OUTDO AIRPORTS LIMITED

What OUTDO AIRPORTS LIMITED does

Outdo Airports Limited operates under the Outdo Media Group Limited parent, a privately-held UK outdoor advertising company headquartered in Halifax, West Yorkshire. The company self-positions as the UK's fourth largest outdoor media operator and operates a multi-format physical advertising portfolio spanning 20 UK airports (reaching ~26 million passengers annually), 1,500 buses, 4,000 lamppost banners, and 2,000 roundabout sites, generating a combined ~16+ million daily impressions and estimated daily reach to 25% of the UK population. Outdo generates revenue through two principal streams: direct advertising space sales to brand advertisers and agencies, and asset-owner management services in which it commercializes advertising inventory on behalf of airports, local authorities, bus/tram operators, and other asset owners under multi-year exclusive contracts, taking a share of the revenue generated.

The company's product portfolio is organized around four core media types — Airport Media, Bus and Tram Media, Lamppost Media, and Roundabout Media — supplemented by a "Custom Media" bespoke campaign offering. Distribution and sales are conducted via a direct enterprise field-sales motion with media-type specialists (Airport/Rail, Bus/Tram, Local Authorities), supplemented by an outbound phone and website-led lead generation function. The technology stack is non-proprietary and limited to standard third-party web analytics and advertising integrations (Google Analytics, Meta Pixel, LinkedIn Insights, Google Ads); there is no disclosed AI/ML capability or programmatic platform. Customer base is diversified across 35+ named enterprise advertisers spanning retail, F&B, travel, telecoms, real estate, and automotive, while the asset-owner side includes long-standing partnerships with major UK airports, bus operators, and local councils.

Outdo's growth has been driven by a combination of organic scaling — workforce and turnover both doubled in the 18 months preceding 2025 — and inorganic moves, most notably the 2025 acquisition of Harrogate-based Eye Airports (adding 19 regional airports, 80 digital sites, and 500+ outdoor sites), alongside strategic partnerships with Top Screen Media and Kong Media that extended the company into corporate digital and northern English digital OOH. The company operates in a market dominated by three global incumbents (JCDecaux, Clear Channel, Global Outdoor) and competes on the basis of an integrated in-house service model (design, print, manufacturing, installation, maintenance), regional/independent positioning, and entrenched multi-year contract relationships with asset owners.

Name

OUTDO AIRPORTS LIMITED

Legal name

Outdo Media Group Limited

Website

https://outdo.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Outdo Airports Limited, part of Outdo Media Group, is the UK's fourth largest outdoor advertising operator, running multi-format OOH campaigns across 20 airports, 1,500 buses, 4,000 lamppost banners, and 2,000 roundabouts for enterprise brand advertisers and asset-owner partners.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Airport Operations (48811)

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF)

akta.pro secondary industries

Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Outdoor advertising media
• Airport advertising services
• Transit advertising networks
• Out-of-home advertising
• Billboard media sales

Headquarters

HQ city

Halifax

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Advertising Space Sales: Outdo sells advertising space across their portfolio of outdoor media assets (airports, buses, roundabouts, lampposts) to brands and agencies. Revenue is generated through campaign-based advertising fees based on format, duration, and placement.
2. Asset Owner Management Services: Outdo manages advertising assets on behalf of asset owners (local authorities, airport operators, bus/tram operators, stadium owners, landlords, retail locations, ferry operators) and takes a share of the advertising revenue generated. Services include contract management, stakeholder relationship-building, in-house design, print/manufacturing/installation, maintenance, and financial reporting.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Outdo Airports Limited sells out-of-home advertising space across UK airports (20 airports reaching 26 million passengers annually), buses and trams (1,500 vehicles), roundabout sites (2,000), and lamppost banners (4,000). The company also manages and monetises advertising inventory on behalf of asset owners such as local authorities, airport operators, and transport operators, providing end-to-end services including design, print, installation, and maintenance.

