face analysis, and neutralizing techniques using neutral tones across 7 academic hours.
• Fashion Make-up Course Fashion makeup masterclass taught by Ellen Walge covering fashion makeup specifics, stylist-photographer collaboration, color theory for fashion photography, seasonal trends, and independent work on models.
• Smokey Eyes & Glowing Skin Course Classic smokey eye technique combined with trending glowing/highlight makeup base training; covers face preparation, product selection for radiant makeup, foundation modeling with creams and liquids, and timeless smokey eye techniques; priced at €129 for 8 academic hours with materials included.
• Color Type & Corresponding Makeup Course Personal color type analysis and corresponding makeup training to discover individual color palette; 4-hour session at ATELIER studio priced at €99 per person, includes all materials, cosmetics, and learning materials.
• Curly Hair Techniques & Styles (Lokitehnikad ja lokisoengud) Hair styling training covering 10 different curling techniques using modern tools, including flat curl, volume curl, summer wave, Scandinavian wave, California curl, Rock'n'Roll, finger curl, afro curl, and Hollywood wave, plus how to incorporate techniques into various hairstyles.
• Gift Cards (E-kinkekaart) Digital and physical gift cards for the ATELIER studio providing flexibility for recipients to choose their preferred training or service; valid for 6 months from purchase date.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Estonian Unemployment Office (Eesti Töötukassa)coreStrategic or Co-development PartnerOfficial training card cooperation partner allowing unemployed individuals to use government training funds for professional makeup courses.
• Angel Beauty Studio TartuminorChannel Partner/ Reseller/ DistributorAuthorized training partner offering Profimeigi Baaskursus in Tartu location.
• DECORIS Showroom TallinnminorChannel Partner/ Reseller/ DistributorPartner training location for select courses in Tallinn, including Reverse Cat Eyes course.
• Arturs Briedis (Photographer)minorStrategic or Co-development PartnerProfessional photographer collaborating on portfolio photography sessions for makeup students.
• Riin Nurk (Photographer)minorStrategic or Co-development PartnerPhotographer available as add-on service for beauty evening events to capture moments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glow Makeup School: Estonian professional makeup school offering foundational and advanced makeup courses, directly overlapping with Make Up Atelier's Beauty/Art Module structure and serving the same Estonian market.
• Jana Trink Erakool: Estonian private art and makeup school providing professional makeup and painting instruction, directly comparable to Make Up Atelier's makeup artistry training programs.
• Eesti Meigikunstnike Ühenduse Meigikool (Estonian Makeup Artists Association School): The Estonian Makeup Artists Association runs its own vocational makeup training program directly competing with Make Up Atelier's Beauty and Art Modules. Both target the same aspiring professional makeup artists in Estonia and use the country's vocational qualification framework.
• Diariss Erakool (Estonian Beauticians and Hairdressers Private School): Estonian vocational school offering cosmetology and hairdressing training that overlaps with Make Up Atelier's beauty and personal care curriculum under the same Estonian vocational standards.

Broad incumbents

• Delamar Academy: Long-established UK makeup school offering professional and media makeup courses with structured curriculum and certification, a benchmark peer for Make Up Atelier's vocational program structure.
• Make-up Designory (MUD): US-based professional makeup school with multi-level curriculum aligned to industry standards; comparable in delivering portfolio-focused professional makeup training to a similar student profile.
• London College of Makeup: Established UK-based makeup school offering vocational makeup training with similar portfolio-driven curriculum; serves as a comparable scale and curriculum reference for the vocational makeup school category.

Emerging players

• QC Makeup Academy: Online makeup certification school representing the digital alternative to in-person vocational training; competes for the same aspiring professional segment as Make Up Atelier's Beauty Module.

Regional players

• Studioworks OÜ: Estonian beauty training provider offering makeup courses for working professionals, overlapping with Make Up Atelier's add-on masterclass segment and sharing the Estonian vocational training market.
• Tradehouse Koolituskeskus: Estonian adult training center offering beauty and hairdressing vocational courses, competing for the same Töötukassa-funded students that Make Up Atelier accesses through its unemployment office partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/makeupatelierestonia
• Instagraminstagram.com/makeupatelierestonia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Up Atelier