Green Nature

Name

Green Nature

Legal name

Green Nature OÜ

Website

https://greennature.ee

Company type

Private

Founded year

2008

Operating status

Operating

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Natural & Clean Fragrance (CRABADAG), Sensitive Skin & Barrier Repair (CRABAAAG)

Keywords

• Natural cosmetics
• Body oils
• Essential oils
• Skincare products
• Face and body creams

Headquarters

HQ city

Jüri, Rae vald

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of natural cosmetics including body oils, facial creams, essential oils, and body milks. Revenue generated through direct e-commerce transactions on the company's online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Green Nature manufactures and sells 100% natural Estonian skincare products — including body oils, dry oils, face & body creams, essential oils, facial cleansing gels, body milks, and aloe vera gel — directly to consumers through its own online store (greennature.ee). Products are formulated with cold-pressed botanical oils, natural extracts, and vitamins, and are free from synthetic fragrances, parabens, and silicones. The company ships within Estonia via Itella SmartPOST parcel terminals.

Product overview

Green Nature is an Estonian natural cosmetics company operating since 2008. Its product portfolio is a unified suite of natural skincare products — primarily body oils, face & body creams, essential oils, facial cleansers, body milks, and gels — all positioned within the looduskosmeetika (natural cosmetics) category. The offering is organized around carrier/body oils (sweet almond, avocado, argan, rosehip, coconut, apricot, jojoba, carrot, castor), essential oils (lavender, tea tree, mandarin, sweet orange), face & body creams (hemp, argan, avocado, carrot, coconut, aloe vera, jojoba, sweet almond), facial cleansers (aloe vera-based gels), body milks (argan and carrot variants), and aloe vera gel. The products are marketed as 100% natural, free from synthetic fragrances, parabens, and silicones, and are suitable for dry, sensitive, and problematic skin types. Distribution is via the company's e-commerce store (greennature.ee) in Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Almond Oil 50 ml (Magusa mandli õli) Cold-pressed 100% natural sweet almond oil for face, body, and hair. Rich in vitamins A, D, and E; suitable for dry, sensitive, and irritated skin.
• Mandarin Essential Oil 10 ml (Essentsõli mandariiniga) Natural citrus (mandarin) essential oil for aromatherapy and fragrance use.
• Avocado Oil 50 ml (Avokaadoõli) Natural avocado oil for face, body, and hair. Rich in vitamins A, B, C, D, E, H, K, PP and essential fatty acids; deeply moisturizing for dry and irritated skin.
• Tea Tree Essential Oil 10 ml (Teepuu essentsõli) 100% natural tea tree essential oil for aromatherapy and topical use.
• Lavender Essential Oil 10 ml (Lavendel essentsõli) Natural lavender essential oil with calming and soothing properties for aromatherapy.
• Sweet Orange Essential Oil 10 ml (Essentsõli magusa apelsiniga) Natural sweet orange citrus essential oil for aromatherapy.
• Hemp Cream 100 ml (Kanepikreem) Natural moisturizing cream with hemp oil (Cannabis sativa) for dry and sensitive skin. Rich in omega-3 and omega-6 fatty acids and vitamin E; packaged in an airtight pump bottle.
• Organic Rosehip Oil 50 ml (Orgaaniline kibuvitsaõli) Organic rosehip (Rosa mosqueta) oil for dry and tired skin. Supports skin cell renewal, moisturizes, nourishes, smooths skin surface and stretch marks; anti-aging properties.
• Carrot Dry Oil 100 ml (Porgandi kuivõli) Natural carrot dry oil for dry skin. Rich in beta-carotene and vitamin A; supports skin renewal and elasticity.
• Jojoba Dry Oil 100 ml (Jojoba kuivõli) Natural jojoba dry oil for face and body. Jojoba oil closely mimics the skin's natural sebum, suitable for all skin types including oily and acne-prone skin.
• Argan Dry Oil 100 ml (Argaania kuivõli) Natural argan dry oil for face and body. Deeply moisturizing with anti-aging properties.
• Facial Cleansing Gel with Aloe Vera and Tea Tree Oil 150 ml Facial cleansing gel with aloe vera and tea tree oil for daily facial cleansing.
• Facial Cleansing Gel with Aloe Vera and Rose Extract 150 ml Facial cleansing gel with aloe vera and rose extract for gentle daily facial cleansing.
• Argan Oil 50 ml (Argaaniaõli) Argan oil for skin, hair, and nail care. Rich in vitamin E; deeply moisturizing with skin rejuvenating and wrinkle-preventing properties.
• Castor Oil 50 ml (Riitsinusõli) 100% natural cold-pressed castor oil for skin, hair, eyelashes, and eyebrows. Contains ricinoleic acid with antibacterial and anti-inflammatory properties.
• Coconut Oil 50 ml (Kookosõli) 100% natural coconut oil for skin, body, and hair. Intensive moisturizing and softening; rich in antioxidants and vitamins A and E.
• Argan Body Milk 150 ml (Kehapiim vahemerelise argaaniaõliga) Body milk with Mediterranean argan oil for nourishing and moisturizing body skin.
• Tanning Body Milk with Carrot Oil 150 ml (Pruunistav kehapiim porgandiõliga) Tanning body milk with carrot oil for bronzing effect and skin nourishment.
• Aloe Vera Cream 100 ml (Aloe vera kreem) 100% natural cream with aloe vera for face and body. Contains vitamins A, B1, B2, B3, B6, B12, C, E; anti-cellulite and skin rejuvenating, particularly suitable for dry skin.