Product overview

Outdo is an outdoor advertising platform offering a multi-format media portfolio across roadside, transport, and airport channels. The core offering consists of Roundabout Media (2,000 prime roundabout sites), Bus and Tram Media (1,500 buses nationwide), Airport Media (20 UK airports, 26M annual passengers), and Lamppost Media (4,000 local banners). Custom Media provides bespoke campaign solutions. The company positions itself as the UK's fourth largest outdoor media company, serving both local and national advertisers through its network of media sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Roundabout Media Outdoor advertising on 2,000 prime roundabout sites across the UK, generating 8.3 million daily impressions for brand visibility in roadside environments. Available as local and national offerings for businesses of all sizes.
• Bus and Tram Media Transport advertising across 1,500 buses nationwide, delivering 1.8 million daily impressions with extensive reach throughout local communities. Positioned as the UK Transport Advertising Leader, available as local and national offerings.
• Airport Media Airport advertising solutions present in 20 major UK airports, connecting brands with more than 26 million passengers annually across departure, arrival, and transit spaces. Available as local and national offerings targeting captive, affluent audiences.
• Lamppost Media Targeted lamppost banner advertising with 4,000 banners generating 6.6 million daily impressions throughout the UK, providing local area brand exposure. Available as local and national offerings for community-focused campaigns.
• Custom Media Bespoke advertising campaigns tailored to client requirements, offering tailored solutions that outperform rivals through customized creative and placement strategies as part of the national advertising portfolio.

Quantifiable outcome

• 25 million travellers annually reached across Outdo airports
• +6 more outcomes

Named customers36 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• Top Screen MediacoreStrategic or Co-development Partner · 1 August 2024Strategic partnership to market Top Screen Media's premium digital screens located in reception areas at major city office buildings occupied by Google, HSBC, and Samsung. This partnership expands Outdo's digital advertising offerings in corporate environments.
• Kong MediacoreStrategic or Co-development Partner · 1 August 2024Strategic partnership to market Kong Media's large format digital advertising network in northern cities including Leeds, Sheffield, Doncaster, and Newcastle. Extends Outdo's digital footprint in the North of England.
• Eye AirportscoreStrategic or Co-development PartnerOutdo acquired Harrogate-based Eye Airports, which has advertising and promotional rights for 19 UK regional airports (including Newcastle, Bristol, Exeter, Inverness, Derry, Humberside, Newquay, and Scottish Highlands and Islands). Eye Airports operates as a separate subsidiary with Rachel Davies continuing as Managing Director and joining the Outdo management team. Adds 80 digital sites and 500+ high quality outdoor sites.
• Harrogate Borough CouncilmajorStrategic or Co-development PartnerLong-standing partnership managing Harrogate's roundabout sponsorship scheme. Sponsorship income contributes directly to maintaining high-quality grounds supporting Harrogate's reputation as a leading spa destination. Partnership identified new opportunities to generate revenue.
• Newcastle AirportmajorStrategic or Co-development PartnerMulti-year partnership where Outdo manages airport advertising. Newcastle Airport cited Outdo's passion, knowledge, sector expertise, professionalism, collaborative approach, and agility. Partnership delivered significant revenue with strong client portfolio.
• Bristol AirportmajorStrategic or Co-development PartnerMulti-year partnership where Outdo successfully tendered for and manages airport advertising contract. Outdo engaged, enthusiastic, and invested in delivering best outcomes. Collaborative approach identified new opportunities while consistently meeting revenue forecasts.
• Nottingham City TransportmajorStrategic or Co-development PartnerExclusive supplier partnership for on-bus advertising. Outdo generates strong revenue while supporting NCT's ethos of promoting local businesses and respecting fleet appearance.
• City of York CouncilmajorStrategic or Co-development PartnerPartnership developing advertising opportunities and broader portfolio. Professional, transparent, and responsive service ensuring opportunities are well-managed and beneficial to the local community.
• Liverpool John Lennon AirportmajorStrategic or Co-development PartnerLong-term partnership managing and commercialising on-site advertising portfolio. Outdo improved quality, format, and positioning of advertising sites, ensuring opportunities are well targeted and effective.
• Stanley TravelminorChannel Partner/ Reseller/ DistributorPartnership for management of on-bus advertising contract. Professional organisation that delivers what they promise with minimum fuss and knowledgeable, helpful team.
• Warrington's Own BusesminorChannel Partner/ Reseller/ DistributorPartnership for bus advertising. Outdo's expertise, creativity, and dedication boosted advertising income while ensuring campaigns are appropriate and responsive to operator needs.
• TransdevminorChannel Partner/ Reseller/ DistributorTransport operator partner for bus advertising services.
• Midlothian CouncilminorChannel Partner/ Reseller/ DistributorLocal authority partner for advertising and media services.
• D&G ( Dumfries & Galloway)minorChannel Partner/ Reseller/ DistributorRegional council partner for advertising services.
• Tower Hamlets CouncilminorChannel Partner/ Reseller/ DistributorLondon borough council partner for advertising services.
• North Yorkshire CouncilminorChannel Partner/ Reseller/ DistributorCounty council partner for advertising services.
• Bournemouth AirportminorChannel Partner/ Reseller/ DistributorAirport partner for advertising services.
• Nottingham City CouncilminorChannel Partner/ Reseller/ DistributorCity council partner for advertising and media services.
• Staffordshire CouncilminorChannel Partner/ Reseller/ DistributorCounty council partner for advertising services.
• Shropshire CouncilminorChannel Partner/ Reseller/ DistributorCounty council partner for advertising services.
• Southampton CouncilminorChannel Partner/ Reseller/ DistributorCity council partner for advertising services.
• Leeds City CouncilminorChannel Partner/ Reseller/ DistributorCity council partner for advertising and media services.
• CentrebusminorChannel Partner/ Reseller/ DistributorBus operator partner for transport advertising services.
• CalMac FerriesminorChannel Partner/ Reseller/ DistributorFerry operator partner for ferry advertising services in Scotland.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Outfront Media: Major US-listed outdoor media company with transit, billboard and airport advertising assets (including through its IGPDecaux airport partnerships in the US). Comparable as a broad-based OOH operator benchmarking digital-out-of-home and transit media economics.
• JCDecaux: World's largest outdoor advertising company with a major UK presence spanning airports, street furniture, billboards and transit. Direct competitor for major airport advertising concessions (e.g. Heathrow, Gatwick) and roadside contracts that Outdo also tenders for.
• Clear Channel Outdoor: One of the UK's largest OOH operators with a portfolio covering roadside, airports (e.g. Heathrow), rail, malls and street furniture. Competes with Outdo for both regional airport contracts and large national advertisers needing multi-format reach.
• Lamar Advertising: Large US-listed OOH operator with international billboard, transit and airport advertising presence. Indirect benchmark for Outdo's outdoor advertising economics, scale and capital structure even though not active across the same UK regions.

Direct peers

• Eye Airports: Now a wholly-owned Outdo subsidiary, but historically a regional UK airport advertising specialist holding rights for airports including Newcastle, Bristol, Exeter, Inverness and the Scottish Highlands. Provides the cleanest product-market peer for Outdo's airport advertising niche.
• Global (Global Media & Entertainment): UK-focused outdoor media company (formed by combination of Exterion Media, Primesight and others) running roadside, transit and rail station advertising. Most directly comparable to Outdo's UK national multi-format strategy and one of the top three players Outdo cites as competition.
• Bauer Media Outdoor: UK roadside and out-of-home advertising operator (formerly Iliffe News & Media's outdoor business). Directly comparable to Outdo's roundabout, lamppost and bus-side portfolio targeting local and regional advertisers.

Emerging players

• Titan Outdoor: Independent UK roadside OOH specialist operating digital and static billboards, transit panels and place-based media. Comparable to Outdo's roadside and bus portfolio and competes for regional council and SME advertisers.
• AdVan: UK operator of bus and tram advertising contracts (notably in the Midlands and Manchester regions). Competes with Outdo's bus and tram offering for both transport operator partnerships and direct-to-brand sales.

Others

• IPS Group (Airport Revenue Specialists): Supplier of airport-specific media infrastructure and ad-tech (digital signage, analytics, revenue management) to airports and concessionaires. Thematically adjacent to Outdo's airport media offering as a technology and infrastructure partner enabling DOOH deployment in terminals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Outdo_Media
• YouTubeyoutube.com/@OutdoMedia
• Facebookfacebook.com/outdo.uk
• LinkedInlinkedin.com/company/eye-airports
• Instagraminstagram.com/outdo_media

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OUTDO AIRPORTS LIMITED