• Aloe Vera Gel 100 ml (Aloe vera geel) Aloe vera gel for combating skin burns and dryness. Recommended for after-sun care to soothe, nourish, and cool the skin, and for general skin moisturizing.
• Coconut Cream 100 ml (Kookoskreem) 100% natural coconut cream ideal for sensitive skin. Fragrance-free; no parabens, synthetic fragrances, colorants, or mineral oils. Provides effective skin moisturizing for at least 24 hours.
• Avocado Cream 100 ml (Avokaadokreem) Deeply moisturizing, vitamin-rich 100% natural body cream with avocado oil for face and body. Contains vitamins A, E, and D and essential fatty acids.
• Carrot Cream 100 ml (Porgandikreem) Natural face and body cream with beta-carotene from carrot oil. Protects skin from environmental influences, supports tan retention, and helps skin recover. Light, fast-absorbing texture.
• Argan Cream 100 ml (Argaaniakreem) Luxurious deeply moisturizing natural body cream based on high-quality argan oil ('Moroccan liquid gold'). Rich in vitamin E and essential fatty acids; strengthens skin's protective barrier and supports elasticity.
• Jojoba Oil 50 ml (Jojobaõli) Natural jojoba oil for body care. No colorants, fragrances, or preservatives. Rich in vitamin E for anti-aging; can be used as a makeup remover; suitable for oily skin. Natural SPF 3-4.
• Apricot Kernel Oil 50 ml (Aprikoosiõli) 100% natural cold-pressed apricot kernel oil for daily use on face, body, and hair. Lightweight, fast-absorbing; rich in vitamins A and E, fatty acids, and antioxidants. Does not clog pores.
• Jojoba Cream 100 ml (Jojobakreem) Natural moisturizing face and body cream with jojoba oil and vitamin E. Jojoba oil mimics the skin's natural sebum; absorbs quickly and deeply; especially suitable for dry, flaky, or sensitive skin.
• Sweet Almond Cream 100 ml (Magusa mandli kreem) Natural moisturizing cream with sweet almond oil for dry and sensitive skin. Enriched with nourishing oils, vitamins, and antioxidants; absorbs quickly without greasy residue.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Maksekeskus AScoreTechnology or IntegrationPayment processing partner that handles all payment transactions for the e-commerce store. Green Nature transmits necessary personal data to Maksekeskus AS for payment processing. The partnership enables secure payment collection through major Estonian banks including SEB Pank, Swedbank, Luminor, LHV, and Coop Pank.
• Itella SmartPOSTcoreChannel Partner/ Reseller/ DistributorLogistics and delivery partner handling product distribution within Estonia. Orders are delivered to customer-selected parcel terminals. Products typically shipped within 7 working days of payment receipt.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Melvita: French organic beauty brand offering natural face, body, and hair care products with botanical oils and clean formulations. Comparable to Green Nature in organic positioning, oil-based product lineup, and natural skincare focus.
• Trilogy Natural Products: New Zealand-based natural skincare brand best known for rosehip oil and botanical facial oils. Comparable to Green Nature in natural carrier oil lineup (rosehip oil featured in both), facial cleanser range, and clean beauty positioning.
• Natura Siberica: Russian-Estonian natural cosmetics brand using botanical ingredients for skincare, body care, and hair care. Directly comparable to Green Nature in regional positioning, natural ingredient sourcing, and product category overlap (oils, creams, body milks).
• Dermosil: Finnish direct-to-consumer natural cosmetics brand with similar price-quality positioning and broad product portfolio across skincare, body oils, and creams. Comparable to Green Nature in Nordic/Baltic regional positioning, D2C-first model, and accessible price points.
• Dr. Hauschka: German natural cosmetics brand specializing in natural skincare with botanical formulations, including facial oils, creams, and body care. Directly comparable to Green Nature in natural formulation philosophy, premium positioning, and product category overlap.

Broad incumbents

• The Body Shop: Global natural-ethically-positioned beauty retailer offering body care, skincare, and essential oils. Comparable to Green Nature across natural/clean beauty categories and price-conscious positioning, though operates at far larger scale across retail and DTC.
• Kiehl's: Global premium skincare brand known for naturally-derived formulations including facial oils, creams, and cleansers. Comparable to Green Nature in product category overlap (face/body oils, creams, cleansers) and ingredient-forward brand narrative.
• Weleda: Established Swiss-German natural cosmetics brand offering certified natural skin and body care, including facial oils, creams, and body oils. Comparable to Green Nature in natural ingredient positioning and body oil / cream product categories.
• Lush: Global fresh handmade cosmetics retailer known for natural, ethically sourced ingredients and bath/body/skincare products. Comparable to Green Nature in natural/clean beauty positioning, but vastly larger and operates hundreds of physical stores plus global e-commerce.

Regional players

• Provida Organics: Latvian organic cosmetics producer offering natural skincare, body oils, and creams using Baltic-region botanicals. Comparable to Green Nature as a regional Baltic competitor with similar natural/organic positioning and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Nature